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Posts Tagged ‘plumbing marketing budget’

Getting a Bigger Bang for Your Buck – Establishing Negative Keywords for Your PPC Ads

September 17th, 2017

negative keywordsRunning paid ads is a great way to boost traffic to your website. They allow you to gain good visibility and can really pack a punch in a short amount of time when targeted correctly. The down side to running paid ads, is that they can be expensive over time. Now if you have an infinite plumbing marketing budget, go ahead and go ad crazy! More power to you! However, you will still want to make sure that you are getting the biggest bang for your buck right? Nobody wants to pour money down the drain, this is where negative keywords come into play.

 

What Are Negative Keywords?

The terms SEO are keywords are everywhere. By now you are probably very familiar with both, but what about negative keywords? Negative keywords are not as talked about, and quite frankly most people don’t leverage them enough either. In short, negative keywords are the opposite of what your keywords are, or a set of keywords that are not relevant to you. By establishing these negative keywords, you reduce the amount of visibility to search queries that are not relevant to your business.

 

How Negative Keywords Help You

Negative keywords help eliminate traffic that would not likely convert to customers. When it comes to running paid ads, or anything related to online plumbing marketing it is important to keep one thing in mind; quality over quantity. But what about getting the most traffic and visibility? Remember, just because you have a lot of traffic, does not mean you will have high conversions. If you have people that are clicking on your ads, who are not relevant to your business, they are not going to become customers. Furthermore, they just wasted your plumbing marketing budget by clicking on your ad even though it wasn’t relevant to them. By establishing negative keywords, Google, or whatever ad placement service you select, will not show your ads to those queries. This prevents a flow of traffic from going to your website that isn’t convertible. Which also reduces your bounce rate.

 

How to Select Negative Keywords

There are a couple of ways you can identify negative keywords. Start by doing some research in adwords. When performing your keyword research in adwords, adwords will prompt you with a list of keywords ranking in competitiveness. Scope out the list and see negative keywordsif there are any negative keywords there. You can also consult your search terms report. This report tells you what search terms people typed in to trigger your ad. This report will help you identify both positive and negative keywords. You can conduct your own research by typing your keywords into your search bar and analyzing the results. See what results come up and try to identify any negative keywords from the result.

 

When it comes to negative keywords, it is important to remember that this should be an ongoing process. Just like every aspect of your digital marketing plan, it something that you need to be consistent with and willing to continually work at. For more information on plumbing marketing and other related topics visit contact Grow Plumbing today!

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Plumbing Marketing Tactics That Don’t Cost You a Thing!

May 7th, 2017

 

When it comes to growing your business online, one of the biggest hindrances for a small business is their plumbing marketing budget. It seems that, unless you have an infinite plumbing marketing budget you may not be able to compete with the big boys. And while, not having a surplus of dough can bring its challenges, staying relevant and competing is still possible, even with the smallest plumbing marketing budget. Here are plumbing marketing tactics that don’t cost you a thing, and are simple to do.

 

#1 Networking

plumbing marketing

Image Credit: Hey Success, https://goo.gl/NflAE0

Networking is one of the best things you can do for your plumbing marketing. Establishing networking partnership relationships can be a beneficial relationship for all. By networking with other service providers like electricians, real estate professionals, and landscaping professionals you can gain referrals and give referrals alike. This benefits you, your networking partner, and the customer because they got a referral from a trusted source. You can start by attending local networking events and even establishing networking relationships on LinkedIn.

 

#2 Content

Content is one of the most important things you can do for your plumbing marketing. The best part about it is that is doesn’t cost you a thing if you create it yourself and it is highly effective. The whole purpose of the internet is content. When user logs in they are in search of some type of content, be it a website, a blog, or video. Content comes in all forms and serves to educate and sell a topic, idea, product, or service. One of the best parts about content is, it is free to create yourself. You can easily get started by updating a blog once or twice a week. Share you blog on all of your social media channels. You should also get in the habit of updating your social media profiles with status updates frequently and consistently.

 

#3 Reviews

Another simple plumbing marketing tactic that doesn’t cost you a thing is to ask for reviews. Ask your customers to review your business on Yelp, Google Local, and another

plumbing marketing

Image Credit: Freevisor, https://goo.gl/wY33h9

local directory. Customer reviews and ratings are highly effective at compelling new customers to do business with you. The more reviews a business has the more favorable, and the more likely they are to appear at the top of listings when a search is performed. Reviews often times also, inadvertently contain keywords as well, so they also help your SEO.  Simply ask your customers for a review once a job has been completed. You can also solicit reviews when you follow up with your customers.

