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3 Areas to Focus on for Your Online Plumbing Marketing Strategy

June 23rd, 2017

 

When it comes to your online plumbing marketing strategy it can be easy to get overwhelmed with all of the options out there. How do you know which areas are most important to focus on? What we have discovered is that if all else fails, social media, content, and SEO are most important for delivering results. These 3 areas are things you can focus on now to improve your online plumbing marketing strategy.

 

Social Media

Social mediais a great way to get started with your online plumbing marketing. Start gaining exposure and building your brand right away.  You can connect with your existing customers and reach out to new customers. Think of social media

plumbing marketing

Image Credit: BP Global, https://goo.gl/nVtrlB

as a branding tool. Promote your logo, company culture, and content. Your social media strategy should present a uniformed front, and influence how your customers associate with your business. Remember to be friendly, professional, relevant, and try to incorporate a little bit of your personality. Customers like to feel like they are dealing with a real person on the other end.

 

Content

Content can really make or break your online plumbing marketing strategy. If you are producing a blog that is well thought out and generates a good following, your content strategy could single handedly make your online plumbing marketing strategy. There are a lot of success stories out there, with companies who deliver the results they want for their online marketing by creating and promoting good content. However, it is important to keep in mind that it does take time, dedication, consistency, and good promotion. Incorporating good images into your content is another must.

 

SEO

use customer feedback to your advantageSEO is important for a lot of different parts of your online plumbing marketing strategy. Keywords along with link building is how web crawlers find your website, social media profiles, content, and local directories. Think of SEO as a roadmap telling search engines where you want them to go. Getting indexed by search engines is important to improve your search ranking. Of course, you want to get to the first page of search results, and a good SEO strategy is how you are going to get there. A good SEO strategy will incorporate a couple thoughtful keywords or keyword phrases, meaning keywords that are specific, easy to rank for, and of good quality. These will often in tale locally driven keywords. These keywords should be equally distributed throughout your website, content, title tags, meta description, alt tags, social media profiles, and more. In addition, there should also be a healthy amount of natural, inbound links to your website. These can be created by sharing links to your website on social media sites, local directory sites, and with any networking partners.

 

By focusing on these 3 things for your online plumbing marketing you can greatly improve your results. Of course, running some paid ads can also help, if you are just getting started these 3 things is a good place to start. Need a little help with your online plumbing marketing strategy? We are here to help! Grow Plumbing specializes in online plumbing marketing and can help you formulate a plan that will deliver the results you are after. Learn more here. 

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Creating a Competitive Plumbing Marketing Strategy

November 11th, 2016

 

The plumbing industry can be a very competitive market. When it comes to plumbing marketing its important to have a plumbing marketing strategy that will help you compete. Part of having a competitive plumbing marketing strategy is to be proactive with the outlets you choose to promote your business, with your target audience, and with your content strategy. Here are some tips to help you form a competitive plumbing marketing strategy.

Choosing the Right Outlets

Part of forming a competitive plumbing marketing strategy is to be active on social media as well as local directories. When it comes to choosing

competitive plumbing marketing strategy

Interlink One, https://goo.gl/MOVly6, 11-11-2016

the right social media sites there are a lot of options to choose from. Facebook, Twitter, and LinkedIn are among the most popular and widely used. Subsequent social media sites you may want to consider are Google +, Pinterest, and Instagram. Each social media site has something different to offer. The only way you will know if a site is a good fit is if you try it out.

 Local directory sites are also important when it comes to creating a competitive plumbing marketing strategy. Local directory sites like Yelp and Google Local can be instrumental in achieving top search results. Local directories allow to you reach out to a local audience which also helps improve conversions.

Choosing the Right Audience

competitive plumbing marketing strategy

Pelfusion, https://goo.gl/uB5QSM, 11-11-2016

Who you choose to market to is another aspect of creating a competitive plumbing marketing strategy. It’s important to make sure that you are reaching out to the right audience on social media as well as with your ad placement. Ensuring that the right audience sees your message is crucial. Being proactive with who your target audience is allows you to be competitive with your plumbing marketing strategy. This may require you to do some research on where to find your target audience, what social media sites are they on? You may also have to re-evaluate who your target audience is every now and then to stay competitive.

Choosing the Right Content Strategy

Content may be one of the most important tools you have for creating a competitive plumbing marketing strategy. Part of being competitive with your content strategy is too selectively choose the right keywords. Keywords or keyword phrases can be super competitive. The more competitive the keyword the harder it is to rank for. So, in a since selecting less competitive keywords can actually help you stay more competitive with your plumbing marketing strategy. Choose keywords that are specific to your business. Think about geographic location or perhaps any niche areas that you might specialize in. The more relevant and specific your keywords are the better results you will get for your efforts. 

