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Posts Tagged ‘plumbing business’

How To Get Google Ranking For Multiple Locations

September 21st, 2016

 

 

google ranking for multiple locations

I Blog Zone, https://goo.gl/sRC8m6, 09/21/2016

If you are a plumbing business that has several locations across the country, county, or city, you may find yourself in a situation where you are faced with the challenge of creating geo location pages that talk about your services in an effort to improve your Google ranking for multiple locations. Below are some guidelines and recommendations to help you along the process and get Google rankings for multiple locations.

Choose Subdomain or Subfolder

You need to decide if you wish to use city.yourdomain.com or yourdomain.com/city for your geo-faced landing pages. We would recommend in most cases using yourdomain.com/city as you can leverage the power of the domain name and each city page will not get treated as a separate website from a Google perspective.

Technical Items

  1. Ensure that the page includes a Geo Location Tag
  2. Add schema markup for local business
  3. Add breadcrumbs to the website (allows users to go up a city level to state level and select a city or even country level and select a state)*Claim/submit the local business to Google MyBusiness
  4. Submit NAP (Name Address Phone Number) to Local Directories/Citations (Infogroup, Acxiom, Neustar, Factual, FourSquare, Superpages, BestofWeb, InsiderPages, Bing etc)
  5. Include the City Name in the Title Tag, Description Tag, H1 Tag of the local page. You don’t always need to put the location in the Title Tag , sometimes just having the service you do followed by your company name is good enough if you do everything else. Test this.
  6. Geotag images if necessary (images that have to do with the local place – buildings, landmarks etc)
  7. Configure Google Webconsole for each location (only if using subdomain or different domain, if using subfolder not required)
  8.  Ensure SEO friendly URLs that contain the city name www.yourdomain.com/city

Content

It can be hard writing unique content for each location about the same service, but below are some suggestions on how to get around that. The more you can do that are applicable to your business the higher the probability of getting better Google rankings for multiple locations. 

  1. In the first sentence or first paragraph include the city you are targeting
  2. Embed Google Map of the business listing on the local landing page
  3. Include Business Name, Address, Phone Number as text
  4. Include Testimonials for that local business
  5. Include Case Studies for that local business
  6.  Include Bios of staff members if applicable
  7. Add pictures (exterior, interior) from the local business
  8. Include News of what is happening in or around that local area

Getting Google ranking for multiple locations may be a little confusing, however by creating geo specific landing pages with locally driven content you can help improve the search ranking for all of your locations as long as you are consistent. To learn more about improving your Google ranking for multiple locations or simply just improving your Google ranking for your plumbing business in general please visit www.growplumbing.com.

 

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Get Moving to the Top! How to Get Your Plumbing Business at the Top of Search Rankings

July 7th, 2016

 

Search rankings play a huge role in growing a plumbing business. When searchers are looking for a plumber most often they will find a plumbing business that fits their needs at the top of search rankings. That’s why you should always strive to improve your search ranking. Of course you can always pay Google to feature your plumbing business at the top of search rankings with an ad, this method will deliver some results however at a cost. If you don’t have room in your plumbing marketing budget for such expenses then you can try and and get your plumbing business at the top of search rankings organically. Here are some things you can do to help get your plumbing business at the top of search rankings.

 get your plumbing business at the top of search results

#1 Optimize!

SEO plays a role in determining which websites are featured at the to of search rankings based on their relevancy. Google sends out its robots to index each page of your website, and one of the things these robots index is keywords. Strategic use of keywords can definitely help get your plumbing business to the top of search rankings. You should in fact take advantage of every chance you get to optimize including local directory sites and social media profiles. A few things to keep in mind for your SEO:

 

  1. Keywords can be competitive, so choose wisely. Stick to keywords that are specific to your plumbing business and relevant.

  2. Don’t abuse your keywords. While you want to use your keywords abundantly, you also want to make sure you aren’t overly using your keywords. Make sure you can easily read and understand the text.

  3. Continually update. A blog is a great way to continually update your information with fresh use of your keywords.

 

#2 Social Media

Social media is another great way to get your plumbing business at the top of search rankings. The more places you appear the more ways your plumbing business can appear at the top of search rankings. Social media also provides and excellent platform for you to distribute your blog. Its all about increasing your visibility.

