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Posts Tagged ‘plumbing advertising’

How to Be Successful with Your Social Media Strategy

April 17th, 2017

 

By now most every business has embraced some form of social media strategy. These days, everyone is on social media, from tweens all the way to grandparents. Social media makes for a great way to stay in contact with loved ones and presents an excellent opportunity to market your business, brand your business, build traffic to your website, and engage with customers. Forming the right social media strategy is crucial for gaining success using social media for plumbing marketing.

 

#1 Establish Your Target Audience

social media strategy

Image Credit: DNB Feed, https://goo.gl/amJcgH

The first step in creating a successful social media strategy is to establish you target audience. By identifying who you are marketing to you will be better able to put more effort in the social media channels that are likely to harbor your target audience. For example, social media sites like Vine, Tumblr, and Instagram tend to attract a younger crowd, whereas parents and grandparents alike gravitate towards Facebook. LinkedIn is dominated by professional types, and Pinterest has mostly a female base. Research the demographics of each social media site to determine where it is that your target audience is most likely to spend their time.

 

#2 Optimize

When setting up your social media profiles it is important to make sure you optimize your profiles. Most social media profiles provide ample space to write a little bit about yourself. These sections should be optimized using your keywords. Never miss an opportunity to optimize. This helps with your search ranking and also helps you populate in search on the social media site.

 

#3 Image

Part of being successful with your social media strategy is crafting your image. From your profile picture to your cover picture, and all of the subsequent images you add. The images you use in your profile will affect the first impression people get of your brand. So, it is important to make sure that you image that are professional, good quality, and are relevant to your brand. In addition, forgoing images altogether is not professional and sends the wrong message. It shows that you are not very active on social media for one, and can actually deter people from friending or following you.

 

#4 Universal Front

When it comes to your social media strategy it is important to form a universal front. What this means is to keep all of your social media sites uniform. Make sure you user name is the same, and incorporate the same language to strengthen your brand. If someone friends you on Facebook, then decides to follow you on Twitter, your image on both sites should mimic each other. While there are differences between how the two its operate, people should be able to easily recognize your brand on any site that you utilize.

social media strategy

 

#5 Update Often

One of the most important parts of running a successful social media strategy is to make sure you are updating your profiles frequently and consistently. At least several times a week if not more. The more you update your feed, the more visibility you will receive. These days it can be hard to get the visibility you want, so utilize good images and attention grabbing headlines.

 

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Improve Your Plumbing Marketing Get Social, Get Mobile, Get Local

March 11th, 2017

When it comes to improving your plumbing marketing it is always a good idea to stay up to date with the times. In the world of digital marketing things can change pretty rapidly. With more of an emphasis being placed on mobile devices there are three areas that you can focus on to help get you’re the most exposure; social, mobile, and local.

 

plumbing marketing

Image Credit: BP Global, https://goo.gl/nVtrlB

 

Get Social

If you haven’t already incorporated a social media strategy into your plumbing marketing now is the time to do so. It is never too late to try something new with your plumbing marketing, in fact trying something new with your plumbing marketing is a great way to gain new exposure. Even if you already have a social media strategy there is always room for improvement. Try changing your content strategy a little bit by incorporating live video streaming, or try a new social media platform. With social media, there are many options.

 

 

Get Mobile

Over the last several years the mobile first marketing approach has really taken hold. In fact mobile users have now surpassed traditional desktop users. What this means for

plumbing marketing

Image Credit: MIUI, https://goo.gl/eqMhYd

your plumbing marketing is that more users are using their mobile devices to find the goods and services they are in need of. For the purposes of expanding your reach with your plumbing marketing, a focus on the mobile audience is crucial. Local directories ad strategically placed ads can help boost your visibility for the mobile audience. In addition, it is also important to make sure your website converts to the smaller screen.

 

plumbing marketingGet Local

Placing an emphasis on local marketing strategies can really help with getting you the right kind of exposure for your plumbing marketing.  Try optimizing your website with Geo specific keywords, and created dedicated Geo specific pages to drive traffic to. By focusing on your local SEO you gain the right kind of exposure with an audience that is more likely to become customers.

