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Posts Tagged ‘Quality content’

Quality Counts – Why Quality Content is Driving Search

February 3rd, 2017


The subject of quality content has been a hot topic for the last several years. Ever since Google made waves in the digital marketing world by updating their algorithm. Websites that were successfully manipulating search results using black hat SEO tactics were being catapulted to the end of search results or being removed from them entirely. This gave way to more relevant websites that were previously being out-linked a chance to appear at the top of search results. This gave birth to the notion that quality content really matters.

quality contentWhat’s In It For Google

The ultimate goal of Google is to provide users with the most relevant content. Users don’t want to be bombarded with irrelevant content that only achieved status using cheap tricks. The easier it is to find content that is most relevant to their search the better. To improve this process, Google had to make some changes on how it ranked websites. By providing the most relevant search results to users Google is able to maintain their lead as the most trusted search engine, and therefore peddle the rest of their products onto users. With Google easily being the leading search engine they can command more for their ad services because of the amount of exposure they can afford.

The Need for Quality Content

Quality content is not solely exclusive to a blog. Keep in mind however, that a blog that is regularly updated with a common theme in context is more likely to be indexed and deemed more relevant. Quality content also refers to product descriptions and other body text areas of a website. With the way that Google is indexing websites quality content outweighs link building and keyword stuffing any day. That does not mean that there isn’t still a place for link building and keyword usage. Including relevant links within your content can help improve the reader’s engagement by leading them to other areas with relevant content. And keywords help search engines decipher what content is relative.  When it comes to quality content the goal is not just to generate a large amount of traffic, but improve engagement and build quality leads.


A quality content strategy, can be time consuming, however it really pays off. Hard work pays off, and when it comes to quality content it usually pays off in organic search results, which are more powerful than anything manipulated. To learn more about developing a solid quality content strategy contact Grow Plumbing today! 



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Quality Content for Your Plumbing Marketing

June 22nd, 2016


quality content

Stream Companies,, 06/22/2016

As you probably already know, content is crucial when it comes to your plumbing marketing and SEO strategy. After the Google released the Panda algorithm update good content was really the best and safest way to maintain an ongoing SEO strategy for plumbing marketing. As time goes on Google continues to make slight updates here and there to better the experience for its users. Sourcing more relevant pages of high quality is a must. With that being said, quality is becoming more and more important when it comes to your content.


Creating good quality content can sometimes be a little challenging, especially if you are just starting out. One thing you can do to create good quality content is to simply write about what

quality content

Real Times,, 06/22/2016

you know. As a plumber you should be the expert on plumbing, so write about plumbing tips, what not to do, common plumbing problems, etc… Demonstrate your knowledge. Its easier to write about subjects that you know about, and this helps build your credibility.


Another thing you should do when it comes to creating good quality content for your plumbing marketing is to think about what your audience is interested in. What topics are they searching for? Put yourself in your customers shoes and think about what topics they would find useful and interesting. Aside from your search ranking you are also working to build engagement with your readers. You can also look to previous content pieces you have written for promoted and see which ones generated the most clicks, likes, shares, comments, and traffic and generate more quality content on similar subjects.


Enlisting help is another great way to get good quality content. If you find yourself not much of a writer then asking for help may be a good option. Delegate content curation to a member of your staff, or you may want to conciser hiring a professional plumbing marketing specialist. Guest bloggers are also a great way to get some good quality content for your plumbing marketing.


With more of an emphasis on content, quality will continue to be more and more important, especially as things get more and more competitive. Now days you not only need to have a good content strategy, but also a major focus on quality in order to rank well. To learn more about good quality content for your plumbing marketing and SEO visit our website at


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