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Posts Tagged ‘plumbing marketing’

Online Ads and the Onset of Ad Blockers

February 21st, 2018

 

Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?

 

The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:

 

  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.

 

Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?

 

ad blocker

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How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.

 

Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!

 

 

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How to Use Local SEO to Boost Search Ranking

February 16th, 2018

 

Plumbing marketing is competitive, you have a lot of competition out there competing for the same leads. One way to stand out and boost search ranking is with local SEO. Using locally driven keywords that are specific to your area helps produce better search ranking in local search and help generate the right kind of traffic. Since most searches are performed looking for local results, it is important to be visible to this audience. Here is how to boost search ranking using local SEO.

 Figure Out Who Cares

First and foremost, you need to identify who you are marketing to. Who is your target audience? Hopefully you already have some ideas, but consulting your analytics is a great way to see who is actually paying attention and what sources

Image Credit: Fluent, https://goo.gl/E9RYpb

theyare coming from. Is your traffic being referred to you? Or are you getting direct traffic? What keywords are users typing in to find your business online? This is important information to have to effectively use local SEO.

 Optimize All the Right Places

Next you want to make sure you are optimizing in all the right place. Title tags and meta descriptions are a must. Title tags and meta descriptions help tell search engines what your website is about. You will also want to take advantage of alt tags as well. These are tags that are assigned to images. This is the only way image are indexed by search engines. Utilizing Schema markup is also a great way to boost traffic, as it provides more in-depth detail and location specific information. This compels users to click on your link because it providers users with relevant information. The more relevant you are in search the better results you will get. Remember it isn’t just about search ranking. Relevancy is key, in order to turn traffic into customers.

 

local seo

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 Implement Good Content Strategy

When it comes to leveraging local SEO, there are variety of ways you can go about it. Of course you should have a blog, however this isn’t the only way to utilize local SEO to boost search rankings. You can also utilize landing pages, optimize profiles, and gain benefit from online reviews. All of which help contribute to your relevancy and credibility online, in addition to your search ranking.

There is a lot of potential to reach new customers using local SEO. Local SEO is a great way to not only boost search ranking but also reach the right customers and stay competitive. To learn more about local SEO contact Grow Plumbing today!

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How to Create Better Facebook Ads

February 9th, 2018

 

Advertising with Facebook is a great way to reach your audience. With millions of active users, Facebook provides an place for your to reach a mass amount of potential customers. When running Facebook ads, it is important to consider your ROI. Since the cost of running Facebook ads can add up really quickly, you will want to make sure you create better Facebook ads that are effective and efficient. Here are some tips to create better Facebook ads.

 

Image is Key

Since on of the first things that people will notice in your Facebook ad is the image your use, it is important to select good visuals. The image you use should be eye catching and help support the topic you are promoting. Play around with colors, design, mediums. Gifs are really popular right now, are fun, and eye-catching. Your ad should also display what you are selling, in the case of plumbing marketing you should showcase your services or area of specialty. Make sure the image is clear and large enough. It is also important to make sure that you use a good font that is easy to read.

 

 

Clear Communication

Another part of running better Facebook ads is clear communication. Since you don’t have that much space, it is important to get your message across in a clear and efficient manner. There isn’t a whole lot of space when it comes to Facebook ads, so you want to make you ad really count. In addition, Facebook can be pretty stringent in terms of size requirements and content. Make sure you look over their guidelines carefully.

 

facebook ads

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Call to Action

Your call to action plays right into clear communication. Your Facebook ad needs to be compelling and command people to click on it. This can be done with images or text. A combination of a strong verbal call to action, mixed with a strong supporting image is the best recipe for success. Make sure you call to action effectively communicates what it is you are selling and what you want people to do. Good call to actions inflict a sense of urgency with phrases like: act now, call now, click now, for a limited time…you get the point.

 

Running Facebook ads that deliver the results you are after can take a little time to fine hone the skill. Grow Plumbing specializes in plumbing marketing and can help you with your Facebook ads and other plumbing marketing needs. Contact Grow Plumbing to learn more.  

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How to Get the Most Out of Your SEO

February 7th, 2018

 

SEO is an important part of your online plumbing marketing strategy. SEO serves several purposes: a) it tells search engines what your website is about and b) helps improve your search ranking. Getting your SEO right can take a little time and you must also have the ability to adapt and evolve your strategy for the changing times. As with most things in online plumbing marketing, SEO grows, changes, and adapts to meet the needs of todays online users. Here is how to get the most out of your SEO.

