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Posts Tagged ‘plumbing marketing strategy’

What’s Ahead in Digital Marketing for 2018

December 30th, 2017

 whats ahead in digital marketing for 2018

With only a few short days until the close of 2017, now is as good a time as any to think about next years marketing strategy. The holidays can get busy and it’s easy to get distracted, however, planning ahead for next year’s digital marketing strategy is always a good idea. So, what’s ahead in digital marketing for 2018?

 

Capitalize on Micro Moments

What is a micro moment? A micro moment occurs when a mobile user turns to their phone to act on a need- to know, go, do, or buy. So how can you capitalize on this? It’s called anticipatory service. To do this you need to know you

whats ahead in digital marketing for 2018

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customers well. This helps you pinpoint when a micro moment will happen. Then you can be in the right place at the right time. This plays heavily into your mobile marketing strategy. You have to be able to provide the information people are looking for quickly and quench their thirst for knowledge. In part, its about instant gratification, mobile users are becoming increasingly impatient. They want the information they want, and they want it now. For a home services provider like a plumber, consider running ads with Google Home Services. This is the perfect platform to capitalize on users needs, and take advantage of their micro moments.

 

A.I.

Artificial intelligence technology is gaining traction. This year we saw a lot of improvement in this scope. We only anticipate things to get better from here on out. What does this mean for your digital marketing? Since people are relying on voice activated technology and gadgets, content needs to be geared for voice activated search. With the onset of Amazon’s Echo, Microsoft’s Cortana, Google Home Services, and Apple’s Siri there have been a lot of advances in an effort to remain competitive. Personalization, and relevancy are key. For plumbers attempting to remain relevant and competitive, it will be important to focus on long tail keywords that users will be searching for. This gears your SEO for this type of search. Also, local directories and running ads with Google Home Services will also be important in order to be “visible” for these types of searches.

 

Social Media

whats ahead in digital marketing for 2018Social media is definitely going to be relevant in 2018, however, there has been a shift in popularity over the last year. Twitter, actually saw a decline in users in 2017, while sites like Instagram and LinkedIn saw an increase. The reason being, is Instagram and LinkedIn focused on improving the user experience with new innovations, as opposed to user acquisition. Instagram stories was rolled out this year, and was instantly popular, surpassing Snapchat with 800 million users a month. 2018 will only give Instagram more traction, as this form of content distribution is growing in popularity. If you haven’t already done so, we recommend getting on board the Instagram train. As more and more users are shifting their preference.

2017 was a great year for digital marketing, we have high hope for 2018 as well! Now is the perfect time to get you digital marketing strategy dialed in for 2018! Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you with your 2018 strategy!

 

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Signs You Need to Revamp Your Plumbing Marketing Strategy

June 2nd, 2017

 

When it comes to your plumbing marketing strategy it is important to remember that things can change. Sometimes our efforts can get a little stale, knowing how to recognize the signs that you need to revamp your plumbing marketing strategy is an important thing. Your plumbing marketing strategy should work to improve your reach and increase your customer base in an efficient and effective manner. If this isn’t happening then it is time to shake things up a bit. Here are some signs you need to revamp your plumbing marketing strategy.

 

#1 You Have No Direction

re-vamp your plumbing marketing strategy

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One important aspect of any marketing strategy is that you have an objective, a light at the end of the tunnel, direction. Creating a plan is hard to do if you don’t know where you want to go with it.  If you find yourself aimlessly going out with your plumbing marketing strategy with no real objective, or you can’t recognize your objective anymore then you might need to revamp your plumbing marketing strategy. Start by identifying what you would like to accomplish with your plumbing marketing. Once you have goals in place then you can rework your strategy.

 

#2 You Don’t Know Who You Customers Are

One of the biggest mistakes you can make is not knowing who are customers. If you can’t properly identify who your

re-vamp your plumbing marketing strategy

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customers are how will you know where to market and what to promote. A targeted approach to your plumbing marketing will help you work more efficiently and more effectively. Start by identifying who your customer is. Once you know who you are marketing to you can start to narrow down other aspects of your approach. What do they like? Where are they more to spend their time online? What times of day are they more likely to spend online? What types of content do they gravitate towards? Identifying these things will help you get your message across to the right people.

