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Posts Tagged ‘search results’

How to Safely Go About Link Building

October 24th, 2015

 

Link building is still a huge part of online plumbing marketing. With so much emphasis on content marketing and social media marketing, sometimes we forget how important link building actually is. More importantly we forget how much link building has changed over the last several years.

 

link buildingAs technology improves Google works harder and harder to improve its products so that users get the best possible results for their searches. What was happening before with link building was an attempt to manipulate search results not only with a bunch of links, relevant or not and keywords. The end result was searches with less relevant results. Over the last several years Google has rolled out several updates including Panda, Hummingbird, and Penguin, all designed to weed out the manipulators so that only the best quality and relevant search results appear.

With everything that has happened in terms of link building don’t shy away from link building. Of course you want to be cautious to avoid being penalized by search engines, focus on links that are of good quality and relevant to your business. A great way to do this is with local directories, social media, and even with your blog. Chances are if you are already incorporating the three the links will form naturally.

Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.  

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Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

 

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.

 

 

 

SEO or PPC – What is Better for Plumbing Marketing?

September 27th, 2013

 

 

plumbing marketingWhen it comes to plumbing marketing there are many options available. The best approach to plumbing marketing is to decipher which plumbing marketing options best suit your business. Is SEO right for your company? What about PPC, or pay per click advertising? Both can benefit your plumbing company, but how and when to use them is key. If you have a website, chances are you have heard of both plumbing marketing tactics, but if you are still unsure of these options here is the breakdown.

 

SEO, search engine optimization is a plumbing marketing tool where keywords are placed within the websites content, via body text, blogs, meta tags, alt tags etc. These keywords help search engines rank your website higher on search results. In short the idea behind SEO is that if you mention “plumbing company” a certain amount of times within your webpage, the search engine will rank your webpage higher. The goal is to be on the first page of Google or Bing. SEO tactics generally garner more organic search results, meaning that the search results are more relevant to the term being searched. Given the right set of keywords, this method can gain great results for your plumbing marketing, however it doesn’t happen over night. In order to be successful with this type of plumbing marketing, you need to be consistent and willing to put in the time.

 

PPC, pay per click advertising is pretty much what it sounds like. Users pay to place their ads at the very top or to the side of search results. When utilizing this method for plumbing marketing you will definitely gain exposure, however it doesn’t always guarantee click throughs. Recent research has found the consumers are less likely to click on paid advertising ads then the general results on the first page of the search results. Keeping this in mind, brand association has a lot to do with this. Research shows that recognizable brands have much success with this method, which can be good for plumbing marketing if for example you are part of a well known plumbing franchise.

 

In the end both plumbing marketing methods will get results. PPC is designed to get results faster than SEO, but at a higher cost. SEO takes time to gain results but has a longer run time than PPC. If you are just starting your plumbing marketing campaign start practicing your SEO and occasionally run a paid ad. This way you are building up your momentum with SEO but also getting results from your PPC ads. This method is friendly to your plumbing marketing budget, but also helps strategize your plumbing marketing. Remember to be consistent with your plumbing marketing efforts to get the best results!

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