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Posts Tagged ‘rank better in 2018’

Rank Better in 2018 – Tips to Help Your Website Rank Better in SERPS

January 30th, 2018

 

Achieving a good rank in search results is like a dream comes true for many companies out there. You either have to pay your way to the top or work hard to get there. Google rewards website with a good ranking when they deem the website relevant to what the users are searching for. There are a lot of things that Google takes into consideration, and since things are constantly changing, its important to say up to date with the latest. Here are some criteria to help you rank better in 2018.

 

Security

rank better in 2018

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Online security is one of the most important factors to rank better in 2018. Google takes online security very seriously. It’s the difference between running https and http. Unsecured websites are less likely to receive a favorable ranking in Google. Google wants to provide users with the most relevant and also the safest content out there.

 

Mobile Friendliness

Mobile friendliness will continue to be important to rank better in 2018. With more and more mobile users, and more search being performed on mobile devices its not wonder Google considers mobile friendliness very important in terms of relevancy and worthiness. Most websites automatically convert, however there may still be a few dinosaurs out there. If you are unsure about your own website, try to access it on a mobile device. Does the screen automatically convert? Do the images load quickly? Is it easy to navigate? Is the click to call feature enabled? These are just a few things to look out for.

 

Schema Markup

Schema markup works like your meta description, but it is more detailed. It can include images, business information, in addition to your snippet of information. It is a fancy snippet that not only helps users want to click on your link, but it

rank better in 2018

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also helps tell Google what you page is about. Google also takes into consideration the amount of clicks your link gets. The more clicks the more relevant it is. Schema markup helps provide a compelling description or introduction into what you page is about. Because schema markup helps compel more users to click on your link, it can help you rank better in 2018.

 

Content

Good quality content isn’t going anywhere, and in order to rank better in 2018 it will be vital. Focus on creating good quality content that delivers on the demands and the tastes your audience has. Content should be unique, useful, and relevant. In addition, the lengthier the content the better it will rank. Aim to create content that is around 6oo words or more.

 

Optimized for Voice Search

rank better in 2018

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Voice search is going to continue to explode in 2018. So, optimizing for voice search will be necessary in order to rank better in 2018. With 1 in 5 searches already being conducted via voice search, and the number of smart speaker technology coming out, voice search is only going to become more widespread and popular. To make sure you are optimized for voice search focus on incorporating long tail keywords into your SEO strategy.

 

Page Speed

Page speed has always been an important factor in order to rank better. In 2018 it will still be important. Search engines like to refer traffic to sites that are up to date. If your website isn’t loading quickly then it could be outdated. In addition, websites that have a slow loading speed are also more likely to have a high bounce rate.

 

rank better in 2018

Image Credit: SEO Roundtable, https://goo.gl/MHdSvJ

For more information on plumbing marketing and how to rank better in 2018 contact Grow Plumbing today! We specialize in plumbing marketing and can help you rank better in 2018.

 

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How to Rank Better in 2018 – Improve Your SEO Strategy

January 27th, 2018

 

rank better in 2018

Image Credit: Search Engine Round Table, https://goo.gl/HtoLHd

SEO is an important part of your plumbing marketing strategy. Its like the thread that holds your entire plumbing marketing strategy together. Through the years there have been some significant changes in how SEO functions, which primarily boil down to updates within the search engine algorithm, trends, and improvements in technology. Ultimately, a good SEO strategy is still your ticket to ranking better organically in 2018. Here are some tips to help you rank better in 2018 and improve your SEO strategy.

 

#1 Revisit Your Keywords

Keywords aren’t set in stone, so one way you can improve your SEO strategy is revisit your keywords. Are there any keywords that are no longer relevant? Are there any new keywords that you haven’t thought of that would like to rank for? What about longtail keywords or geo specific keywords? Think about your SEO strategy and where you want to go in 2018. A good way to find out the best keywords for your marketing it to check your analytics report. This will tell you which keywords are delivering results and which ones are not. Longtail keywords will serve you better because of the increase in voice search. Implementing more longtail keywords into your SEO strategy will help you rank better in 2018.

 

#2 Secondary Keywords

You may have a hierarchy of keywords you want to rank for, some may have more of a priority than others, and that is ok. You should prioritize your keywords. However, you should also try and implement your secondary keywords as well. You may be surprised at the results you can get for a less competitive keyword or keywords phrase. In addition, Google will be looking for supporting keywords that back up the credibility of your page. This helps Google determine how relevant you are.

 

#3 Checkout SERPS

If you are at a loss as to how to improve your SEO strategy to rank better in 2018, simply look at the SERPS. Perform a search using your desired keywords and see what comes up. This will help give you some insight into what works and what Google thinks is relevant to your query.

 

#4 All the Right Places

To rank better in 2018, it will still be important to make sure you optimize in all the right places. Meaning not only do you need to have your keywords within the body text of your website, but also in the title tags, alt tags, and meta description. Title tags tell Google what your webpage is about. Alt tags allow Google to index images on your website that otherwise would have been invisible. The meta description is tells uses what your website is about. It’s important to make sure you make your meta description compelling for them to click, Google takes this into consideration.

#5 Security

While this doesn’t necessarily have to do with your SEO strategy, it is still an important factor to rank better in 2018. Google takes online security seriously, over the last year there have been a lot of data breaches of big name corporations. rank better in 2018Online security is becoming more and more important as identity theft crime rates sore. Make sure you have the proper encryption. Https was important last year, and this year it will continue to be a deciphering factor for Google. In addition, make sure you website loads fast. Nobody likes a bogged down website, it’s 2018 people! If your website is suffering slow speeds, all the traffic in the world won’t help your conversions. Talk to your web developer and improvements you can make.

 

For more information on how to rank better in 2018 and improve your SEO strategy contact Grow Plumbing today! We specialize in SEO and plumbing marketing and can help you take your business to the next level in 2018!

 

 

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