 

Improving your plumbing marketing should be an ongoing process. The best ways to see what areas of your plumbing marketing need improvement is to check your analytics report on a regular basis. This will provide you with valuable information on what your customers behaviors are. To learn more about improving your plumbing marketing and other digital marketing tips please visit www.growplumbing.com

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3 Ways to Increase Engagement While Using Facebook for Plumbing Marketing

November 19th, 2016

 

Using Facebook for plumbing marketing is a great way to improve your online visibility. As the largest social network out there, you have a lot of opportunity to reach new customers and connect with existing customers. Engagement is crucial when it comes to using Facebook for plumbing marketing. What is engagement you might ask? Engagement is the emotional attachment someone has to a brand. Engagement is what grows conversions and brings customers back. Its how a customers views your brand. Facebook is a great way to build your brand and increase engagement with your brand. Here are 3 ways to increase engagement while using Facebook for plumbing marketing.

 

#1 Build Relationships

First and foremost Facebook is all about building relationships or connecting with people. One of the key parts about using Facebook for plumbing marketing is to grow your network and connect with people. The first step in building relationships on Facebook and growing your network is to reach out to existing customers and people you already have in your contacts. By connecting with people you already know and existing customers you get a head start in growing your network. Next you should seek to connect with people that meet your target audience. Facebook allows you to search for users based on a multitude of factors, so be specific. The larger your network is the more opportunities you have to engage people with your brand and the more visibility you will have.

 

facebook for plumbing marketing

Tamara Mccleary, https://goo.gl/JtMPWJ, 11-19/2016


#2 Promote Quality Content

Content is the main reason anyone goes online in the first place. We are all thirsty for content. Content the is unique, useful, and relevant to our daily lives. Facebook provides an excellent platform to distribute content. The more content the

facebook for plumbing marketing

XDA Developers, https://goo.gl/CfXLmx, 11/19/2016

better; from blog posts, status updates, and visual content, its all good. The key is to promote quality content that is relevant, unique, and useful. Think about what type of content your audience is interested in. What might they be searching for? Then do your best to generate content based on the preferences of your target audience. A great way to tell what content your audience likes the best is to consult your page insights and your analytics. These reports will tell you which posts your audience responded the most too. With this information in hand you can generate more of the same type of content.

 

#3 Generate Likes

Generating likes is a tell tale sign that your audience is engaged with your brand. But how can you generate more likes? The best way is to post frequently and diversify the type of content you are posting. Update your status several times a day and incorporate images into your repertoire. Good images that support your brand and your message are the easiest way to generate likes. Also consider incorporating topics that are trending into your updates. Aside from what you are posting you can also engagement with your audience as well. Like their posts, comment on their posts, and always comment back when they comment on your posts. Ask questions, and put out polls and surveys. Customers like to feel like you value their opinion. By including them they will be more likely to like your posts and be engaged with your brand.

 

To learn more about how to increase engagement with your audience and get the most out of using Facebook for plumbing marketing check out our other articles here.

 

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Learn From Your Mistakes- Measuring You Success with Plumbing Marketing

November 17th, 2016

 

Part of an ongoing online plumbing marketing strategy is being able to analyze your efforts so that you can learn from your mistakes. Knowing the current state of your plumbing marketing efforts is crucial for moving forward with a more successful strategy. After all you want to make sure you are putting forth your efforts in a meaningful and effective way. Here are some ways you can learn from your mistakes with your plumbing marketing.

 

plumbing marketing

https://goo.gl/aHCB86, 11-17-2016


Set Up Call Tracking

Call tracking is a great way to measure the success of your plumbing marketing. By assigning a local number to your online plumbing marketing tactics you can gain access to important analytics information; like: who is calling, where are they calling from, how they found your information etc… This is important information for moving forward with your plumbing marketing. It will help you see where to put your time and efforts.

