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Posts Tagged ‘plumbing company’

Why Having a Digital Marketing Plan Is a Must for Your Plumbing Marketing

May 11th, 2016

 

Over the last decade we have seen a huge shift from traditional plumbing marketing methods to more digital marketing methods. While traditional plumbing marketing methods like mailers, post cards, and radio ads still have a place in in your overall plumbing marketing strategy, its important to embrace digital marketing so that you can grow your plumbing company and expand your reach.

 

The World is Connected

The world is more connected than ever. With the onset of the internet people now have the ability to easily and affordably stay in contact with rest of the world. Now because more people are connected news seems to travel at the speed of light. Digital marketing makes marketing your plumbing business more simple and easy to do, plus you can get the word out about your business instantaneously.

 

Broader Reach

iExpats, http://goo.gl/mEm7mh, 05/11/2016

People are using the internet for all sorts of reasons these days; from staying connected with loved ones, generating an income, research, running errands, shopping, and searching for services. With more people searching for the goods and services they need online, they are no longer using more traditional methods like opening a phone book as much. Online you can gain more exposure for your company by taking advantage of social media and local directory sites, you can also run ads. The possibilities are endless. While you don’t necessarily want to stop your traditional methods of plumbing marketing, especially if they are working for, consider expanding your reach to a whole new audience.

 

Its Affordable

Digital marketing can potentially be more affordable than some traditional methods of plumbing marketing. There are many cost effective ways to market your business online. Social

EB Awareness, http://goo.gl/TUv1pY, 05/11/2016

media, local directories, generating a blog, video content, and more. While there are different price points for everything, if you are just starting out and have a small marketing budget digital marketing is a great option because you can do a lot of it yourself.

 

To learn more about the important of digital marketing visit our website at www.growplumbing.com. We are available to answer any questions you may have.

 

 

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How Customer Lobby Can Help Your Plumbing Business

April 2nd, 2016

 

customer lobbyPart of growing your plumbing business is receiving repeat business from your existing customers. In order to do this you need to have a system in place to effectively market to your existing customers. Customer Lobby is a great tool you can use to manage your plumbing operations and manage your existing customer data base. Here’s a peak at what Customer Lobby can do for your plumbing company.

 

Pricing Trends

Pricing trends are important to keep track of. They tell you on average what other plumbing companies are charging for the same services. This information will help you set a guideline for your own prices so you can stay competitive and also maximize profit.

 customer lobby

 

Lifetime Value of a Customer

Customer Lobby provides you with a lot of customer data. One of them being lifetime value. The last quarter of last year showed the average lifetime value of a customer for a plumbing company to be $1,356. This total is calculated by adding together all of the products of the percentage likelihood that a customer will have a particular transaction (1st, 2nd, 3rd, etc.) times the average amount that a customer will spend on that transaction (1st, 2nd, 3rd, etc.). This can help you access if you are generating enough business from your customer base. You may want to focus on marketing to your existing customers, after all studies show that marketing to your existing customers is a lower cost and more effective way to spend your plumbing marketing time.

 customer lobby

Number of Transactions Per Customer

Customer Lobby also keeps track of the average number of transactions that a customer has with a particular plumbing company. The most recent analysis shows the average across all customers as well as the average for those customers who have at lease 2 transactions with a particular plumbing company. Measuring this information is crucial for the long run. If you aren’t getting enough repeat business then its time to investigate why. Repeat business is the lifeline of any successful business.

 customer lobby

Customer Lobby provides unique insights for thousands of local service business in North America. You can sign up for a free account with Customer Lobby to calculate and compare your business metrics automatically. You account syncs with existing accounting system to make things easier. Gaining these insights can help you with a lot of aspects of your plumbing company including how to better market you business. You can learn more about Customer Lobby here, or by visiting our website at www.growplumbing.com

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Questions to Ask a Plumbing Company Before You Hire Them

April 1st, 2016

 

questions to ask a plumbing company

My Vodafone, http://goo.gl/Q2QNVK, 03/31/2016

Hiring the best plumbing company for the job is important to most people. There are a lot of factors that come into play before letting a plumbing company into your home or business. Chances are you have already scoured the internet for plumbing company reviews. You have gone on Yelp to see what others are saying, but before you can hire a plumbing company you will have to call. Here are some questions you should ask a plumbing company before you hire them.