 

#3 You Neglect Your Content Strategy

If you rarely update your content or don’t have a focused approach to your content then this could be a sign you need to revamp your pluming marketing strategy. Content is crucial to a successful plumbing marketing strategy. From blogs to status updates being consistent is key. If this is an area where you fall short, then consider outsourcing or delegating this task to someone you trust. Revamping your content strategy needs to be a part of your efforts to revamp your plumbing marketing strategy. A fresh and diversified approach.

 

#4 You Don’t Have a Mobile Strategy

A mobile first marketing strategy is becoming more and more important as more and more people start ditching traditional desktop technology for mobile devices. This means that you need to have a stronghold with your local directories. Local SEO is important for your mobile marketing strategy. Start by encouraging customers to rate and review your business on sites like Yelp and Google can give you more visibility in mobile search.

 

It is important to revamp your plumbing marketing strategy every so often, change is good to help you learn and grow and develop new business strategies. Are you in a plumbing marketing rut? Contact Grow Plumbing today to learn more about how together we can re-vamp your plumbing marketing strategy. 

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Adventures in Plumbing Marketing Part 3: Measure

May 16th, 2017

 

 

After you create and implement a plan for plumbing the next step is to measure your results. Measuring your results is an important part of your plumbing marketing because it tells you how your plan is performing. You can easily measure your success by checking your analytics page on a regular basis. Here are some things to consider when measuring your results.

 

#1 Pay Attention to Your Sources

One thing you need to pay attention to when measuring your success is where your traffic is coming from. You analytics report will tell you what the biggest sources of traffic

plumbing marketing

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are for your website. This information is important because it allows you to put forth more effort in areas that are actually delivering results.

 

#2 What Search Terms Users Used to Find Your Website

The search terms people use to find your website is important because knowing which keywords are actually working can help you know what keywords to focus on. Maybe some are performing better than you thought, or perhaps some keywords are proving to be more competitive than you thought. Ranking for the right keywords will help you get better quality results.

 

#3 What Content Drives the Most Traffic

Internet users are in search of one thing, and that is content. That is why it is important to have a good content strategy. Knowing what your readers want is also important. Your analytics report will tell you which pages generate the most traffic. With this information in hand you can create more pages with similar topics.

 

#4 How Long Visitors Are on Your Site

plumbing marketing

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The amount of time a visitor spends on your website is important to know. If a visitor only spends a few short seconds on your website before bouncing on to another site then there may be something wrong with your website. A high bounce rate indicates that your website is unable to close. This could be for several reasons; slow loading speed, failure to convert for mobile users, or it could be a design issue.

 

#5 Demographics

Your analytics can also give you some important insight into who is visiting your site the most. Perhaps you had your target audience all wrong. Knowing what types of people you are attracting can help you better tailor your plumbing marketing around your customers and the traffic that is frequenting your site.

 

Measuring your success is the first step in re-evaluating your plumbing marketing strategy. Your plumbing marketing should be an ongoing thing.

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Adventures in Plumbing Marketing Part 2: Implement

May 14th, 2017

 

With a well thought out plumbing marketing strategy in place the next step is to implement your plan. There are lots of tips out there for being productive. Remember to do plumbing marketing strategywhat works best for you and your company. Here are some tips for implementing your plumbing marketing strategy.

 

#1 Start Small and Work Your Way Up

One of the easiest ways to get a leg up on your plumbing marketing is to start small and work your way up. You can apply this theory to several different areas of your plumbing marketing.  For example, when it comes to implementing your content strategy, you can start with a blog that you update once a week. Once you feel comfortable with it, and are able to stay consistent with it start updating it several times a week, then eventually you can start incorporating other types of content into your content strategy. The Idea is to give yourself little tasks to master, then adding to that. You want to avoid overloading yourself, and taking on more than you can handle. This will prevent you from getting burned out and discouraged.