 

#3 Local Directories

Local directories play a huge role in search results, in fact most listing at the top of search results aside from the paid ads are local directory listings for Google Local or Yelp! Most of these sites are free and provide a great way to increase your visibility, especially for mobile plumbing marketingusers. As more and more searches are being performed on mobile devices like smart phones and tablets its important to make sure that your plumbing business is accessible for them. Local directory sites like Google Local and Yelp! Have become the go to method for performing searches for goods and services on mobile devices.

 

 

When trying to get your plumbing business at the top of search rankings organically its important to keep in mind that it does take time. While your wont see results over night, organically achieving a top page ranking for your plumbing business is more sustainable in the long run, than paying for ad placement. To learn more about plumbing marketing and how to get your plumbing business at the top of search rankings click here.

 

 

 

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Privacy Protection and Cyber Security

January 28th, 2016

 

Running a small business like a plumbing company is no small feat. A lot goes into daily operations, aside from your trade. One thing that is of particular importance, especially in today’s technological age is privacy protection and cyber security. You may not think about privacy protection and cyber security that much, its not right there in your face so you may even forget about it. However privacy protection and cyber security for your plumbing business is becoming more and more important. Here are 3 things to think about.

 

privacy protection and cyber security

University of West Florida, http://goo.gl/GTilPe, 01/28/2016

#1 It’s Everyone’s Problem

If you have multiple employees make privacy protection and cyber security everyone’s problem. Its important to make sure that everyone is on the same page when it comes to cyber security for your plumbing business. Its important to create a culture within your operations that is aware of the risk of cyber security and have practices and procedures in place to protect your customers information, their information, and your information. One great way to do this in the office is to have a shredding service. Shredding services will provide your office a bin where you can securely dispose of sensitive documents, for example customers credit card information and address. The shredding service comes to your location and shreds your bin on site. This is an effective way to dispose of any paper work that contains sensitive customer information, plus they recycle. We like this motto “better shred than read”, and when it comes to privacy protection this is just a really simple step that could really help in a big way.

 

#2 Anyone Can be a Target

In recent months we have had several news headlines about major corporations having a data breach where hackers accessed sensitive customer information on a large scale. You may think that they were targets because of their scale, however everyone is vulnerable to a data breach, even a small business like your plumbing company. If you are collecting customer information and storing it, then your business can also be a target. Its important to make sure you are updating your software on a regular basis and make sure to train your team in safe practices.

 

#3 Mobile Devices are Also a Target

Mobile devices are becoming a huge concern for privacy protection and cyber security. As more and more people use them and technology changes its easy for hackers to gain access to information. Public wifi is also a cause for concern when it comes to privacy protection and cyber security. Hackers can lay in wait for someone to join a public wifi and access your information. Its important to form good habits when accessing public wifi. Always verify the wifi name, make sure the site you are using is encrypted (look for the https in the URL), and make sure you keep your software up to date.

 

As time goes on privacy protection and cyber security are going to be more and more important for small businesses like plumbing companies. Make sure you take the proper steps to protect your plumbing company from a data breach.

 

 

 

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Why Getting Involved in Your Community is Good for Your Plumbing Business

February 22nd, 2014
 

 

A great way to network and grow plumbing business is to get involved with your community. Giving back to the community is not only good because it helps others, but it helps boost your visibility to your community, plus it makes you feel really good too! Here are some reasons why getting involved in your community is good for your plumbing business.

 

Networking is a huge part of growing plumbing business. What better way to do it than with other professionals in your community? When you work with others for a common cause it really brings you together. In many towns people are more likely to support other small businesses within the community. This loyalty can really benefit your plumbing business as well as other local businesses.

 

By participating in local community programs you can grow your brand for your plumbing business. You can promote affiliation with community outreach programs on your website, blog, and social media. People who are interested in your organization can also become potential leads. In addition this also helps demonstrate your plumbing businesses core values.

 

Participating in community projects is good for your plumbing business, but it is also good for you. When you give back to the community and help others less fortunate you feel really good about yourself. In a way to are also earning good karma for yourself and your plumbing businesses.