 

  1. Are you licensed?

    Asking a plumbing company if they are licensed is one of the most important questions you can ask a plumbing company before you hire them. A licensed plumbing company is required to meet all state requirements. This is important for passing any inspections. You want to make sure the job is done right the first time and a licensed plumbing company will have better knowledge of codes and the proper way to do things.

     

  2. Are you insured?

    Aside from are you licensed, are you insured is another important question to ask a plumbing company before you hire them. In the case that something happens a plumbing company that is fully insured will be able to cover the damages.

    questions to ask a plumbing company

    All Things Financial Planning Blog, http://goo.gl/UWKFtv, 03/31/2016

     

  3. Who is doing the work?

    Many plumbing companies have more than one plumber. The plumber who comes out to give you an estimate may not be the plumber who comes back to finish the job. If someone else is going to be completing the job you may want to inquire about their skill set. After all it is your home or business you should know who is coming to make the repairs.

     

  4. Do you guarantee your work?

    A guarantee is a big one. We all hope that the job gets done right the first time, however we can’t prepare for everything and sometimes things need to be tweaked and reworked latter on. Plumbing repairs can be costly so working with a plumbing company who guarantees their work is really important. Make sure the guarantee is in writing and be very specific about the details of any warranty.

     

  5. Is this hourly or flat rate?

    The cost of any plumbing job should be a consideration for you. Its important for you to understand how you will be billed for the plumbers time. Many plumbing companies use a flat rate for repairs, meaning they use a standard cost and the customer won’t be charged above that rate for labor. Some plumbing companies charge an hourly rate plus the cost of materials, meaning that if a job runs longer than expected you could be paying a higher bill than originally quoted. Asking this question before you hire a plumbing company can help prepare you for any sticker shock.

 

Plumbing problems can be pretty stressful. That is why its important to make sure that you hire the right plumbing company for you by asking the right questions.

 

Grow Your Plumbing Business

 

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Privacy Protection and Cyber Security

January 28th, 2016

 

Running a small business like a plumbing company is no small feat. A lot goes into daily operations, aside from your trade. One thing that is of particular importance, especially in today’s technological age is privacy protection and cyber security. You may not think about privacy protection and cyber security that much, its not right there in your face so you may even forget about it. However privacy protection and cyber security for your plumbing business is becoming more and more important. Here are 3 things to think about.

 

privacy protection and cyber security

University of West Florida, http://goo.gl/GTilPe, 01/28/2016

#1 It’s Everyone’s Problem

If you have multiple employees make privacy protection and cyber security everyone’s problem. Its important to make sure that everyone is on the same page when it comes to cyber security for your plumbing business. Its important to create a culture within your operations that is aware of the risk of cyber security and have practices and procedures in place to protect your customers information, their information, and your information. One great way to do this in the office is to have a shredding service. Shredding services will provide your office a bin where you can securely dispose of sensitive documents, for example customers credit card information and address. The shredding service comes to your location and shreds your bin on site. This is an effective way to dispose of any paper work that contains sensitive customer information, plus they recycle. We like this motto “better shred than read”, and when it comes to privacy protection this is just a really simple step that could really help in a big way.

 

#2 Anyone Can be a Target

In recent months we have had several news headlines about major corporations having a data breach where hackers accessed sensitive customer information on a large scale. You may think that they were targets because of their scale, however everyone is vulnerable to a data breach, even a small business like your plumbing company. If you are collecting customer information and storing it, then your business can also be a target. Its important to make sure you are updating your software on a regular basis and make sure to train your team in safe practices.

 

#3 Mobile Devices are Also a Target

Mobile devices are becoming a huge concern for privacy protection and cyber security. As more and more people use them and technology changes its easy for hackers to gain access to information. Public wifi is also a cause for concern when it comes to privacy protection and cyber security. Hackers can lay in wait for someone to join a public wifi and access your information. Its important to form good habits when accessing public wifi. Always verify the wifi name, make sure the site you are using is encrypted (look for the https in the URL), and make sure you keep your software up to date.

 

As time goes on privacy protection and cyber security are going to be more and more important for small businesses like plumbing companies. Make sure you take the proper steps to protect your plumbing company from a data breach.

