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Posts Tagged ‘plumbing marketing’

Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Why Your SEO Strategy Should Always be a Work in Progress

February 28th, 2018

 

A lot goes into achieving a good search ranking, social media, content, link building, and ads to name a few. SEO also plays an important role at generating traffic and increasing search ranking. One important thing to consider when it comes to your SEO strategy and plumbing marketing in general is that is should always be a work in progress. The fact of the matter is, is that things are constantly changing in the digital marketing world. There are new trends and new technologies available every day. While its important to continue your efforts in areas that deliver results, it is also important to consider new opportunities. Here’s why your SEO strategy should always be a work in progress.

 

Innovations in Technology

SEO strategyOver the last couple of years, we have seen a lot of improvements in technology. For example, voice search alone, has grown exponentially as the technology improved and became more accurate. What does this technology mean for your SEO strategy? It means that not only do you have to consider traditional search terms and phrases, but also the terms people use when they speak a command into Siri or Google. Since most of these searches happen on mobile devices, including location-based keywords is important. It is also noted that most voice search contain more words in the query. This isn’t surprising, considering the ease with which we have conversations with technology these days. This changes things a little bit for your SEO strategy. Long tale keywords are going to become more relevant, as voice search continues to grow, and more people start utilizing voice active assistants like Alexa.

 

Social Media Trends

Social media trends are also important to consider when it comes to your SEO strategy. For example, the hashtag. The hashtag originally started on Twitter and was used to join conversations containing the same hashtag in the same thread. It didn’t take long before other social media sites incorporated the hashtag. Now, the hashtag is most relevant on sites like Instagram, where learning how to incorporate hashtags into your strategy can help you gain more exposure and better engagement. Its no doubt, that your keywords can be hashtags too. In fact, this is a great way to incorporate your keywords into your social media strategy and stay on trend. In, there are other ways you can incorporate your SEO strategy into your social media strategy. Start by properly optimizing your about sections, and continually providing new fresh content that is relevant.

 

Check the Results

Checking the results of your SEO strategy is one of the most important parts of staying up to date with your strategy. Your analytics report provides a wealth of information, all SEO strategyof which is vital to creating the more effective and efficient strategy. By consulting your analytics report, you will more about the habits of your customers, what keywords were used to find your business, what pages of your website are most popular, and how long people are spending on your website. All of this information can help you grow and improve your SEO strategy.

 

When we say work in progress, what we really mean is a willingness to try new innovations and trends as they come a long. Like we said, don’t stop doing something that works really well, simply incorporate new tactics and see if they work too. Your SEO strategy and your plumbing marketing strategy should always be a work in progress. Willingness to innovate will help you stay relevant and help you connect better with your customers. Remember a good SEO strategy takes time to cultivate, good results don’t happen overnight, but if you continue to put efforts into growing and exploring new options you will see success. To learn more about how to improve your SEO strategy contact Grow Plumbing today!

 

 

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Tips for Better and Affordable Lead Generation

February 26th, 2018

 

Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.

 

#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.

 

#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

Image Credit: Cultural Awareness, https://goo.gl/8PL1St

basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.

 

#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 

 

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How You Can Create a Better Website to Increase Conversions

February 23rd, 2018

 

Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.

 

Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.

 

A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.

 

Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.

 

Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.

Security

Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.

 

For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.

 

 

 

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Online Ads and the Onset of Ad Blockers

February 21st, 2018

 

Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?

 

The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:

 

  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.

 

Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?

 

ad blocker

Image Credit: Didit, https://goo.gl/jDnNWw


How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.

 

Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!

 

 

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How to Use Local SEO to Boost Search Ranking

February 16th, 2018

 

Plumbing marketing is competitive, you have a lot of competition out there competing for the same leads. One way to stand out and boost search ranking is with local SEO. Using locally driven keywords that are specific to your area helps produce better search ranking in local search and help generate the right kind of traffic. Since most searches are performed looking for local results, it is important to be visible to this audience. Here is how to boost search ranking using local SEO.