 

Plumbing marketing doesn’t have to cost an arm and a leg. By employing these simple plumbing marketing practices, you can grow your plumbing business but in a budget friendly way. To learn more about plumbing marketing tactics that don’t cost a thing, visit us here

 

 

 

 

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Plumbing Marketing Hacks That Are Budget Friendly: Part Two Advertising on Bing

September 10th, 2015

 advertising on bing

When it comes to plumbing marketing it is good to get creative and think outside the box sometimes, however we have found that sometimes the simplest approach works the best. In today’s time it seems that things are moving so fast and we try so hard to stay on top of things that sometimes we over complicate things, which in return does not usually pay off. Mostly because its hard to keep our eyes on our goals when we are being distracted with everything that we “should” be doing. In terms of plumbing marketing, you don’t have to get supper fancy and you don’t have to spend a lot of money either. In this three part blog we are discussing plumbing marketing hacks that are budget friendly. Previously we discussed Advertising on Facebook. For the purposes of today’s blog we will be talking about advertising on Bing.

 

Advertising on Bing

Bing really doesn’t get enough credit. Next to big daddy Google, Bing is often overlooked and it really shouldn’t be. Bing accounts for about 16% of searches and is primarily used in the US. While Google controls the amount of searches being done with about 80%, advertising on Google can be expensive, in fact prices to advertise on Google have gone up 26% since 2012. The Average cost per click for Bing is about $1.07 compared to Google at $1.83. So while Google has more traction, the cost to advertise with them is about 70% more expensive than Bing. From a budget standpoint, if you Bing is a great option. Another great aspect of advertising on Bing is that there is less competition on Bing. Google attracts more advertisers and so Advertising on Bing increases the chances of your ads being seen.

 advertising on bing

When advertising on Bing it is important to measure your results. Analyze each click and see what is working and what isn’t. You want to campaign to run as efficiently as possible right? So you really need to pay attention to what keywords are driving the most business. If you haven’t tried advertising on Bing yet, but are familiar with Google Adwords, Bing is very similar and in fact makes the process really simple by offering an “import form Google Adwords” button to import your existing ad from Google to Bing.

 

A great way to shake up your plumbing marketing is to try new things. If you aren’t getting the results you want with your plumbing marketing or are simply looking to shave a few dollars off your plumbing marketing budget, then try running an ad on Bing. For more plumbing marketing hacks to help you save on your plumbing marketing budget look for our next post: Plumbing Marketing Hacks That Are Budget Friendly: Part Three Retargeting Advertisements.

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Tips to Help You Save Money on Your Plumbing Marketing

August 3rd, 2015

 

When it comes to expanding your plumbing business plumbing marketing will play a huge role. You want to make sure you are doing everything right, right? So you may increase your efforts in your plumbing marketing, in doing so you may also increase your plumbing marketing spending. You have to be careful when it comes to your plumbing marketing budget. Make sure every plumbing marketing dollar is well spent. You really don’t have to spend a ton of money in order to get the word out about your business. Lets look are some affordable plumbing marketing ideas that will help you save money on your plumbing marketing.

 save money on plumbing marketing

Social Media

When it comes plumbing marketing, social media really is a no brainer. The best part about using social media for plumbing marketing is that it is free and effective. Social media allows you to connect and engage with customers and helps boost your search ranking. One of the smartest decisions you can make when it comes to plumbing marketing, is going where you customers are, and guess what they are on social media. Social media gets wildly more popular every year, with news sites emerging everyday. To be the most effective with social media for plumbing marketing you really need to consider the demographics that each site caters to and see if its users fit you target audience.

 

Content

Content doesn’t have to cost a thing! Just your time! The best part about providing a steady stream of content is its effective. It engages your audience and assists with your SEO practices. In terms of SEO content is one of the safest ways to utilize SEO and get a return on your time.

 

SEO

SEO is still an effective way to market your business. You just have to be creative with it. SEO may be a little time consuming but its an affordable way to increase your traffic. Seize every opportunity to optimize; optimize your profiles, local directories, blogs, content, websites you name it. Keep things relevant and balanced and you should be golden.

 

PPC

If you are looking for a little boost in your plumbing marketing a ppc ad may be a good idea. While this method will cost, if you play your cards right and are strategic with your target audience, then PPC could be worth while. Just remember you set the budget, you don’t have to spend more than you are comfortable with. The only way you will know how effective a ppc ad is, is to try it just keep your plumbing marketing budget in mind.

