Grow Plumbing

Taking Plumbing & HVAC Companies To New Heights & Beyond!

Call Today! 310-909-8835 

twitter
facebook
youtube
Call 310-909-8835

Posts Tagged ‘running ads’

How to Get the Best Results for Your Paid Ads

October 17th, 2017

 

Running paid ads online can help you reach another level of exposure online. Before running paid ads, we suggest doing your research. Attaining the level of exposure offered by running paid ads, comes with a price tag. We want you to get your monies worth when it comes to running paid ads online. Here are some important things to consider before you start your ad campaign.

 

Keyword Research

Keyword research is vital for running successful paid ads. You want to make sure you are selecting keywords that will deliver results. This can be challenging because there are a lot of options out there when it comes to selecting keywords. Asrunning paid ads you know some keywords are more competitive, and harder to rank for. These keywords will be general in nature, and since they are so broad, are less likely to perform well. Instead choose keywords that are specific to your business. Select terms your customers would use to find your business online. Incorporate geographic location, or your specialty, or any other keyword that helps narrow down your business. This will help you drive better quality traffic with your ads.

 

Select the Right Advertising Platform

Running paid ads in the right place is also important. There are so many places you can run ads, so it makes sense to do some research first. Running ads with Google is an obvious choice for most businesses. There is a lot of room for exposure with Google, however it is more expensive, so if you are just starting out or don’t have much room in your budget, you may want to consider running a paid ad with Bing. While Bing is not used as frequently it is still an effective place to advertise your business with a good ROI. Running ads on social media sites, is also effective. You just need to make sure that wherever you run ads, you audience is. For many their audience is on FB, Twitter, or Instagram.

 

Set Up Tracking

running paid ads

Image Credit: Tech Target, https://goo.gl/imrmAu

One of the most important parts of running paid ads, is tracking your results. If you aren’t prepared to measure your results, then you should hold off on running ads. Ad tracking helps you learn what is working and what isn’t. Google analytics is definitely a favorite, because it is so comprehensive and easy to use. From checking your analytics, you will learn: which keywords are driving results, which platforms are sending the most traffic, what geographic areas your audience is from, how many click throughs you have, and more. This information will not only help you create better paid ads, but also help you improve your online plumbing marketing as a whole.

 

For assistance with your online plumbing marketing and paid ad placement contact Grow Plumbing today! We specialize in online plumbing marketing and can help you strategically place your paid ads to get the best results. Learn more here

Click Here To Subscribe

 Related Articles

Tips to Make Using Facebook for Plumbing Marketing Easier

NEW Facebook Services: Ultimate Guide To Marketing Your Plumbing HVAC Business On The New NEW Facebook Services

Creating A Facebook Business Page for Plumbing Marketing