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Posts Tagged ‘rank better in SERPS’

Rank Better in 2018 – Tips to Help Your Website Rank Better in SERPS

January 30th, 2018

 

Achieving a good rank in search results is like a dream comes true for many companies out there. You either have to pay your way to the top or work hard to get there. Google rewards website with a good ranking when they deem the website relevant to what the users are searching for. There are a lot of things that Google takes into consideration, and since things are constantly changing, its important to say up to date with the latest. Here are some criteria to help you rank better in 2018.

 

Security

rank better in 2018

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Online security is one of the most important factors to rank better in 2018. Google takes online security very seriously. It’s the difference between running https and http. Unsecured websites are less likely to receive a favorable ranking in Google. Google wants to provide users with the most relevant and also the safest content out there.

 

Mobile Friendliness

Mobile friendliness will continue to be important to rank better in 2018. With more and more mobile users, and more search being performed on mobile devices its not wonder Google considers mobile friendliness very important in terms of relevancy and worthiness. Most websites automatically convert, however there may still be a few dinosaurs out there. If you are unsure about your own website, try to access it on a mobile device. Does the screen automatically convert? Do the images load quickly? Is it easy to navigate? Is the click to call feature enabled? These are just a few things to look out for.

 

Schema Markup

Schema markup works like your meta description, but it is more detailed. It can include images, business information, in addition to your snippet of information. It is a fancy snippet that not only helps users want to click on your link, but it

rank better in 2018

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also helps tell Google what you page is about. Google also takes into consideration the amount of clicks your link gets. The more clicks the more relevant it is. Schema markup helps provide a compelling description or introduction into what you page is about. Because schema markup helps compel more users to click on your link, it can help you rank better in 2018.

 

Content

Good quality content isn’t going anywhere, and in order to rank better in 2018 it will be vital. Focus on creating good quality content that delivers on the demands and the tastes your audience has. Content should be unique, useful, and relevant. In addition, the lengthier the content the better it will rank. Aim to create content that is around 6oo words or more.

 

Optimized for Voice Search

rank better in 2018

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Voice search is going to continue to explode in 2018. So, optimizing for voice search will be necessary in order to rank better in 2018. With 1 in 5 searches already being conducted via voice search, and the number of smart speaker technology coming out, voice search is only going to become more widespread and popular. To make sure you are optimized for voice search focus on incorporating long tail keywords into your SEO strategy.

 

Page Speed

Page speed has always been an important factor in order to rank better. In 2018 it will still be important. Search engines like to refer traffic to sites that are up to date. If your website isn’t loading quickly then it could be outdated. In addition, websites that have a slow loading speed are also more likely to have a high bounce rate.

 

rank better in 2018

Image Credit: SEO Roundtable, https://goo.gl/MHdSvJ

For more information on plumbing marketing and how to rank better in 2018 contact Grow Plumbing today! We specialize in plumbing marketing and can help you rank better in 2018.

 

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