Creating a competitive plumbing marketing strategy  is not just about creating an actual plan, but also maintaining and adapting your strategy. Most plumbing marketing strategies will have to be tweaked a little as time goes on, its part of being competitive but also part of adapting to meet the ever changing demands of the digital world. To learn more about plumbing marketing check out the rest of our articles.

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Fine Tune Your SEO Strategy and Get Ahead of The Game With Your Digital Marketing

September 15th, 2016

 

Recently we have been talking about some valuable tips for SEO strategy. Knowing how to properly implement keywords and links and how to effectively use images on your website are crucial aspects of running a successful digital marketing strategy. Today we have a few more tips to help your fine tune your SEO strategy and get ahead of the game with your digital marketing.

 

Take Every Opportunity to Optimize

 

When it comes to your SEO strategy there are many places you can take advantage of to optimize. If you have already taken the time to optimize the body texts of your website then you should be familiar enough with your keywords to move on to the next step. This includeSEO strategyother areas of your website that you maybe didn’t thing about, like:

  • Title Tags – appear in the browser tab, they should utilize strategic keywords to describe the contents of the website. Title tags are important for your SEO strategy because they also get indexed by search engines and can help improve your search ranking.
  • Alt Tags – appear when you hover over an image on a website. Utilizing alt tags is the only way any images on your website will be indexed.
  • Meta Tags – also known as snippets give a brief description of the website when it appears in search results. Users can read this description and see if your website is relevant to their search or not.

 

Once your website is dialed in, you should also make sure your social media profiles are optimized as well as your local directory sites. In addition you should also be optimizing all of your content. From your blog posts to your social media updates, find little ways to work your keywords in.

 

Recon

SEO strategy

Wonder How To, https://goo.gl/ID8mjE, 09/14/2016

When it comes to staying on top of your SEO strategy you need to do a little recon. Look at social media sites and forums and see what is trending. Look for new topics and see what customers are talking about. This can help you not only market better to your target audience but also help you uncover new keywords you maybe didn’t think about before. In addition to scoping out what you customers are up to, checking out what your competitors are up to never hurts either. While we don’t want you to copy them, being aware of their marketing efforts can help you formulate a more solid digital marketing plan.

 

In order to gain good results with your SEO strategy you really have to stay on top of things. It takes constant dedication and constant maintenance. Things can change very rapidly in the digital marketing world so its important to be aware of different changes and trends that occur. For more tips to help you with your SEO strategy visit www.growplumbing.com.

 

 

 

 

 

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SEO and Plumbing Marketing Part 1: Keywords and Links

September 7th, 2016

 

SEO for plumbing marketingThe term SEO is a online marketing term you should be familiar with. Whether you fully understand the function of SEO and how it effects your plumbing marketing or haven’t a clue on how to leverage SEO for your plumbing marketing; you know that it is important for the success of your online plumbing marketing strategy. If you are just getting started or simply revamping your online plumbing marketing strategy here are some SEO tips that will set your up for success.

 

Keywords

SEO has two basic parts. Keywords and Links. Keywords play a huge role in how a website gets indexed by search engines. While Google has adapted over the years in an effort to prevent keyword manipulation. Keywords still play an important role in your SEO strategy. Carefully consider keywords or keyword phrases that are relevant to your business that you would like to rank for. Consider terms that are exclusively related to your business like location or niche, terms that will be less competitive for you to rank for. The broader the term the more competitive it will be.

 

Once you have established your keywords you can go to work optimizing your website. Include your keywords in the body text of your website and throughout your content. Make updates on a regular basis to keep things fresh. A great way to update information on your

SEO for plumbing marketing

Mikki Allen, http://goo.gl/699HVg, 09/07/2016

website is to publish your blog on your website. You can update your blog on a routine basis, and therefore continue to find new creative ways to use the keywords you want to rank for.

 

 

Links

Links are the other important part of SEO. Its important to make sure your link strategy is on point when it comes to your SEO for plumbing marketing. You need a healthy mix of both external and internal links for a well rounded link building strategy.

 

SEO for plumbing marketingExternal links:When we say external links these are going to be links from external websites pointing to your website. A couple of good places to start building external links are on your social media profiles and your local directory sites.

 

Internal Links: For internal links consider the pages within your website that you want to draw the most attention too and promote those links on your homepage. Realize that your homepage will naturally receive the most visits, so its up to you to drive the traffic your website receives where you want it. Of course people can use the navigation bar, however providing clear, prominent links makes it a lot easier to find your most important information, and search engines place more authority on the links within your body text than on the navigation bar.