 

Many communities offer a variety of community outreach programs. The best way to learn about the programs in your area is to contact the city or chamber of commerce. In addition getting involved with local schools is also a good way to get involved in the community. Schools have many different fundraiser programs, from actual school events to little coupon booklets they sell, both of which could provide great exposure for your plumbing business, while demonstrating community pride.

 

Getting involved in your community is just one way to grow plumbing business. It can open up lots of great networking opportunities and help you form a bond with your local community. Whether you are just starting out or have been in business for years, giving back to the community is a great way to get your name out there and be apart of something important!

 

 

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Tips to Keep Your Customers Coming Back

November 18th, 2013

 

Your current customers are your most valuable customers and play a part in growing your plumbing business. After all if you aren’t retaining them they won’t help refer new business to you and obtaining new customers can be more costly than keeping existing customers. Word of mouth marketing through your existing customers is one of your best allies when it comes to plumbing marketing. Here are some tips to help keep your existing customers coming back.

 First and foremost customers service is very important to keep customers coming back. There are several key components that go into good customer service: listening, genuine care and concern, communication, and follow through. These things are some of the most important parts of having great customer service, and great customer service is one of the main reasons that keeps customers coming back. You can provide great service, but if you aren’t treating your customers right, there is a good chance they won’t be coming back.

Listen to what your customers have to say so you can fully understand their concerns and show that you genuinely care about them; use their name and address their concerns. Communicate with them about their plumbing problems, explain procedures to them to put their mind at ease about things they are unsure about. Lastly if you don’t do what you say and full fill your obligations to your customers the way you communicated this leaves cause for concern from your customers, always follow through this will keep customers coming back because they know they can count on you.

keeping customers cominb back
Plumbing Apprenticeship, http://goo.gl/X1TYfN, 11/18/2013

They way your operate your plumbing business also has an impact on customers coming back. Your employees, training, and empowerment are also all factors to keep customers coming back.

Who you hire to represent your plumbing business is very important. This is who is in charge of your valuable customers and they are responsible for the customer experience. Make sure they are reliable, have a professional appearance and demeanor, and will facilitate your business practices and procedures. Provide your employees with continued training so they may be best prepared to handle all situations and stay on top of trends. Give them empowerment to make decisions.  If you hire the right employees you should have no problem allowing them to make decisions while they are in the field. Customers like to have problems solved in a timely manor, this just improves your service and helps prevent negative customer experiences, and keeps customers coming back because of the level of service. Go above and beyond for your customers, exceed their expectations.

 Click Here For Email MarketingKeep in touch with your customers to keep customers coming back. We can’t stress how important this is to keep customers coming back! Remind them of the great service you provided them. Connect with them on social media, send them email newsletters with information about your business and any new promotions you are offering. Ask your customers for feedback, when you ask your customers for feedback it shows you value their opinion, and allows you to make adjustment to help improve your service and keep customers coming back!

The key to any successful business is to have customers coming back. If you have no customer retention it may time to evaluate your plumbing business practices. What are the areas you need to improve on? Why are customers going else where? Self evaluation is good to do sometimes and is healthy for your plumbing business.

 

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Facebook for Plumbers – How to Increase the Success of Your Online Plumbing Marketing

August 1st, 2013

Facebook for plumbers is a key component of online plumbing marketing. Facebook makes for a great way to distribute content and drive traffic to plumbing websites, in addition Facebook also helps increase a plumbing companies search ranking. That being said plumbers simply cant start a Facebook account and sit back and watch. In order to truly reap the benefits of Facebook for plumbers, plumbers need to take an active interest in Facebook and their online plumbing marketing.

Facebook is one of the fastest growing websites in the world, with over 600,000 people joining every day.  This is a vast number of potential customers! As a plumber utilizing Facebook for online plumbing marketing, you need to be actively seeking new friends and fans. Consistently growing your connections on Facebook allows you to achieve more of a reach with your target audience which in turn increases traffic to your website and ultimately increase your conversion ratio (turning visitors into customers).