 

Choose Keywords Carefully

seoThe words your chose for your SEO are important. You want to make sure you chose words that are rankable, relevant, but not too competitive. Remember the broader the word or phrase is, the harder it will be to rank for. The goal is to bring relevant traffic to your site to convert, not get lost in the all the noise. You want to attract the right kind of traffic and that requires the right words. Chose words that are very specific to your business, words that are relevant to your specialty or location. In today’s SEO climate, with so many searches taking place on mobile devices, long tail keywords that are locally based tend to perform better. That is because most people are looking for local results. In addition, more mobile search is occurring via voice search. It is important to consider voice queries and what questions people would ask that will lead them to your business.

 

All the Right Places

Part of gaining success with your SEO is to optimize all the right places. There is more to optimize then just the body text of your website. While body text is important, it doesn’t invite search engines the way you might think. In addition to your body text you should also be optimizing:

 

  • Alt Tags – this is the only way pictures can get indexed
  • Meta Descriptions – this provides users with a little snippet of information about what your page is about. This should contain your keywords and provide and enticing description of your website.
  • Title Tags – Title tags tell search engines what your website is about. The optimization of title tags is the best way to invite search engines to index your page.

 

Update Regularly

Using your keywords on a regular basis is part of what search engines consider important. Updating your website on a regular basis helps demonstrate that you are actively participating and still relevant. A great way to do this is to update your blog at least once a week. This method continually provides new content, which search engines and audiences love. It also helps you use your keywords on a regular basis and boosts your online credibility.

Social Media

Optimizing your social media profiles is another important part of your SEO. Each profile provides a place to write an about section. This section should be optimized. Thisseo helps you populate in more than one location online, which helps boost your search ranking. In addition, the content you distribute on social media should also contain your keywords. This also helps you populate in search.

 

To learn more about SEO and plumbing marketing contact Grow Plumbing today!

 

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Frequently Asked Questions About Online Plumbing Marketing

February 3rd, 2018

 

online plumbing marketing

Image Credit: Weyburn, https://goo.gl/iPLifV

Online plumbing marketing is crucial these days to growing your business. Over the last decade there has been a huge shift in how people conduct business, shop for goods and services, and receive information. More people are online these days, and as technology improves and advances, even more people will be online. This is not to say that there isn’t room for traditional marketing tactics, many of which are still quite effective. However, in addition to your traditional plumbing marketing tactics, it is now time to embrace online marketing for what it is and find a balance between the two. If you are just getting started with your online plumbing marketing, you may have some questions. Here are some frequently asked questions about online plumbing marketing.

 

What is the Difference Between Online Plumbing Marketing and Traditional Plumbing Marketing?

Online plumbing marketing reaches customers online. Traditional plumbing marketing uses printed media like fliers and postcards, ads in newspapers or phone-books, radio ads, and television ads. These methods are still relevant, and if you are gaining success with them, then by all means please continue. We simply hope to encourage you to also incorporate online plumbing marketing as well. Online plumbing marketing relies on several different platforms: SEO, social media, content, local directories, and paid ads.

 

online plumbing marketing

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What is SEO?

SEO is a common term in online plumbing marketing. SEO or search engine optimization utilizes keywords or keyword phrases to attract search engines and explain what your website is about. SEO can be delivered in the body text of your website, the title tags, alt tags, meta description, content strategy, and in your profile descriptions on social media and local directory sites. Keywords and keyword phrases are words or phrases that you think your target audience or customers would use to search for your business. Some keywords will be more competitive to rank for, so it is important to do some research on the keywords you want to use.

 

How Important is Social Media?

Social media plays a huge role in building brand awareness, increasing customer engagement, improving search ranking, and establishing relevancy and credibility online.

online plumbing marketing

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The most popular social media sites are: Facebook, Twitter, Instagram, and LinkedIn. All of these social media sites cater to a different demographic and with each you have potential to reach your audience. Prioritize the social media sites deliver the best results. Remember to be engaging and participate.

 

What is Involved in a Strong Content Strategy?

Content is vital to online plumbing marketing, after-all every person who does a search online is looking for one form of content or another. This makes your content strategy one of the most important aspects of your online plumbing marketing. A good content strategy will be diverse; containing: a blog, ongoing status updates, pictures, videos,  and stories. It will also contain your keywords you want to rank for. Content and social media go hand in hand. Your social media strategy will work better with a good content strategy.

 

How Should I Leverage Paid Ads?

Paid ads are very helpful for your online plumbing marketing. However depending on your budget, they are sometimes harder to sustain. Which is why we recommend periodically running ads that make sense for what you are trying to accomplish and that fit your budget. It is important to keep track of your successes when running paid ads, as you want to achieve the best ROI, or return on investment. There are many ad services to choose from, Google and Facebook are two of the most popular, and also the most expensive. Other search engines like Bing are also effective for running paid ads.

