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Posts Tagged ‘plumbing marketing tips’

Tips for Your Online Plumbing Marketing Strategy

August 29th, 2017

 

Things can change really quickly when it comes to your online plumbing marketing strategy. You may have a strategy that is working really well one day, the poof, Google makes another update to their algorithm and your back to square one. Staying on top of the latest in digital marketing is a must, however it is also good to have some good online plumbing marketing tactics that you can count on. Here are some online plumbing marketing tips that are as relevant today as they were yesterday.

 

Be Consistent

One of the biggest tips we can offer is to be consistent with your online plumbing marketing strategy. In all that you do, from social media to content marketing and everything else in between, keep a routine and be consistent. Success doesn’t happen overnight, the longer you do it the better results you will get.

 

Offer Variety

online plumbing marketing

Offer a variety of ways customers can find you online.

Offering a variety of ways for customers to engage with your band is also important. You have to appeal to different types of people. Some people love social media, others want to read your blog, while some want to watch YouTube videos. The more variety you offer the better exposure you will get.

 

Avoid Too Much Automation

While some automation can definitely make your life easier, it is best to avoid overuse. People want to feel like they are dealing with real people, not machines. Offer your customers a glimpse of your personality, let it becomes a part of your brand and your company culture. This will help boost excitement and engagement about your brand.

 

Keep it Professional

Always promote a professional image of your business, from your branding, to your content, if you have to question it, it probably isn’t the right choice. This goes to getting too political as well. Remember not all your customers will agree with you. When it comes to your online plumbing marketing you goal is to grow your business so you want to appeal to a broad group of people, avoid getting political or controversial, and always stay professional.

 

Don’t Be Afraid to Try Something New

When it comes to online plumbing marketing it is important to keep an open mind. Don’t be afraid to try something new. This could be a new ad, a new social media account, or even a new website design. You will never know until you try.

Check Your Resultsonline plumbing marketing

Checking your results is one of the most important aspect of a successful online plumbing marketing strategy. Make it a point to consult your analytics report at regular intervals. You won’t know what is working and what isn’t unless you do. This information is vital to creating a strategy that will deliver the results you want.

 

In a plumbing marketing slump? Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you come up with a strategy that meets your individual needs!

 

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Plumbing Marketing Tips to Reach Your Existing Customers

June 16th, 2017

 

In an effort to grow plumbing business, many people are so focused on new customer acquisition that they forget the goldmine that is their existing customer base. Repeat customers are more valuable than one time customers, so it is important to make sure that you have a solid plan in place to help you reach your existing customers. Here are some plumbing marketing tips to help you reach your existing customers.

 

One way to reach your existing customers is to connect with them on social media. By connecting with your existing customers on social media you have the opportunity to actively engage with them. Since most people are on social media these days, social media provides the perfect opportunity to reach a large audience. Your social media strategy should be more than just posting, it should also entail active participation in conversations and customer acknowledgement. Strive to create a personal relationship with your existing customers on social media.

 

marketing tips to reach your existing customersAnother way to stay in contact with your existing customers is to add them to your email list. You can send out monthly newsletters, alert your existing customers when you have a new blog post, and keep your customers in the loop when you run specials. The point is to keep in touch at regular intervals so you stay fresh in your customers mind. You can also utilize your email list to follow up with customers once a job has been completed. Follow up is important to make sure that your customers are satisfied with your job, at this time you can solicit a review. Customer feedback and reviews are very powerful things and can help you with your plumbing marketing. In addition, it also lets your customers know that you value their opinion. Making your customers feel valued helps create more loyal customers.

 

Customers incentives programs are also really effective when it comes to plumbing marketing to reach your existing customers. Offer a loyalty program, or referral program. plumbing marketing tips to reach your existing customersCustomers love to feel rewarded, and that they are getting a good deal. Remember happy customers are a walking advertisement for you. Word of mouth marketing is extremely powerful, and while it may have taken on slightly different look with online local directory sights, it is still relevant to your plumbing marketing.

 

 When it comes to reaching your existing customers, using a customer retention program can be really helpful.  Consider using an application like Constant Contact or Mailchimp. These programs help keep you organized and help you control your campaigns from one convenient location.  Staying organized is an important aspect of running a successful plumbing marketing campaign. A little automation also helps save you time.

