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What’s Ahead in Digital Marketing for 2018

December 30th, 2017

 whats ahead in digital marketing for 2018

With only a few short days until the close of 2017, now is as good a time as any to think about next years marketing strategy. The holidays can get busy and it’s easy to get distracted, however, planning ahead for next year’s digital marketing strategy is always a good idea. So, what’s ahead in digital marketing for 2018?


Capitalize on Micro Moments

What is a micro moment? A micro moment occurs when a mobile user turns to their phone to act on a need- to know, go, do, or buy. So how can you capitalize on this? It’s called anticipatory service. To do this you need to know you

whats ahead in digital marketing for 2018

Image Credit: LinkedIn,

customers well. This helps you pinpoint when a micro moment will happen. Then you can be in the right place at the right time. This plays heavily into your mobile marketing strategy. You have to be able to provide the information people are looking for quickly and quench their thirst for knowledge. In part, its about instant gratification, mobile users are becoming increasingly impatient. They want the information they want, and they want it now. For a home services provider like a plumber, consider running ads with Google Home Services. This is the perfect platform to capitalize on users needs, and take advantage of their micro moments.



Artificial intelligence technology is gaining traction. This year we saw a lot of improvement in this scope. We only anticipate things to get better from here on out. What does this mean for your digital marketing? Since people are relying on voice activated technology and gadgets, content needs to be geared for voice activated search. With the onset of Amazon’s Echo, Microsoft’s Cortana, Google Home Services, and Apple’s Siri there have been a lot of advances in an effort to remain competitive. Personalization, and relevancy are key. For plumbers attempting to remain relevant and competitive, it will be important to focus on long tail keywords that users will be searching for. This gears your SEO for this type of search. Also, local directories and running ads with Google Home Services will also be important in order to be “visible” for these types of searches.


Social Media

whats ahead in digital marketing for 2018Social media is definitely going to be relevant in 2018, however, there has been a shift in popularity over the last year. Twitter, actually saw a decline in users in 2017, while sites like Instagram and LinkedIn saw an increase. The reason being, is Instagram and LinkedIn focused on improving the user experience with new innovations, as opposed to user acquisition. Instagram stories was rolled out this year, and was instantly popular, surpassing Snapchat with 800 million users a month. 2018 will only give Instagram more traction, as this form of content distribution is growing in popularity. If you haven’t already done so, we recommend getting on board the Instagram train. As more and more users are shifting their preference.

2017 was a great year for digital marketing, we have high hope for 2018 as well! Now is the perfect time to get you digital marketing strategy dialed in for 2018! Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you with your 2018 strategy!


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3 Tips to Keep You Focused for Your Social Media for Plumbing Marketing

May 22nd, 2016


Using social media for plumbing marketing is a fun way to reach new customers and connect with existing customers. Using social media sites like Facebook and Twitter is a great way to update your customers about promotions and whats new with your business. When it comes to running a successful social media strategy its always good to have a plan, after there are a lot of distractions out there, especially when it comes to social media. Here are some tips to help give you a little direction so you can stay focused.


#1 Establish Who Your Target Audience Is

It is important to know who you are marketing to when using social media for plumbing marketing. Otherwise you could end up wasting a lot of your precious time and money marketing to people who would never become a customer of yours. Consider the location of where you most likely customers would be. Many social media sites like Facebook, Twitter, and LinkedIn let you get pretty specific when searching for the right target audience. Really take this into consideration especially if you are running a paid ad.


social media for plumbing marketing

Who is Your Audience?

#2 What Kind of Content Are You Going to Promote?

Having a content strategy will make using social media for plumbing marketing a lot easier. Are you going to be posting your blog updates? Links to articles you think your audience would find useful and unique? Images? Videos? Infographics? Memes? There are so many different types of content it is definitely good to have a good mix of all types of content. Remember to keep your audience in mind when you publish your content. What are they interested in? Would you audience think its useful?


#3 Keep Up The Good Work

social media for plumbing marketingOne of the most important things that can really make a huge difference in using social media for plumbing marketing is perseverance. Be consistent. Update your social media on a regular basis, update your profiles and make sure all of the information is accurate, update and share new photos, and actively seek new followers. You also need to stay on top of your interactions. When somebody comments make sure you acknowledge it. Actively participating in your social media will help boost engagement with your audience and help strengthen your brand.


By doing these 3 things you could see better results with your social media strategy. Social media takes time, and it must be nurtured. It isn’t something you can just set up, you have to work it and update it. These 3 things are all things that you can do yourself, or if you find yourself in over your head when it comes to your online plumbing marketing then you may want to consider hiring a professional online plumbing marketing specialist. Grow Plumbing specializes in plumbing marketing and can help you get your social media strategy on point. To learn more about Grow Plumbing and our services click here.