 Figure Out Who Cares

First and foremost, you need to identify who you are marketing to. Who is your target audience? Hopefully you already have some ideas, but consulting your analytics is a great way to see who is actually paying attention and what sources

Image Credit: Fluent, https://goo.gl/E9RYpb

theyare coming from. Is your traffic being referred to you? Or are you getting direct traffic? What keywords are users typing in to find your business online? This is important information to have to effectively use local SEO.

 Optimize All the Right Places

Next you want to make sure you are optimizing in all the right place. Title tags and meta descriptions are a must. Title tags and meta descriptions help tell search engines what your website is about. You will also want to take advantage of alt tags as well. These are tags that are assigned to images. This is the only way image are indexed by search engines. Utilizing Schema markup is also a great way to boost traffic, as it provides more in-depth detail and location specific information. This compels users to click on your link because it providers users with relevant information. The more relevant you are in search the better results you will get. Remember it isn’t just about search ranking. Relevancy is key, in order to turn traffic into customers.

 

local seo

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 Implement Good Content Strategy

When it comes to leveraging local SEO, there are variety of ways you can go about it. Of course you should have a blog, however this isn’t the only way to utilize local SEO to boost search rankings. You can also utilize landing pages, optimize profiles, and gain benefit from online reviews. All of which help contribute to your relevancy and credibility online, in addition to your search ranking.

There is a lot of potential to reach new customers using local SEO. Local SEO is a great way to not only boost search ranking but also reach the right customers and stay competitive. To learn more about local SEO contact Grow Plumbing today!

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How to Create Better Facebook Ads

February 9th, 2018

 

Advertising with Facebook is a great way to reach your audience. With millions of active users, Facebook provides an place for your to reach a mass amount of potential customers. When running Facebook ads, it is important to consider your ROI. Since the cost of running Facebook ads can add up really quickly, you will want to make sure you create better Facebook ads that are effective and efficient. Here are some tips to create better Facebook ads.

 

Image is Key

Since on of the first things that people will notice in your Facebook ad is the image your use, it is important to select good visuals. The image you use should be eye catching and help support the topic you are promoting. Play around with colors, design, mediums. Gifs are really popular right now, are fun, and eye-catching. Your ad should also display what you are selling, in the case of plumbing marketing you should showcase your services or area of specialty. Make sure the image is clear and large enough. It is also important to make sure that you use a good font that is easy to read.

 

 

Clear Communication

Another part of running better Facebook ads is clear communication. Since you don’t have that much space, it is important to get your message across in a clear and efficient manner. There isn’t a whole lot of space when it comes to Facebook ads, so you want to make you ad really count. In addition, Facebook can be pretty stringent in terms of size requirements and content. Make sure you look over their guidelines carefully.

 

facebook ads

Image Credit: ReCo, https://goo.gl/kqUFUY

 

Call to Action

Your call to action plays right into clear communication. Your Facebook ad needs to be compelling and command people to click on it. This can be done with images or text. A combination of a strong verbal call to action, mixed with a strong supporting image is the best recipe for success. Make sure you call to action effectively communicates what it is you are selling and what you want people to do. Good call to actions inflict a sense of urgency with phrases like: act now, call now, click now, for a limited time…you get the point.

 

Running Facebook ads that deliver the results you are after can take a little time to fine hone the skill. Grow Plumbing specializes in plumbing marketing and can help you with your Facebook ads and other plumbing marketing needs. Contact Grow Plumbing to learn more.  

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How to Get the Most Out of Your SEO

February 7th, 2018

 

SEO is an important part of your online plumbing marketing strategy. SEO serves several purposes: a) it tells search engines what your website is about and b) helps improve your search ranking. Getting your SEO right can take a little time and you must also have the ability to adapt and evolve your strategy for the changing times. As with most things in online plumbing marketing, SEO grows, changes, and adapts to meet the needs of todays online users. Here is how to get the most out of your SEO.