 

To learn more about online plumbing marketing contact Grow Plumbing today! We specialize on online plumbing marketing and can help you get the results you want!

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Optimize for The Future – Your SEO and Voice Search

January 31st, 2018

 

seo for voice searchVoice activated technology has taken off over the last year. With more and more improvement being made, it’s still going to be a big deal this year. With more mobile users, and more mobile users relying on voice search to complete their queries, it is time for us to start optimizing for the future. In 2013 Google released their algorithm update Hummingbird. Hummingbird was designed to place greater emphasis on natural language queries. Instead of relying solely on the phrases used in search, Hummingbird learns to recognize natural speech pattern and interpret context and meaning. With the role out of voice assistance everywhere, the Hummingbird algorithm has played a huge role in how Google provides the best, and sometimes intuitive search results. So how can you optimize for the future? It’s clear this technology is here to stay. When it comes to your SEO and voice search you may need a little help. Here are some tips to help you optimize for the future.

 

 Consider Context and Length

When it comes to your SEO and voice search it is important to know that most voice search contains more characters than when users type a query into the search bar. When it comes to typing a search into the search bar, most people use a simplified version to save time. When conducting a search using a voice assistant it’s like carrying on a regular conversation. There is no need to abbreviate, because the words just role off the tongue. Over time, search engines are able to learn our habits, our speech pattern, and can actually suggest search results based on previous queries. So, what does this all mean for SEO and voice search?

Consider the context of the words you want to rank for. Keywords aren’t so black and white with voice search, there are many variations of grey. Think about synonyms or other ways to phrase the search or query.  Also take into consideration that most search is performed by the way of asking a question. Does this mean you need to incorporate questions into your keyword phrases, no. However, try to answer them. Consider: what, who, how, when, where. Conduct come research by checking your analytics, which will reveal what keywords people use to find your website. Answer the Public is another great tool you can use, where you type in the keyword or keyword phrase, and it returns with possible questions.

Consider the length of your keywords. Long tail keywords tend to perform better in terms of voice search. These are keyword phrases that contain 3 or more words. Long tail keywords have been proving to perform better in general over the last several years, as search becomes more specific and sophisticated.

 

Focus on Local

Most voice search is for local content and with good reason, people carry their phones with them when they are on the go. In an effort to produce better quality traffic, which in turn delivers more conversions, location-based SEO has been a

maintain your garbage disposal

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huge focus over the last several years. Incorporate your service areas into your keyword phrases. This will not only help with SEO and voice search, but also help deliver higher quality leads. In addition, Google Home Services ads will appear above the fold, and take precedence over other search results. These are locally driven ads, where Google allows users to search for home service providers in their area. Google them provides them with 3 results of local service providers, who are background checked, licensed, have a good online reputation, and are guaranteed by Google. Home Services is only available in select cities at this time, however Google will be expanding over the next year.

For more information on how to optimize for voice search or for more information on Google Home Services contact Grow Plumbing today!

 

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Rank Better in 2018 – Tips to Help Your Website Rank Better in SERPS

January 30th, 2018

 

Achieving a good rank in search results is like a dream comes true for many companies out there. You either have to pay your way to the top or work hard to get there. Google rewards website with a good ranking when they deem the website relevant to what the users are searching for. There are a lot of things that Google takes into consideration, and since things are constantly changing, its important to say up to date with the latest. Here are some criteria to help you rank better in 2018.

 

Security

rank better in 2018

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Online security is one of the most important factors to rank better in 2018. Google takes online security very seriously. It’s the difference between running https and http. Unsecured websites are less likely to receive a favorable ranking in Google. Google wants to provide users with the most relevant and also the safest content out there.

 

Mobile Friendliness

Mobile friendliness will continue to be important to rank better in 2018. With more and more mobile users, and more search being performed on mobile devices its not wonder Google considers mobile friendliness very important in terms of relevancy and worthiness. Most websites automatically convert, however there may still be a few dinosaurs out there. If you are unsure about your own website, try to access it on a mobile device. Does the screen automatically convert? Do the images load quickly? Is it easy to navigate? Is the click to call feature enabled? These are just a few things to look out for.

 

Schema Markup

Schema markup works like your meta description, but it is more detailed. It can include images, business information, in addition to your snippet of information. It is a fancy snippet that not only helps users want to click on your link, but it

rank better in 2018

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also helps tell Google what you page is about. Google also takes into consideration the amount of clicks your link gets. The more clicks the more relevant it is. Schema markup helps provide a compelling description or introduction into what you page is about. Because schema markup helps compel more users to click on your link, it can help you rank better in 2018.

