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Posts Tagged ‘search engines’

How To Build A Website Search Engines Will Like

June 29th, 2020

When it comes to online marketing, half the battle is getting people to your website. There are a lot of working parts to help facilitate this, social media, paid ads, SEO, and your content strategy all play a role in directing traffic to your website. But what helps generate a good search ranking? There have been numerous updates over the last decade or so, which have allowed google to fine tune their definition of what makes a good website. Here is how to build a website search engine will like.


Why Your Website Matters

Think of your website as the central hub of your marketing endeavors. Everything eventually points back to your website. Your website should be a lean mean converting machine, meaning that once the traffic is there, they convert to customers. We can play around with design, color schemes, and fancy videos, but at the end of the day, search engines also need to like your website. 

how to build a website search engines will like

Search engines like google, strive to provide their users with the best quality search results. Meaning results that are relevant, related to the search, authoritative in the field, and trustworthy. As a result they are searching for quality content, quality links, good load times, and good security measures in place. In addition, search engines have become increasingly diligent at spotting attempts to manipulate search results. 


Start With A Good Domain Name

The most rudimentary part of creating a good website is selecting a domain name. It should be relevant to your business but also easy to spell and not too long. You want people to be able to remember your website and easily find it. You can also incorporate your SEO into your domain name. Consider using broad keywords like geo specific keywords. 


Choose A Good Reliable Host

Security is everything these days. With identity theft so prevalent, it is important to make sure you take the proper precautions to protect your visitors. In addition to security, you will want to make sure your website doesn’t experience any downtime. Both security and reliability can have a huge impact on how favorable a search engine views your website.


Load Times

How quickly your website loads is important. People don’t like to wait for a website to load, the longer it takes the greater the chances are of them moving onto the next site. Search engines know this, so when they index your website, they will be sensitive to its speed. Large pictures, videos, and a lot of graphics can bog down your website’s speed. Opt for simplicity to help keep things moving. 

How To Build A Website Search Engines Will Like

Have A Good Content Strategy

A good content strategy is a must for your website. A blog that is updated on a regular basis tells search engines that you are active, and it also helps establish your authority in your field. 


Optimize Your Websites Content

Aside from establishing yourself as an expert in your field, a blog provides a great place to optimize your content. Other areas that should be optimized include the body text of your website, meta descriptions, title tags, and alt tags. All of these serve to tell search engines what your website is about.


Get Help With Your Website

Having a good website is important for your plumbing marketing. If you spend a lot of time on your social media marketing and your ads, but don’t have a website that performs, your ROI will be low. In addition, if your website doesn’t rank well, you are missing out on organic search results. We can help you get your website where it needs to be. We specialize in plumbing marketing and work with you to create a custom plumbing marketing strategy that meets your needs. Learn more here


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Creating Keywords for Your Customers and for Google

November 8th, 2017

Keywords are an important part of your online plumbing marketing strategy. Aside from their primary function, they also help give your strategy a theme or direction. In order to select the right keywords for your plumbing marketing campaign there are a few things you should consider; 1) what are your customers searching for? 2) what is Google looking for? You want to be able to attract both, customers and search engines, so finding a balance is a must.


What are Your Customers Searching for?

plumbing marketingFirst and foremost, when it comes to deciding on keywords for your plumbing marketing, you must think about what your customers are searching for. Think of simple but specific terms. Remember, your customers aren’t the expert, so they probably won’t be searching for really complicated terms that only those in the industry know. You also want to be specific. For example, incorporate a geographic location to narrow down the results. The broader the term, the harder it will be to rank for. By using the keyword “Anaheim Plumbing Company” instead of “Plumbing Company” you have made less difficult to rank, and also narrowed down the demographic to provide more relevant traffic. Quality traffic is always going to be better than volume. You can also try using industry specific terms that narrow down your niche, for example “Green Plumbing”, “Anaheim Drain Cleaning Specialist”, “Anaheim Rooter”. These terms will help narrow the results down to your specific customer.


What is Google Searching for?

Google and other search engines deliver the results to your customers. It’s their job to ascertain if your website is relevant to the search query or not. So how do they accomplish this? They index your website with webcrawlers. They analyze the links coming in, theplumbing marketing body text, the alt tags, title tags, and so forth. When it comes to creating keywords for search engine, they still be to be specific for search, but also utilized in the appropriate areas. For example, images provide no SEO benefit, unless you utilize Alt tags, and your title tags are specifically designed to tell webcrawlers what your website is about. Take advantage of these and optimize them appropriately. You should also be aware that search engines have become more sophisticated in their ability to determine what a website is about. Gone are the days of keyword stuffing, this practice can in fact land you in some hot water with search engines. Instead focus on quality content that is unique, relevant to your business, and what your customer want to read. The more natural things are developed the better for your business in the long run.