 

Analytics Report

You analytics report provides a wealth of information about your plumbing marketing. It should be consulted on a regular basis. Quarterly if not monthly or more. Analytics tells you who your visitors are, what sources they are coming from,

plumbing marketing

UL Industries, https://goo.gl/hDNkdr, 11-17-2016

what keywords visitors are using to find you, what web browser visitors are using, what geographic areas your visitors are from, what pages get the most visitors, how long visitors are staying on your page, and more. All of this information is crucial in order for you to learn from your mistakes and move forward with your plumbing marketing.

 

Check Out the Competitors

Keeping tabs on what you competitors are up to can also help you learn from your mistakes and give you powerful insight. Scoping out the competition is important because you can really learn a lot from your competition. Perhaps they are doing something you have thought of but haven’t tried yet, or maybe they are doing things you never thought of. Look at their web pages and analyze what keywords they are using, what social media sites are they active in, etc… This can help you tailor a better plumbing marketing plan, by not only learning from your mistakes but theirs as well.

 

Information is power especially when it comes to your plumbing marketing strategy and learning from your mistakes. When money is involved its important to be able to make educated decisions about your plumbing marketing, that’s why it is so important to be informed about what is working and what isn’t’ working so you can learn from your mistakes and move forward with a better plan. TO learn more about online plumbing marketing please visit www.growplumbing.com.

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Running Ads for Your Online Plumbing Marketing

November 15th, 2016

 

online plumbing marketing

Hebrew Marketplace, https://goo.gl/JIue6u, 11-15-2016

Running ads for your online plumbing marketing is a great way to give a little boost for your plumbing marketing. By running ads you can effectively spread your message to your target audience quickly, however, there is a cost associated. Because ads cost money to run you want to make sure you are using the space provided wisely. Here are some tips when it comes to running ads for your online plumbing marketing.

 

Pay Attention to The Rules

When it comes to running ads for your online plumbing marketing there are several options to choose from. From Yelp!, Bing, Google, and Yahoo, there are a lot of websites that host paid ads. Depending on which site you choose each site has its own set of rules and guidelines. It’s important to make sure that you are familiar with the rules of the site you choose and follow the rules.

 

Choose Keywords Wisely

Choosing the right keywords is very important for running ads for your online plumbing marketing. Keywords rank differently in terms of competitiveness.  While you want to make sure you choosing keywords that you will rank for you also want to make sure you are choosing keywords that aren’t too competitive. Remember the more competitive a keyword is the more expensive it will be. Make sure you utilize a keyword research tool before you get started. As a smart rule of thumb, selecting keywords that are geo specific is a great way to rank higher, and bring in more quality leads.

 

Implement Strong Call to Action

A strong call to action can really make or break an ad campaign.  Call to actions should create a sense of urgency and compel your audience to

online plumbing marketing

Cisen, https://goo.gl/XAlMC1, 11-15-2016

click on your ad. Offer them a deal they cannot refuse. Utilize phrases like “click now” or “free estimate”.  Phrases like these not only instill a since off urgency but also of value. The more valuable your offer is, the more likely you are to increase your conversions.

 

Optimize the Search URL

Take advantage of the search URL and optimize it. This is the perfect place to put the name of your business. Remember you are limited to the amount characters you have for your ad so you will want to make sure you use your space wisely. Utilize the space in your URL to put the name of your business so that you can use the space in your ad to communicate your message briefly and effectively.

 

Use Images

Images are important for running ads for your online plumbing marketing. The image that you choose should be compelling and help support your topic in addition to being eye catching. You will also want to make sure you aren’t infringing on any copy write laws.

 

For more tips on running ads for your online plumbing marketing and other plumbing marketing tips visit our website at www.growplumbing.com.

 

 

 

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Plumbing Marketing: Organic vs. Non-Organic

October 14th, 2016

 

Mastering your plumbing marketing can be a tricky thing. From working your content strategy, to your SEO, and your social media, it requires a lot of energy and dedication. You hear a lot about generating organic search results; but what plumbing marketingexactly does that mean? Today we are going to explain the difference between organic and non-organic when it comes to your plumbing marketing.

