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Posts Tagged ‘search ranking’

How Online Reviews Can Affect Your Plumbing Marketing

May 18th, 2018

 

Word of mouth marketing is a very powerful thing, recently word of mouth marketing has taken on a whole new persona, in the form of online reviews. With the rise in popularity of local directory sites like Yelp, online reviews became the new word of mouth marketing. Online reviews can have an affect on your plumbing marketing in a couple of different ways, like your online reputation and search ranking. This is why it is important to cultivate a good strategy for soliciting online reviews.

           

Online Reputation

online reviewsOne of the most obvious ways online reviews can affect your plumbing marketing is through your online reputation. Ratings and reviews play a huge role in how potential customers view your brand. Having either a favorable or unfavorable reputation will influence customers decisions to do business with you. In terms of your online reputation and cultivating your reviews you always want to put your best foot forward! It is important to be proactive with your online reviews. Acknowledge favorable reviews with a thank you, and always address negative reviews.

Tips for Handling Negative Reviews:

  •  Think before you react. Never respond to a negative review in the heat of the moment. Take some time to process the information before you respond.
  • Avoid getting defensive. Getting defensive when responding to a negative review can make things worse. Instead swallow your pride and try to see things from the customers point of view. This may give you some insight into areas of your business that could be improved.
  • Be genuine, courteous, and empathetic. You never know what kind of day someone is having. When a customer leaves a negative review, it could have simply been the straw that broke the camels back, and so they are taking it out on you. By showing genuine care and concern, and responding with a courteous and empathetic demeanor, you can deescalate the situation and even turn it around.  
  • Always try to resolve. Always try to find a solution. Most of the time your customer will tell you what they want. Try to make it right! This demonstrates your willingness to go above and beyond for your customers and your exemplary customer service. Which makes others want to do business with you. Remember, we all make mistakes, but sometimes it’s how you respond to a negative situation, that sets you apart from the rest!

Search Ranking

Another way online reviews can affect your plumbing marketing is through search results. With the roll out of Google Services Ads, online reviews play a huge role in which companies get featured in search results. Companies that have a good online reputation, have a better chance at populating in Google Services Ads. This is because Google wants to provide customers with the most relevant and quality results. Because they are putting their guarantee behind it, only reputable companies that have good online reviews and have undergone a background check will populate. Google Service Ads offer a lot of benefits for your plumbing marketing. If you are taking advantage of these ads, or thinking about it, it may be a good idea to rev up your online reviews solicitation efforts.

Some Ideas for Cultivating Online Reviews:

  • Include links to directory sites on your website
  • Promote your directory sites on social media
  • Follow up with your customers after a job is completed, and ask for a review
  • Include links to directory sites on your monthly emails

 

It is never too late to improve your online reputation. If you are suffering from reviews that are not the most favorable, you have several options:

Solicit new reviews – by soliciting new reviews for your business you can eventually bury the ones that are negative. While they may not disappear altogether, having positive reviews outweigh the negative reviews can make the negative online reviewsreviews obsolete. In addition, statistics show that the more reviews you have, the more likely a negative review will sneak its way in eventually. Its probability, even if you do your best every day. It’s important to remember that you can’t please everyone, and sometimes we all have an off day.

 

Ask for the review to be taken down – if you have a negative review that is completely unfounded, you aren’t necessarily at their mercy. You do have the option to have it removed by the site. Contact the site administrator and ask them to remove the review. Most sites are more than willing to remove a damaging review that tarnishes your reputation, granted you provide reasonable cause as to why the review is solicitous and unfounded.

 

For more information on how online reviews can affect your plumbing marketing and how to cultivate more online reviews contact Grow Plumbing today! We specialize in online digital marketing for plumbers and can help you achieve success with your online reviews, Google Services Ads, and more!

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Rank Better in 2018 – Tips to Help Your Website Rank Better in SERPS

January 30th, 2018

 

Achieving a good rank in search results is like a dream comes true for many companies out there. You either have to pay your way to the top or work hard to get there. Google rewards website with a good ranking when they deem the website relevant to what the users are searching for. There are a lot of things that Google takes into consideration, and since things are constantly changing, its important to say up to date with the latest. Here are some criteria to help you rank better in 2018.

