Grow Plumbing

Taking Plumbing & HVAC Companies To New Heights & Beyond!

Call Today! 310-909-8835 

twitter
facebook
youtube
Call 310-909-8835

Posts Tagged ‘search engines’

Creating Keywords for Your Customers and for Google

November 8th, 2017

Keywords are an important part of your online plumbing marketing strategy. Aside from their primary function, they also help give your strategy a theme or direction. In order to select the right keywords for your plumbing marketing campaign there are a few things you should consider; 1) what are your customers searching for? 2) what is Google looking for? You want to be able to attract both, customers and search engines, so finding a balance is a must.

 

What are Your Customers Searching for?

plumbing marketingFirst and foremost, when it comes to deciding on keywords for your plumbing marketing, you must think about what your customers are searching for. Think of simple but specific terms. Remember, your customers aren’t the expert, so they probably won’t be searching for really complicated terms that only those in the industry know. You also want to be specific. For example, incorporate a geographic location to narrow down the results. The broader the term, the harder it will be to rank for. By using the keyword “Anaheim Plumbing Company” instead of “Plumbing Company” you have made less difficult to rank, and also narrowed down the demographic to provide more relevant traffic. Quality traffic is always going to be better than volume. You can also try using industry specific terms that narrow down your niche, for example “Green Plumbing”, “Anaheim Drain Cleaning Specialist”, “Anaheim Rooter”. These terms will help narrow the results down to your specific customer.

 

What is Google Searching for?

Google and other search engines deliver the results to your customers. It’s their job to ascertain if your website is relevant to the search query or not. So how do they accomplish this? They index your website with webcrawlers. They analyze the links coming in, theplumbing marketing body text, the alt tags, title tags, and so forth. When it comes to creating keywords for search engine, they still be to be specific for search, but also utilized in the appropriate areas. For example, images provide no SEO benefit, unless you utilize Alt tags, and your title tags are specifically designed to tell webcrawlers what your website is about. Take advantage of these and optimize them appropriately. You should also be aware that search engines have become more sophisticated in their ability to determine what a website is about. Gone are the days of keyword stuffing, this practice can in fact land you in some hot water with search engines. Instead focus on quality content that is unique, relevant to your business, and what your customer want to read. The more natural things are developed the better for your business in the long run.

 

What customers want is better more relevant search results and Google wants to deliver. If you need a little help with your online plumbing marketing strategy, contact Grow Plumbing today! We specialize in plumbing marketing and can help you with your strategy. Learn more here. 

 

Click Here

 

Related Articles

The Importance of Online Reviews and The Roll Out of Google Home Services

Could Google Home Services be Coming Soon to a City Near You?

Google Home Services For Plumbing Companies – The Inside Track

Easy SEO Tips Anyone Can Do

March 29th, 2017

 

When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.

 

#1 Pick a Good Keyword

The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.

 

#2 Research the Competition

The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest

seo tips

Image Credit: SIS, http://www.sismarketresearch.com/

selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.

 

#3 Content

Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.

 

#4 Optimized Profiles

seo tipsAnother important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.

 

#5 Tags

Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.

 

For more SEO tips and other plumbing marketing information please visit our website at www.growplumbing.com.

 

Internet Marketing

 

Related Articles

Digital Marketing Trends to Incorporate into Your Plumbing Marketing Plan for 2017

Home Grown SEO – Why Organic Search Results Matter for Your Plumbing Marketing

Creating a Competitive Plumbing Marketing Strategy

Plumbing Marketing – How Online Reviews Effect Local SEO

October 17th, 2016

 

online reviewsOnline reviews can make a huge impact on your plumbing marketing and local SEO. Aside from promoting potential customers to do or not do business with you, online reviews can actually have an affect on your local SEO. Why you ask? Because search engines are in the business of promoting what customers, or in their case searchers want to see, and when it comes to decision making a growing number of people report online reviews as being a major influence for their decision. With this knowledge in hand, search engines are now more likely to promote businesses that have reviews at the top of search results. The question is what type of criteria do search engines utilize in determining which businesses reviews get ranked? Here’s how online reviews effect local SEO.