 

Organic

Plumbing marketing methods that produce organic results are going to be generated naturally. It typically takes good structure and consistency to generate good organic search results. Organic search results and traffic are optimum for your plumbing marketing because they are more sustainable and typically generate higher quality leads. Remember when it comes to increasing your conversions and generating a self sustaining plumbing marketing strategy, more isn’t always necessarily better. Organic plumbing marketing is going to focus on reaching an audience that is more likely to become a customer, and hopefully generate repeat business.

 

Tips for Achieving Organic Results with Your Plumbing Marketing:

 

  • Blog and blog frequently. By generating new and fresh content on a regular basis you not only improve your credibility but also demonstrate to search engines that you are active and therefore worthy of being indexed.
  • Chose good relevant keywords. Keywords still play a huge role in your SEO strategy. Research your keywords and implement them.
  • Social media. Be active on social media. Take advantage of not only having the ability to connect with customer but also improve your search ranking.
  • Local directories. Local directories often times rank at the top of search results. Especially local directories on Google Local and Yelp. Claim these profiles, nurtures these profiles, optimize these profiles.
  • Link building. While link building has gotten a big of a bad reputation over the last several years, its still a factor in generating organic search results. Just be sure that the links you are generating are of high quality.

 

Non-Organic

Non-Organic plumbing marketing tactics will deliver results for your plumbing marketing that are typically paid for. This most commonly comes in the form of ads. You can a variety of options when it comes to running ads for your plumbing marketing. From running banners, ads at the top of search results, Facebook ads, re-targeting ads. Non-Organic plumbing results play an important role in your overall plumbing marketing strategy. They can really help you get a boost in your traffic and can be very useful in generating a buzz about a new product or promotion that you are offering.

 

Tips for Achieving Success with your Non-Organic Plumbing Marketing

 

  • Research and utilize effective keywords. Keywords are important when it comes to running ads. Its important to remember that some keywords are going to be more competitive and cost more.
  • Utilize your space effectively. You are limited in the amount of space you have so make your verbiage count.
    plumbing marketing

    The Mental Movement, https://goo.gl/RyWeNz, 10/14/2016

  • Images are crucial in capturing attention when it comes to running an ad. The image you chose for you ad could be the deciphering factor as to whether or not your ad gets clicked.
  • Call to action. Your call to action is just as important as the image you use. Make sure it is compelling and creates a since of urgency.

In conclusion we recommend forming a plumbing marketing strategy that incorporates both organic and non-organic tactics. Remember there is always a time and a place for everything. A well rounded and balanced plumbing marketing plan is going to generate more results that are better quality. To learn more about plumbing marketing and our services here at Grow Plumbing click here.

 

 

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Social Media for Plumbing Marketing – Run Your Social Media Campaign Like a Boss

June 14th, 2016

 

Utilizing social media for plumbing marketing is a great way to reach a large audience of prospective customers. That’s why you can find just about any type of business on social media these days. Its a great way to find new customers, connect with existing customers, strengthen your brand, run ads, and share news regarding your business. Here is a fool proof plan to help you run your social media campaign like a boss.

 

#1 Decide Which Profiles Suite Your Individual Needs

Deciding which sites you want to use in your social media for plumbing marketing is the first step. You may decide that not all social media sites work for your company. You won’t know until you do a little investigating. Do your research and see what works for you. Remember you want to be in places where you ideal customers are. Facebook, Twitter, and LinkedIn are good places to start, then you may want to look into other sites like Pinterest and Instagram.

 social media for plumbing marketing

#2 Set Up Profiles

Creating your social media profiles is the next step. Make sure you complete your profiles with as much information as you can. Take advantage of the space provided for your bio or about section and optimize them with your keywords. Include links to your website and other social media sites. Include images that are professional and promote your brand. Make it easy to find your contact information.

 

#3 Content

Once you have set up your profiles the next step is to create a good content strategy. Content is plays an important role in social media. You should be updating your status on a regular basis, sharing links that are useful, promoting your blog, sharing videos, images, infographics that are relevant. This will be an ongoing process, your content will need to be maintained regularly.