 

Security

rank better in 2018

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Online security is one of the most important factors to rank better in 2018. Google takes online security very seriously. It’s the difference between running https and http. Unsecured websites are less likely to receive a favorable ranking in Google. Google wants to provide users with the most relevant and also the safest content out there.

 

Mobile Friendliness

Mobile friendliness will continue to be important to rank better in 2018. With more and more mobile users, and more search being performed on mobile devices its not wonder Google considers mobile friendliness very important in terms of relevancy and worthiness. Most websites automatically convert, however there may still be a few dinosaurs out there. If you are unsure about your own website, try to access it on a mobile device. Does the screen automatically convert? Do the images load quickly? Is it easy to navigate? Is the click to call feature enabled? These are just a few things to look out for.

 

Schema Markup

Schema markup works like your meta description, but it is more detailed. It can include images, business information, in addition to your snippet of information. It is a fancy snippet that not only helps users want to click on your link, but it

rank better in 2018

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also helps tell Google what you page is about. Google also takes into consideration the amount of clicks your link gets. The more clicks the more relevant it is. Schema markup helps provide a compelling description or introduction into what you page is about. Because schema markup helps compel more users to click on your link, it can help you rank better in 2018.

 

Content

Good quality content isn’t going anywhere, and in order to rank better in 2018 it will be vital. Focus on creating good quality content that delivers on the demands and the tastes your audience has. Content should be unique, useful, and relevant. In addition, the lengthier the content the better it will rank. Aim to create content that is around 6oo words or more.

 

Optimized for Voice Search

rank better in 2018

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Voice search is going to continue to explode in 2018. So, optimizing for voice search will be necessary in order to rank better in 2018. With 1 in 5 searches already being conducted via voice search, and the number of smart speaker technology coming out, voice search is only going to become more widespread and popular. To make sure you are optimized for voice search focus on incorporating long tail keywords into your SEO strategy.

 

Page Speed

Page speed has always been an important factor in order to rank better. In 2018 it will still be important. Search engines like to refer traffic to sites that are up to date. If your website isn’t loading quickly then it could be outdated. In addition, websites that have a slow loading speed are also more likely to have a high bounce rate.

 

rank better in 2018

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For more information on plumbing marketing and how to rank better in 2018 contact Grow Plumbing today! We specialize in plumbing marketing and can help you rank better in 2018.

 

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How to Rank Better in 2018 – Improve Your SEO Strategy

January 27th, 2018

 

rank better in 2018

Image Credit: Search Engine Round Table, https://goo.gl/HtoLHd

SEO is an important part of your plumbing marketing strategy. Its like the thread that holds your entire plumbing marketing strategy together. Through the years there have been some significant changes in how SEO functions, which primarily boil down to updates within the search engine algorithm, trends, and improvements in technology. Ultimately, a good SEO strategy is still your ticket to ranking better organically in 2018. Here are some tips to help you rank better in 2018 and improve your SEO strategy.

 

#1 Revisit Your Keywords

Keywords aren’t set in stone, so one way you can improve your SEO strategy is revisit your keywords. Are there any keywords that are no longer relevant? Are there any new keywords that you haven’t thought of that would like to rank for? What about longtail keywords or geo specific keywords? Think about your SEO strategy and where you want to go in 2018. A good way to find out the best keywords for your marketing it to check your analytics report. This will tell you which keywords are delivering results and which ones are not. Longtail keywords will serve you better because of the increase in voice search. Implementing more longtail keywords into your SEO strategy will help you rank better in 2018.

 

#2 Secondary Keywords

You may have a hierarchy of keywords you want to rank for, some may have more of a priority than others, and that is ok. You should prioritize your keywords. However, you should also try and implement your secondary keywords as well. You may be surprised at the results you can get for a less competitive keyword or keywords phrase. In addition, Google will be looking for supporting keywords that back up the credibility of your page. This helps Google determine how relevant you are.

 

#3 Checkout SERPS

If you are at a loss as to how to improve your SEO strategy to rank better in 2018, simply look at the SERPS. Perform a search using your desired keywords and see what comes up. This will help give you some insight into what works and what Google thinks is relevant to your query.