Facebook for plumbers is an easy way to distribute your plumbing content. By providing unique and interesting content to your friends and fans, you are more likely to increase traffic to your plumbing website. That being said sometimes you need a little extra push when it comes to distributing your content on Facebook. Occasionally using a paid Facebook ad or paying to promote your content on Facebook is a great way to ensure that your plumbing content is not only seen by your friends and fans but the friends and family of your friends and fans. By increasing the visibility of your content you increase the success rate of your online plumbing marketing; which makes Facebook for plumbers a worth while endeavor.

Facebook just made some changes in how users can search. Graph search is the latest version of Facebook. For the purpose of online plumbing marketing, being at the top of Facebook graph search results will help potential customers find your plumbing company on Facebook. In a sense Facebook graph search is like Google. Utilizing the right keywords and categories for your plumbing profile is the best way to populate at the top of Facebook graph search. More to come on Facebook graph search later, but this is a great tool to aid in online plumbing marketing and can help make Facebook for plumbers easier to use.

facebook for plumbers

Facebook Graph Search

Last but not least #hashtags. Including a #hashtag in your Facebook updates is a great way to include your plumbing company in other conversations regarding the same topic. This is a great way to engage with others in conversations and gives your plumbing company more visibility. Visibility is key for online plumbing marketing and Facebook for plumbers.

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The Importance of Local Directories for you Plumbing Business

July 2nd, 2013

 

Local directories play and important roll in plumbing marketing; local directories contribute to a plumbing companies online presence and enable potential customers to search for a new plumbing company online. Here are some of the most important reasons while your plumbing company should be on local directories.

 

local directories for plumbing company

Search engines often display results from local directories

 

Many customers will search for a new plumbing company on Google, and while you may not be appearing in the first page of Google, there is a good chance that a local directory site with your information will, and many potential customers view local directories as a more trustworthy source. That is why it is important to submit your plumbing company’s business information to local directories, remember to provide a link to your website to create inbound links and boost web traffic to your plumbing website.

 

Another great benefit of local directories is that many of them allow your current customers to post reviews and rank your plumbing company online. This is great because it demonstrates your knowledge and ability giving your credibility. That being said it is important to monitor you local directory sites for reviews that aren’t that favorable to your plumbing company. While mistakes do happen, the way you handle them is what is most important. Reviews on sites like Yelp! give you the ability to right a bad customer experience and improve your customer relations.

 

Here are 10 of the most well known local directory sites for your plumbing company:

 

  1. Google Places/Google + Local

  2. Yelp!

  3. Yellow Pages

  4. City Search

  5. Patch

  6. Yellowbook

  7. Angies List

  8. Yahoo Local

  9. Merchant Circle

  10. Manta

 

There are many more local directory sites for your plumbing company, but these are a good place to get started. In addition social media sites like Facebook, LinkedIn, and YouTube are also great platforms to promote your plumbing company and have a interfaces specifically for local business content. To learn more about local directories for your plumbing company please visit www.growplumbing.com.

 

Click button above to create a FREE listing in Grow Plumbing’s Directory 

 

 

 

How to Protect Your Online Reputation

May 21st, 2013

 

We all know that word of mouth travels fast. Good news spreads quickly but not as fast as bad news. These days the internet has added some fuel to the fire, making word of mouth spread almost instantaneously. That’s why it is so important to be aware of your online reputation! Don’t be underwater with your online reputation!

online reputation

Keep yourself afloat with your online reputation!

 

Now days everyone is go go go constantly, when a potential customer needs something, even plumbing service, 9 times out of 10 they take to the internet. The internet provides a place where customers can search, review, and rank service providers. Not having a good online reputation can really tarnish your ability to grow plumbing business. How to you protect your online reputation?

 

  • Monitor your online reputation. You have access to your business reviews online, create accounts on Yelp!, Yahoo Local, Google Places, Yellow Pages etc….better yet your business could very well already be on these sites, claim your business! It’s really simple and is worth the time because you stay on top of reviews for your business, and also ensure all your business information is correct.

  • Be Proactive with your online reputation. When you come across a review or rating that doesn’t showcase your business in the best possible light, you need to address it. Apologize to disgruntled customers and open the lines for clear communication. Often times you will find that the breakdown happened because of a failure to communicate. Work with your customers and see if there is a resolution. Often times you can reverse a bad customer experience by demonstrating your ability to make things right and ensure your customer is happy with their experience this will only improve your online reputation.

