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Posts Tagged ‘ranking factors’

Upcoming Changes in Google – The Google Speed Update

February 11th, 2018


google speed update

Image Credit: SEJ,

Ranking factors in 2018 have been on everyone’s mind these days. With a fresh start to your plumbing marketing strategy, you may be wondering what you can do to rank better. Google has its ranking factors that it deems important, and these are constantly changing to make the experience better for the Google user. Google recently announced some upcoming changes that are set to take place in July 2018. The Google Speed update is one of the changes to the Google algorithm and will be focused towards mobile page speed. Here is what you need to know.


For several years now, Google has said that page speed is a ranking factor. However, that was primarily directed towards desktop searches. Now as, mobile search has surpassed desktop search, there has been more of a shift to mobile first marketing. And while mobile friendliness was an algorithm update a few years ago, and page speed was considered to help boost mobile friendliness, it wasn’t a hard-ranking factor. Now, in July 2018 it will be, which is nice for Google to give business enough time to get their websites on point before the role out of the Google Speed update.


What Affects Page Speed?

There are several things that affect page speed. For starters you theme. If you are using WordPress to design your website, it is important to keep the theme simple and easy to navigate. The number of plugins can also affect page speed. Images also play a role in how quickly a page will load. Since the use of visual content is so important these days some people go a little overboard. Having too many images can bog down the loading speed, as well as having to large of images. Keep in mind, mobile devices are on a smaller screen, which means that not everything will fit or look the same as it does on your computer. When it comes to page speed, every second counts.


The Early Bird Catches the Worm

Fortunately, there is plenty of time to set yourself up for success before the Google Speed update takes place. There are several tools you can use to test your page speed. Testmysiteis the one that Google promotes. Switching to AMP or

page speed

Image Credit: Health System ED,

Accelerated Mobile Pages will help improve your page speed by simplifying the html code so it can load faster.


Page speed affects more than just your search ranking, it also affects your conversions. Peoples patience is nil these days. They want the information they seek, and they want it now. The longer they have to wait for the page the load, the more likely they are to move on to greener and faster pastures. Learn more about the Google Speed update by contacting Grow Plumbing today!

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Ranking Factors – What Influences Search Ranking

October 28th, 2017


What makes Google tick? Understanding what influences search ranking is an important part of running a successful plumbing marketing strategy. If anything is consistent, it’s that ranking factors are constantly changing. Staying up to date on what influences search ranking, can help you work a better plumbing marketing strategy. Here are some ranking factors that influence search ranking.


Website Security

There are a lot of cyber security risks out there these days. Which makes website security a huge priority for marketers. For better search ranking, running https is going to help influence search ranking in a positive way. Website security is more than improvinginfluences search ranking your search ranking, it will also help you build credibility and protect your personal and customer information.



Keywords are important for your plumbing marketing. They help give your plumbing marketing strategy direction and can help with search ranking. However, updates in search algorithms have placed less emphasis on keyword density, and more on relevancy and quality. While keywords still tell search engines what your page is about, search engines have become more sophisticated. They are now better at deciphering context and synonyms, which increases the need to create good quality content.



Content has been an important aspect of plumbing marketing for the last several years. As search engines have become more sophisticated, so have their tastes. Good quality is a must for good search ranking. Focus on content that is relevant and consistent. Search engines place a high value on content that is updated on a regular basis. The fluency and length of the content are also important.

influences search ranking 


Inbound links are still important for good search ranking. Good quality links to be specific. While spamy links can have a negative effect on your search ranking, well thought out links that occur naturally are good for your search ranking.


Having a good search ranking will help you generate more traffic. The more exposure you get the better your conversions will be. When it comes to achieving a favorable search ranking it is important to always be consistent, relevant, and let things happen naturally. Attempting to outsmart or manipulate search engines can end up badly. To learn more about what factors influence search ranking and other plumbing marketing topics contact Grow Plumbing today!


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