 

#4 All the Right Places

To rank better in 2018, it will still be important to make sure you optimize in all the right places. Meaning not only do you need to have your keywords within the body text of your website, but also in the title tags, alt tags, and meta description. Title tags tell Google what your webpage is about. Alt tags allow Google to index images on your website that otherwise would have been invisible. The meta description is tells uses what your website is about. It’s important to make sure you make your meta description compelling for them to click, Google takes this into consideration.

#5 Security

While this doesn’t necessarily have to do with your SEO strategy, it is still an important factor to rank better in 2018. Google takes online security seriously, over the last year there have been a lot of data breaches of big name corporations. rank better in 2018Online security is becoming more and more important as identity theft crime rates sore. Make sure you have the proper encryption. Https was important last year, and this year it will continue to be a deciphering factor for Google. In addition, make sure you website loads fast. Nobody likes a bogged down website, it’s 2018 people! If your website is suffering slow speeds, all the traffic in the world won’t help your conversions. Talk to your web developer and improvements you can make.

 

For more information on how to rank better in 2018 and improve your SEO strategy contact Grow Plumbing today! We specialize in SEO and plumbing marketing and can help you take your business to the next level in 2018!

 

 

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Ranking Factors – What Influences Search Ranking

October 28th, 2017

 

What makes Google tick? Understanding what influences search ranking is an important part of running a successful plumbing marketing strategy. If anything is consistent, it’s that ranking factors are constantly changing. Staying up to date on what influences search ranking, can help you work a better plumbing marketing strategy. Here are some ranking factors that influence search ranking.

 

Website Security

There are a lot of cyber security risks out there these days. Which makes website security a huge priority for marketers. For better search ranking, running https is going to help influence search ranking in a positive way. Website security is more than improvinginfluences search ranking your search ranking, it will also help you build credibility and protect your personal and customer information.

 

Keywords

Keywords are important for your plumbing marketing. They help give your plumbing marketing strategy direction and can help with search ranking. However, updates in search algorithms have placed less emphasis on keyword density, and more on relevancy and quality. While keywords still tell search engines what your page is about, search engines have become more sophisticated. They are now better at deciphering context and synonyms, which increases the need to create good quality content.

 

Content

Content has been an important aspect of plumbing marketing for the last several years. As search engines have become more sophisticated, so have their tastes. Good quality is a must for good search ranking. Focus on content that is relevant and consistent. Search engines place a high value on content that is updated on a regular basis. The fluency and length of the content are also important.

influences search ranking 

Links

Inbound links are still important for good search ranking. Good quality links to be specific. While spamy links can have a negative effect on your search ranking, well thought out links that occur naturally are good for your search ranking.

 

Having a good search ranking will help you generate more traffic. The more exposure you get the better your conversions will be. When it comes to achieving a favorable search ranking it is important to always be consistent, relevant, and let things happen naturally. Attempting to outsmart or manipulate search engines can end up badly. To learn more about what factors influence search ranking and other plumbing marketing topics contact Grow Plumbing today!

 

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Link Building – How to Successfully Build Links to Your Website

October 13th, 2017

 

link buildingIn the world of online plumbing marketing, link building has been one of those hot words over the last several years. With Google wiping out any chance of search engine manipulation, via link building, the practice sometimes gets a bad rep, because it is deemed unsafe or too risky. The truth of the matter is, is that link building is still important for your plumbing marketing, and there are safe ways to build links to your website.

 

Quality

The temperamental climate of Google over the last several years, has led many to believe that link building will get their website penalized by Google. While careless practices and spamy link building can land your website in some hot water, there are plenty of legitimate ways to go about your link building. If all else fails, consider quality to be most important when link building. Focus on links that are organic, and come from a good source. Paid links, that don’t occur naturally are where people can get in trouble, and while they can deliver instantaneous results, they are usually short lived on not sustainable.

 

Long Game

Link building is a great way to build a good search ranking for the long haul. These are links are thoughtful, relevant, well placed, and organic. This requires a good strategy and consistent effort. It is something that you work at for a while and take the time to link buildingbuild.

 

Authority

One thing to keep in mind when building links for your website is the authority of the site you are linking with. The more popular a site is, the more links it has, the more authority it will have. It is much better to link to a site that has links of its own vs linking with a new website that doesn’t have any. It is like a popularity contest, Google puts more weight with sites that are popular.  