 

#4 Connect With Customers

You will want to build your audience when using social media for plumbing marketing. Connect with existing customers and seek out new ones. Most social media sites offer pretty extensive search options to really narrow down prospective customers. When growing your audience a good place to start is with your existing email contacts, which can typically be uploaded to your profiles. Also consider adding family and friends.

 

#5 Run Ads

When using social media for plumbing marketing paid ads are a great way to get a little boost. Strategically timed ads can help promote any new promotions or services. When running ads you also have the ability to really specify the parameters for who sees your ad, ensuring the right target audience is getting the message. This is a great way to increase traffic to your website and increase engagement.

 

Using social media for plumbing marketing should be a fun way for you to connect with customers and promote your business. If time is of the essence remember you can always ask for help. At Grow Plumbing we specialize in plumbing marketing and can help come up with a customer social media plan that fits your businesses needs. Learn more here.

 

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5 Things That Make a Great Website

June 9th, 2016

 

make a great website

V3 Media Group, http://goo.gl/84JxHo, 06/09/2016

A website plays a huge role in a successful plumbing marketing strategy. A great website will serve as a central hub for all of your plumbing marketing efforts. From social media and local directories to content marketing all traffic eventually points back to your website. That’s why, your website, the final destination in your plumbing marketing strategy needs to be on point. Here are 5 things that make a great website.

 

Clean Design

One thing that makes a great website is clean design. When it comes to the design of your website you want to make sure that it is easy on the eyes and free of clutter. You don’t need crazy graphics or anything that will detract visitors from important information. Choose colors that are easy to read and complement each other. Avoid dark backgrounds, that can make it hard to reach text. You will also want to make sure everything is laid out in an organized and easy to navigate manner.

 

Easy Navigation

Another thing that makes a great website is easy navigation. Its important that visitors are able to find the information they need on your website easily, otherwise you could risk a high bounce rate. Have navigation tabs clearly labeled

make a great website

Zurb, http://goo.gl/D8M7zv, 06/09/2016

and easy to find. Make sure that each tab is labeled correctly and navigates to a page that is relevant to the label. Don’t make visitors work hard to find information, have important business information like contact information in plain site where they can easily see it.

 

Mobile Access

Mobile access is another thing that will make a great website, it is not only convenient for your visitors on mobile devices, but also important for your SEO. Google recently made a change in their algorithm that checks a website’s mobile friendliness, failure to comply with Google’s definition of mobile friendliness could leave your website at the bottom of search results. As more and more users are using the internet on their smartphones and tablets its important to make sure your website converts. Not only could you experience a high bounce rate from not complying, but you could also be penalized by Google. Some things that are important for mobile friendliness are: website automatically adjusts to fit smaller screen, tabs are enlarged when touched to allow for easier access, and phone number is accessible by mobile phone, meaning you are able to call a phone number with one touch.

 

make a great website

Faith Memorial, http://goo.gl/d3nhhR, 06/09/2016

 

Images

Images are also important and can help make a great website. Choose images that are relevant to your business and help support your message. Consider using images of your work, images of your team, and images of the products and brands you use. Make sure if you are using images that don’t belong to you that you are siting them to avoid any copyright issues.

 

SEO

A good SEO strategy can help make a great website. Choose keywords and keyword phrases that are relevant to your business but also less competitive. Locally driven keywords are particularly effective. Strategically place keywords throughout your website. Make sure you maintain balance and have things read fluidly. SEO is a crucial part of getting your website indexed by Google.

 

There are other things that can also make a great website like links to your social media sites, links to networking partners websites, links to sites like Yelp! and the BBB, and also including a page for testimonials to name a few. For more tips on creating a great website click here!

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Create Better Emails for Your Email Marketing Campaign

March 25th, 2016

 

email marketing

Digital Trends, http://goo.gl/g2Q8iy, 03/25/2016

An email marketing campaign is still an effective way to marketing your plumbing business. An email marketing campaign is effective for your plumbing marketing because: A) some people prefer to receive marketing material via email and B) email marketing is mobile friendly. With a majority of individuals now checking their email on their mobile devices, this is a huge audience you don’t want to miss out on.