  • Encourage your online reputation. You can encourage your online reputation by asking your customers to fill out a survey and/or review your business online after you completed a job. Sending positive feedback to your business listings is a great way to boost your online reputation and generate good/positive feedback The higher your business ranks the more customers you will receive.

 

It is important to be involved with your online reputation, standing by and doing nothing is only going to harm your business. Keeping an eye on your online reputation and reacting to negative feedback is just a good business practice. Not only do you have the opportunity to make things right for your customers, but you can also count this as a learning experience! 

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3 Success Steps in Social Media for Your Plumbing Company

May 17th, 2013

So you have come to the realization that there really is no way around social media for your plumbing company. While some aspects of it you understand others parts of social media for your plumbing company may be a little bit hazy. To get the best results with your social media for your plumbing company we have compiled a list of some of the most important  steps to help you set yourself up for success!

 

Step One: Build your audience

One of the most important parts of social media for you plumbing company is building your audience. When you are just starting out a great way to do this is to invite people you already know. You can do this by uploading your contacts from you email account. Social media sites like Facebook, Twitter, and LinkedIn make it easy for you to do this and are compatible with most email servers. Once you have added people you already know, you will start to get updates for people you may know mutually. When you start building your contacts this way you gain access to all your contacts and it has a trickle down effect. You can also search for new contacts in the search tab. This allows you to specify certain credentials that are specific for the type of customer you are searching for.  The more contacts you have the further your reach is to new customers. This is a great aspect of using social media for your plumbing company!

 social media for your plumbing company

 

Step Two: Content

When using social media for your plumbing company it is important to provide content to your audience via status updates and/or blogs. Remember to keep things interesting and provide information that will peak interest in your plumbing business. You can provide plumbing tips, funny plumbing stories, and run promotions this way. Whatever you do get your message out! In doing so remember to provide links to your website, this will help boost traffic to your website and help you gain more plumbing business. This is the ultimate goal of social media for your plumbing company.

 

Step Three: Stay active and consistent!

Social media for you plumbing company does require time in order to get the results you want for your plumbing company. Its not an overnight thing, so it is important to remain active and consistent. You should continually work on building your audience and provide content by way of status updates and/or blogs several times a week. Remember to have fun while doing social media for your plumbing company. While it does take time, remember social media for your plumbing company should not be a full time job, but something that you should enjoy doing and are able to spend a few hours a week doing.

social medai for your plumbing company

Kristen Bentson, http://kristenbentson.com/blog/fresh-ideas/consistency-is-key/, 05172013

 

Social media for your plumbing company is one of the best ways to market your plumbing company. It has an amazing potential to reach to customers at a low cost

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What are Your Plumbing Marketing Goals?

May 10th, 2013

 

There are many options out there for plumbing marketing.  Which plumbing marketing options are best for your plumbing business? To determine this you need to evaluate your business and decipher what your plumbing business goals are.

what are your plumbing marketing goals?

In evaluating your plumbing business you should ask yourself these questions. What do you offer customers that other plumbing companies do not? Why should customers choose you over other plumbing companies? What special areas of expertise do you offer? Are your prices competitive enough? What is your ideal client profile? The answers to these questions will help you set plumbing marketing goals for your plumbing business and allow you to use your plumbing marketing to your best advantage.

Next, what are your plumbing marketing goals for your plumbing business? Setting goals is a great way to get things done, especially with plumbing marketing. It allows you to stay organized and have a clear understanding of where are you going with your plumbing business and plumbing marketing. When setting plumbing marketing goals for your plumbing business it is important to be realistic. Don’t set your sights too far, or you may risk not reaching your goals, which can be very disappointing and disheartening. Work on your short term plumbing marketing goals first. These should be easier to achieve. For example: gaining 20 new fans a month on your Facebook business page. Once you have achieved your short term plumbing marketing goals it is easier to achieve your long term plumbing marketing goals and paves the way for success with your plumbing marketing.

The object of your plumbing marketing should be to effectively communicate your message to potential customers. If you are not getting the results you want, then you should re-evaluate your plumbing marketing strategy. Going back to the drawing board is necessary sometimes in order to reach your goals. Remember all good things come in time, so be patient and have a little fun with your plumbing marketing.