 

The thought that if you spend a lot of money on your plumbing marketing you will get big returns can get you into trouble with your plumbing marketing budget. The most important part of getting a good ROI on your plumbing marketing is proper targeting and the effort you put into it. Don’t have the time? Grow Plumbing is here to help. At Grow Plumbing we specialize in plumbing marketing and can help you with all of your online plumbing needs. Learn more about Grow Plumbing’s service here.

 

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4 Tips for Balancing Your Plumbing Marketing Budget

June 10th, 2015

plumbing marketing budget 

When it comes to your plumbing marketing budget it is important to make sure the funds from your plumbing marketing budget get to the right places. Whether its SEO or PPC, the methods used will be different for everyone. Some people may find SEO is where its at for their plumbing marketing others may find that they garner more bang for their plumbing marketing buck with running PPC ads. To get the most out of your plumbing marketing budget there are a few things you need to consider.

 

Who is Your Customer

When it comes to allocating your plumbing marketing budget its important to know who your customer is. For starters how can you formulate a plumbing marketing plan without knowing who your customer is? Identifying who you are marketing to will help you identify where they are going to be, once you have established this, you will have a better understanding of where to put your hard earned plumbing marketing budget to work.

Know Your Plumbing Marketing Budget

There is no doubt that plumbing marketing is important, and you should definitely plan for a plumbing marketing budget. However its important to keep in mind how a budget works. Budgets are important for running all aspects of your plumbing business, from plumbing marketing, transportation, and office supplies. Set a budget and stick to it. You can always adjust it if need be.

plumbing marketing budget

Evaluate

One of the most important steps in plumbing marketing is to evaluate. Every month you should be reviewing your analytics to see what is working and what isn’t. Once you have this information you can make adjustments to your plumbing marketing budget.

Incorporate Both

There is nothing wrong with using a little bit of both SEO and PPC in your plumbing marketing, in fact we actually recommend it. Its important to maintain a balance however. Running too many PPC ads can get expensive over time, this is where you plumbing marketing budget really comes into play. PPC traffic is good for a boost in traffic but is not necessarily sustainable, for the best quality traffic an ongoing SEO strategy is best.

 

Grow Plumbing specializes in plumbing marketing. Together we can formulate a custom plumbing marketing strategy that will meet your plumbing marketing budget. Learn more here.

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Budget Friendly Plumbing Marketing Strategies

June 4th, 2015
 

 

You don’t have to have a huge plumbing marketing budget in order to get results with your plumbing marketing. If you are just starting out, or simply trying to see what your options are for plumbing marketing, there are plenty of budget friendly plumbing marketing strategies that can get you great results.

 

 

Social Media

Social media is a great place to engage with existing customers and even find new ones. While you can pay to run ads on social media, you don’t necessarily have to in order to get results. If you are willing to put in a little leg work you can reach your target audience by simply running a general search. Once you have found your audience keep them engaged with a steady stream of content. It takes a little time, but if you are working on a budget, this is a great free way to do some plumbing marketing.

 

 

Local Directories

There are plenty of free local directories out there so take advantage of them for your plumbing marketing. Use sites like Yelp and Google Local to your advantage. Optimize your profile and encourage your customers to leave feedback about your business. Word of mouth marketing is a great way to get some free publicity and is also a budget friendly plumbing marketing strategy that really pays off.

online reputation 

 

Blogging

Blogging is a very budget friendly plumbing marketing strategy. Set aside a little time each week to update your plumbing blog. Blogging helps you establish your expertise in your field and also helps you optimize your website a little by incorporating your keywords. Content if a very important part of plumbing marketing, while blogging does take a little time it more than pays off in the long run.

 

 

Incentives

Offer incentives to your customers. Perhaps a referral incentive or reward program. Incentives are a great way to get repeat business and also new business referrals. Incentives work as a play on word of mouth marketing. So while it may cost you a little time, incentives are a budget friendly plumbing marketing strategy you can use to grow plumbing business.

 

budget friendly plumbing marketing

Orange County Partnership, http://goo.gl/MNvAAj, 06/04/2015

In order to grow plumbing business you don’t have to blow your plumbing marketing budget. Just be sure to make a little time every week for some plumbing marketing duties. To learn more about plumbing marketing please visit www.growplumbing.com.

 

 

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How to Get Big Results with A Small Plumbing Marketing Budget

September 8th, 2014

 

plumbing marketing

Impact Summit, http://goo.gl/eaQ6ZG, 09/08/2014

When it comes to plumbing marketing you want to make sure you are getting big results. Right? Sometimes we tend to think that the more money we spend on our plumbing marketing budget the bigger the return. That isn’t always the case. In fact there are many proven methods of online plumbing marketing that are of little or no cost that generally deliver great results as long as you work the method and stay relevant and consistent. Here are some ways to get big results with a small plumbing marketing budget.

