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Posts Tagged ‘search results’

How To Build A Website Search Engines Will Like

June 29th, 2020

When it comes to online marketing, half the battle is getting people to your website. There are a lot of working parts to help facilitate this, social media, paid ads, SEO, and your content strategy all play a role in directing traffic to your website. But what helps generate a good search ranking? There have been numerous updates over the last decade or so, which have allowed google to fine tune their definition of what makes a good website. Here is how to build a website search engine will like.


Why Your Website Matters

Think of your website as the central hub of your marketing endeavors. Everything eventually points back to your website. Your website should be a lean mean converting machine, meaning that once the traffic is there, they convert to customers. We can play around with design, color schemes, and fancy videos, but at the end of the day, search engines also need to like your website. 

how to build a website search engines will like

Search engines like google, strive to provide their users with the best quality search results. Meaning results that are relevant, related to the search, authoritative in the field, and trustworthy. As a result they are searching for quality content, quality links, good load times, and good security measures in place. In addition, search engines have become increasingly diligent at spotting attempts to manipulate search results. 


Start With A Good Domain Name

The most rudimentary part of creating a good website is selecting a domain name. It should be relevant to your business but also easy to spell and not too long. You want people to be able to remember your website and easily find it. You can also incorporate your SEO into your domain name. Consider using broad keywords like geo specific keywords. 


Choose A Good Reliable Host

Security is everything these days. With identity theft so prevalent, it is important to make sure you take the proper precautions to protect your visitors. In addition to security, you will want to make sure your website doesn’t experience any downtime. Both security and reliability can have a huge impact on how favorable a search engine views your website.


Load Times

How quickly your website loads is important. People don’t like to wait for a website to load, the longer it takes the greater the chances are of them moving onto the next site. Search engines know this, so when they index your website, they will be sensitive to its speed. Large pictures, videos, and a lot of graphics can bog down your website’s speed. Opt for simplicity to help keep things moving. 

How To Build A Website Search Engines Will Like

Have A Good Content Strategy

A good content strategy is a must for your website. A blog that is updated on a regular basis tells search engines that you are active, and it also helps establish your authority in your field. 


Optimize Your Websites Content

Aside from establishing yourself as an expert in your field, a blog provides a great place to optimize your content. Other areas that should be optimized include the body text of your website, meta descriptions, title tags, and alt tags. All of these serve to tell search engines what your website is about.


Get Help With Your Website

Having a good website is important for your plumbing marketing. If you spend a lot of time on your social media marketing and your ads, but don’t have a website that performs, your ROI will be low. In addition, if your website doesn’t rank well, you are missing out on organic search results. We can help you get your website where it needs to be. We specialize in plumbing marketing and work with you to create a custom plumbing marketing strategy that meets your needs. Learn more here


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Optimize for The Future – Your SEO and Voice Search

January 31st, 2018


seo for voice searchVoice activated technology has taken off over the last year. With more and more improvement being made, it’s still going to be a big deal this year. With more mobile users, and more mobile users relying on voice search to complete their queries, it is time for us to start optimizing for the future. In 2013 Google released their algorithm update Hummingbird. Hummingbird was designed to place greater emphasis on natural language queries. Instead of relying solely on the phrases used in search, Hummingbird learns to recognize natural speech pattern and interpret context and meaning. With the role out of voice assistance everywhere, the Hummingbird algorithm has played a huge role in how Google provides the best, and sometimes intuitive search results. So how can you optimize for the future? It’s clear this technology is here to stay. When it comes to your SEO and voice search you may need a little help. Here are some tips to help you optimize for the future.


 Consider Context and Length

When it comes to your SEO and voice search it is important to know that most voice search contains more characters than when users type a query into the search bar. When it comes to typing a search into the search bar, most people use a simplified version to save time. When conducting a search using a voice assistant it’s like carrying on a regular conversation. There is no need to abbreviate, because the words just role off the tongue. Over time, search engines are able to learn our habits, our speech pattern, and can actually suggest search results based on previous queries. So, what does this all mean for SEO and voice search?