 

Marketing to your existing customers is a smart strategy. They are already familiar with your business and if they have a positive opinion of your business are likely to become repeat customers. For more tips on marketing to your existing customers contact Grow Plumbing today!

 

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Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017

 

New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.

 

The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.

 

reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.

 

In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.

 

Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.

 

A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!

 

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4 Online Marketing Tips for Plumbers

June 9th, 2017

 

One of the most important parts about marketing your business these days, is online marketing. Over the last decade or so, we have seen a huge shift in marketing trends, as more and more people become more tech savvy. With more online users, and mobile users at that, it is becoming increasingly important to develop and comprehensive online marketing strategy. Here are some online marketing tips for plumbers.

 

#1 Effective Website

One online marketing tip for plumbers is to create an effective website. A website that is well designed will do the bulk of the heavy lifting for you in terms of generating

online marketing tip for plumbers

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business. An effective website will have a simple and sleek design and have easy navigation. There are a few important aspects you need to pay attention to when it comes to creating an effective website:

  • Uniformed appearance to strengthen your brand
  • Contact information in plane site, make it easy to get in contact with you
  • A strong call to action
  • Links to social media profiles
  • Testimonials
  • Mobile friendliness
  • Good SEO strategy
  • Content that is updated on a regular basis

#2 Social Media

Utilizing the right social media profiles is another online marketing tip for plumbers. Social media can serve to be an excellent tool in generating traffic to your website. Social media enables you to connect with people who fit your target profile. This enables you to build your brand and improve engagement with your customers.

#3 Consistent Content

One things is for sure, and that is that content drives the internet. Whenever an internet user login, they are in search of one form of content or another. This makes having a solid content strategy another important online marketing tips for plumbers. Strive to update a blog a couple of times a week, and regularly update your social media profiles with relevant, useful content. This will boost your engagement and help drive traffic, not to mention improve your SEO.

#4 Local Directories

online marketing tip for plumbers

Image Credit: Local SEO Guide, https://goo.gl/Rt9G8B

Local directories is another important online marketing tip for plumbers. Local directories are easier for mobile users to use, and sense more people are searching on mobile devices this is a crucial step. Take advantage of the opportunities you have with sites like Yelp and Google Local. These listing naturally gravitate towards the top of search results with is prime real estate in search results. The more active you are, the more reviews you are the better placement you will have.

To learn more about online marketing contact Grow Plumbing today!

 

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Plumbing Marketing Tips to Get the Results You Want

March 19th, 2017

 

When it comes to getting the results you want with your plumbing marketing it takes dedication, time, consistency, and a good strategy. If you have an existing plumbing marketing strategy it never hurts to analyze your efforts and revamp your strategy a little bit. If you are just getting started these plumbing marketing tips will help get you going in the right direction to get the results you want.

 

#1 Content Strategy

A good content strategy is a must for your plumbing marketing.  It should entail a blogging strategy as well as a steady stream of evergreen posts for your social media accounts. Content should be designed with your audience in mind. Create useful, unique, and relevant content that will engage your audience and entice them to click to your site.

 

#2 Share

Plumbing marketing

Image Credit: Wintellect, https://goo.gl/s6Ybxz

Sharing your content across all of your social media platforms and social bookmarking sites is the next step of getting the results you want with your plumbing marketing. Social media runs off of content, when you share your content on social media, you open it up to more exposure, which in turn will result in more traffic and more conversions. It is also a great way to strengthen your brand and keep your audience engaged.

 

#3 Landing Pages

Landing pages are effective at driving home a point you want to make.  A landing page is a separate page from your website that is dedicated to one theme. Landing pages are effective because they leave little room for distraction, with an entire page completely dedicated to one specific topic. To get the results you want, make sure it is clear what the topic is from the beginning, and make sure you stay consistent and relevant to the topic at hand. Employ a strong call to action to convert traffic, and seize opportunities to capture information.

 

#4 Measure Results

One of the most important steps in getting the results you want with your plumbing marketing is to measure your results. You can’t see how much you have grown without consulting your analytics reports. These reports give you in depth insight into the behaviors of your traffic. Such insights as: keywords, bounce rate, which pages attract the most traffic, and demographics. This information is vital in moving forward with your plumbing marketing.

plumbing marketing

Image Credit: LinkedIn, https://goo.gl/7uZVJw

For more information on plumbing marketing tips and how to get the results you want please visit www.growplumbing.com

 

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Plumbing Marketing Tips – Get Your Content Noticed!

