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Posts Tagged ‘referral partnership’

Referral Partners Should be Apart of Your Target Audience for Plumbing Marketing

June 16th, 2015


Part of plumbing marketing is knowing who the target audience is. Some times its hard to decide who the target audience it. Instead of going at it blind, its important to have some direction for plumbing marketing. This saves time and money and ensures that the right people are getting the right information. Referral partners are a vital part of plumbing marketing. When creating a target audience it is important to also include referral partners. If you are unsure who your target audience is we a have created a list of some referral partners that would make a great target audience for plumbing marketing and referral partners.


Other Service Professionals

referral partnershipsOther service professionals make great referral partners and should be included as part of the target audience. Think about electricians, carpet cleaners, roofers, general contractors etc… Networking with other service professionals can create a referral relationship that is mutually beneficial to both parties. Customers also benefit from this relationship because they are provided with a referral from a trusted source.


Real Estate Professionals

Real estate professionals are the perfect referral partners. A good real estate agent is very hands on when it comes to a real estate transaction. Often times a new home owner will need to have some plumbing work done, if they are new to the area they may reach out to their real estate agent for a good referral. Forming a referral relationship with a real estate agent help the plumber get new customers, helps build credibility for the real estate agent, and helps the customers out.


Property Management Companies

Directly related to real estate professionals, property management companies often oversee a large number of rental properties, both residential and commercial. Making them an excellent target audience. Chances are they need a good plumber on speed dial. This is an ideal referral relationship for a plumber looking to gain repeat business and good referral business.


Insurance Professionals

Insurance professionals are also a great target audience, as creating a referral partnership with an insurance professional can also help create a good source of repeat business. Most insurance companies have a list of preferred service providers for when they have a claim filed. This could be a great source of business.


Home Inspectors

During the purchase of a home a home inspection is often recommended prior to the close of escrow. Home inspectors inspect the entire house, even the plumbing system. Home inspectors are great to establish a referral partnership with because they can refer you business with either the existing homeowner or the new homeowner.


Referral partners are a great way to grow plumbing business and should be apart of your target audience for plumbing marketing purposes. Learn more about plumbing marketing at

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Defining Your Target Audience for Plumbing Marketing