 

 

 

  1. Blog

    Creating a blog for your plumbing marketing is one of the best things you can do for your plumbing marketing. A constant stream of fresh new content that is relevant to your business and rich with keywords is a great way to boost your search ranking as well as establish your authority in your industry. While it does take a little time to generate a blog post the time and effort will pay off in the long run, and won’t cost you a dime. To be truly effective with your plumbing blog be sure to update it several times a week, and promote it using social media, social bookmarking etc..This is a great way to engage your audience as well because you are providing useful and valuable information.

     

  2. Social Media

    Social media has become a necessary component of online plumbing marketing. Social media for plumbing marketing provides you the opportunity to reach out to customers and establish your brand by providing a means to voice what your company is all about. Just about everyone is involved in some sort of social media these days, and so social media affords you a great opportunity to increase your exposure. Promote your business, promote your blog, engage with customers, its really all good! Taking an active part in social media not only increases your customer engagement but also increases your search ranking.

     

  3. Email Marketing

    Email marketing can be a very effective tool when it comes to plumbing marketing. To get the most out of a plumbing marketing campaign, consistently promote the same material through every outlet; social media, social

    plumbing marketing

    Google Play, http://goo.gl/IX7HHV, 09/08/2014

    bookmarking, and email. This will get you the maximum exposure and further solidify your brand.

     

  4. PPC

    While PPC is not a free method of plumbing marketing, you are in control of the budget. We wouldn’t recommend running a PPC ad all of the time, but every once in a while a good PPC ad can really boost things up a little for your plumbing marketing. PPC ads are very targeted and so for the best results you have to be very specific about what you are trying to achieve. Again these can get expensive so make sure you decide how much you want to spend on a PPC ad ahead of time.

 

You don’t have to break the bank in order to get results with your plumbing marketing. Practicing these tried and true methods of plumbing marketing should garner you results. Remember plumbing marketing success is not an over night achievement. It take time and consistency. If you are having a hard time maintaining your plumbing marketing maybe its time to hire a professional. Grow Plumbing is here to help you with all of your plumbing marketing needs. Click here to learn more about our plumbing marketing products!

 

 

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How Much are You Spending on Plumbing Marketing

April 20th, 2013

 Marketing is a natural aspect of growing any business. In order to gain new customers you have to get the word out about your business, this holds true for the plumbing industry. Whether you already have a targeted plumbing marketing campaign in place for your plumbing business or are simply marketing a little as you go along, one of the most important questions that you need to ask yourself is this: How much are you spending on your plumbing marketing efforts, and are they paying off?

Plumbing marketing encompasses anything and everything that you do to get the word out about your business, from building your brand in logos and web pages to selling your brand through social media and print advertising. It is vital that you take some time to look at where your plumbing marketing dollars are going. Anything that you do to notify your customers about your business counts as part of your plumbing marketing campaign, this should include:

  • Business cards
  • Pamphlets
  • Flyers
  • Coupons
  • Signage
  • Print advertising
  • Online advertising
  • Media advertising
  • Logo development
  • Decals on vehicles

Anything else that you are using to spread the word about your plumbing business is going to count as part of your plumbing marketing. It will benefit you to sit down and take a look at what you are spending on all of these elements of your business. Once you know how much you are spending on your plumbing marketing you need to take a look at whether or not all of your plumbing marketing efforts are actually benefiting your business.

Some forms of plumbing marketing are going to offer a greater number of conversions, meaning that you are turning leads into customers. While some of the more costly forms of plumbing marketing are essential for your business, such as decals on your work vehicles and business cards, you can focus the rest of your plumbing marketing budget on forms of plumbing marketing that are actually going to drive results. Some examples are:

  • Building a web presence
  • Maintaining a blog
  • Utilizing social media
  • Communicating with customers online

Although these types of plumbing marketing can cost a little bit to start up, once you are good to go you will find that the right marketing skills and techniques will have you bringing in customers without costing a lot of extra capital. Online plumbing marketing, especially social media, is one of the best ways to generate new customers for your business. Now you can step back and look at how much you are spending on plumbing marketing, and you should find that the comparison between what you spend and what you gain is much more balanced.
Social Media Marketing For Plumbers
The truth is, you cannot grow your plumbing business without a plumbing marketing campaign. You need to be able to get the word out about your plumbing services and products; otherwise you will have difficulty developing the customer or client base that you need in order to thrive. Working with a team of specialists that know the ins and outs of plumbing marketing is a great way to make sure that you are utilizing your plumbing marketing budget effectively and efficiently, getting results and a return on investment. .

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