September 29th, 2016

 

Creating a regular stream of good quality content is only half the battle. After spending time creating your masterpieces the next step is to get your content noticed. Promotion is the other half of the equation when it comes to using your content for plumbing marketing. After all you spent all that time crafting that beautiful content, it would be a shame to let it go unseen, especially since content can be such a wonderful engagement tool! Here are some plumbing marketing tips to help you get your content noticed!

 

#1 Write About What You Know

The first thing you need to do to get your content noticed is write about what you know! Don’t go off somewhere out left field and try to write a masterpiece on something you are unsure of. From a plumbing marketing standpoint you should be writing about plumbing; plumbing tips, plumbing how to’s, what not to do’s, etc…One of the perks about writing a blog is it helps make you the authority on the subject and gives your credibility. Customers like to do business with people who know what they are talking about, the experts. So write about what you know. Demonstrate your knowledge. Trust us its a lot easier to write about what you do know then what you don’t.

 

#2 Incorporate Trending Topics

get your content noticedWhile you want to stay relevant and write about what you know, you should still try to incorporate trending topics into your blog to help get your content noticed. Some great examples of trends that you can incorporate into your plumbing blog are: green plumbing, how to lower your carbon footprint with your plumbing, tips to conserve water, or even bathroom remodeling tips. Staying up to date in what people care about is a great way to not only get your content noticed but also improve engagement.

 

#3 Share on Social Media

Once you have published your blog you can’t just sit back and let the readers come to you. You have to go out and get them. Social media provides and excellent platform to share you blog. Social media doesn’t exist without content and our blog get your content noticeddoesn’t exist without exposure. Its a mutually beneficial relationship that will not only get your content noticed but also increase traffic to your website and increase conversions.

 

#4 Social Bookmarking

Social bookmarking is a little different than social media. Social bookmarking sites are where people can share various news articles, blogs, websites etc…Think of it as kind of like your browsers bookmarking file, except shareable. While social media sites do incorporate a lot of sharing as well, that’s only one aspect of it. When it comes to getting your content noticed you should share or bookmark your blog on several social bookmarking site. Some examples of social bookmarking sites are: Delicious, Digg, Tumblr, and Stumbleupon just to name a few. You should experiment with some and see what works best for you.

 

For more plumbing marketing tips or tips on getting your content noticed please visit our website at www.growplumbing.com.

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SEO and Plumbing Marketing Part 2: Images and Functionality

September 11th, 2016

 

Implementing a strategy using SEO for plumbing marketing is a great way to stay up to date with the latest marketing trends. Search engine optimization is ever changing and evolving and will continue to play a huge role in how we market our businesses online. Whats truly great about SEO is that with the proper plan in place and the proper tutelage anyone can do it. While more traditional marketing techniques are still relevant today, you don’t have to spend a ton of money on a marketing budget just to get your foot in the door. Previously we discussed the importance of keywords and links in “SEO and Plumbing Marketing Part 1: Keywords and Links”. Now we will talk about the use of images on your website and functionality.

 

Images

Images and the use of visual content are becoming more and more important when it come to your SEO and plumbing marketing. Images help support a topic and convey a message and also help catch the viewers eye. Often times the image is the first thing a reader will notice about a website or a blog post. For many the images used in a website or blog post will result in whether or not they want to investigate more or move on. An image can tell a person a lot about the content they are viewing before they start to read it. So its important to make sure that the images you select are relevant to the topic, help support the topic, and are eye catching and interesting.

 

SEO and plumbing marketing

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Aside from the images you select you also want to pay attention to the size of the image. When it comes to your website the size of the image matters. You want to make sure the size of your image is just right. Not to big or too small. The problem with too big is is can cause the website to load slowly especially with mobile users. If the image is too small then it may get lost in translation. You also should pay attention to the amount of image you use. You don’t want to litter your page with images. Instead select 2 to 3 images that make your statement stronger. Too many images can also result in a pages slow loading speeds.