#2 Create a Calendar

Creating a calendar or schedule for your plumbing marketing is another helpful tip when it comes to implementing your plumbing marketing strategy. It helps to allocate a little time here and there. For example; you could set an hour each morning to perform some of your social media duties. You want to avoid getting overwhelmed and also stay organized. Scheduling a time to do a little bit each day is the best to way to stay productive and organized.

#3 Automate

plumbing marketing strategyDon’t be afraid to automate a little bit. This can save you a lot of time. While you don’t want to automate everything, one place you can easily automate is with your social media updates. Hootsuite is a wonderful app you can use to simultaneously update all of your social media accounts from one dashboard. Hootsuite also allows you to schedule you posts in advance and in bulk, saving you a ton of time. Social updates can be tedious, having the ability to schedule your posts ahead of time and for all of your sites is a real lifesaver.

#4 Delegate

When it comes to running a business, it is important to keep in mind that when things get busy you can’t do it all. Knowing when to ask for help is a sign of a true leader. You cannot master the areas that are most important when you are spread too thin. When it comes to your plumbing marketing, don’t be afraid to ask for help. Delegate to another member of your team if you are feeling overwhelmed. You may also want to consider outsourcing your plumbing marketing to a plumbing marketing professional.

 

After creating a plan and implementing your plan the next step is measuring your results. 

 

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Adventures in Plumbing Marketing Part 1: Strategize

May 10th, 2017

 

When it comes to your plumbing marketing, the very first thing you should do is sit down and strategize. It is important to create a plan for your plumbing marketing, because without a plan you can get distracted, confused, end up working a lot harder, and spend a lot more money. A plumbing marketing plan will help you stay organized, focused, and motivated. Here are some tips to help you create a fool proof plumbing marketing plan.

 

#1 Establish Short and Long Term Goals

The first step in creating your plumbing marketing strategy is to set some goals, short term and long term. Goals are helpful in creating a road map for your plumbing

plumbing marketing

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marketing. It is easier to formulate a plan when you know where you want to go. Knowing where you want to go is only half of the battle, the next step in figuring out how you are going to get there.

 

#2 Establish Who Your Customer Is

Having a target is another important part of creating a good plumbing marketing strategy. Think about who your ideal customer is. What are their habits? Where do they hang out online? Where are they from? The more you can identify about your ideal customer the better. Once you have established who you are marketing to, you can craft your plumbing marketing strategy around them. From joining the same social media networks to gearing your content strategy towards their tastes.

 

#3 Brand

Your brand is what you are selling with your plumbing marketing. So, start branding yourself early on. Logos, slogans, color scheme, and images all work to create a good strong brand. A strong brand should be easily recognizable by your customers, and present a unified front.

 

#4 Website

plumbing marketingYour website is a fundamental part of your plumbing marketing. Think of it as a central hub for all of your plumbing marketing activities. Everything should and will eventually point back to your website. So, your website should be able to effectively convert inbound traffic into customers. Think about layout and design, as well as incorporating all aspects of your brand.

 

#5 Social

The social aspect of your plumbing marketing strategy is critical and will help deliver traffic to your website. When it comes to social media and your plumbing marketing, you really have a lot of options. Don’t think that you have to partake in all of them. Think about your customers, and where they are likely to be. Then participate in social media sites that are likely to deliver the results you want. Remember you need to get in front of the correct audience, so spend your time and money accordingly.

 

#6 Content

Content is another part of your plumbing marketing plan that is really important. Good content is worth its weight in gold, and will work on its own to deliver results. Consider what type of content you want to put out. Consider what keywords you want to rank for. You should also consider what type of content your audience is most interested in.

 

Once you have a well laid out plan for your plumbing marketing, you can move onto the next step; implementation. 