 

Choose Keywords Carefully

seoThe words your chose for your SEO are important. You want to make sure you chose words that are rankable, relevant, but not too competitive. Remember the broader the word or phrase is, the harder it will be to rank for. The goal is to bring relevant traffic to your site to convert, not get lost in the all the noise. You want to attract the right kind of traffic and that requires the right words. Chose words that are very specific to your business, words that are relevant to your specialty or location. In today’s SEO climate, with so many searches taking place on mobile devices, long tail keywords that are locally based tend to perform better. That is because most people are looking for local results. In addition, more mobile search is occurring via voice search. It is important to consider voice queries and what questions people would ask that will lead them to your business.

 

All the Right Places

Part of gaining success with your SEO is to optimize all the right places. There is more to optimize then just the body text of your website. While body text is important, it doesn’t invite search engines the way you might think. In addition to your body text you should also be optimizing:

 

  • Alt Tags – this is the only way pictures can get indexed
  • Meta Descriptions – this provides users with a little snippet of information about what your page is about. This should contain your keywords and provide and enticing description of your website.
  • Title Tags – Title tags tell search engines what your website is about. The optimization of title tags is the best way to invite search engines to index your page.

 

Update Regularly

Using your keywords on a regular basis is part of what search engines consider important. Updating your website on a regular basis helps demonstrate that you are actively participating and still relevant. A great way to do this is to update your blog at least once a week. This method continually provides new content, which search engines and audiences love. It also helps you use your keywords on a regular basis and boosts your online credibility.

Social Media

Optimizing your social media profiles is another important part of your SEO. Each profile provides a place to write an about section. This section should be optimized. Thisseo helps you populate in more than one location online, which helps boost your search ranking. In addition, the content you distribute on social media should also contain your keywords. This also helps you populate in search.

 

To learn more about SEO and plumbing marketing contact Grow Plumbing today!

 

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Frequently Asked Questions About Online Plumbing Marketing

February 3rd, 2018

 

online plumbing marketing

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Online plumbing marketing is crucial these days to growing your business. Over the last decade there has been a huge shift in how people conduct business, shop for goods and services, and receive information. More people are online these days, and as technology improves and advances, even more people will be online. This is not to say that there isn’t room for traditional marketing tactics, many of which are still quite effective. However, in addition to your traditional plumbing marketing tactics, it is now time to embrace online marketing for what it is and find a balance between the two. If you are just getting started with your online plumbing marketing, you may have some questions. Here are some frequently asked questions about online plumbing marketing.

 

What is the Difference Between Online Plumbing Marketing and Traditional Plumbing Marketing?

Online plumbing marketing reaches customers online. Traditional plumbing marketing uses printed media like fliers and postcards, ads in newspapers or phone-books, radio ads, and television ads. These methods are still relevant, and if you are gaining success with them, then by all means please continue. We simply hope to encourage you to also incorporate online plumbing marketing as well. Online plumbing marketing relies on several different platforms: SEO, social media, content, local directories, and paid ads.

 

online plumbing marketing

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What is SEO?

SEO is a common term in online plumbing marketing. SEO or search engine optimization utilizes keywords or keyword phrases to attract search engines and explain what your website is about. SEO can be delivered in the body text of your website, the title tags, alt tags, meta description, content strategy, and in your profile descriptions on social media and local directory sites. Keywords and keyword phrases are words or phrases that you think your target audience or customers would use to search for your business. Some keywords will be more competitive to rank for, so it is important to do some research on the keywords you want to use.

 

How Important is Social Media?

Social media plays a huge role in building brand awareness, increasing customer engagement, improving search ranking, and establishing relevancy and credibility online.

online plumbing marketing

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The most popular social media sites are: Facebook, Twitter, Instagram, and LinkedIn. All of these social media sites cater to a different demographic and with each you have potential to reach your audience. Prioritize the social media sites deliver the best results. Remember to be engaging and participate.