 

Functionality

The functionality of a website is also crucial when it comes to SEO and plumbing marketing. A website that doesn’t function correctly can be a huge turn off for visitors. When it comes to functionality you want to make sure that everything does what its supposed to do. For

SEO and plumbing marketing

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example, when it comes to the navigation and internal links you want to make sure that each link goes to the correct page. The title of the link should match the topic of the corresponding page. Incorrect links can be deemed as misleading. You also want to make sure that any pages being linked to are active links. There is nothing more annoying then clicking on a link and finding a 404 page on the other end. This doesn’t help you link building or your search ranking and can turn people away.

 

Another important part of functionality is how your website loads. Slow loading time can lead to a large bounce rate as internet users don’t always have the most patience. If a webpage doesn’t load quickly they may just decide to move on to the next one. This can also effect the mobile friendliness of your website, which also plays a role in your search ranking. If your website is indexed and found to not be mobile friendly then you could be removed from the search results all together. So make sure your website loads quickly and is mobile friendly.

 

To learn more about SEO and plumbing marketing visit www.growplumbing.com.

 

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9 Plumbing Marketing Tips You Can’t Miss

June 3rd, 2016

 

Plumbing marketing is a must when it comes to growing your plumbing business. From traditional plumbing marketing tactics to new plumbing marketing strategies. Its important to learn how to incorporate both strategies in order to be the most successful with your plumbing marketing. Here are some of the top plumbing marketing tips to help you on you with growing your business.

 

#1 Create Short and Long Term Goals

One of the first things you need to do when starting your plumbing marketing is to create some short and long term goals. Once you know where you want to go with your business you will be better able to form a more solid plan on how to get achieve your goals.

 

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#2 Strategize

You need to be methodical when it comes to your plumbing marketing. Create a thorough plan that encompasses: who you are marketing to, what your message is, how you are going to get your message across, where you are going to promote your message, how much resources you are willing to dedicate, and how much time you are going to a lot for your plumbing marketing. Having a plan will help provide a clear path to meeting your short and long term goals.

 

#3 Keywords

Keywords are a fundamental part of your SEO. Think of a few keywords or keyword phrases that are relevant to your business. Remember some keywords are going to be more competitive than others so do some research on the keywords you are thinking about using. Once you have established your keywords you can use them on your website, blog, social media sites etc. Always remember to maintain balance with your keywords to avoid any penalties from the search engines.

 

#4 Links

Link building is also and important part of plumbing marketing. You should be providing a link to your website on all of your social media profiles, local directory sites, and also your blog. Internal links on your blog are also great. Of course you plumbing marketingwant to use the best judgment when it comes to link building, as generating links that aren’t relevant to your business can be frowned upon by search engines.

 

#5 Website

You website is an important part of plumbing marketing. Think of it as the central hub for everything. You want to drive traffic to your website, and once you get that traffic you want to be able to convert that traffic. Its important to your website effectively communicates all the pertinent business information about your plumbing company. Keep the design simple and say to navigate. Make sure information is in plain site. Some information that is good to include on your website is: you hours of operation and areas you service, services offered, information about your team, testimonials, and information about any specials you are running.

 

#6 Social Media

Social media plays a huge role in plumbing marketing these days. Social media can really help drive traffic to your website when done correctly. Be sure to fill out your profiles completely, and provide a link back to your website. Its also important to update your profiles on a regular basis with blogs, status updates, pictures, and videos.

 

#7 Content Strategy

Content goes hand in hand with your social media. Your content strategy can single-highhandedly drive your whole plumbing marketing strategy so its important that you pay special attention to the content you are producing. Focus on generating a blog several times a week, and also updating your social media sites frequently. Include pictures and videos in your content strategy. Remember stay relevant and try to provide useful and unique information.

 

#8 Local Directories

plumbing marketingLocal directories also play a huge role in plumbing marketing. Many people rely on local directory sites like Yelp! to find the goods and services they are in need of. Taking advantage of these sites is a great way to gain exposure and generate traffic back to your website. They also provide a great place to generate reviews and ratings.

 

#9 Email Marketing

Email marketing is still and effective way to market and grow your plumbing business. Email is a great way to stay in contact with existing customers and let them know whats new with your business. Email is also a great way to reach people on the go, as most emails are reach on mobile devices.

 
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4 Social Media Practices That Can Negatively Impact Your Plumbing Marketing

November 11th, 2014

 

Using social media for plumbing marketing is a definite must. There is all kinds of information out there about using social media for plumbing marketing, but not all advice is good advice. Here are 4 social media practices that you may want to ignore.