 

 

 

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Your Cyber Security – Practicing Good Habits to Keep You Safe

October 28th, 2015

 

cyber security

Northrup Corporation, http://goo.gl/iMFXKe, 10/28/2015

Owning a plumbing company or any business for that matter comes with a lot of responsibility. From the daily day in day out operations, to plumbing marketing, accounting, you name it. One area that needs to be particularly looked after these days is online security. As technology advances we need to make sure we are protecting our personal information, our employees information, and our valued customers information. Recently in the news there have been multiple headlines about cyber security breaches with big multi-million dollar companies and corporations. That’s not to say that your small business is in the same league, however it should make you think. If its that easy to steal information from these huge conglomerates who probably spend a hefty amount on cyber security and firewalls, how easy would it be to breach the security of your own plumbing company?

 

With everything that goes on around us, its hard to know which things you should pay more attention to especially when it comes to cyber security. The following are some areas where you should practice more caution to protect the cyber security of your plumbing company.

 

#1 Using Public Wifi

We understand sometimes you are in a position where you need to use public wifi. The problem with public wifi is it just isn’t very secure. Its a lot easier to hack that private wifi. Fake networks in sheep clothing could be used to steal your login information. If you are in a situation where you must access public wifi, consider using a VPN or virtual private network which will encrypt your private information to give you security while using a public network.

 

#2 Not Reading the Fine Print

Many sites like social media sites will require a privacy agreement. These can be a hassle when it comes to cyber security but you should be aware of what you are agreeing to. Its important to understand how the site will use your data, whether you have the option to abstain from sharing your data, and what will happen to your data if you delete your account.

 

#3 Sharing to Much, Getting More than Your Bargained For

Sharing is part of social media, and it can be a good thing. A well thought out plan for plumbing marketing will contain a content strategy, however sometime sharing too much information can create a cyber security nightmare. Geotagging is a feature used by smartphones that can automatically tag a location of where a picture was taken. This can create a huge security risk if you are sharing pictures taken at your residence or perhaps sharing a picture of a job recently completed at the residence of one of your clients. For cyber security purposes you may want to turn off this feature. In addition avoid sharing information on social media that is personal, remember this is for plumbing marketing, while you do want to let your personality shine through you also want to keep cyber security in mind.

 

#4 Filling out Forms Online

One cyber security concern is filling out forms online to gain access to a site. You may be prompted to provide you address, phone number, email ect….before filling out a form like this make sure you know what the company is going to do with your information. May companies sell off the information they capture from you to third parties without your permission or you even knowing it.

 

#5 Using the Same Password

Passwords can be difficult to remember, especially when you have to incorporate a number, one capital letter, and one special character, oh and you have to update it every three months. Its tempting to use the same password across the board so you don’t forget them we know, but this can be really bad for your cyber security. If you use the same password for all of your sites, say your email, social media, and online banking and someone steals your password, they just gained access to all of your information. To protect yourself and your information keep your passwords unique.

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Customer Feedback for Your Plumbing Company

November 14th, 2014

 

customer feedback

Meme Collection, http://memecollection.net/im-listening/, 11/14/2014

Customer feedback is an important part of owning a plumbing company. When it comes to connecting with your customers your opinion of how you are doing what your customers think may be completely different. Being in the dark about what your customers think about your business can really harm you in the long run, that is why it is so important to seek out customer feedback. Customer feedback will help give you an accurate account of how you are doing as a business and help give you some insight on what your strengths and weaknesses are.

 

  • Soliciting customer feedback will help you see what it is like to be one of your customers. When you can walk in your customers shoes you will get a better idea about what makes them tick. This will help you better serve them and improve your business. Its always best to treat your customers the way you want to be treated. How will you know what their experience is if you don’t ask for customer feedback?

 

  • When you are asking for customer feedback make sure you make the process easy and simple, remember they are doing you a favor by leaving customer feedback so make the process easy for them. Provide
    customer feedback

    Local directory sites like Yelp! are an excellent place for customer feedback

    them with a questionnaire once you have completed a job or simply ask them to review your plumbing company online at one of your local directory profile like Yelp! or Google Local. Online reviews not only help give you insight into your customers wants and needs but also help improve your plumbing marketing.

 

  • Its important to remain unbiased when it comes to receiving customer feedback. You may or may not like what you hear. Positive or negative you have to take the good in with the back and really try to learn from your customer feedback. While the truth may sting a little take this opportunity to work on your business to improve your customers experience.

 

Customer feedback helps give your plumbing company credibility. To demonstrate that you take your customer feedback very seriously display your testimonials or reviews on your website. This lets your customers know that you value what they have to say. It also looks good to new potential customers.

