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Posts Tagged ‘running paid ads’

How to Get the Best Results for Your Paid Ads

October 17th, 2017

 

Running paid ads online can help you reach another level of exposure online. Before running paid ads, we suggest doing your research. Attaining the level of exposure offered by running paid ads, comes with a price tag. We want you to get your monies worth when it comes to running paid ads online. Here are some important things to consider before you start your ad campaign.

 

Keyword Research

Keyword research is vital for running successful paid ads. You want to make sure you are selecting keywords that will deliver results. This can be challenging because there are a lot of options out there when it comes to selecting keywords. Asrunning paid ads you know some keywords are more competitive, and harder to rank for. These keywords will be general in nature, and since they are so broad, are less likely to perform well. Instead choose keywords that are specific to your business. Select terms your customers would use to find your business online. Incorporate geographic location, or your specialty, or any other keyword that helps narrow down your business. This will help you drive better quality traffic with your ads.

 

Select the Right Advertising Platform

Running paid ads in the right place is also important. There are so many places you can run ads, so it makes sense to do some research first. Running ads with Google is an obvious choice for most businesses. There is a lot of room for exposure with Google, however it is more expensive, so if you are just starting out or don’t have much room in your budget, you may want to consider running a paid ad with Bing. While Bing is not used as frequently it is still an effective place to advertise your business with a good ROI. Running ads on social media sites, is also effective. You just need to make sure that wherever you run ads, you audience is. For many their audience is on FB, Twitter, or Instagram.

 

Set Up Tracking

running paid ads

Image Credit: Tech Target, https://goo.gl/imrmAu

One of the most important parts of running paid ads, is tracking your results. If you aren’t prepared to measure your results, then you should hold off on running ads. Ad tracking helps you learn what is working and what isn’t. Google analytics is definitely a favorite, because it is so comprehensive and easy to use. From checking your analytics, you will learn: which keywords are driving results, which platforms are sending the most traffic, what geographic areas your audience is from, how many click throughs you have, and more. This information will not only help you create better paid ads, but also help you improve your online plumbing marketing as a whole.

 

For assistance with your online plumbing marketing and paid ad placement contact Grow Plumbing today! We specialize in online plumbing marketing and can help you strategically place your paid ads to get the best results. Learn more here

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Plumbing Marketing – Tips for Running Paid Ads

October 8th, 2016

 

Sometimes what your plumbing marketing needs is a little boost. You may be seeing great results with your current plumbing marketing strategy, however every now and then things can get a little stale or perhaps you are rolling out a new promotion or product. A great way to get a little boost for your plumbing marketing is to run a paid ad. Paid ads can serve as a wonderful way to extend exposure and gain a little traction for your campaign. Here are some tips to help you strategically run a paid to get a little boost for your plumbing marketing.

 

#1 Have a Plan

When it comes to running a paid ad for your plumbing marketing you need to make sure you have a plan. Running ads can be costly so you want to make sure you message is clear and so are your objectives. What are you trying to accomplish by running a paid ad? What are you promoting? Don’t just pay to run an ad with no clear objective. Have a point and promote that point.

 

#2 Know Who You Are Targeting

Aside from having a clear objective in running a paid ad, its important to know who you are targeting. Be as specific as possible. While gaining exposure is great for your brand, you want to make sure that the people that are viewing your ads

plumbing marketing

Prince William County Public Schools, https://goo.gl/KmU3YF, 10/08/2016

are actually prospects. Don’t waste money on running ads to people that will never become customers. Think about geographic location, age, interests etc…

 

#3 Ad Service

When it comes to running paid ads as part of your plumbing marketing just know that you have a lot of options. From Google, Facebook, Twitter, Bing etc.. you have a lot of options in terms of who runs your ads. A few things should be considered when selecting who you are running your ads with. First think about your budget. Some ad services are going to cost a lot more. Think about what your budget is for running an ad and then see where you will get the biggest bang for your buck. You will also want to consider you customers, and where they are more likely to be. Are your customers on Facebook? In order to get a good boost for your plumbing marketing you will want to run ads where your customers are.

 

#4 Be Prepared to Convert

plumbing marketing

Face It Portal, https://goo.gl/Cl9zaM, 10/08/2016

Running an ad is only half of the battle. The next step is to convert. You can spend all this money on generating traffic with a paid ad, but you have to be ready on the receiving end to convert them. Make sure your website or landing page is ready to convert. Make sure the traffic is arriving at the right location, and that you have a strong call to action that is relevant. The information you provide in your ad should match the final destination, failure to do so could be deemed as misleading, which can do more harm than good.

 

Running a paid ad is a great way to get a little boost for your plumbing marketing, however keep in mind that there is a cost. Ads can be costly over time, especially if you are in a competitive market. When it comes to running paid ads, you must choose wisely! To learn more about running paid ads and other ways to get a boost for your plumbing marketing visit www.growplumbing.com.

 

 

 

 

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