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Posts Tagged ‘quality leads’

Quality Counts – Why Quality Content is Driving Search

February 3rd, 2017

 

The subject of quality content has been a hot topic for the last several years. Ever since Google made waves in the digital marketing world by updating their algorithm. Websites that were successfully manipulating search results using black hat SEO tactics were being catapulted to the end of search results or being removed from them entirely. This gave way to more relevant websites that were previously being out-linked a chance to appear at the top of search results. This gave birth to the notion that quality content really matters.

quality contentWhat’s In It For Google

The ultimate goal of Google is to provide users with the most relevant content. Users don’t want to be bombarded with irrelevant content that only achieved status using cheap tricks. The easier it is to find content that is most relevant to their search the better. To improve this process, Google had to make some changes on how it ranked websites. By providing the most relevant search results to users Google is able to maintain their lead as the most trusted search engine, and therefore peddle the rest of their products onto users. With Google easily being the leading search engine they can command more for their ad services because of the amount of exposure they can afford.

The Need for Quality Content

Quality content is not solely exclusive to a blog. Keep in mind however, that a blog that is regularly updated with a common theme in context is more likely to be indexed and deemed more relevant. Quality content also refers to product descriptions and other body text areas of a website. With the way that Google is indexing websites quality content outweighs link building and keyword stuffing any day. That does not mean that there isn’t still a place for link building and keyword usage. Including relevant links within your content can help improve the reader’s engagement by leading them to other areas with relevant content. And keywords help search engines decipher what content is relative.  When it comes to quality content the goal is not just to generate a large amount of traffic, but improve engagement and build quality leads.

 

A quality content strategy, can be time consuming, however it really pays off. Hard work pays off, and when it comes to quality content it usually pays off in organic search results, which are more powerful than anything manipulated. To learn more about developing a solid quality content strategy contact Grow Plumbing today! 

 

 

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