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Posts Tagged ‘plumbing social media’

The 4 Rules of Engagement – How to be Engaging with Online Plumbing Marketing

June 15th, 2013

Is your audience fully engaged? You have spent countless hours building your audiences on Facebook, LinkedIn, and Twitter as part of your online plumbing marketing.  Now what? Many plumbers may wonder what the next step is, they understand the importance of social media for their online plumbing marketing, but how to effectively engage their audience may be a bit daunting. Here are the 4 rules of engagement for online plumbing marketing.

online plumbing marketing

Elevate, http://www.fbcoviedo.org/elevate/expose/series-wys/, 06/15/2013

 

  1. Status updates play a big part in engaging customers through social media, but how do you write effective status updates that benefit your online plumbing marketing and grow plumbing business? It really isn’t hard to write good status updates, a few things to ask yourself are: Is this information useful? Does this information stand out? Instead of posting the same mundane messages over and over, try to find new unique ways to relay the same message. You want to pique interest in your business with your status updates. Offer plumbing tips, share a funny plumbing joke, run a special or promotion. These are all great ways to liven up your status updates and make your online plumbing marketing more enjoyable.

  2. How often you post status updates is also something to consider. You don’t want to update your status too little, but then your don’t want to over do it either. Doing either could have a negative impact on your online plumbing marketing. Ideally you should be updating several times a week.  You want to keep your customers engaged with what you are doing, but you don’t want to bombard them either with a flood of information.

  3. Share your blog with your audience. Blogging is a great tool for online plumbing marketing. It is a great way to create relevant content for your business, which is crucial for SEO (another key component of online plumbing marketing). You can link your blog with a bit of information from it as a status update and voila you have an excellent status update that your customers will find useful and engaging. You also increase traffic to your blog this way as well. Win win for your online plumbing marketing.

  4. Include a link to your website in all of your status updates. The ultimate goal of your online plumbing marketing should be to drive traffic to your website and increase business. So making sure you provide a link to your website is the most important part of writing good status updates.

Online plumbing marketing is very a very important part of plumbing marketing. Status updates are just one part of online plumbing marketing. These 4 steps should help you write excellent status updates and keep your customers engaged with your plumbing business. 

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How Much are You Spending on Plumbing Marketing

April 20th, 2013

 Marketing is a natural aspect of growing any business. In order to gain new customers you have to get the word out about your business, this holds true for the plumbing industry. Whether you already have a targeted plumbing marketing campaign in place for your plumbing business or are simply marketing a little as you go along, one of the most important questions that you need to ask yourself is this: How much are you spending on your plumbing marketing efforts, and are they paying off?

Plumbing marketing encompasses anything and everything that you do to get the word out about your business, from building your brand in logos and web pages to selling your brand through social media and print advertising. It is vital that you take some time to look at where your plumbing marketing dollars are going. Anything that you do to notify your customers about your business counts as part of your plumbing marketing campaign, this should include:

  • Business cards
  • Pamphlets
  • Flyers
  • Coupons
  • Signage
  • Print advertising
  • Online advertising
  • Media advertising
  • Logo development
  • Decals on vehicles

Anything else that you are using to spread the word about your plumbing business is going to count as part of your plumbing marketing. It will benefit you to sit down and take a look at what you are spending on all of these elements of your business. Once you know how much you are spending on your plumbing marketing you need to take a look at whether or not all of your plumbing marketing efforts are actually benefiting your business.

Some forms of plumbing marketing are going to offer a greater number of conversions, meaning that you are turning leads into customers. While some of the more costly forms of plumbing marketing are essential for your business, such as decals on your work vehicles and business cards, you can focus the rest of your plumbing marketing budget on forms of plumbing marketing that are actually going to drive results. Some examples are:

  • Building a web presence
  • Maintaining a blog
  • Utilizing social media
  • Communicating with customers online

Although these types of plumbing marketing can cost a little bit to start up, once you are good to go you will find that the right marketing skills and techniques will have you bringing in customers without costing a lot of extra capital. Online plumbing marketing, especially social media, is one of the best ways to generate new customers for your business. Now you can step back and look at how much you are spending on plumbing marketing, and you should find that the comparison between what you spend and what you gain is much more balanced.
Social Media Marketing For Plumbers
The truth is, you cannot grow your plumbing business without a plumbing marketing campaign. You need to be able to get the word out about your plumbing services and products; otherwise you will have difficulty developing the customer or client base that you need in order to thrive. Working with a team of specialists that know the ins and outs of plumbing marketing is a great way to make sure that you are utilizing your plumbing marketing budget effectively and efficiently, getting results and a return on investment. .

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