 

  1. You need to be on every social media platform

    social media for plumbing marketingWhen it comes to social media sites not all of them are the same. Joining and then maintaining every social media site that comes along is going to be exhausting and you could very well end up spreading yourself too thin. Focus on a few select social media sites where you will get the biggest bang for your buck. If you aren’t having success with one site in particular, then its time to focus your efforts on the ones that are generating results. A simple analysis of your website analytics will tell you where you traffic is coming from.

     

  2. Social media marketing is in, email marketing is out

    Some people believe that social media is the new black when it comes to plumbing marketing, and while it is and effective choice, its just that another choice. It did not replace email marketing but added another dimension to you plumbing marketing strategy. Most social media sites require your email address and will send notifications via email. And believe it or not not everyone is on the social media bandwagon, some people still prefer email, and some even prefer a printed flier. So don’t miss out on business opportunities by putting all your energy into social media, diversify your plumbing marketing efforts to reach a wider range of people.

     

  3. You can set everything on auto pilot

    Automation makes a lot of things easier and while some automation is good, when it comes to social media for plumbing marketing it is important to also engage with people on a real level. People generally prefer to deal with real social media for plumbing marketingpeople, not robots and they can easily tell when something has been automated. This also applies to sending and auto message every time to you get a new follower, auto messages are often viewed as impersonal and spammy. So when using social media for plumbing marketing be sure to let people know that you are there and are making an effort. You can’t engage with people via automation.

     

  4. More is better

    Social media for plumbing marketing is definitely more about quality than quantity. This rule applies to several things; from the amount of people in your networks to the amount of content you are publishing. When growing your networks be sure to add people that fit your target audience, while you want lots of exposure be sure its exposure that could bring in business, don’t waste your time marketing to people that are never going to become a customer. And when it comes to your content make sure is is good quality content that people will find useful and entertaining. Just because you share it doesn’t mean it will garner results. Make sure you content is appealing. Don’t just put it out there for the sake of publishing new content.

 

Remember social media shouldn’t be your only focus when it comes to plumbing marketing. The best results for plumbing marketing come from a plumbing marketing strategy that incorporates different techniques and platforms. To learn more about plumbing marketing please visit out website at www.growplumbing.com.

 

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5 Simple Plumbing Marketing Tips

April 19th, 2014

 

Plumbing marketing takes a lot of time and money. That’s why it is so important to make sure that everything you do counts. With so many options out there for plumbing marketing, how do you know which ones are right for you? Here are some tips to help you with your plumbing marketing.

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  1. Know your customer.

    When it comes to plumbing marketing it is important to know what your customer is. Running a targeted campaign is much easier than going at it blind. Once you know who your ideal customer is it is a lot easier to formulate a plan of action.

     

  2. Know where your customer is.

    Once you have narrowed down who your customer is, where are you going to find them? Google is the obvious location. That being said how are you going to get to where you need to be on Google? Hopefully a combination of SEO, social media, and local directories. In fact your local directories are huge for your plumbing marketing. Make sure your Google Local page is up to date, as this is a great opportunity to reach your target customers and increase your search ranking.

     

  3. Check your settings.

    When it comes to social media privacy is definitely important, however if this is a site for your plumbing business, make sure your privacy settings aren’t so strict that your profile can’t be viewed by customers. Visibility is crucial when it comes to plumbing marketing and getting ranked in search results.

     

  4. Be a little transparent.

    When it comes to plumbing marketing remember that you are representing your plumbing business. While you want to demonstrate who you are as a business and be as real as possible, a little transparency is really important. Make sure that the information you are sharing is professional and relevant to your business. Avoid taking a public stand on anything controversial, as you don’t want to alienate potential customers based on your point of views.

     

  5. Be consistent

    Being consistent is probably one of the most important things when it comes to plumbing marketing. It is really important to regularly maintain your sites and post updates. In addition keeping things consistent among the different outlets you are using for plumbing marketing is important because it helps build your brand.

 

Plumbing marketing doesn’t have to be all that challenging, and you really do have a lot of options, most of which are very affordable. Remember that when it comes to plumbing marketing one shoe does not fit all, so don’t be afraid to try new things and see what works for you and your business.

 

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