 

Craft Eye Catching Emails for Your Email Marketing Campaign

 

  1. Taylor your email for mobile users. As we stated above most users are checking their emails on their mobile devices so its important for the format of your email to convert to mobile guides lines: fit to smaller screens and have easy contact

    email marketing

    Find Paid Focus Group, http://goo.gl/h14ccx, 03/25/2016

    accessibility. Keep the layout simple and easy to navigate, with links that are easy to touch and click on.

     

  2. Make links easy to see and click on. Don’t make readers search high and low for links. Keep them in plain site. Its also best to provide more than one link to your website for the best results. Before sending your email out make sure the links work, there is nothing worse than sending a piece of marketing material out with a broken link. Always double check your work.

     

  3. Stay focused. Don’t ramble on. Keep your email simple and to the point. More than likely people aren’t going to read the whole thing anyways. Utilize subtitles and bullet points so that people can quickly find the information they are looking for. The longer the email the higher the chances that the email won’t get read at all.

     

  4. Utilize Images. Images are great for email marketing. Select images that further prove your concept. Make sure they are compelling and related to the topic of your email. When using images for your email marketing campaign keep in mind that many people don’t have images load automatically so don’t craft an email entirely of images or else you risk an entire blank page. Be sure to use alt text and title tags in the descriptions of your photos so that the information still shows up.

     

  5. Write compelling subject line and headline. Just like your landing pages and blog titles, your subject line and headline need to capture peoples attention. However you don’t want to seem spammy, and you don’t want to get stopped by spam filters. Some spam words you will want to try and avoid are: cash, money, cheap, buy, clearance, order, shop, free, etc… some of these words are hard to avoid all the time, use them sparingly to improve your chances of getting opened and also getting through the spam detector.

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Good Practices When Using Social Media for Plumbing Marketing

January 31st, 2016

 

Social media can be a wonderful addition to your online plumbing marketing strategy. Leveraging social media correctly can be a very effective and inexpensive way to generate leads and take your plumbing marketing to the next level. Branding is everything when it comes to getting what you want out of using social media for plumbing marketing. In fact they go hand in hand. Social media helps strengthen your brand and in doing so you improve the results of your social media efforts.

 

Be Professional

When using social media for plumbing marketing its important to be professional. You have your personal page and then you have your business page. Avoid posting things that are personal, political, and not relevant to your business. You don’t want to alienate any potential business with your personal views, be real but also maintain a level of transparency. Keep all your posts positive and informative, you don’t just have to plug your business the whole time either.

 

Images

social media for plumbing marketing

Make a good first impression with a good profile picture

Images are crucial when using social media for plumbing marketing. For starters your profile picture and cover picture are the first impression about your business so make them count and make them good. A good head shot is always a great option for your profile picture, we recommend using a picture of yourself or your team as opposed to your company logo. Its a little more approachable. Any picture that you use for your business make sure that it is professional. Avoid busy pictures with any clutter, you want to drive your brand but you also want people to quickly associate your brand with your company, don’t leave room for distraction. Also you should incorporate pictures, videos, etc… into your posts. Studies show that posts containing images and videos are more likely to get likes, and clicks than posts without.

 

Like and be Liked

When it comes to getting “likes” on Facebook it seems like a bit of a popularity contest, and in short it is. A great way to generate more “likes” is to like others posts, pictures, business pages, etc…the more you like something the more Facebook social media for plumbing marketingwill show you more. It generates better visibility for you and your friends, so like a way. It also boosts engagement which is really important in generating business online.

 

Play it Safe

Social media has many perks, however it also comes with its fair share of security risks. Its important to protect the privacy of your clients, as well as your personal information. Definitely make your posts public, but when posting pictures make sure the geotagging capabilities of your smart phone is turned off. Geotagging can automatically tag the location a picture was taken, a definite security risk if you are posting from your personal residence or clients home. Protecting your customers information should be a top priority.

 

 

Social media can be really great for your plumbing marketing, and something that you may find you enjoy doing. It allows a way for you to connect with your customers and build a relationship with them. To learn more tips about using social media for plumbing marketing visit our website at www.growplumbing.com.

 

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