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Proactive Online Plumbing Marketing Tactics

February 23rd, 2017

When you have an ongoing plumbing marketing strategy it is important to be proactive. An ongoing strategy, requires ongoing maintenance in order to remain effective, relevant, and competitive. As you move forward on your online plumbing marketing journey you will have to make adjustments and tweak your strategies here and there. Here are some tips to stay proactive with your online plumbing marketing tactics.

 

Adjust Budget

online plumbing marketing

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A budget plays a huge role in any online plumbing marketing strategy.  A budget is an important part to get figured out at the beginning of planning your strategy. It will be the voice of reason on what you can and can’t do and is an important part of calculating your ROI (return on investment). That being said, a budget is an important thing to revisit at regular intervals. Have your efforts been paying off? Can you allocate more funds to your plumbing marketing? Are there areas that are performing well that deserve more funds? Is your plumbing marketing budget too big or too small? Keep your ROI in mind when revisiting your budget.

 

New Opportunities

When it comes to online plumbing marketing things are constantly changing. New methods, new social media sites, and new trends come about all the time. Don’t be afraid to

online plumbing marketing

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adjust your strategy to incorporate new opportunities. You will never know if something is going to work for you unless you try it.

 

Keywords

Keywords are important for your online plumbing marketing strategy. Keywords should be updated from time to time. There may be some keywords that are consistently relevant to your business. And you should definitely continue to focus on these words. However, there may also be new keywords that you can incorporate into your strategy. Consider niche areas, geo specific keywords, and trending topics.

 

One of the best ways see what areas of your plumbing marketing need to be adjusted is to check your analytics report. You analytics report will tell you where you traffic is coming from, what keywords you traffic used to find your, who your traffic is, and how long they are staying on your website. This is all pertinent information and can really help you with your plumbing marketing strategy. To learn more about creating a solid performing plumbing marketing strategy visit www.growplumbing.com.

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Setting the Record Straight – Common Beliefs About Online Plumbing Marketing

February 13th, 2017

 

Online plumbing marketing should be an important part of your marketing strategy. If you have been paying attention over the last several years then you hopefully have already incorporated an online plumbing marketing strategy into your existing marketing strategy. From social media to content, form paid ads to your website, it’s all relevant these days. As plumbing marketing has taken on more of a digital look these days, there have been some common beliefs about online plumbing marketing that simply aren’t true. Today, we are going to set the record straight.

 

#1 It’s All Digital

One of the biggest plumbing marketing falsehoods is the notion that it’s all digital. And yes, there has been more of a focus on digital marketingas of late, but that doesn’t mean that traditional methods of plumbing marketing are not still going

online plumbing marketing

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to be effective. Local ads, radio commercials, TV commercials, newsletters, etc.… are still effective forms of plumbing marketing. Instead of dropping your traditional plumbing marketing strategy for an entirely digital marketing campaign, enhance your existing marketing strategy and incorporate them both. This helps guarantee that no stone is left unturned when it comes to getting the best possible exposure.

 

#2 The Latest and Greatest

When it comes to advances in digital marketing, some are quick to jump on the bandwagon, dropping existing tactics that were actually performing quite well. While we encourage trying out new things to see what works, the operative phrase here is “what works”. If you are having success with one particle avenue, then you should continue to pursue it. Just because a new method or platform comes out does not mean that it is going to be a successful strategy for you. Wait and see, in the meantime continue to put effort and money in the plumbing marketing methods that are delivering results.

 

#3 Keeping Exposure too Narrow

Part of the beauty of digital plumbing marketing is you have a ton of options. While it’s important to stick to what works, it’s also important to make sure you aren’t missing out on any opportunities. Expanding your efforts helps expand your reach. Remember different people gravitate to different platforms. Go where your audience is most likely to be, but don’t be so quite to discredit other platforms. Diversify your efforts to cast a larger net, but also prioritize your efforts so that you are spending the appropriate time and money.