 

When you own a plumbing company it is important to be able to measure the quality of service you provide. Customer feedback is simply one way of doing so. To learn more about customer feedback please visit our website at www.growplumbing.com.

 

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Tips for Hiring New Employees for Your Plumbing Company

May 3rd, 2014
new employees for your plumbing comany

Christine Schwab, http://goo.gl/pCNUv3, 05/03/2014

 

When it comes to hiring new employees for your plumbing company there is a lot to consider. When your business grows sometimes its inevitable that you will have to hire on extra help to help you meet the demands of your business. However being selective of who you choose to represent you and your plumbing company is always a good idea. Here are some tips to help you find the best new employees for your plumbing company.

 

 

Look for new employees who have a positive outlook. A positive attitude really goes a long way and will not only be good for your customer’s experience but also for the rest of your team. The ability to remain positive enables for a more positive environment and sets a positive vibe for everyone which leads to more engaged employees and more productivity.

 

 

Hire for personality as much as for talent and skills. When hiring new employees for your plumbing company it is important to make sure their personality fits the personality of your plumbing company. You can hire someone who has advanced skills and is a true plumbing expert, but what happens when your personalities clash or their personality doesn’t get along with the rest of your team? Avoid potential problems by hiring new employees who’s personality is inline with yourself and your plumbing company.

 

 

Don’t be afraid to give new talent a chance. A resume does a good job of displaying a potential new hire’s technical skills, however a resume does not always display someone’s work ethic. An employee can be truly talented in technicalities however they may not have the traits that make them a truly great employee; like punctuality, integrity, and honesty. Its always a good idea to trust your gut instinct when hiring new employees for your plumbing co

 

mpany, don’t be swayed by someone’s impressive resume, sometimes you need to dive a little deeper.

 

Hire new employees for your plumbing company who want to continue to grow. The desire for more education and job advancement shows their commitment to their work. Remember there is always room for improvement, and continued education in plumbing will help your employees better serve your customers and stay on top of new trends and techniques.

 

new employees for your plumbing company

Employees Verification, http://goo.gl/XoQvh4, 05/02/2014

 

Do a background and reference check. Often times what you see is not always what you get. Remember this is an individual that you are entrusting your valuable customers too, and your customers should be treated like gold. A bad customer experience can really do some harm especially at the fault of an employee who may not care the same way you do. Word of mouth is a very powerful thing, and travels even faster these days. So take heed and do your research when hiring new employees for your plumbing company.

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A New Years Resolution to Grow Plumbing Business

January 2nd, 2014

grow plumbing

Brunswick Plantation Living, http://goo.gl/YxFjAo, 01/02/214

 

Well its that time of year again; New Years Resolution time! While many people are focusing on themselves and how to better their every day lives with simple life style changes, how many of them are thinking about their businesses? We believe a New Years Resolution can not only benefit you as an individual but also your plumbing company. In short a New Years Resolution is part of reaching a goal. Have you created short and long term goals for your plumbing company? When you make an effort to grow plumbing business keeping your eye on the prize is the best way to achieve success, how you are going to achieve that success is where a New Years Resolution comes into play. Think of it as your road map for meeting your short and long term goals! So what is your New Years Resolution for your plumbing company?

 

First and foremost a New Years Resolution should be attainable. Being realistic about what you can and cannot do does not mean not dreaming big, but realize that certain things can take more time than others. That is why it is important to create short term goals for your plumbing company say for the next 3 months, 6 months, year; and long term goals for your plumbing company the next year from now, 5-10 years from now. Once you create your short term and long term goals, you will realize that the short term goals are actually steps for you to reach your long term goals.

 

Now how are you going to reach your goals? By creating a Resolution! To grow plumbing business this could entail lots of things. Plumbing marketing, customer contact, and networking to name a few. For example: “This year I am going to focus more on plumbing marketing. I am going to grow my social networks by 20% each quarter and increase engagement by posting a blog 3 times a week.” Creating a resolution should be easy to understand and have a concise way to implement a plan of action.

 

Creating a New Years Resolution for your plumbing company will also benefit your individual New Years Resolution. It will require you to maintain focus and stay positive. When you achieve success this not only is good for your well being but also to those that work for your plumbing company.

 

We challenge you to challenge yourself and your plumbing company. Ask yourself, how are you going to get to the next level? Not having plan and clear site of where you are going is the best way to fail. Take a few moments and write down what your short and long term goals are, then create your New Years Resolution for your plumbing company. Remember to take one day at a time and enjoy yourself while you are doing it.