Consider the context of the words you want to rank for. Keywords aren’t so black and white with voice search, there are many variations of grey. Think about synonyms or other ways to phrase the search or query.  Also take into consideration that most search is performed by the way of asking a question. Does this mean you need to incorporate questions into your keyword phrases, no. However, try to answer them. Consider: what, who, how, when, where. Conduct come research by checking your analytics, which will reveal what keywords people use to find your website. Answer the Public is another great tool you can use, where you type in the keyword or keyword phrase, and it returns with possible questions.

Consider the length of your keywords. Long tail keywords tend to perform better in terms of voice search. These are keyword phrases that contain 3 or more words. Long tail keywords have been proving to perform better in general over the last several years, as search becomes more specific and sophisticated.


Focus on Local

Most voice search is for local content and with good reason, people carry their phones with them when they are on the go. In an effort to produce better quality traffic, which in turn delivers more conversions, location-based SEO has been a

maintain your garbage disposal

Image Credit: Jackson Plumbing, Heating, & Cooling,

huge focus over the last several years. Incorporate your service areas into your keyword phrases. This will not only help with SEO and voice search, but also help deliver higher quality leads. In addition, Google Home Services ads will appear above the fold, and take precedence over other search results. These are locally driven ads, where Google allows users to search for home service providers in their area. Google them provides them with 3 results of local service providers, who are background checked, licensed, have a good online reputation, and are guaranteed by Google. Home Services is only available in select cities at this time, however Google will be expanding over the next year.

For more information on how to optimize for voice search or for more information on Google Home Services contact Grow Plumbing today!


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How to Create Content for Google

August 24th, 2017


There is no doubt that Google has been striving to provide better service for its users. With so many innovations underway, Google is getting better and better at providing more custom search results for its users. Google has been tracking create content for googleusers search queries for a while. What this does, is it enables Google to provide more relevant search results for the individual user. You may notice that your own search queries populate more custom search results based off of previous searches. This is not by accident. As Google becomes more intelligent, it will be necessary to create content the is geared towards Googles more intelligent algorithm. Here are some things to keep in mind to create content for Google.


Creating Content for Voice Search

create content for GoogleMore and more users are interacting with their mobile devices with voice commands. From Apple’s Siri, Window’s Cortana, or Google’s voice command search, more and more people are interacting with their devices, and their devices are interacting back. Voice command technology has been around for a while, but improvements in technology is now enabling it to be more assertive, efficient, and effective at delivering quality results. Sensitivity and accuracy to voice commands is becoming increasingly important, and is improving with each update.

With voice search on the rise, it will be more important for you to create content that meets the intent of the searcher. There are already updates in the works that will enable to Google to create a back and forth dialogue with users to ask follow up questions in order to provide better search results. This will narrow things down immensely. What this means for your content is you should start utilizing keywords that match more voice commands. Think about what your customers are searching for, and try to craft content based their voice commands.


Creating Content Based on Intent

One of the biggest things when it comes to creating content for Google, is to not just create content for Google. As Google is getting smarter it is becoming more picky in the content that it indexes. It is learning more about its users, and create content for googleutilizing this knowledge to provide better more accurate search results. Over use of keywords is deemed as a method of manipulation, and can actually negatively impact your search ranking. Strive to provide better content for your users while still utilizing your keywords. Create content for Google based on the intent of your readers.


As technology continues to improve and learn from us, it will be more and more important to innovate with your plumbing marketing strategy, this includes creating content for Google. To learn more about creating content for Google, and other plumbing marketing topics contact Grow Plumbing today!



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Improve Your Search Ranking – Make a Good Impression with Google

July 9th, 2017


Search results are an important factor in your online plumbing marketing journey. Achieving a top search ranking on the first page of Google is a much-coveted space, a space that unless you are willing to shell out the cash and pay for ad placement, takes a lot of work and determination. So, what exactly is Google looking for and how can you make a good impression with Google to improve your search ranking?