 

Content

Good quality content isn’t going anywhere, and in order to rank better in 2018 it will be vital. Focus on creating good quality content that delivers on the demands and the tastes your audience has. Content should be unique, useful, and relevant. In addition, the lengthier the content the better it will rank. Aim to create content that is around 6oo words or more.

 

Optimized for Voice Search

rank better in 2018

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Voice search is going to continue to explode in 2018. So, optimizing for voice search will be necessary in order to rank better in 2018. With 1 in 5 searches already being conducted via voice search, and the number of smart speaker technology coming out, voice search is only going to become more widespread and popular. To make sure you are optimized for voice search focus on incorporating long tail keywords into your SEO strategy.

 

Page Speed

Page speed has always been an important factor in order to rank better. In 2018 it will still be important. Search engines like to refer traffic to sites that are up to date. If your website isn’t loading quickly then it could be outdated. In addition, websites that have a slow loading speed are also more likely to have a high bounce rate.

 

rank better in 2018

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For more information on plumbing marketing and how to rank better in 2018 contact Grow Plumbing today! We specialize in plumbing marketing and can help you rank better in 2018.

 

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How to Rank Better in 2018 – Improve Your SEO Strategy

January 27th, 2018

 

rank better in 2018

Image Credit: Search Engine Round Table, https://goo.gl/HtoLHd

SEO is an important part of your plumbing marketing strategy. Its like the thread that holds your entire plumbing marketing strategy together. Through the years there have been some significant changes in how SEO functions, which primarily boil down to updates within the search engine algorithm, trends, and improvements in technology. Ultimately, a good SEO strategy is still your ticket to ranking better organically in 2018. Here are some tips to help you rank better in 2018 and improve your SEO strategy.

 

#1 Revisit Your Keywords

Keywords aren’t set in stone, so one way you can improve your SEO strategy is revisit your keywords. Are there any keywords that are no longer relevant? Are there any new keywords that you haven’t thought of that would like to rank for? What about longtail keywords or geo specific keywords? Think about your SEO strategy and where you want to go in 2018. A good way to find out the best keywords for your marketing it to check your analytics report. This will tell you which keywords are delivering results and which ones are not. Longtail keywords will serve you better because of the increase in voice search. Implementing more longtail keywords into your SEO strategy will help you rank better in 2018.

 

#2 Secondary Keywords

You may have a hierarchy of keywords you want to rank for, some may have more of a priority than others, and that is ok. You should prioritize your keywords. However, you should also try and implement your secondary keywords as well. You may be surprised at the results you can get for a less competitive keyword or keywords phrase. In addition, Google will be looking for supporting keywords that back up the credibility of your page. This helps Google determine how relevant you are.

 

#3 Checkout SERPS

If you are at a loss as to how to improve your SEO strategy to rank better in 2018, simply look at the SERPS. Perform a search using your desired keywords and see what comes up. This will help give you some insight into what works and what Google thinks is relevant to your query.

 

#4 All the Right Places

To rank better in 2018, it will still be important to make sure you optimize in all the right places. Meaning not only do you need to have your keywords within the body text of your website, but also in the title tags, alt tags, and meta description. Title tags tell Google what your webpage is about. Alt tags allow Google to index images on your website that otherwise would have been invisible. The meta description is tells uses what your website is about. It’s important to make sure you make your meta description compelling for them to click, Google takes this into consideration.

#5 Security

While this doesn’t necessarily have to do with your SEO strategy, it is still an important factor to rank better in 2018. Google takes online security seriously, over the last year there have been a lot of data breaches of big name corporations. rank better in 2018Online security is becoming more and more important as identity theft crime rates sore. Make sure you have the proper encryption. Https was important last year, and this year it will continue to be a deciphering factor for Google. In addition, make sure you website loads fast. Nobody likes a bogged down website, it’s 2018 people! If your website is suffering slow speeds, all the traffic in the world won’t help your conversions. Talk to your web developer and improvements you can make.

 

For more information on how to rank better in 2018 and improve your SEO strategy contact Grow Plumbing today! We specialize in SEO and plumbing marketing and can help you take your business to the next level in 2018!

 

 

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Are Reviews Going to Be the Key for Google Home Services?

January 25th, 2018

 

Google has been slowly releasing Google Home Services across the nation. Currently it is only available in select cities: Seattle, San Francisco, Los Angeles, and Phoenix to name a few. As Google Home Services starts to take momentum, and google home serviceswe think it well in the very near future, how can you set yourself up for success? One key thing, that we think will have a lot of pull in determining your success and ranking factor with Google Home Services is your online credibility, more importantly your reviews.

