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Posts Tagged ‘referrals’

How Customer Service Creates Loyal Customers

May 14th, 2015


Your most valued customers are going to be your most loyal customers. A loyal customer base is the foundation for a thriving business. Loyal customers will not only bring your repeat business but also refer you new business. Word of mouth marketing is still one of the most important and reliable types of marketing you can do to grow your plumbing business. So how can you build a strong loyal customer base?


One of the most important parts of building a strong loyal customer following is your customer service. In the US customer service is at the top of list for an individual to choose a product or service. In fact, many customers are more likely to make our decision to hire a service professional based of their customer service rather than price or skill. The speaks volumes in regards to building a loyal customer base. Here are a couple of things you can do to improve your customer service and create loyal customers.



  1. Communication

    Communication is one of the most important parts of good customer service. When it comes to building a loyal customer base you want to always communicate clearly, don’t leave room for confusion. Part of clear communication is listening to your customers. Learning how to listen to your customers is one of the most important parts of creating clear lines of communication with your customers. When you have 2 way communication with your customers you are able to understand them better which in return will help you create more loyal customers.

    creating loyal customers

    Ielts Advantage,, 05/14/2015

  2. Follow Through

    Follow through is another important part of good customer service. When you follow through on your word you build trust with your customers. Trust is also an important part of creating loyal customers. When a customer knows that you are trust worthy they are more likely to become repeat customers and also refer you their friends and loved ones.

  3. Follow Up

    Following up with a customer can really make a huge difference in creating a loyal customer. You should always follow up after a job has been completed. This opens the door for more communication and also shows that you genuinely care about your customers experience. Follow up also enables you to ask for a review or rating which in turn can help you gain new customers through sites like Yelp and Google Local. We also recommend touching base with some of your most loyal customers on a regular basis just to see how they are doing and stay fresh in their mind. You can do this with a simple note, phone call, or even adding them to your newsletter. There are many apps you can use to help you stay organized with this, Constant Contact for example or Sendout Cards. It really does make a difference in your customer service and builds loyal customers for life.


Great customer service should be apart of your brand. When a loyal customer thinks about your company you don’t just want them to think about the excellent service you provided, or your competitive rate, but how you treated them as a customer.


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