#1 Credibility

One of the things Google looks for when it comes to indexing your site is credibility. Online credibility is not something that you can create overnight. It takes time and consistency. Google’s mission is to provide the most relevant search

improve search ranking

Image Credit: LinkedIn.

results to its users, meaning trustworthy sites that are going to deliver the results the user is looking for. So how do your build credibility with Google? This is an ongoing multi-step process. For starters, you want to optimize your website. Utilize good keywords that are relevant to your business. Then you will want to focus on creating some high quality inbound links. It is also a good idea to incorporate a consistent content strategy, a blog that you update at least once a week is a good idea. Remember to stay relevant to your field and what people are searching for, and make sure that your content matches the driving keyword.


#2 Time

improve your search ranking

Image Credit: LA Times,

“Age ain’t nothing but a number”, but not as far as Google is concerned. The younger your site, the more difficult it will be to achieve top results. Google is wearier of newer sites, they haven’t established their worth yet. It is kind of like a credit report, the older your lines of credit are, the better your score is. Google wants to trust that your site will be consistent. Once you have a proven track record, your site will be more likely to rank higher.


#3 Consistency

Google like websites that are updated on a regular basis and have a steady stream of content. This shows that you are relevant and active. While staying up to date to the demand for content can be time consuming, it is the best way to generate organic search results and high quality inbound traffic. Of course, you can pay to run ads, but creating a sustainable source of inbound traffic is more efficient and effective in the long run.


It is important keep in mind that to improve your search ranking, it takes time. Results are not generated overnight. Keep with it and wait and see. If you aren’t getting the results you want then maybe it is time to change tactics. Consider talking to a professional plumber marketing specialist. Grow Plumbing is here to help! We specialize in online plumbing marketing and can help you make a good impression with Google and improve your search ranking! Learn more here

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Invite Google to Index Your Website

April 4th, 2017


invite google to index your website

Image Credit: +1,

Previously we discussed what web crawlers are. Now we are going to talk about how to attract them, and why you want to do that. When you create a new website, or update your website, you want people to be able to find your site. The easiest way for people to find your website is through search. However, achieving top status in search results takes several things: time, and dedication. Part of getting your website in search results is getting indexed by Google very own web crawlers. But what makes web crawlers want to index your website? Here is how you can invite Google to index your website.


Create a Sitemap

A sitemap is a list of pages within a website, think of it as a website’s table of contents. Sitemaps tell Google and other search engines what the contents of a particular website are and how often they are updated. If you are unsure of how to

invite google to index your website

Image Credit: Slick Plan,

install a sitemap, we suggest installing the Google xml sitemap plugin, which will automatically create, update, and submit your sitemap to search engines.

Once you have created a sitemap you will want to submit it to search engines. Start by submitting your website’s sitemap to search engine webmaster tools. To start, create a webmaster tool account with Google, then submit the link of your website’s sitemap. This alerts their web crawlers and invites Google to index your website.


Create and Update Profiles

Another way to invite Google to index your website, is to create and update social media profiles. Web crawlers use links to your website in order to find your website. So, by creating social media profiles for your website, and linking it to your website, you will invite Google to index your website faster.


Share Your Link

Sharing the link of your website on social media is another great way you can invite Google to index your website. Create a steady stream of social media updates with links pointing back to your website. This will not only invite Google to index your website, but also help create traffic. Web crawlers track social behaviors online. By sharing the link to your website, you alert them. You should also start bookmarking your website on social bookmarking sites like stumpleupon or delicious.


Create Fresh New Content

Creating fresh new content on a regular basis is also a great way you can invite Google to index your website. Running a blog is a great way you can maintain your content quota, and also engage with your customers. Aim to update your blog at least once a week if not more. Web crawlers like fresh new content because it helps them provide more relevant search results.


For more information on how to invite Google to index your website and other plumbing marketing topics click here.


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What do Web Crawlers Look for?

March 31st, 2017


Search ranking is achieved by a strategic SEO strategy. SEO works to tell web crawlers what your website is about. So, what do web crawlers look for? Web crawlers index

Image Credit: PaGalGuy:

several parts of a website in an effort to determine its relevancy. It is important to make sure your website in on point, to enable the best search results possible. Here are some key things that web crawlers look for.