 

When it comes to SEO for your plumbing marketing it really matters how you build the foundation. Of course a good foundation still requires constant maintenance, but there is a clear and easy way to set things up and allow for regular updating. It shouldn’t be a confusing process, however if you find yourself in over your head then you may want to contact a professional SEO specialist who can help you set up your website. Grow Plumbing specializes in online plumbing marketing and can help you with your SEO strategy. To learn more about Grow Plumbing’s services and more SEO tips click here.

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SEO for Plumbing Marketing – Seizing Opportunities to Optimize

July 15th, 2016

 

SEO is important for your plumbing marketing. SEO stands for search engine optimization. The idea is that you select a few keywords or keyword phrases that relate to your business. Strategically utilized keywords help with your search ranking which can help generate more traffic. Here are some places you can optimize to generate more exposure for your website.

 

#1 Website

SEO for plumbing marketingYour website itself if a great place to get started with your SEO for plumbing marketing. From your home page to the other pages in your navigation, all provide a great place to optimize. Select a few keywords or keyword phrases that are relevant to your business and build your content around those keywords. Geographic specific pages with geographic specific keywords can also really help your search ranking and also bring in traffic from a good source. Other areas of your website that you don’t want to overlook for optimization are: meta tags, title tags, and alt tags.

 

#2 Social Media

Your social media profiles also provide a great place for you to do some SEO for plumbing marketing. Social media profiles usually provide a small space for you to describe yourself or your business and this is an excellent opportunity to SEO for plumbing marketingoptimize your profile. While you may be limited in the amount of words you can use you can still make it count by slipping in a few strategically placed keywords. This not only helps with your search ranking on Google, but also in search results performed on the social media sites itself.

 

#3 Local Directories

SEO for plumbing marketingLocal directories are also a good place to do some SEO for plumbing marketing. Local directory listings are all about your business so you should have ample space to describe your business. Take advantage of the space provided and utilize your keywords. This will help you populate in search results on Google and will also help you show up in search results on the site itself. Remember more and more users are using mobile apps like Yelp to find the goods and services they need on the go, you don’t want to miss out on this visibility.

 

#4 Blog

Your blog is another place where you can do some SEO for plumbing marketing. Its actually the perfect place to optimize because you can update it on a regular basis and focus on specific topics or terms you want to rank for. For example if you want to rank for green plumbing you can write a post about innovations in plumbing that are good for green plumbing. A blog also provides a good source of content you can share with your social media networks.

 

#5 Landing Pages

Landing pages are another place you can utilize your SEO for plumbing marketing strategy. Landing pages are single page websites that are dedicated to a specific topic or keyword. For example if you are really trying to drive green plumbing you could make an entire page dedicated to the subject. Landing pages utilize specific keywords to drive a specific point and capture leads, and can really be useful in targeting a specific audience.

 

 

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Three SEO Tips You Can’t Ignore for Your Plumbing Marketing

June 24th, 2016

 

SEO is still very much and important part of your plumbing marketing. While it may look slightly different than it did 10 years ago it should still be a priority for your plumbing marketing strategy. With more of an emphasis on quality search results are delivering more relevant content to users and also more relevant leads for marketers. Quality is important on both sides when it comes to SEO and plumbing marketing. While you want as much exposure as possible it is also important to make sure that the exposure that you get is good quality. Here are some SEO tips that will help you build a solid campaign and bring in quality leads.

 

#1 Make Sure Your Website is Index-able

SEO tipsGoogle uses web crawlers that index each website. There are certain elements that each website should have to ensure that they are getting properly indexed by web crawlers. Aside from the body text of a website, web crawlers also index title tags, meta tags, and alt tags. Easy navigation is also important, and now with more of an emphasis on mobile friendliness your websites ability to convert for mobile users is another factor.

 

#2 Focus on Quality

Focus on quality when it comes to your keywords and keyword usage. Its important to strategically utilize your keywords throughout your website and social media sites, however quality is extremely important. Keyword stuffing is never a good choice, it can serve to alienate potential visitors and have a negative impact on your search ranking. Hidden text is also a no no, you could suffer a Panda penalty if you misuse keywords. Focus on high quality keywords that are relevant and create a balance with them. Quality also applies to links. Good quality links are just as important to your plumbing marketing as your keywords, however its important to remember that if its questionable then veer on the side of caution.

