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Posts Tagged ‘PPC for plumbing marketing’

4 Tips for Balancing Your Plumbing Marketing Budget

June 10th, 2015

plumbing marketing budget 

When it comes to your plumbing marketing budget it is important to make sure the funds from your plumbing marketing budget get to the right places. Whether its SEO or PPC, the methods used will be different for everyone. Some people may find SEO is where its at for their plumbing marketing others may find that they garner more bang for their plumbing marketing buck with running PPC ads. To get the most out of your plumbing marketing budget there are a few things you need to consider.

 

Who is Your Customer

When it comes to allocating your plumbing marketing budget its important to know who your customer is. For starters how can you formulate a plumbing marketing plan without knowing who your customer is? Identifying who you are marketing to will help you identify where they are going to be, once you have established this, you will have a better understanding of where to put your hard earned plumbing marketing budget to work.

Know Your Plumbing Marketing Budget

There is no doubt that plumbing marketing is important, and you should definitely plan for a plumbing marketing budget. However its important to keep in mind how a budget works. Budgets are important for running all aspects of your plumbing business, from plumbing marketing, transportation, and office supplies. Set a budget and stick to it. You can always adjust it if need be.

plumbing marketing budget

Evaluate

One of the most important steps in plumbing marketing is to evaluate. Every month you should be reviewing your analytics to see what is working and what isn’t. Once you have this information you can make adjustments to your plumbing marketing budget.

Incorporate Both

There is nothing wrong with using a little bit of both SEO and PPC in your plumbing marketing, in fact we actually recommend it. Its important to maintain a balance however. Running too many PPC ads can get expensive over time, this is where you plumbing marketing budget really comes into play. PPC traffic is good for a boost in traffic but is not necessarily sustainable, for the best quality traffic an ongoing SEO strategy is best.

 

Grow Plumbing specializes in plumbing marketing. Together we can formulate a custom plumbing marketing strategy that will meet your plumbing marketing budget. Learn more here.

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4 Plumbing Marketing Outlets That Can Help Increase Conversion Rates

May 1st, 2015

 

There are many options out there for plumbing marketing. From direct mail to SEO, it is really important to weigh your options when it comes to plumbing marketing and your bottom line, increasing your conversion rate. When creating plan for plumbing marketing it is always best to make an educated decision about what methods will work best for you in increasing your conversion rate. Are are some of the most popular methods of plumbing marketing and their typical conversion rates, some of these might actually surprise you!

 

increase conversion rates

Plumbing Marketing Methods to Help Increase Conversion Rates


SEO

SEO plays a big role in plumbing marketing these days, and more and more people take to the internet in search of the goods and services they need. SEO helps you get indexed by search engines so you appear in top search results. More visibility online means and increase in conversion rates right? In theory yes. In order to increase your conversion rates using SEO for plumbing marketing it takes a lot of dedication and constant maintenance. If you are willing to put in the time SEO can work very well for your plumbing marketing and increasing your conversion rate. The higher search ranking the more visibility, the more visibility the more traffic. Once you have the traffic its up to your website to close the deal. SEO is only half the battle.

 

Social Media

Next to SEO social media plays a huge role in driving traffic. However social media and SEO work better hand in hand. Optimizing your social media profiles is a smart way to engage with customers and perform your SEO duties. Social media also provides and excellent platform to distribute your SEO ridden content to the masses. LinkedIn in particular can be a very powerful platform to use for your plumbing marketing and increasing your conversion rates among b2b marketers. Some see an increase in their conversion rates as high as 10-20 percent. However this is dependent on engagement of the right target audience. LinkedIn offers an advanced search option which really allows you to narrow search results down to a highly specific group on people that meet your target profile.

 

Paid Ads

Paid online ads can be very effective in increasing your conversion rates. If you are going to include paid ad campaigns in your plumbing marketing plan it is important to consider what platform you are going to run these ads. Facebook works well for some while adwords might work better for others. It depends highly on your target audience and where those people are. PPC ads are great to run every once in a while because they can tremendously raise your conversion rates 20-50 percent, however its does cost money to run a successful PPC campaign so take your plumbing marketing budget into consideration. When spending money on a PPC ad or classified ad be sure you are targeting the right people and using the right keywords.

 

Direct Mail

Believe it or not direct mail is still an effective form of plumbing marketing these days. With an increase in conversion rates as high as 5 percent. The reason being is that so many people stick to online plumbing marketing these days that there are less people utilizing direct mail, which makes your piece stand out. Post cards are particularly effective because they are out in the open and as a bonus are actually cheaper to mail. Again its important to consider your target audience when going this route.

 

 Internet Marketing

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Using Pay Per Click for Plumbing Marketing

May 16th, 2014

pay per click for plumbing marketingWhen it comes to plumbing marketing you have a lot of options out there. SEO, content marketing, social media, traditional print form, pay per click etc…The best plumbing marketing plans will incorporate a little bit of everything, to give you well rounded results. You don’t want to leave any stone unturned when it comes to plumbing marketing. When it comes using pay per click for plumbing marketing there are a few things you should know. Here are the basics for using pay per click for plumbing marketing.

 

If you are using pay per click for plumbing marketing then you should know what it is; after all you are spending your valuable plumbing marketing dollars on it, don’t you want to know what you are paying for? A pay per click ad is a paid ad placed on a highly visible platform. For example Google, the ads you see on the right side and top part of the page are pay per click ads. When a user clicks on one of those ads, the company being advertised pays Google a fee. There are various levels of compensation when it comes to using pay per click for plumbing marketing, and you can set a budget for how much you are willing to spend.

 

Using pay per click for plumbing marketing is a fast way to increase traffic to you website. When using pay per click for plumbing marketing it is important to make sure you are getting the most out it by making sure your website is prepared to close the deal. You can have all the traffic in the world pouring into your website, but a poorly designed website could skew the results not in your favor. If you are going to spend the money to run a pay per click ad for plumbing marketing, then you should also take a little time and spend a little money if you need to, to get your plumbing website up to speed.

 

A pay per click ad puts your content in front of people who are most likely to click on your ad. Keywords play a big part of this. So when using pay per click for plumbing marketing it is necessary to consider what you keywords are, who your target audience is, and craft your pay per click content accordingly.

 

When it comes to using pay per click for plumbing marketing it is important to understand that using pay per click for plumbing marketing is not a stead fast way to stabilize success. Once the ad expires, you still need to focus on other avenues of plumbing marketing being the traffic from your pay per click ad will not be sustained by itself. Using pay per click for plumbing marketing does cost a money, and it ads up after a while, so depending on your plumbing marketing budget and how you want to spend your money is definitely something you want to consider.

 

An occasional pay per click ad for plumbing marketing is definitely a good idea. When combined with other plumbing marketing efforts it can really help the success of a plumbing marketing plan. Remember to gain the most exposure you need to explore all avenues available.

 

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