 

Outsource

One of the best things you can do for your plumbing marketing is it admit when you need help. Plumbing marketing and link building can be confusing for some, and while many people are successful running their own marketing, others need a little help. It’s like repairing a clogged drain, some homeowners may know exactly what to do, however many are much better off calling a professional plumber. Grow Plumbing specializes in plumbing marketing, and can help you grow your business organically online. Contact us today to learn more about our services, and how we can help you grow your business. 

 

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Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017

 

New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.

 

The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.

 

reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.

 

In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.

 

Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.

 

A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!

 

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Invite Google to Index Your Website

April 4th, 2017

 

invite google to index your website

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Previously we discussed what web crawlers are. Now we are going to talk about how to attract them, and why you want to do that. When you create a new website, or update your website, you want people to be able to find your site. The easiest way for people to find your website is through search. However, achieving top status in search results takes several things: time, and dedication. Part of getting your website in search results is getting indexed by Google very own web crawlers. But what makes web crawlers want to index your website? Here is how you can invite Google to index your website.

 

Create a Sitemap

A sitemap is a list of pages within a website, think of it as a website’s table of contents. Sitemaps tell Google and other search engines what the contents of a particular website are and how often they are updated. If you are unsure of how to

invite google to index your website

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install a sitemap, we suggest installing the Google xml sitemap plugin, which will automatically create, update, and submit your sitemap to search engines.

Once you have created a sitemap you will want to submit it to search engines. Start by submitting your website’s sitemap to search engine webmaster tools. To start, create a webmaster tool account with Google, then submit the link of your website’s sitemap. This alerts their web crawlers and invites Google to index your website.

 

Create and Update Profiles

Another way to invite Google to index your website, is to create and update social media profiles. Web crawlers use links to your website in order to find your website. So, by creating social media profiles for your website, and linking it to your website, you will invite Google to index your website faster.

 

Share Your Link

Sharing the link of your website on social media is another great way you can invite Google to index your website. Create a steady stream of social media updates with links pointing back to your website. This will not only invite Google to index your website, but also help create traffic. Web crawlers track social behaviors online. By sharing the link to your website, you alert them. You should also start bookmarking your website on social bookmarking sites like stumpleupon or delicious.

 

Create Fresh New Content

Creating fresh new content on a regular basis is also a great way you can invite Google to index your website. Running a blog is a great way you can maintain your content quota, and also engage with your customers. Aim to update your blog at least once a week if not more. Web crawlers like fresh new content because it helps them provide more relevant search results.

 

For more information on how to invite Google to index your website and other plumbing marketing topics click here.

 

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Get More Online Reviews with These Tips

February 26th, 2017

 

 

Online reviews are powerful things. They have the power to influence others customers, and significantly impact search ranking. While not all online reviews are positive reviews, the benefits of them outweigh the negative. Online reviews are crucial in gaining your business the best possible visibility, so how can you get more online reviews? Here are some tips.

 

Google or Yelp?

online reviewsHow you get online reviews will depend on the type of reviews you are looking for. Both Google and Yelp are reliable places where customers like to provide feedback. And both sites are good for mobile marketing. When it comes to soliciting more online reviews for either of these sites you will have better luck it the customer is an active user of the site. Look through your customer email database, locate the ones with Gmail and send them a request to review your business on Google Local. If soliciting Yelp reviews, keep in mind that not all customers are Yelp users. If they review your business on Yelp without being active Yelpers, there review could end up being removed by Yelps spam removal algorithm.

 

Don’t Offering Compensation

The best reviews will be more organic in nature. Offering customers compensation for reviews could backfire by curbing enthusiasm over your business. Encourage reviews, but there is no need to offer incentives for reviews that most customers will offer for free.

 

Make it Easy

If you are Yelp share the link to your Yelp listing, if you are Google Local share the link for your Google Local listing. Make it as easy to find your business as possible. Include links to your sites in your email signature, include links on your website, and promote them on your social media sites. The easy it is for customers to find your local directory listings the better.

 

Don’t Wait

Once your complete a job, as for a review right away, while it is still fresh in your customer’s mind. The longer you wait the more difficult it will be to get your customers to

online reviews

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review your work. Include a message on their invoice. Follow up with your customers on your work, while doing so you can also ask them for an online review.

