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Posts Tagged ‘plumbing business advice’

NEW Facebook Services: Ultimate Guide To Marketing Your Plumbing HVAC Business On The New NEW Facebook Services

December 17th, 2015

NEW Facebook Services

Coming Soon! 

According to a breaking story from @TechCrunch – Facebook is taking on Angie’s List and Yelp for helping people find the top local plumbing and HVAC companies.  Facebook is not the only company that has made recent announcement about getting into Yelp and Angie’s List business. Google and Amazon have announced their Facebook Services equivalent offering. 

What Is Facebook Services 

Facebook Services is a product offering for consumers. The product is for consumers and it helps people find the top rated, most trusted, highest reviewed, most liked hyper-local businesses. They have been testing the product for awhile and soon rolling out to towns and cities in the USA.

Facebook Services for Plumbing Companies

How Do I Get My Plumbing HVAC Business Listed

Stay tuned, we are launching “The Ultimate Guide To Facebook Services Marketing For plumbing and HVAC Companies” to help you understand and take full advantage of Facebook Services new lead generation platform. 

In this guide, you will learn the following:

1. How to get  your business listed in Facebook Services?

2. How to get your business listed above your competition?

3. How to optimize your Facebook Services profile to make sure you are capturing the lead?

4. How to track and measure the success of your time and effort with Facebook Service?

Comment below with your questions or concerns with Facebook Services. 

Related Articles
Facebook Marketing For Plumbing HVAC Companies
Plumbing and HVAC Marketing Ideas
4 Marketing Tips To Grow Your Online Lead Business 

 

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7 Reasons Flat Rate Pricing Will Boost Your Plumbing Business’ Bottom Line

November 26th, 2014

Below Are 7 Reasons Flat Rate Pricing Will Boost Your Plumbing Business’ Bottom Line 

Why do plumbing customers prefer flat rate pricing? The same reason that all customers prefer it. Flat rate pricing gives the customer an up-front price with no back-end surprises later. Time and materials quotes have gone the way of VCRs and flip phones. Even the auto repair business has done away with it. 

Suppose you went through a car wash and when you get to the green light to move forward the attendant figures out what you owe depending on the size of your car, the time you were in the car wash, the number of drying towels used, and a whole host of other factors? The customer would be stressed out and feel like they were getting taken for a ride. 

Whether it’s plumbing, electrical or HVAC, customers want an accurate price before any work starts. Flat rate pricing is the answer. Not only does it make for happier customers, your business will generate more revenue. Much more. 

Here are 7 ways flat rate pricing can improve your bottom line. 

Coolfront Flat Rate Pricing - Customers Prefer ItCustomers prefer it

Every customer fears being cheated by a shady customer. Flat rate pricing removes this from the equation. It takes the stress out of the service call and sets the customer at ease. Customers get the price instantly and can make an informed decision about moving forward. The customer won’t worry about how long the service call is taking because time isn’t a factor. When the job is done, the customer will feel like he was treated fairly and with respect.  

Coolfront Flat Rate Pricing - Standardized Repair PricingStandardized repair pricing

The same repair should always product the same results. Flat rate pricing assures that from master plumber to journeyman plumber and from customer to customer the same fee is charged for the same repair. That produces the same profit results. Unlike time and materials pricing, there is no undercharging for Fred Fast and no overcharging for Sam Slow. Customers will focus on the overall value instead of how much time the plumber spends on the repair. Everybody is happier. 

Coolfront Flat Rate Pricing - More Service RevenueMore service revenue

With a flat-rate system, the goal is to charge a fair price. But a fair price isn’t necessarily a low price. Hey—you work hard. Your company needs to make a profit. The flat rate system allows you to charge a fair price and take the emphasis off the hourly rate.

Cash is FlowingCoolfront Flat Rate - Cash Is Flowing

Customers are more likely to pay right away when they have already agreed on the total price up front. At the end of a service call, the value of the service is still top of mind for the customer. Which makes him or her more likely to pay–immediately. Waiting to get paid hurts your bottom line. With a flat rate system, cash flow is significantly improved. 

Coolfront Flat Rate Pricing - Sell More EquipmentSell more equipment

When your plumbing business becomes more streamlined through flat rate pricing, there’s efficiencies to be had. One of these efficiencies is the sale of more equipment. When a plumber presents a quote it allows the customer to decide whether to repair or replace an item. Many times they decide to replace which leads to more overall equipment sales.

