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Ranking Factors – What Influences Search Ranking

October 28th, 2017


What makes Google tick? Understanding what influences search ranking is an important part of running a successful plumbing marketing strategy. If anything is consistent, it’s that ranking factors are constantly changing. Staying up to date on what influences search ranking, can help you work a better plumbing marketing strategy. Here are some ranking factors that influence search ranking.


Website Security

There are a lot of cyber security risks out there these days. Which makes website security a huge priority for marketers. For better search ranking, running https is going to help influence search ranking in a positive way. Website security is more than improvinginfluences search ranking your search ranking, it will also help you build credibility and protect your personal and customer information.



Keywords are important for your plumbing marketing. They help give your plumbing marketing strategy direction and can help with search ranking. However, updates in search algorithms have placed less emphasis on keyword density, and more on relevancy and quality. While keywords still tell search engines what your page is about, search engines have become more sophisticated. They are now better at deciphering context and synonyms, which increases the need to create good quality content.



Content has been an important aspect of plumbing marketing for the last several years. As search engines have become more sophisticated, so have their tastes. Good quality is a must for good search ranking. Focus on content that is relevant and consistent. Search engines place a high value on content that is updated on a regular basis. The fluency and length of the content are also important.

influences search ranking 


Inbound links are still important for good search ranking. Good quality links to be specific. While spamy links can have a negative effect on your search ranking, well thought out links that occur naturally are good for your search ranking.


Having a good search ranking will help you generate more traffic. The more exposure you get the better your conversions will be. When it comes to achieving a favorable search ranking it is important to always be consistent, relevant, and let things happen naturally. Attempting to outsmart or manipulate search engines can end up badly. To learn more about what factors influence search ranking and other plumbing marketing topics contact Grow Plumbing today!


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Everything you Need to Know About Google Home Services

October 24th, 2017


With the release of Google Home Services, Google has accomplished a couple of things: A) It provides customers with more relevant search results and B) Provides quality leads to plumbers and other service technicians. So far Google Home Services is only google home servicesavailable in limited geographic areas, but that is all changing, as Google is quickly releasing Google Home Services every day to new locations. So, what does this mean for your plumbing marketing?


Relevant Search Results

For customers looking for home services like: plumbers, electricians, lock smiths, and house cleaners, Google Home Services matches search queries with results that meet the specific search criteria. This allows users to narrow down results with specific search criteria. Google will then provide 3 listings that match the query as closely as possible. From areas of specialty, to specific geographic location, Google will only provide the most relevant listings. This saves users time, and keeps them on Google instead of referring them out to local directory sites like Yelp! Instead of middle manning the search, Google is providing more direct search results.  

google home services

Quality Leads

Google Home Services is beneficial for plumbers too. It provides plumbers with quality leads. When it comes to generating leads for your business, one of the most important things is to make sure the leads are of good quality. That they fit the description of your target customer. Generating a lot of leads is good for exposure, however if the leads don’t fit the right profile, then they probably won’t convert, and this will give you a low ROI.


So What’s Next?

Like we said, Google Home Services is slowly being released around the country. If you plan on taking advantage of the benefits Google Home Services offers, there are a couple of things you can do to prepare. First create and optimize a Google Local Business page, then encourage your customers to review and rate your business. Good online credibility is part of the deciphering factor for which business populate in results.


To learn more about Google Home Services and how your business can benefit from it join us for our webinar this Thursday, Oct. 27 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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How Customer Lobby Can Help Your Plumbing Business

April 2nd, 2016


customer lobbyPart of growing your plumbing business is receiving repeat business from your existing customers. In order to do this you need to have a system in place to effectively market to your existing customers. Customer Lobby is a great tool you can use to manage your plumbing operations and manage your existing customer data base. Here’s a peak at what Customer Lobby can do for your plumbing company.


Pricing Trends

Pricing trends are important to keep track of. They tell you on average what other plumbing companies are charging for the same services. This information will help you set a guideline for your own prices so you can stay competitive and also maximize profit.

 customer lobby


Lifetime Value of a Customer

Customer Lobby provides you with a lot of customer data. One of them being lifetime value. The last quarter of last year showed the average lifetime value of a customer for a plumbing company to be $1,356. This total is calculated by adding together all of the products of the percentage likelihood that a customer will have a particular transaction (1st, 2nd, 3rd, etc.) times the average amount that a customer will spend on that transaction (1st, 2nd, 3rd, etc.). This can help you access if you are generating enough business from your customer base. You may want to focus on marketing to your existing customers, after all studies show that marketing to your existing customers is a lower cost and more effective way to spend your plumbing marketing time.

 customer lobby

Number of Transactions Per Customer

Customer Lobby also keeps track of the average number of transactions that a customer has with a particular plumbing company. The most recent analysis shows the average across all customers as well as the average for those customers who have at lease 2 transactions with a particular plumbing company. Measuring this information is crucial for the long run. If you aren’t getting enough repeat business then its time to investigate why. Repeat business is the lifeline of any successful business.

 customer lobby

Customer Lobby provides unique insights for thousands of local service business in North America. You can sign up for a free account with Customer Lobby to calculate and compare your business metrics automatically. You account syncs with existing accounting system to make things easier. Gaining these insights can help you with a lot of aspects of your plumbing company including how to better market you business. You can learn more about Customer Lobby here, or by visiting our website at

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4 Tips to Help You Rock Local Directories for Plumbing Marketing

December 16th, 2014

local directories and plumbing marketing

Local directories can have a huge impact on your plumbing marketing.


Local directories are an important part of your plumbing marketing. With more and more people using mobile search to find the products and services they are looking for, local directories and playing more and more of an important role in the success of your plumbing marketing. That being said, local directories require some strategy for the best results.


1) Attention to Detail

As with other aspects of your plumbing marketing attention to detail is very important when it comes to local directories. You want to make sure that all of the important business information is accurate. Inaccurate information about your business will not get you great results. For starters make sure your phone number, address, and website are all accurate and consistent. Inaccuracies can not only be confusing to potential customers but also through off your SEO.


2) Complete Information

All local directories are different in the amount of information they allow you for your profile. One thing is for certain that in order to get the biggest bang for your buck you need to make sure your profiles are complete. This gives you room for some SEO, and you never want to miss an opportunity for a little SEO. For plumbing marketing purposes try and fill out your local directories with as much information as possible. This can be a little time consuming, but its worth the time.


local directories and plumbing marketing

Never miss an opportunity to optimize for your plumbing marketing.

3) Social Media

Social media also plays a role in local directories. In fact some users would prefer to connect with your via social media instead of visiting your website. So in order to make the biggest impact with your local directories make it easy for customers to find you. Give them options. Provide links not just to your website but promote the social media channels that you are apart of.


4) Reviews

Reviews are a no brainer when it comes to plumbing marketing. Local directories provide a great place for customers to leave reviews about your business. What can be tricky is actually getting those reviews. If you are lacking in the review department simply ask for reviews. Ask your customers after you have completed a job, ask previous customers to review your business via email, ask for reviews through your social media. Reviews help build credibility and improve your search ranking.


As more and more people start depending on their mobile devices to find what they need, local directories will become more and more important to your plumbing marketing campaign. Make sure customers can find your business! For more information on local directories and plumbing marketing visit


Click button above to create a FREE listing in Grow Plumbing’s Directory   

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