 

#4 The More Traffic, the More Sales

online plumbing marketing

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The notion that generating more traffic will result in more sales is easy to believe. However, when it comes to generating more leads and more sales you must have the right traffic. Not everyone that visits your website is going to be the ideal customer. It’s important to make sure that you are being very specific when it comes to targeting your audience. In addition, it is also important to make sure that your website is equipped with the right doors to complete the conversion. Just because you have the traffic does not mean that they will convert. Getting them to your website is only half the battle, it’s up to your website to do the rest. Employ a good organized layout that is appealing and easy to navigate. Use strong call to actions, and make it as easy as possible to locate your contact information.

 

To learn more about online plumbing marketing and how to get your plumbing marketing strategy on the right path, contact Grow Plumbing today! We specialize in digital plumbing marketing and can help you form a customized plan that meets your individual needs. Learn more here

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Looking Back & Moving Forward – Your Plumbing Marketing ROI

December 20th, 2016

 

plumbing marketing ROI

The Chinese Quest, https://goo.gl/NiuWEi, 12/20/2016

As the year is coming to a close its important to review your plumbing marketing ROI (return on investment). Reviewing your plumbing marketing strategy at the end of the year will help you form a new strategy for the New Year. An annual review is always a good idea because you can see what areas you did well in, what areas need improvement, and more. Here’s to looking back and moving forward with your plumbing marketing.

 

This year was a big year for content marketing. Content plays a huge role in how search engines index webpages and determine their relevancy. As time goes on content is becoming increasingly important. It provides a necessary outlet for SEO, helps build credibility, and boosts engagement. How did your content strategy perform this year? When analyzing your content strategy for the year and determining your ROI consider the following: What topics were the most popular?  Did you update your content enough? Did you promote your content enough? Considering this information will help you get a better understanding on what your ROI is and help you form a new content strategy for next year.

 

Your social strategy is also important to consider when analyzing your plumbing marketing ROI. Consider the outlets you utilized, and how effective they were to your bottom line. What outlets delivered the most traffic? Where you targeting the right audience? Where you using the right social media site for your target audience? How often where you updating your status and sharing your content? This is all relevant information for moving forward with your plumbing marketing strategy for next year.

 

What about your SEO strategy? Your SEO strategy ties into everything that you do for your plumbing marketing. To giving it a go over at the end of the year is important or creating a plan for next year. What keywords were you focused on? How did they perform? Are there any new keywords you would like to rank for next year? It is also important to stay up to date on the latest trends when it comes to SEO. SEO has changed its appearance over the last several years to get along better

plumbing marketing ROI

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with the search engines. You will want to stay up to date on the latest to prevent any penalties.  

 

One of the last things you will want to look at when analyzing your plumbing marketing ROI, is your ad placement. How effective where your ads? What ads services delivered the best results? When running paid ads keeping track of how effective they are is crucial for your budget. When running paid ads the costs can add up quickly so you will want to make sure you are getting the biggest bang for your buck. Consider who you are targeting and how effective your call to action is.  This information can help you create better ads for next year and also help you with creating a realistic budget.  

 

To learn more about how to analyze your plumbing marketing ROI and creating a new plumbing marketing strategy for next year visit www.growplumbing.com

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Free Google Tools That Can Help with Your Plumbing Marketing Strategy

December 16th, 2016

 

What doesn’t Google offer these days? Google, the leading innovative tech guru, is not the king of search but also a great resource of free tools to help with your plumbing marketing strategy. As Google continually seeks to innovate new apps and tools to make the users experience better, it not only makes life easier for searchers, but also for business. Here is a list of free Google tools that can help with your plumbing marketing strategy.

 

#1 Google Analytics

This should come as no surprise. Measuring your success is one of the most important parts of running a successful plumbing marketing strategy. For a free tool, Google Analytics is very comprehensive. As the leading search engine, it only makes sense that they would also offer a solid analytics platform. With Google Analytics, you can see where your traffic is coming from, who your traffic is, what pages people are visiting the most, how long people are staying on your page, and more. This information is crucial for forming an effective plumbing marketing strategy.

 google tools

#2 Google AdWords

Google AdWords is a great way to get a little boost in your plumbing marketing. Paid ads are effective in driving traffic because they are targeted to individuals who meet specific criteria set by you. You choose the keywords, the demographics, and set the budget. AdWords also has the keyword research tool which can help you identify keywords that are relevant to your business that you would like to rank for. 