More professional staffCoolfront Flat Rate Pricing - More Professional Staff

Inflated hourly charges have plagued the plumbing industry for years and customers are tired of it. When a flat rate quote is delivered, the plumbing contractor looks like he’s on the ball, organized and professional. A respected contractor leads to happy customers. 

Coolfront Flat Pricing - Customer LoyaltyCustomer loyalty

In a recent study of 10,000 homeowners, 91% preferred flat rate pricing. That’s pretty much everyone. If a customer is happy with the price and the service, guess what? hey are coming back for more. Customer loyalty is huge. Repeat customers mean you stay busier without advertising. You spend less money to attract new customers which leaves more money in your pocket. 

 

Watch Coolfront’s Flat Rate video to learn even more about how flat rate works.

 


 

 

There’s a Coolfront moving in

If your plumbing business revenue needs a kick in the pants, there’s help on the horizon. Coolfront is the leading flat-rate pricing app in the market. Over 2,000 contractors are already using Coolfront, the mobile app that’s taking the industry by storm!

Coolfront is the latest innovation in the plumbing, electrical and HVAC scene. It’s a cloud-based flat rate pricing app designed for the busy contractor in the field. What can it do? Everything but perform the actual work. The best thing about it? It’s zero-cost to you.

Check out Coolfront.com to learn more and request a demo.

 

On The Lighter Side

August 2nd, 2013

 

Funny Plumbing Problems

This is a list of plumbing awards! Comment below if you have additions and we will add to these funny plumbing problems.

Hmmmmm. How did this happen? 

Funny Plumbing Pictures Problems

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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This stall is for people who have arms like an Orangutan…

Best Plumbing Problems Picture funny

 

 

 

 

 

 

 

 

 

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This would be the “half bath” noted in the real estate listing?

The best Plumbing Problems Picture funny

 

 

 

 

 

 

 

 

 

 


 

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Very classy! And, only three steps when you are in a hurry.

Plumbing Problems Picture funny

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

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Very creative! 

Funny Plumbing Problems Picture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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And the purpose of the door is?

Best Plumbing Problems Picture funny Plumber

 

 

 

 

 

 

 

 

 

 

 

 

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The oak seat is a nice touch, though.

Picture funny Plumber

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Apparently, you don’t want anyone seeing your face, but everything else is okay?

Picture funny Plumbers jokes

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Should have measured twice!

Plumbing Problems Picture

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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&%&@#

Funny Plumbing Problems

 

 

 

 

 

 

 

 

 

 


 

 

 

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How does this even get past the planning phase?

Funny Plumbing Pictures

New Pricing Model For August From Grow Plumbing

July 31st, 2013

August Discount Pricing Model

  1. Is it time to make a change? 
  2. Time to invest in your business?
  3. Do you get amazing results from your internet marketing? 
Click here to learn about our new  pricing model for the month of August. Learn the details on our comprehensive internet marketing system
Call us 310-546-1980 or email us if you have questions!  
 
 
Sincerely,
 
 
 

8 Plumbing Marketing Ideas That Will Help Grow Plumbing Business

May 20th, 2013

There’s more to owning a plumbing company than just knowing how to fix pipes. First you need to find pipes to fix. In other words, you need customers. In this day and age, the best way to attract customers is with a strong online presence. But how do you create one? Here are 8 plumbing marketing ideas to get you started.

 

plumbing marketing

Plumbing Germantown, http://www.plumbinggermantown.com/, 05192013

 

  1. SEO. What are people Googling when they want to find a plumber? SEO or search engine optimization is a great tool to use for plumbing marketing. There are online tools you can use to find the most popular keywords specifically for your plumbing marketing. If you include phrases like “plumbing problems” or “what to do about a leaky pipe” in your website’s content, then when people Google those phrases, your site will show up in the results. Geographic keywords help plumbing marketing as well, to target people in your area.

  2. Blogs. Once you have your keywords, the next step is to incorporate them into unique, engaging content, to pique your audience’s interest. Blogs can be very useful when it comes to plumbing marketing by the way of providing content. Blog topics can include tips for when to call a plumber, how to avoid certain plumbing disasters, or ways to save water. Write high-quality blogs and update regularly. The best plumbing marketing ideas are ones that not only keep your audience engaged, but also get them to come back.