 

# 3 Generate Content With Your Audience in Mind

Content is an important part of your plumbing marketing. While you want to produce a steady stream of content for search ranking purposes it is also important to create content with your customers in mind. Consumer driven content that is SEO tipsproperly optimized will give you the best of both worlds, as you want to increase your search ranking to gain more visibility and also increase your readers engagement. If people aren’t interested in what you are creating then you won’t be able to convert them.

 

While SEO has changed a little over the years it is still an effective tool to leverage when it comes to your plumbing marketing. For more tips on SEO and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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3 Important Things to Stay On Top of Your SEO

March 4th, 2016

 

SEO should play a huge role in your plumbing marketing efforts. It should work as a basic foundation for all of your plumbing marketing efforts, from your website, content strategy, and social media. SEO is something that just about anybody can do for their online plumbing marketing, however that being said that doesn’t mean there wont be challenges. As things are constantly changing in the digital marketing world its important to stay on top of the latest SEO trends to be effective for your plumbing marketing. Here are some things to consider for your SEO strategy.

 

#1 Target Your SEO Strategy Around Your Customers

seo for plumbing marketing

Knowing who your audience is will help you get the right kind of traffic.

What are your customer searching for? What do they want out of a plumbing company? When it comes to SEO for plumbing marketing quality matters. Its important to stay relevant to your business. You can be generating a lot of traffic, however if you aren’t targeting the right customers what good does it do? You may increase your search ranking but if the right people aren’t viewing your business then you won’t be able to increase your conversions. You want good quality visibility so make sure you are targeting people who would likely become a customers. Local SEO is really good for plumbers, its less competitive and will have a higher chance of delivering the customers you want. How do you know if you are reaching the right audience? You can check your bounce rate. Your bounce rate is displayed in your analytics report, it tells you how long each visitor is on your site. A high bounce rate may indicate that you are targeting the wrong audience.

 

#2 Use the Right Keywords

Keywords can be a little tricky. You really need to think long and hard about what terms your customers would be searching for to find your business. Aside from what your customers want you also need to consider how competitive the keyword is. Long tail keywords, keywords that contain more than one word are often more effective and less competitive. They can be more specific to your business which in turn should generate more quality leads. However you want to make sure that your keywords aren’t too specif to be obsolete. You also want to steer clear of using keywords that are trending but aren’t relevant to your business. Remember you want quality traffic that could possibly become a customer. For the purposes of plumbing marketing consider keywords that are relevant to your specialties and your location.

 

seo for plumbing marketing

Driscoll Brothers, http://goo.gl/UdacKr, 03/04/2016

#3 Measure Your Results

Its important to consult your analytics report to see how effective your SEO efforts are. Regularly checking your analytics report will give you important insight into your SEO strategy, and also the rest of your plumbing marketing efforts. It will

tell you which keywords are most effective, where your customers are coming from, what pages of your website gained the most traffic and clicks, etc… all of this information will help you form a better SEO and plumbing marketing strategy.

 

For more SEO tips and other plumbing marketing tips visit our website at www.growplumbing.com.

 
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Improving Your SEO Strategy – Implementing Your Keywords

January 17th, 2016

 

SEO strategy

http://blogs.mccombs.utexas.edu/mpa-students/2011/12/31/2558/, 01/17/2016

Keywords play a huge role in your SEO. Selecting the right keywords in only part of improving your SEO strategy. The next step is to implement your keywords. Of course you want to incorporate your keywords into your website, but you want to be strategic about it. Lets discuss way you can improve you SEO strategy by implementing your keywords on your website and other areas you should be utilizing your keywords.

 

Of course you want to optimize your website. The body text in your about section, services, contact page etc… remember you want to maintain a balance when it comes to using your keywords. You want to make sure you are using your keywords enough, but not too much. Keywords stuffing is definitely frowned upon by search engines. A good rule of thumb is to make sure your context reads fluidly.

 

Aside from the body text of your website you should also take advantage of the “hidden areas” to use your keywords. Optimize the following areas to improve your SEO strategy:

 

Title Tags – title tags work as a headline for your content in search results. Title tags are important because they allow the search engines to ascertain what your page is about. They also have a huge impact on whether or not someone clicks on your link.

 

Meta Tags – provide a description of what your page is about in search results. Meta tags are important because they have the ability to convince someone to click on your link.

 

Alt Tags – alt tags provide a description of an image on your page. While not visible until you

hover over the image they provide an excellent to strategically place a keyword.

 

Its a good idea to optimize these areas not just to improve your SEO, but they also tell viewers what your page is about, helping to generate more clicks.

 

Other areas to optimize

 

When it comes to improving your SEO strategy you need to look a little further than your website. You should also be optimizing your social media sites, as well as your local directory sites. Most social media sites provide an area to describe yourself or your business. Take full advantage of this area. While you don’t want to bombard the area with your keywords a few mentions of your keywords is really all it takes.