 

What is Involved in a Strong Content Strategy?

Content is vital to online plumbing marketing, after-all every person who does a search online is looking for one form of content or another. This makes your content strategy one of the most important aspects of your online plumbing marketing. A good content strategy will be diverse; containing: a blog, ongoing status updates, pictures, videos,  and stories. It will also contain your keywords you want to rank for. Content and social media go hand in hand. Your social media strategy will work better with a good content strategy.

 

How Should I Leverage Paid Ads?

Paid ads are very helpful for your online plumbing marketing. However depending on your budget, they are sometimes harder to sustain. Which is why we recommend periodically running ads that make sense for what you are trying to accomplish and that fit your budget. It is important to keep track of your successes when running paid ads, as you want to achieve the best ROI, or return on investment. There are many ad services to choose from, Google and Facebook are two of the most popular, and also the most expensive. Other search engines like Bing are also effective for running paid ads.

 

To learn more about online plumbing marketing contact Grow Plumbing today! We specialize on online plumbing marketing and can help you get the results you want!

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Optimize for The Future – Your SEO and Voice Search

January 31st, 2018

 

seo for voice searchVoice activated technology has taken off over the last year. With more and more improvement being made, it’s still going to be a big deal this year. With more mobile users, and more mobile users relying on voice search to complete their queries, it is time for us to start optimizing for the future. In 2013 Google released their algorithm update Hummingbird. Hummingbird was designed to place greater emphasis on natural language queries. Instead of relying solely on the phrases used in search, Hummingbird learns to recognize natural speech pattern and interpret context and meaning. With the role out of voice assistance everywhere, the Hummingbird algorithm has played a huge role in how Google provides the best, and sometimes intuitive search results. So how can you optimize for the future? It’s clear this technology is here to stay. When it comes to your SEO and voice search you may need a little help. Here are some tips to help you optimize for the future.

 

 Consider Context and Length

When it comes to your SEO and voice search it is important to know that most voice search contains more characters than when users type a query into the search bar. When it comes to typing a search into the search bar, most people use a simplified version to save time. When conducting a search using a voice assistant it’s like carrying on a regular conversation. There is no need to abbreviate, because the words just role off the tongue. Over time, search engines are able to learn our habits, our speech pattern, and can actually suggest search results based on previous queries. So, what does this all mean for SEO and voice search?

Consider the context of the words you want to rank for. Keywords aren’t so black and white with voice search, there are many variations of grey. Think about synonyms or other ways to phrase the search or query.  Also take into consideration that most search is performed by the way of asking a question. Does this mean you need to incorporate questions into your keyword phrases, no. However, try to answer them. Consider: what, who, how, when, where. Conduct come research by checking your analytics, which will reveal what keywords people use to find your website. Answer the Public is another great tool you can use, where you type in the keyword or keyword phrase, and it returns with possible questions.

Consider the length of your keywords. Long tail keywords tend to perform better in terms of voice search. These are keyword phrases that contain 3 or more words. Long tail keywords have been proving to perform better in general over the last several years, as search becomes more specific and sophisticated.

 

Focus on Local

Most voice search is for local content and with good reason, people carry their phones with them when they are on the go. In an effort to produce better quality traffic, which in turn delivers more conversions, location-based SEO has been a

maintain your garbage disposal

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huge focus over the last several years. Incorporate your service areas into your keyword phrases. This will not only help with SEO and voice search, but also help deliver higher quality leads. In addition, Google Home Services ads will appear above the fold, and take precedence over other search results. These are locally driven ads, where Google allows users to search for home service providers in their area. Google them provides them with 3 results of local service providers, who are background checked, licensed, have a good online reputation, and are guaranteed by Google. Home Services is only available in select cities at this time, however Google will be expanding over the next year.

For more information on how to optimize for voice search or for more information on Google Home Services contact Grow Plumbing today!

 

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