  3. Videos. If you want to go the extra mile, there are plenty of other forms of content besides blogs. Videos are a great way to engage your audience for your plumbing marketing. You can demonstrate basic fixes for minor issues such as tightening a loose pipe. If you establish yourself as an expert, it will build your audience’s trust. They’ll associate your company with your videos’ helpful advice. Then when they have a more major plumbing issue, you’ll be the company they immediately think to call.

  4. Social Media.  Once you’ve created your content, you need to distribute it. That’s where social media comes in. Social media is a very key component for plumbing marketing. Post your blogs and videos on Facebook, Twitter, LinkedIn, etc. Offer special deals, coupons, or contests as well, to give people incentive to like or follow you.

  5. Cross-promotion. Part of your plumbing marketing should also include networking with other service professionals. Social media makes it easy to connect with people in similar fields and help each other out. Find contractors, repair companies, and similar local businesses with a social media presence and reach out to them. Offer to promote their content on your channels if they’ll do the same for you. Collaborate on projects and deals. That way, you both have the opportunity to double your fan base.

  6. Banner ads. This is a more direct method of plumbing marketing to drive traffic to your website. Put banners on other people’s sites that are eye-catching and will entice people to click on them. Try asking a question like “How can you lower your water bill? Click here to find out.”

  7. White Papers. Once you’ve got people to your site, the next step is to generate leads; the ultimate goal of plumbing marketing. A white paper provides more in-depth information on a particular topic, such as high-efficiency plumbing fixtures or eliminating lead from drinking water. You can offer these documents for free on your website as part of your plumbing marketing, the trick is to capture potential customers email addresses before they can download the docuent. Now you know who’s interested in your site, what topic they’re interested in, and how to contact them. 

  8. Follow-up.  One of the most important parts of plumbing marketing is following-up. Once you have a contact’s e-mail address, follow up personally. Ask if there’s anything else you can help them with and let them know about the services you offer. This is a great way to cement yourself in people’s minds for their future plumbing needs. 

These are just a few plumbing marketing ideas you can use to engage customers and drive business. There are plenty of other ways to promote your company online. Be creative. The options are limitless for plumbing marketing. For more information on plumbing marketing visit www.growplumbing.com.

 

 

Social media for your plumbing company is one of the best ways to market your plumbing company. It has an amazing potential to reach to customers at a low cost

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Featured Plumbing Company – Mike Counsil Plumbing

March 21st, 2013

Mike Counsil Plumbing – Featured Plumbing Company  

Claim your plumbing listing or to get your plumbing listing created. 

Mike Counsil Plumbing Mike Counsil Plumbing and Electrical, based in San Jose California,  has been family owned and operated from the start. Our customers are our neighbors, and we are proud to be part of the community. We offer the highest quality of plumbing, and friendliest customer service in the industry. When you want it done right, call Mike Counsil Plumbing and Electric! 
 
100% Satisfaction Guarantee
100% Financing Available 

 

Got Questions:

Call Mike Counsil Plumbing  at 408-272-4900

Connect With Mike Counsil Plumbing  OnlineMike Cousil Team
Facebook
LinkedIn
You Tube 
Google+
Twitter  
Featured on Silicon Valley Plumbers 

 

Featured on Silicon Valley Plumbers, San Jose Plumbing Contractor! Also, featured on Orange County Plumbers and Silicon Valley Plumbers. 

 

See More Featured Plumbing Companies 
Mr. Price Book
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Sal’s Plumbing Company
Chris Plumbing 

Does Your Plumbing Company Have A Plumbing Profile? Get A Free Profile Today!  (Are you lazy? We’ll do it for you)

 

 

Learn How Google Works

March 4th, 2013

Watch this short video to learn how to promote your plumbing business on Google.

Have you ever wondered why a plumbing company is listed above your plumbing company on Google?

Do you want to understand how you can rank high on Google above all the other plumbing companies?

If you have answered yes to either of these questions, you need to watch the below video on how Google works. Comment below if you have any questions.

Things To Understand

  • Google indexes pages, not websites.
  • Google has over 200 factors they use to prioritize it’s search results.
  • How many times does the page contain the keyword?
  • Is the keyword in the page title?
  • Is the keyword in the URL?
  • Does the page contain synonyms for the keyword?
  • Is the page form a quality website or a spammy website?
  • What is the pages page rank?
  • How many other web pages are linking to the page?
  • How important are the outside pages that are linking to the page? 
  • All 200+ factors, each factor has a different weight, are combined into a score and the pages with the highest score show up first in Google search results.
  • Google never accepts payment to add a page to their index or to improve positioning.