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Owning a Plumbing Company – How to Grow Plumbing Business

October 10th, 2013

 

When you own a plumbing company there are certain responsibilities that go along with owning a plumbing company. You not only need to be the expert in your field but also have a head for business. The latter eventually becoming more important in order to effectively grow plumbing business. Owning a plumbing company can be challenging especially if you are just starting out or trying to grow plumbing business.

 

grow plumbing businessWhen you are just starting your plumbing company you may be able to manage everything on your own, but eventually you will need to hire help, especially if you want to grow plumbing business. You simply cannot do it all. If you are focusing on your craft that is good, you are making a name for yourself, but eventually if you want to grow plumbing business you need to focus more on running your actual plumbing company than actually being in the field. By enlisting help you can free up your time to grow plumbing business. There is a lot of tasks associated with owning a plumbing company, and in order to be successful this requires you to focus on the business aspect of owning a plumbing company.

 

Probably the most simple way to grow plumbing business is word of mouth marketing. Identify who your best customers are and treat them like gold. When you have happy customers they are more than happy to become repeat customers and better yet refer new business to you! Repeat business and referral business is the easiest way to grow plumbing business. So maintain contact with your existing customers and treat them like royalty!

 

Plumbing marketing plays a huge role in your ability to grow plumbing business. While the times have changed and more and more plumbing companies to taking to the internet to advertise their plumbing company, don’t disregard paid advertising ads all together. Running an printed ad can still be beneficial to grow plumbing business and should be done in conjuncture with your online plumbing marketing. Participate in social media, blogging, local directories, and definitely make sure you have a website. Diversify your plumbing marketing with different outlets, but don’t spread yourself to thin you don’t have to utilize every plumbing marketing option but choose the ones that work best for your plumbing company. Make sure to keep your plumbing marketing relevant to your plumbing company to get the best results to grow plumbing business.

 

When your grow plumbing business you have your options. These are just some of the fundamental steps to grow plumbing business. Remember it is always best to have a plan. Set goals for your plumbing company. Owning a plumbing company can be a very rewarding career, take your plumbing company to the next level!

 

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Facebook for Plumbers – How to Increase the Success of Your Online Plumbing Marketing

August 1st, 2013

Facebook for plumbers is a key component of online plumbing marketing. Facebook makes for a great way to distribute content and drive traffic to plumbing websites, in addition Facebook also helps increase a plumbing companies search ranking. That being said plumbers simply cant start a Facebook account and sit back and watch. In order to truly reap the benefits of Facebook for plumbers, plumbers need to take an active interest in Facebook and their online plumbing marketing.

Facebook is one of the fastest growing websites in the world, with over 600,000 people joining every day.  This is a vast number of potential customers! As a plumber utilizing Facebook for online plumbing marketing, you need to be actively seeking new friends and fans. Consistently growing your connections on Facebook allows you to achieve more of a reach with your target audience which in turn increases traffic to your website and ultimately increase your conversion ratio (turning visitors into customers).

Facebook for plumbers is an easy way to distribute your plumbing content. By providing unique and interesting content to your friends and fans, you are more likely to increase traffic to your plumbing website. That being said sometimes you need a little extra push when it comes to distributing your content on Facebook. Occasionally using a paid Facebook ad or paying to promote your content on Facebook is a great way to ensure that your plumbing content is not only seen by your friends and fans but the friends and family of your friends and fans. By increasing the visibility of your content you increase the success rate of your online plumbing marketing; which makes Facebook for plumbers a worth while endeavor.

Facebook just made some changes in how users can search. Graph search is the latest version of Facebook. For the purpose of online plumbing marketing, being at the top of Facebook graph search results will help potential customers find your plumbing company on Facebook. In a sense Facebook graph search is like Google. Utilizing the right keywords and categories for your plumbing profile is the best way to populate at the top of Facebook graph search. More to come on Facebook graph search later, but this is a great tool to aid in online plumbing marketing and can help make Facebook for plumbers easier to use.

facebook for plumbers

Facebook Graph Search

Last but not least #hashtags. Including a #hashtag in your Facebook updates is a great way to include your plumbing company in other conversations regarding the same topic. This is a great way to engage with others in conversations and gives your plumbing company more visibility. Visibility is key for online plumbing marketing and Facebook for plumbers.

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