 

To learn more about improving your SEO please visit our website at www.growplumbing.com.

 

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Getting Started With Your Online Plumbing Marketing

January 14th, 2016

 

Online plumbing marketing is a great way to attract new customers and also gain repeat business from existing customers. In today’s ever changing technological world online plumbing marketing is becoming more and more important in order for you to grow your plumbing business. If you are new to online plumbing marketing or have dabbled but haven’t really mastered it yet here are some tips for getting started with online plumbing marketing.

 

SEO for Plumbing Marketing

Search engine optimization better known simply as SEO is a vital part of getting listed on search engines. Most people find the goods and services they need by using a search engine like Google or Bing. So getting your business to populate in top search results is really important. You can of course run paid ads to get to the top, however this is not long term and comes with a higher cost. SEO is a way to get your business to the top of search engines with a more organic approach. This allows for more longevity and also more relevancy when maintained on a regular basis.

 

Content Marketing

Content marketing is a great way to build credibility in the industry. It helps establish your knowledge and expertise, helps customers get to you and what they would get from hiring you, helps build your brand, and also helps with your SEO. A good steady source of content is becoming more and more important for the success of your online plumbing marketing. A blog is a great way to provide content for your online plumbing marketing. You can update it several times a week and also incorporate your keywords, which helps your search ranking.

 

Social Media Marketing

Social media marketing is yet another piece of the puzzle for your online plumbing marketing. It encompasses both SEO and content marketing as it provides another place to optimize plus syndicate your content. Its also great for providing links back to your website and engaging with customers.

 

online plumbing marketingLocal Directories

Local directories are also important for your online plumbing marketing. Local directory sites like Yelp and Google Local are becoming increasingly popular. Not only do people use them to search for what they need but local directory sites also help your search ranking. They also provide a place for customers to leave ratings and reviews which helps you convert more customers.

 

All of the above mentioned online plumbing marketing methods are easy to get started with and best of all have little or no cost to get started, which is really great if you are just getting started with your online plumbing marketing. Need a little assistance getting started with your online plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and would love to help you get started! Click here to learn more!

 

 

 

 

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Tips to Help You Save Money on Your Plumbing Marketing

August 3rd, 2015

 

When it comes to expanding your plumbing business plumbing marketing will play a huge role. You want to make sure you are doing everything right, right? So you may increase your efforts in your plumbing marketing, in doing so you may also increase your plumbing marketing spending. You have to be careful when it comes to your plumbing marketing budget. Make sure every plumbing marketing dollar is well spent. You really don’t have to spend a ton of money in order to get the word out about your business. Lets look are some affordable plumbing marketing ideas that will help you save money on your plumbing marketing.

 save money on plumbing marketing

Social Media

When it comes plumbing marketing, social media really is a no brainer. The best part about using social media for plumbing marketing is that it is free and effective. Social media allows you to connect and engage with customers and helps boost your search ranking. One of the smartest decisions you can make when it comes to plumbing marketing, is going where you customers are, and guess what they are on social media. Social media gets wildly more popular every year, with news sites emerging everyday. To be the most effective with social media for plumbing marketing you really need to consider the demographics that each site caters to and see if its users fit you target audience.

 

Content

Content doesn’t have to cost a thing! Just your time! The best part about providing a steady stream of content is its effective. It engages your audience and assists with your SEO practices. In terms of SEO content is one of the safest ways to utilize SEO and get a return on your time.

 

SEO

SEO is still an effective way to market your business. You just have to be creative with it. SEO may be a little time consuming but its an affordable way to increase your traffic. Seize every opportunity to optimize; optimize your profiles, local directories, blogs, content, websites you name it. Keep things relevant and balanced and you should be golden.

 

PPC

If you are looking for a little boost in your plumbing marketing a ppc ad may be a good idea. While this method will cost, if you play your cards right and are strategic with your target audience, then PPC could be worth while. Just remember you set the budget, you don’t have to spend more than you are comfortable with. The only way you will know how effective a ppc ad is, is to try it just keep your plumbing marketing budget in mind.

 

The thought that if you spend a lot of money on your plumbing marketing you will get big returns can get you into trouble with your plumbing marketing budget. The most important part of getting a good ROI on your plumbing marketing is proper targeting and the effort you put into it. Don’t have the time? Grow Plumbing is here to help. At Grow Plumbing we specialize in plumbing marketing and can help you with all of your online plumbing needs. Learn more about Grow Plumbing’s service here.

 

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