Now you know! Start today and promote your plumbing business on Google
 

Click button above to create a FREE listing in Grow Plumbing’s Directory 


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Follow Gregg Towsley and Grow Plumbing on Google+

5 Ridiculously Simple Ways To Improve Your Search Ranking

February 20th, 2013

The amount of time people spent online searching for information continues to grow especially for service based business like plumbing.

As a service based plumbing business you hear more and more on the emphasis and of content marketing.

Also, search engines like Google are the priority for lead generation and most people carry a search engine around in their pocket. 

5 Ridiculously Simple Ways To Improve Your Search Ranking

1. Set up a blog for your plumbing business. This is the easiest and best way to publish and organize your content.
2. Publish posts and updates across multiple social media networks.
3. Distribute press releases and articles about your plumbing business.
4. Publish and archive an email newsletter on plumbing tips, plumbing advice, plumbing news, etc.
5. Be consistent and creative to stand out of the crowd.

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Internet Marketing Click the button above to learn more about our internet marketing programs.

 

Gregg Thomas Towsley
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4 Simple Advertising Tips for Plumbers

February 15th, 2013

The plumbing industry can be a very competitive market. Fortunately there are plenty of customers available because anyone with a home or business will eventually be in need of plumber. How do you set yourself apart from the rest? Here you will find the top advertising tips for plumbers.Twitter Marketing For Plumbers

 1. Logo and Slogan

The first advertising tip for plumbers would be to create an eye-catching logo or slogan. This sounds rudimentary, but there are plenty of plumbers out there not doing this. Having a great logo puts the plumbing business out in the public eye and is a very effective tool for plumbers to gain new business. Most customers opt for presentation first, if it looks nice and professional they are more likely to associate quality and reliability with the brand, making this a very important advertising tip for plumbers.

2. Vehicle Branding 

The next advertising tip for plumbers is to utilize your business vehicle. Place your logo, slogan, or contact information on your vehicle. Remember to keep is short and simple so passer byes will want to read it. This can be a very cost effective advertising tip for plumbers because while you are on the road you get a lot of exposure and the initial cost is very low.

 3. Smart Networking 

Another advertising tip for plumbers is to network with various apartment communities and office complexes in the local area. Secure as many business relationships as possible and offer discounts and promotions for referrals. Send out marketing pieces to local homes. Direct mail displaying your specials and promotions is a very effective advertising tip for plumbers because it places the plumbing business front and center and virtually everyone home is a possible customer.

4. Social Media Marketing

Social media is another great advertising tip for plumbers. It is a virtually free marketing platform that too many plumbers are not taking advantage of. Facebook, Twitter, LinkedIn, and various others have become a force to be reckoned with when it comes to marketing businesses. In addition online listings are also important when it comes to advertising tips for plumbers. Many potential customers will search listing on local online directories such as Yellow Pages and Yelp! to name a few. Claiming these profiles and maintaining them is very important. It is really easy to gain positive feedback on these sites as well; having current customers review the plumbing company will help boost credibility.

advertising tips for plumbers

There are many great advertising tips for plumbers that are low cost and proven to drive new business. All it takes is a little time and effort. 

Contact us for a free consultation and recommendations on your Facebook marketing and overall internet marketing strategy.

 

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5 Best Plumbing Franchises To Own

January 25th, 2013

Top Plumbing Franchise There are many advantage around owning a plumbing franchise compared to starting a plumbing business from scratch. The best plumbing franchises offer excellent opportunities for owning a successful plumbing business.

Residential and commercial customers spend billions of dollars each year on plumbing-related services. The best plumbing franchises provide an opportunity to deliver quality plumbing services professionally, under a nationally recognized brand, and proven business systems.

When individuals are considering opportunities from the best plumbing franchises it is important to evaluate and compare the services the plumbing franchise offers and analyze how the business model generates revenues. This assessment includes determining access to products and equipment at affordable prices.

1) Rooter-Man

Rooter-Man was originally founded in 1970 and has been franchising since 1981 and has 489 plumbing franchises in the U.S. and Canada.  It is one of the largest plumbing franchises in the United States. It has a very stringent selection process for franchisees. Entrepreneur Magazine has rated it as the best plumbing franchise for ten consecutive years.

Franchisees can offer professional drain cleaning, pipe relining and catch basin cleaning and septic services for residential, commercial and industrial customers.