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3 Misconceptions About Plumbing Marketing

December 18th, 2015


A lot goes into running a successful digital marketing campaign. From content to social media tot he actual design of your website. It takes a lot of effort to generate results, whether you are attempting it yourself or you have enlisted the help of a professional plumbing marketing specialist, when it comes to plumbing marketing there are a few misconceptions that we would like to clear up.


#1 If you built it they will come

Many people are under the notion that if you build it they will come and this couldn’t be farther from the truth. Creating an online presence goes a lot deeper then simply setting up your website and profiles. Its a constant job of updating and refining. Flexibility is a must as well. See things change on a regular basis and you need to able to adapt your plumbing marketing strategy accordingly. Creating a website is only half of the job, you also have to out and seek traffic.

 plumbing marketing

#2 Success over night

plumbing marketingWhen it comes to plumbing marketing, like we said its a constant job and it really takes time to build to see the results you are after. In this day and age of instant gratification, many of us want to see results right now, however good things take time. You need a solid foundation and a plan of action when it comes to your plumbing marketing. Consistency and relevancy is key. Patience is also a must. Remember when it comes to getting results for your plumbing marketing you want quality over quantity, and sometimes good organic search results take a little more time to build up.


#3 Social Media isn’t for me

Social media isn’t going away anytime soon, and because of this the sooner you get with it the better. Social media is a great way to connect with customers, distribute content, and improve your search ranking. While not all social media sites are right for you, we guarantee that at least a couple will be a good fit. You should try different things and see which ones work best for you.


Plumbing marketing is no small feat. If you are having a hard time with your plumbing marketing maybe its time to enlist help. Ask someone on your team to help or consider hiring a professional plumbing marketing specialist. Grow Plumbing is always here to answer any of your questions. For more information on plumbing marketing please visit our website at

 Internet Marketing

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How Do You Know Its Time to Hire a Professional Plumbing Marketing Specialist

March 24th, 2015


As the owner of a plumbing company you have a lot of responsibilities. You are no longer just out in the field making service calls you have to focus on accounting, placing orders, scheduling, pricing, managing, and plumbing marketing. For some plumbing marketing falls by the wayside as everything else starts to consume your time. Plumbing marketing is very important when it comes to growing your plumbing business. Its not something that you can go at halfheartedly. In order to run a successful plumbing marketing plan it requires your full attention. If you are not the type that can multitask then perhaps its time to delegate your plumbing marketing duties to a member of your team or hire a professional plumbing marketing specialist. Here are 4 reasons to hire a professional plumbing marketing specialist.


  1. You aren’t getting any results from your plumbing marketing strategy


    plumbing marketing specialist

    Plumbing Worldwide,, 03/24/2015

    If you are going at plumbing marketing alone and you aren’t getting any results then maybe its time to consider hiring a plumbing marketing specialist. As a the owner of a plumbing company your time is very valuable and to run a successful plumbing marketing plan takes time and effort. If you don’t have the energy or attention required to drive your plumbing marketing to success, then let a plumbing marketing specialist take over. Trust us your time is better spent doing the things you know your good at and ours is better spent the same! A plumbing marketing specialist lives and breaths plumbing marketing and has a better chance at getting you the results you want.


  2. You don’t keep up with plumbing marketing trends

    Staying up to date on plumbing marketing trends is crucial in order to drive a successful plumbing marketing campaign. What worked so well yesterday is sometimes no longer relevant today, especially with online plumbing marketing. In fact some previous forms of plumbing marketing can actually have a negative impact on your search ranking; for example keyword stuffing. By working with a plumbing marketing specialist you no longer have to worry about the ever changing trends in plumbing marketing.


  3. You don’t update

    Updating is very important when it comes to plumbing marketing. A website needs to be routinely maintained in order to stay relevant. Plumbing marketing not a one time thing. It needs to be groomed and nurtured in order to perform the best. If you don’t have the

    Itpro,, 03/24/2015

    time or desire to continually update your website and social media profiles then its times to hire a professional plumbing marketing specialist.


  4. You don’t know who your target audience is

    This is a huge problem when it comes to plumbing marketing and you might as well through in the towel. If you don’t know who you are marketing to then how can you be certain that the right people are getting your message? Its great you have a ton of likes on Facebook but if non of them fit the boot then what is the point? By working with a professional plumbing marketing specialist they would be sure to make sure that the right people are seeing your content, people that have a good chance at becoming future customers.


Working with a professional plumbing marketing specialist is a smart choice for your plumbing company. It ensures that the job is getting done and in the most efficient manner and in turn could end up paying for itself. To learn more about Grow Plumbing and our plumbing marketing options please visit our website at


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