Content is one of the first thing web crawlers index. What they are doing is analyzing the words within the context of the website. Google, for example, strives to provide the most relevant search results. So, they send out web crawlers to index websites searching for specific words relevant to any given topic. When a web crawler is indexing your website, they are searching for keywords, and keyword density. Keyword density is one of the key factors in determining the relevancy of a website. In theory, the more a keyword is use the more relevant it is. However, balance is crucial. Overuse of keywords or keyword stuffing is a tactic that can land you into some hot water with Google. It can be deemed and manipulative, and Google takes this very seriously.



Web crawlerImages are important to your website. They help strengthen your content and boost engagement. However, images in and of themselves are not indexed by web crawlers without proper alt tags. Alt tags appear as text when you hover over an image. Without alt tags your images will not be seen by web crawlers. Alt tags can be altered when you upload and image or when you enter the image edit menu. Alt tags provide the perfect place to use your keywords.


Title Tags

Title tags are anther area that web crawler index. Title tags are in place to tell web crawlers what you page is about, and web crawlershould invite them to index your website. Title tags appear at the top of the webpage in the tab of your browser. This is another place that should be optimized with your keywords.



Links are also an important factor when web crawlers index a page. Inbound external links help tell web crawlers how relevant a page is. Inbound links should be of good quality and generated organically. You can do this by including links to your website on all of your social media and local directory sites. Exchanging links with your networking partners is also a great way to do some quality link building. Just remember that if it doesn’t seem natural, then it isn’t a quality link. Exponential link growth can be deemed as unnatural and therefor a punishable offense by Google. Just like with keywords, do it, but use your better judgement.


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Easy SEO Tips Anyone Can Do

March 29th, 2017


When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.


#1 Pick a Good Keyword

The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.


#2 Research the Competition

The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest

seo tips

Image Credit: SIS,

selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.


#3 Content

Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.


#4 Optimized Profiles

seo tipsAnother important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.


#5 Tags

Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.


For more SEO tips and other plumbing marketing information please visit our website at


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Could Google Home Services be Coming Soon to a City Near You?

December 8th, 2016


google home services

Coming Soon,, 12/08/2016

With local directory sites like Yelp and Angie’s list dominating a lot of home services searches, Google has decided they want to get a piece of the pie. With local directory listings often appearing at the top of search results, instead of referring searchers to outside pages, Google will now seek to keep them on their platform longer with Google Home Services ads. Over the last several month Google has been testing their new Google Home Services in the San Francisco market, and could soon start offering Google Home Services in a city near you. So what does this mean for your plumbing marketing?

 Google Home Services for Plumbing Companies

What is Google Home Services?


Google Home Services is designed to connect searcher with home service professionals like: plumbers, locksmiths, cleaning services, HVAC technicians, and Electricians. The user simply needs to enter their zip code and type of service they are interested in and viola! They will be provided with local service professionals in their area. Instead of traditional ads appearing at the top, search results will feature service providers that meet the chosen criteria. This cleans up the search results quite a bit, to make for a more relevant search results with less distraction. With this new approach, organic results are able to feature higher up on the page. Evidently Google Home Service could replace traditional PPC ads, with more faith being put in Google Home Services ads because the service providers have been verified by Google. Google Home Service ads are actually more affordable for service providers than other traditional Adwords Ads; which also helps out the service providers.



How Do You Get Featured?


In order to be featured in Google Home Services service providers have to apply. The guidelines in order to be accepted are: service provider must be licensed, bonded, and insured, pass a background check, and have good credibility and a proven track record of customer satisfaction. Positive reviews on your Google Local Business Page can help strengthen your credibility and prove your reputation.


What Should You Do in The Meantime?


While testing has only begun in a small demographic, its anticipated that Google will be expanding Google Home Services soon to both desktop and mobile users. With this in mind service providers are encouraged to improve their existing Google Local Business listings and/or verify their business with Google Local, in order to expand their local visibility.

If you are interested in learning how this change will impact your business. Please fill in the form below or click here to schedule a time to speak with us. 


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To learn more about Google Home Services and the impact it will have on your digital marketing strategy contact Grow Plumbing today!