  • Total      Investment – $46,000 – $138,000
  • Initial      Plumbing Franchise Fee – $21,900 – $34,500
  • Royalty      Fee – 6-8%
  • Term      of Agreement: 10 years, renewable

 RooterMan Plumbing Franchise

Connect with Rooter-Man Online
Rooter-Man on Twitter
Rooter-Man on Facebook
Rooter-Man on YouTube
Rooter-Man on LinkedIn 

 

2) Mr. Rooter

M. Rooter has a comprehensive line of sewer, plumbing repair and maintenance services from clogged drains and inspections to tree removal, and maintenance services to residential and commercial customers. The organization has more than 200 plumbing franchise locations across Canada and the US and 100 locations in other countries. This plumbing franchise offers emergency services nights and week-ends at no extra service charge; fees commonly found in the industry.

  • Total      Investment – $60,950 – $156,25
  • Initial      Plumbing Franchise Fee – $29,000
  • Royalty      Fee – 5-7%
  • Term      of Agreement: 10 years, renewable 

Connect with Mr Rooter Online
Mr. Rooter on Twitter
Mr. Rooter  on Facebook
Mr. Rooter on YouTube
Mr. Rooter on LinkedIn
Mrs. Rooter Blog 

Mr Rooter Plumbing Franchise

3) Ace DuraFlo

Entrepreneurs seeking a specialty plumbing franchise may want to consider the opportunity offered by ACE DuraFlo Systems, LLC. Founded in 1997, this plumbing franchise provides residential and commercial property owners a permanent solution to the problem of pipe corrosion.

This plumbing franchise provides an option to re-piping, which reduces the need to rip out walls, ceilings, floors, and foundations. The process requires a minimal of down time, removal of fixtures or creation of airborne contaminants like lead or asbestos.

  • Total      Investment- $36,190 – $410,100
  • Initial Plumbing Franchise Fee – $21,000 -$34,900
  • Ongoing      Royalty Fee – 6-8%
  • Agreement      Term -10 years, renewable

 

Ace DuraFlo plumbing franchises

Ace DuraFlo - www.aceduraflo.com

 Connect with ACE DuroFlo Online
ACE DuroFlo on Twitter
ACE DuroFlo  on Facebook
Ace DuraFlo on YouTube
Ace DuraFlo on LinkedIn

 

4) Benjamin Franklin Plumbing

Benjamin Franklin Plumbing franchise is one of three plumbing franchise opportunities from Clockwork Home Services. As a plumbing franchise they provide plumbing installation services, repairs and maintenance for hot water heaters drain lines, sinks, toilets, faucet and tub showers, pipes and sewers.

The uniqueness of this plumbing franchise centers on the customer’s time — it guarantees that customers will receive plumbing services, repairs, and replacement at their convenience and provided by qualified, courteous, clean, and competent technicians of good character.

  • Total      investment – $29,515 – $528,730
  • Initial Plumbing Franchise fee – $8,750 – $150,500
  • Royalty Fee – 5%
  • Agreement      Term – 10 years, renewable

 

Benjamin Franklin Plumbing  plumbing franchises

Benjamin Franklin Plumbing

Connect with Benjamin Franklin Pluming “The Punctual Plumber” Online
Ben Franklin Plumbing  on Twitter
Ben Franklin Plumbing  on Facebook
Ben Franklin Plumbing on YouTube
Ben Franklin on LinkedIn

 

5) Michael & Son Services

Michael & Son Services plumbing franchise has been family-owned business since 1976. It offers plumbing services as well as other services like: electrical, HVAC, and Duct Cleaning. With this plumbing franchise individuals have the opportunity to invest in one or all four home services opportunities.  The corporate office provides a national call and dispatch service as a part of the royalty fee. In addition they also offer franchisees up to $25,000 in matching funds for marketing programs.

  • Total      Investment – $77,125 – $468,750
  • Initial  Plumbing      Franchise Fee $ 20,000 – $100,000
  • Ongoing Royalty Fee – 10%
  • Term      of Agreement – 10 years, renewable

 

Michael and Sons Services plumbing franchises

Michael and Sons Services

 Connect with Michael & Sons online!
Michael & Son  on Twitter
Michael & Son  on Facebook
Michael & Son on LinkedIn

Each of the plumbing franchises may have additional requirements for potential franchisees, such as net worth and liquid cash available. Those interested in one of the best plumbing franchises should also compare other factors like training, marketing, support, and employee requirements.

Comment below if you would like us to add a franchise to this list. Also, comment below if you have experiences with the above franchise. We want to hear from you!