 

Purpose

The whole point of Google Home Services is to keep users on Google, as opposed to referring them out to other sites like Yelp or Angie’s List. What Google has found, is that by converting business listings into Google Home Service ads, they can accomplish several things: A) Keep searchers on Google and B) connect plumbers and other service professionals with customers. It looks like a win win for Google, as they will be providing more relevant search results faster and without referring the traffic out, and they will be able to increase their ad revenue with service professional customers.

 

How Does This Affect Search?

This is going to have an affect on search in several different ways. Instead of side ads, Google Home Service ads will be at the top of the screen. There will be 3 service professionals to choose from. Once connected with a potential customer, Google will assign a custom tracking number for that customer, so that they can keep track of the transaction. Google is also offering a guarantee on Home Services transactions. Customers may be more inclined to trust Google Home Services ads, as opposed to other plumbing companies that appear in search organically.

 

google home services

Image Credit: Blue Corona, https://goo.gl/bpsAjp


Online Reputation

The reviews you have with Google, will be a huge determining factor in how they present your company with Home Service ads. Once you are set up with Home Services, there are also going to be separate reviews associated with your Home Services account. If you are just getting started and you want to grab the bull by the horns, we suggest soliciting your existing customers for reviews now. Include a link to your Google Local page on all your marketing pieces, in your emails, and promote it on social media. Follow up with your customers after a job is completed with an email and a link. Make it easy for them. The more favorable reviews and the volume of reviews will help Google determine how relevant your business is. This will help them bestow more favor to your listing. This is their reputation as well, they want to make sure that users get the best possible experience by providing them with trustworthy and credible home services professionals.

 

To learn more about getting started with Google Home Services contact Grow Plumbing today!

 

 

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Your Social Media Strategy in 2018

January 23rd, 2018

 

Social media is going to be a big focus in 2018. Last year we saw a few changes, this year will probably be more of the same stuff with a few changes and surprises of its own. Having a good strategy comes in handy when it comes to your social media strategy in 2018. If you haven’t already done so, now is the perfect time to get your social media strategy dialed in. Here are some tips to help you with your social media strategy in 2018.

 

social media strategy in 2018
Image Credit: Adweek

 

#1 Have an Agenda

What are you goals with social media in 2018? It’s hard to form a good strategy without knowing what you are trying to accomplish, so take some time and think about and set some goals for yourself. Some things to consider:

 

  • Are you trying to drive more traffic to your website?
  • Are you trying to boost engagement?
  • Are you trying to increase brand awareness?

 

#2 Identify Your Audience

Part of any marketing strategy will include identifying who your audience is, or who your customer is. This, like your keywords should be revisited every year. There could be changes, new potential customers maybe you haven’t thought about. Or maybe you are running a new promotion or offering a new service. By narrowing down who you are marketing to, you will narrow down where you are marketing, how you are marketing, and what type of content you are marketing with.

 

#3 Choose the Right Platforms

There are a lot of options out there when it comes to your social media strategy in 2018. Facebook, Twitter, LinkedIn, Instagram, and more. It is sometimes hard to know if a particular platform is the right platform until you try it. One way

social media strategy in 2018

Image Credit: Buddy Mantra, http://buddymantra.in/social-media-trends-2018/

you can identify which platforms are appropriate for your business is to research where your target audience spends most of their time. This will give you the best visibility for your brand and your efforts.

 

#4 Content

You should also take into consideration what type of content you are willing to commit to. Each social media platform thrives on different types of content. Twitter focuses on micro blogs, Instagram is all visual content. Take into consideration what type of content fits in with your brand, your culture, and your willingness to contribute. A well-rounded content strategy will encompass multiple mediums of content. However, it is important to know your strengths and weaknesses when it comes to content creation. Ask for help if you aren’t sure about your content strategy. There are professionals that can help you, or perhaps someone in your office has more of a knack for creativity and/or technology.

 

#5 Grow Your Audience

One key thing to achieving success with your social media strategy in 2018 will be actively growing your audience. Seek out your target audience, post content that intrigues them. Organically growing your following is always going to be a better route, then paying for them. Its more sustainable, and you will find you have a higher chance of conversion.

 

For more information on plumbing marketing and how to get your social media strategy on point for 2018, contact Grow Plumbing. We specialize in digital marketing and can help you grow your audience organically, increase traffic to your website, and help you create a good solid content strategy. Learn more here.

 

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