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Posts Tagged ‘plumbing networking’

Best Plumbing Referral Partners – Why Networking is so Important for Plumbing Marketing

June 22nd, 2013

What if you could reach hundreds or even thousands of new plumbing service customers without spending a dime on plumbing marketing? You can. By partnering with other companies who are willing to refer their customers to you, you can grow plumbing business while building strong networks in your community. Here are some of the best plumbing referral partners to help boost plumbing marketing.


save money on plumbing marketing

Sewer TV,, 06222013



Construction companies are great to network with and will save you money on plumbing marketing. Whether a company is building a tiny 2 bedroom home or a massive office complex, all structures need plumbing installed. Though some construction companies have their own tradespeople, many subcontract with local plumbers. If you or your staff has the training and experience to do total plumbing system installation, you can bring in a lot of plumbing business by making yourself known to construction companies in your area.

Real estate agents are another good potential partner and can save you lots of money on plumbing marketing. Almost all real estate agents have at least one or two “fixer-uppers” on their lists. When someone buys that kind of home, he or she is going to need a plumber to fix or upgrade lines, pipes, and fixtures. When a real estate agent recommends your company to a new homeowner, business comes to you. 

Insurance companies are another good source of business. Plumbing issues such as frozen pipes are one of the most common causes of homeowners insurance claims. Insurance companies can write checks, but they can’t actually fix things. Almost all local insurance claims adjusters have a list of tradespeople they recommend. Get on that list and you’ll have lots of work coming in, especially during the colder months. Networking with insurance companies can save you lots of money on plumbing marketing.

Property management companies, are often-overlooked, but a potentially profitable source of business referrals.  Property management companies often oversee several — or even hundreds — of properties. With their offices located in distant cities, such companies need someone nearby who can handle regular maintenance and unexpected emergencies. This way business comes directly to you and you don’t have to spend anything on plumbing marketing.

Roofers and Other Specialized Tradespeople
regularly come in contact with homeowners. Making these professionals important to network with as well. These relationships are great for saving money on plumbing marketing. Picture this: a roofing company is replacing a customer’s roof and discover he or she has a broken pipe that is causing water damage. Nobody at the roofing company is qualified to fix that, so they tell the homeowner to call a plumber. Instead of opening a phone book, the homeowner calls your plumbing company, simply because the roofer recommended you.

Other professionals who can often provide referrals include electricians, landscapers, painters, and home re-modelers. Remember that business referrals are a 2 way street. Your referral partners will appreciate when you refer business to them as well. This is also a win win relationship for your mutual customer, as they save time in searching for a service provider because they have a reliable source providing them with a trusted referral.

Plumbing networking doesn’t cost a thing, its effective, and one of the best parts is it saves money on plumbing marketing; this way you can allocate funds from your plumbing marketing budget on other plumbing marketing projects, like a Facebook ad. To learn more tips for plumbing marketing visit


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3 Simplest Ways to Grow Plumbing Business

May 7th, 2013

When you own a plumbing business it’s only natural to want to grow plumbing business. Some of the best ways to grow plumbing business are the simplest ones and virtually anyone can do this. As a plumber you work hard at your trade, plumbing marketing should be an enjoyable task that is easy for you do to so you meet your plumbing marketing goals, not something that burdens you or takes time away from you. Let’s look at some of the simplest plumbing marketing ideas to help you grow plumbing business.

1)      Plumbing Networking

Plumbing Marketing Plumbing networking is an important part of growing any business. As a plumber looking to grow plumbing business, you should be networking with other service professionals, for example roofers, general contractors, HVAC specialists (if this isn’t an area you cover), and Realtors to name a few. Anyone has the ability to refer new business to you, but you have to put yourself out there. Many communities have networking groups you can join, or networking mixers you can attend to meet like-minded service professionals. This relationship not only benefits the 2 of you, but also your mutual potential customers. Many potential customers appreciate the convenience of getting referrals for services they need, it takes a lot of the groundwork out of searching for a plumber, or a realtor, or a roofer. Valid and reliable referrals demonstrate your ability to meet your customers’ needs and allow you to grow plumbing business.


2)      Maintain Relationships with your customers

A loyal customer is invaluable to your plumbing business and your ability to grow plumbing business. Repeat customers will refer new customers and in return help you grow plumbing business, so this is a very important area to nurture and should require a little more investment of your time and money. Thank cards and newsletters are a great way to keep in touch.


3)      Run Specials and Promotions

One of the best ways to grow plumbing business and gain new customers is to offer a promotion. For example offer a discount to first time customers, or for referrals. You can also give them something that they may find useful, but also contains your contact info for example a calendar, or a free plunger with your name and business information on the handle. People like good deals and they love to be given things, especially something that is useful, you not only win them over with your generosity but you also maintain a spot in the spot light by making your contact information in plain sight and readily available.

 By following these 3 simple steps you can easily grow plumbing business. They won’t take a lot of time, and if done right will garner great results and help you meet your business goals. Comment below on some of your simple ideas. 



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