 

#1 Quantity

The amount of reviews a business has is definitely a factor for search engines. In this case more is definitely better. When it comes to building credibility, most customer’s prefer at least 7-10 reviews. If you are lacking in the review department then it may be time to start soliciting your customers for reviews.

 

#2 Velocity

The rate at which reviews are posted can effect local SEO as well. If reviews are pouring in too quickly this can send off a red flag to search engines and you can get dinged. While you don’t necessarily have any control on how reviews come in, a natural pattern is what search engines are looking for. Review manipulation is definitely frowned upon.

 

#3 Diversity

When it comes to online reviews there are a lot of options for local directories, from Google Local, Yelp, Angie’s List, and Yahoo. Search engines prefer a diverse source of reviews. The more local directories you take advantage of the better, as it

online reviews

Epoch Times, https://goo.gl/PbnDpb, 10/16/2016

helps boost your relevancy. While Google is definitely one of the head honchos in local directories, the amount of reviews your business accumulates on other third party sites also matters. Remember some 3rd party sites, like Yelp for example, will have greater authority with Google than others.

 

#4 Keywords

Keywords can also play a role in how online reviews effect local SEO. As a matter of fact many online reviews will inadvertently include some high ranking keywords naturally. Naturally being the operative rule.

 

#5 Authority Reviewers

Some sites like Yelp give more influence to some reviewers than others. This has to do with the amount and frequency of reviews the user posts. New users on Yelp don’t even get their reviews published until they have submitted 5 reviews or more. Having a review done by an “authority Reviewer” is one way online reviews effect your local SEO.

 

 Click Here

Related Articles

Tips To Help Your Protect Your Online Reputation

Online Reviews for Your Plumbing Company

Know The Basics – Connect With Local Customers Basics Explained

 

The 3 Pillars of Successful Plumbing Marketing: Part 3 – Links

January 24th, 2014
 
 
 
 
 

 

When it comes to successful plumbing marketing there are 3 things that are really important: content, social media, and links. We have previously discussed the importance of content and social media for a successful plumbing marketing campaign. For the purpose of today’s blog we will be talking about link building.

 

Links

 

successful plumbing marketing
Wallpaper HD, http://wallpaperdh.com/seo-link-building-crucial-for-any-seo-campaign/, 01/23/2014

Links play an important part in how search engines index a website. Ideally the more links you have the higher ranking your website will receive on search engine results, however over the years search engines have made significant changes on how they index links for websites, and the old practices of link stuffing, much like key word stuffing are now obsolete, and as far as search engines are concerned punishable by removal from search engine results all together. For a successful plumbing marketing plan you need to avoid this travesty as all costs, which means focusing on quality links.

 

A great way to create quality links is within your own content that you are distributing. For example you have written a new blog, you should provide 3-4 hyperlinks to other pages in your website that are relevant to your blog topic. This is a great way to provide links back to your website and maintain relevancy.

 

When leveraging link building for a successful plumbing marketing strategy it is important to consider where you are linking. The more relevant the site is to your business the better and safer. Remember search engines like to keep all things relevant. Definitely exchange links with some of your networking partners and any community sites that you may be involved in.

 

Online directories are also important for a successful plumbing marketing plan, carefully select good quality directories that can benefit your plumbing marketing, as getting listed with every directory you come across can actually can a negative impact on your plumbing marketing. Look for local directories, niche directories, and established directories that offer a plumbing category.

 

A successful plumbing marketing plan can be an exciting journey to embark on. It is easy to get a little confused at times, with all the changing trends and technological advances occurring everyday. Don’t get lost along the way, if you need help with your plumbing marketing we are here to help. Grow Plumbing is dedicated to the success of your plumbing marketing and can help answer any questions you may have. To learn more visit www.growplumbing.com.

 Grow Plumbing Banner

Does Your Plumbing Company Have A Plumbing Profile? 

Get A Free Profile Today!  (Are you lazy? We’ll do it for you)

 

Related Articles 

 The 3 Pillars of Successful Plumbing Marketing: Part 1 – Content

The 3 Pillars of Successful Plumbing Marketing: Part 2 – Social Media

Online Marketing Trends in 2014 – What to Look for in Plumbing Marketing