 

When it comes to the next big change in Google advertising tactics, online reviews, particularly with Google Local will have a huge impact on ad placement. Learn more about the expected roll-out of Google Home Services and how you can prepare to get your business listed here.

 

 

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Quality Counts – Why Quality Content is Driving Search

February 3rd, 2017

 

The subject of quality content has been a hot topic for the last several years. Ever since Google made waves in the digital marketing world by updating their algorithm. Websites that were successfully manipulating search results using black hat SEO tactics were being catapulted to the end of search results or being removed from them entirely. This gave way to more relevant websites that were previously being out-linked a chance to appear at the top of search results. This gave birth to the notion that quality content really matters.

quality contentWhat’s In It For Google

The ultimate goal of Google is to provide users with the most relevant content. Users don’t want to be bombarded with irrelevant content that only achieved status using cheap tricks. The easier it is to find content that is most relevant to their search the better. To improve this process, Google had to make some changes on how it ranked websites. By providing the most relevant search results to users Google is able to maintain their lead as the most trusted search engine, and therefore peddle the rest of their products onto users. With Google easily being the leading search engine they can command more for their ad services because of the amount of exposure they can afford.

The Need for Quality Content

Quality content is not solely exclusive to a blog. Keep in mind however, that a blog that is regularly updated with a common theme in context is more likely to be indexed and deemed more relevant. Quality content also refers to product descriptions and other body text areas of a website. With the way that Google is indexing websites quality content outweighs link building and keyword stuffing any day. That does not mean that there isn’t still a place for link building and keyword usage. Including relevant links within your content can help improve the reader’s engagement by leading them to other areas with relevant content. And keywords help search engines decipher what content is relative.  When it comes to quality content the goal is not just to generate a large amount of traffic, but improve engagement and build quality leads.

 

A quality content strategy, can be time consuming, however it really pays off. Hard work pays off, and when it comes to quality content it usually pays off in organic search results, which are more powerful than anything manipulated. To learn more about developing a solid quality content strategy contact Grow Plumbing today! 

 

 

Internet Marketing

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Plumbing Marketing – How Online Reviews Effect Local SEO

October 17th, 2016

 

online reviewsOnline reviews can make a huge impact on your plumbing marketing and local SEO. Aside from promoting potential customers to do or not do business with you, online reviews can actually have an affect on your local SEO. Why you ask? Because search engines are in the business of promoting what customers, or in their case searchers want to see, and when it comes to decision making a growing number of people report online reviews as being a major influence for their decision. With this knowledge in hand, search engines are now more likely to promote businesses that have reviews at the top of search results. The question is what type of criteria do search engines utilize in determining which businesses reviews get ranked? Here’s how online reviews effect local SEO.

 

#1 Quantity

The amount of reviews a business has is definitely a factor for search engines. In this case more is definitely better. When it comes to building credibility, most customer’s prefer at least 7-10 reviews. If you are lacking in the review department then it may be time to start soliciting your customers for reviews.

 

#2 Velocity

The rate at which reviews are posted can effect local SEO as well. If reviews are pouring in too quickly this can send off a red flag to search engines and you can get dinged. While you don’t necessarily have any control on how reviews come in, a natural pattern is what search engines are looking for. Review manipulation is definitely frowned upon.

 

#3 Diversity

When it comes to online reviews there are a lot of options for local directories, from Google Local, Yelp, Angie’s List, and Yahoo. Search engines prefer a diverse source of reviews. The more local directories you take advantage of the better, as it

online reviews

Epoch Times, https://goo.gl/PbnDpb, 10/16/2016

helps boost your relevancy. While Google is definitely one of the head honchos in local directories, the amount of reviews your business accumulates on other third party sites also matters. Remember some 3rd party sites, like Yelp for example, will have greater authority with Google than others.

 

#4 Keywords

Keywords can also play a role in how online reviews effect local SEO. As a matter of fact many online reviews will inadvertently include some high ranking keywords naturally. Naturally being the operative rule.

 

#5 Authority Reviewers

Some sites like Yelp give more influence to some reviewers than others. This has to do with the amount and frequency of reviews the user posts. New users on Yelp don’t even get their reviews published until they have submitted 5 reviews or more. Having a review done by an “authority Reviewer” is one way online reviews effect your local SEO.

 

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