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The Good, The Bad, and The Ugly – How to Handle Negative Online Reviews

October 19th, 2016


Online reviews can be great for your plumbing marketing. They can help improve your credibility with new customers and also help with your search ranking. With all the wonderful things that comes with online reviews you also have to be willing to deal with the negative parts of online reviews, and that is negative online reviews. Negative online reviews can be frustrating, mostly because you really don’t have any control over what someone is going to say about your business. Even if you try you hardest, there will be times when someone won’t be satisfied, this is where you have to learn to take the good in with the bad. Here are some tips on how to handle negative online reviews.


#1 Don’t Respond While Angry

online reviews

Hindustan Times,, 10/19/2016

One of the worst things you can do when dealing with a negative online review is to respond out of anger. Its understandable that a negative online review will ruffle you feathers, however responding to a negative online review while still angry could make the situation worse. Instead wait a few days or even a week, calm down, collect your thoughts and then respond. You will be able think more clearly and articulate your message in a more empathetic and communicative way. Don’t add fuel to the fire, and try not to be defensive.


#2 Research The Validity of The Claim

Is there a valid base for the negative online review? You can’t respond appropriately until you look into it. Talk to your staff members or retrace your steps. Are there areas where service fell through the cracks? We all make mistakes from time to time, none of us are perfect, even when we strive to be. Try putting yourself in your customers position. Did you do everything in your power to ensure they were well taken care of and their demands were met?


#3 Respond

Responding to a negative online review is important. Avoiding the situation will not make it go away or make it better. In fact failure to address the issue could look bad to other potential customers. One of the take aways from a negative online

online reviews

Common Places Interactive,, 10/19/2016

review is the ability to learn from it and make things right. You always have the opportunity to turn a negative situation into a positive one based on how you handle it. In crafting your response make sure you take some time and put some thought into it. If you have to make several drafts until its right do it.


Always remember that a negative review is a way to learn and grow as a business. Perhaps there are areas that do need improvement, a negative online review could be a blessing in disguise. For more tips on online reviews and your plumbing marketing visit



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Get Moving to the Top! How to Get Your Plumbing Business at the Top of Search Rankings

July 7th, 2016


Search rankings play a huge role in growing a plumbing business. When searchers are looking for a plumber most often they will find a plumbing business that fits their needs at the top of search rankings. That’s why you should always strive to improve your search ranking. Of course you can always pay Google to feature your plumbing business at the top of search rankings with an ad, this method will deliver some results however at a cost. If you don’t have room in your plumbing marketing budget for such expenses then you can try and and get your plumbing business at the top of search rankings organically. Here are some things you can do to help get your plumbing business at the top of search rankings.

 get your plumbing business at the top of search results

#1 Optimize!

SEO plays a role in determining which websites are featured at the to of search rankings based on their relevancy. Google sends out its robots to index each page of your website, and one of the things these robots index is keywords. Strategic use of keywords can definitely help get your plumbing business to the top of search rankings. You should in fact take advantage of every chance you get to optimize including local directory sites and social media profiles. A few things to keep in mind for your SEO:


  1. Keywords can be competitive, so choose wisely. Stick to keywords that are specific to your plumbing business and relevant.

  2. Don’t abuse your keywords. While you want to use your keywords abundantly, you also want to make sure you aren’t overly using your keywords. Make sure you can easily read and understand the text.

  3. Continually update. A blog is a great way to continually update your information with fresh use of your keywords.


#2 Social Media

Social media is another great way to get your plumbing business at the top of search rankings. The more places you appear the more ways your plumbing business can appear at the top of search rankings. Social media also provides and excellent platform for you to distribute your blog. Its all about increasing your visibility.


#3 Local Directories

Local directories play a huge role in search results, in fact most listing at the top of search results aside from the paid ads are local directory listings for Google Local or Yelp! Most of these sites are free and provide a great way to increase your visibility, especially for mobile plumbing marketingusers. As more and more searches are being performed on mobile devices like smart phones and tablets its important to make sure that your plumbing business is accessible for them. Local directory sites like Google Local and Yelp! Have become the go to method for performing searches for goods and services on mobile devices.



When trying to get your plumbing business at the top of search rankings organically its important to keep in mind that it does take time. While your wont see results over night, organically achieving a top page ranking for your plumbing business is more sustainable in the long run, than paying for ad placement. To learn more about plumbing marketing and how to get your plumbing business at the top of search rankings click here.




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