What customers want is better more relevant search results and Google wants to deliver. If you need a little help with your online plumbing marketing strategy, contact Grow Plumbing today! We specialize in plumbing marketing and can help you with your strategy. Learn more here. 


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Easy SEO Tips Anyone Can Do

March 29th, 2017


When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.


#1 Pick a Good Keyword

The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.


#2 Research the Competition

The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest

seo tips

Image Credit: SIS,

selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.


#3 Content

Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.


#4 Optimized Profiles

seo tipsAnother important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.


#5 Tags

Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.


For more SEO tips and other plumbing marketing information please visit our website at


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Plumbing Marketing – How Online Reviews Effect Local SEO

October 17th, 2016


online reviewsOnline reviews can make a huge impact on your plumbing marketing and local SEO. Aside from promoting potential customers to do or not do business with you, online reviews can actually have an affect on your local SEO. Why you ask? Because search engines are in the business of promoting what customers, or in their case searchers want to see, and when it comes to decision making a growing number of people report online reviews as being a major influence for their decision. With this knowledge in hand, search engines are now more likely to promote businesses that have reviews at the top of search results. The question is what type of criteria do search engines utilize in determining which businesses reviews get ranked? Here’s how online reviews effect local SEO.


#1 Quantity

The amount of reviews a business has is definitely a factor for search engines. In this case more is definitely better. When it comes to building credibility, most customer’s prefer at least 7-10 reviews. If you are lacking in the review department then it may be time to start soliciting your customers for reviews.


#2 Velocity

The rate at which reviews are posted can effect local SEO as well. If reviews are pouring in too quickly this can send off a red flag to search engines and you can get dinged. While you don’t necessarily have any control on how reviews come in, a natural pattern is what search engines are looking for. Review manipulation is definitely frowned upon.


#3 Diversity

When it comes to online reviews there are a lot of options for local directories, from Google Local, Yelp, Angie’s List, and Yahoo. Search engines prefer a diverse source of reviews. The more local directories you take advantage of the better, as it

online reviews

Epoch Times,, 10/16/2016

helps boost your relevancy. While Google is definitely one of the head honchos in local directories, the amount of reviews your business accumulates on other third party sites also matters. Remember some 3rd party sites, like Yelp for example, will have greater authority with Google than others.


#4 Keywords

Keywords can also play a role in how online reviews effect local SEO. As a matter of fact many online reviews will inadvertently include some high ranking keywords naturally. Naturally being the operative rule.


#5 Authority Reviewers

Some sites like Yelp give more influence to some reviewers than others. This has to do with the amount and frequency of reviews the user posts. New users on Yelp don’t even get their reviews published until they have submitted 5 reviews or more. Having a review done by an “authority Reviewer” is one way online reviews effect your local SEO.


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The 3 Pillars of Successful Plumbing Marketing: Part 3 – Links

January 24th, 2014


When it comes to successful plumbing marketing there are 3 things that are really important: content, social media, and links. We have previously discussed the importance of content and social media for a successful plumbing marketing campaign. For the purpose of today’s blog we will be talking about link building.




successful plumbing marketing
Wallpaper HD,, 01/23/2014

Links play an important part in how search engines index a website. Ideally the more links you have the higher ranking your website will receive on search engine results, however over the years search engines have made significant changes on how they index links for websites, and the old practices of link stuffing, much like key word stuffing are now obsolete, and as far as search engines are concerned punishable by removal from search engine results all together. For a successful plumbing marketing plan you need to avoid this travesty as all costs, which means focusing on quality links.


A great way to create quality links is within your own content that you are distributing. For example you have written a new blog, you should provide 3-4 hyperlinks to other pages in your website that are relevant to your blog topic. This is a great way to provide links back to your website and maintain relevancy.


When leveraging link building for a successful plumbing marketing strategy it is important to consider where you are linking. The more relevant the site is to your business the better and safer. Remember search engines like to keep all things relevant. Definitely exchange links with some of your networking partners and any community sites that you may be involved in.


Online directories are also important for a successful plumbing marketing plan, carefully select good quality directories that can benefit your plumbing marketing, as getting listed with every directory you come across can actually can a negative impact on your plumbing marketing. Look for local directories, niche directories, and established directories that offer a plumbing category.


A successful plumbing marketing plan can be an exciting journey to embark on. It is easy to get a little confused at times, with all the changing trends and technological advances occurring everyday. Don’t get lost along the way, if you need help with your plumbing marketing we are here to help. Grow Plumbing is dedicated to the success of your plumbing marketing and can help answer any questions you may have. To learn more visit

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