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Posts Tagged ‘pay per click’

SEO or PPC – What is Better for Plumbing Marketing?

September 27th, 2013

 

 

plumbing marketingWhen it comes to plumbing marketing there are many options available. The best approach to plumbing marketing is to decipher which plumbing marketing options best suit your business. Is SEO right for your company? What about PPC, or pay per click advertising? Both can benefit your plumbing company, but how and when to use them is key. If you have a website, chances are you have heard of both plumbing marketing tactics, but if you are still unsure of these options here is the breakdown.

 

SEO, search engine optimization is a plumbing marketing tool where keywords are placed within the websites content, via body text, blogs, meta tags, alt tags etc. These keywords help search engines rank your website higher on search results. In short the idea behind SEO is that if you mention “plumbing company” a certain amount of times within your webpage, the search engine will rank your webpage higher. The goal is to be on the first page of Google or Bing. SEO tactics generally garner more organic search results, meaning that the search results are more relevant to the term being searched. Given the right set of keywords, this method can gain great results for your plumbing marketing, however it doesn’t happen over night. In order to be successful with this type of plumbing marketing, you need to be consistent and willing to put in the time.

 

PPC, pay per click advertising is pretty much what it sounds like. Users pay to place their ads at the very top or to the side of search results. When utilizing this method for plumbing marketing you will definitely gain exposure, however it doesn’t always guarantee click throughs. Recent research has found the consumers are less likely to click on paid advertising ads then the general results on the first page of the search results. Keeping this in mind, brand association has a lot to do with this. Research shows that recognizable brands have much success with this method, which can be good for plumbing marketing if for example you are part of a well known plumbing franchise.

 

In the end both plumbing marketing methods will get results. PPC is designed to get results faster than SEO, but at a higher cost. SEO takes time to gain results but has a longer run time than PPC. If you are just starting your plumbing marketing campaign start practicing your SEO and occasionally run a paid ad. This way you are building up your momentum with SEO but also getting results from your PPC ads. This method is friendly to your plumbing marketing budget, but also helps strategize your plumbing marketing. Remember to be consistent with your plumbing marketing efforts to get the best results!

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