 

#3 Google Insights

Google Insights is another free Google tool that can help with your plumbing marketing strategy. Like the keyword research tool in Google AdWords, Google Insights helps you keep track of the trends for keywords. Google Insights allows you to see which keywords are growing more popular, what specific geographic areas are searching for the terms, and other influences.

 

#4 Google Trends

Google Trends offers information on the current searches that are most popular. This can really help your plumbing marketing, because you can incorporate what is trending into your content strategy. This can help improve your organic search results. Just make sure you are staying relevant to your business.

 

#5 Google Alerts

Google Alerts is a great way to stay in the loop on topics you are interested in, for example your brand. You can set the alerts for terms or mentions of your brand and Google will email you a list as frequently as you specify. This is another way you can measure your success, when you start getting Google Alerts of your own brand you know you are doing something right.

 

There are of course many other useful tools in Google, and newer developments are constantly being made. For example, Google Home Services, which is being tested in specific markets in CA right now, is anticipated to be expanded very soon. Google Home Services connects consumers with home service companies like: plumbers, electricians, house cleaners, and more. Think of it as the Angie’s List of Google. Google Home Services will act like the featured ads that are visible at the top of search results. All the searcher needs to do is enter their zip code and the type of service they are looking for and they will be provided with a list of service providers that meet the criteria. What this does is provide a more relevant search experience for the user, and helps organic search results appear closer to the top, instead of irrelevant paid ads. It simplifies the search experience for both the consumer and the service provider. For more information on how to get listed in Google Home Service please contact us today!

 

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Measuring Your Success With Your Plumbing Marketing – A Year End Review

December 5th, 2016

 

With less than a month until the end of the year there is ample time to measure your success with your plumbing marketing. While the Holidays may have you distracted for the moment, there is no better time. Consider your strengths, weaknesses, the time your spent, your ROI. How has your business grown this last year? Measuring your success with your plumbing marketing at the end of the year is important to see where you are going next year. What changes need to be made to your plumbing marketing strategy? Here are some things you should look at when measuring your success with your plumbing marketing, at the end of the year.

 

Budget and ROI 

measuring your success

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Its important to consider your budget and ROI (return on investment) when measuring your success with your plumbing marketing. Did you spend enough? Did you spend too much? Where your funds allocated appropriately? Your ROI is big when it comes to making a plumbing marketing plan for next year. The best way you can plan your plumbing marketing budget is by looking at past years and seeing what your ROI was.

 

Time

 

measuring your success

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Where you spend your time is also important when measuring your success with your plumbing marketing. Time is a very valuable thing, right up there with your budget. Because your time is so valuable you want to make sure that your time is also allocated appropriately. Could your time be spent better else where? This is another important factor for developing your plumbing marketing plan for next year.

 

Outlets

 

What outlets where the most valuable to your plumbing marketing this year? From social media to local directories, its important to know where your traffic is coming from and where your target audience is most engaged. By knowing which outlets pay off the most your can plan to dedicate more time and more of your budget to the areas that deliver results.

 

SEO

 

SEO is a huge part of your plumbing marketing plan, so it only makes sense to measure the success of your SEO at the end of the year. What keywords worked best for you? Are there any new keywords that would be relevant moving forward?

measuring your success

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Knowing what is working for your plumbing marketing is crucial when it comes to forming a new plan moving forward. This is how you remain competitive and relevant.

 

Going over these parts of your plumbing marketing plan should be on going in order to get the most from your plumbing marketing efforts. You can consult your analytics report to get all of this information and more. And as you move forward into next year it will help you form a better plumbing marketing strategy.

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