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Posts Tagged ‘SEO tips’

The Challenges of Modern Day SEO for Plumbing Marketing

August 3rd, 2017

 

The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.

 

Mobile Friendliness

One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.

 

Security

plumbing marketingOne change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.

 

Visuals

The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.

 

Speed

If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason

plumbing marketing

Image Credit: The RealTime Report, https://goo.gl/eFs959

why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here

 

 

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Easy SEO Tips Anyone Can Do

March 29th, 2017

 

When it comes to running your online plumbing marketing strategy, one of the most important parts of your strategy is SEO. Think of SEO as a road-map for web crawlers to index your website. With your SEO strategy you are telling web crawlers what your site is about and how relevant it is. It is really important to make sure your SEO is set up correctly from the start. Here are some easy SEO tips that anyone can do.

 

#1 Pick a Good Keyword

The keywords or phrases that you want to rank for matter. Some will be more competitive, some will be more relevant. It is important to do your research and select keywords that will help bring traffic in. The more specific you are the better quality leads you will be able to drive. To remain competitive, avoid keywords that are too broad or too popular. Many people will be trying to rank for the same keywords, if you are a smaller business with a smaller plumbing marketing budget it may be harder to rank for certain keywords.

 

#2 Research the Competition

The best SEO strategies will be well researched. Researching your keywords is a good starting place, but it is also a good idea to research your competition. We suggest

seo tips

Image Credit: SIS, http://www.sismarketresearch.com/

selecting 2 or 3 of your biggest competitors and comparing what they are doing in terms of their plumbing marketing and SEO. This can give you valuable insight into what works, what doesn’t, and allow you to be more competitive with your own strategy.

 

#3 Content

Part of your SEO strategy should be a good content strategy. By producing a steady stream of content, you are fulfilling part of your regular SEO strategy. Blogs with a clear and focused keyword, and a regular repertoire or social media status updates. This provides your audience with the content that they seek boosting engagement with your brand, and helps keep you relevant for the search engines.

 

#4 Optimized Profiles

seo tipsAnother important SEO tip is the optimization or profiles. Social media sites and local directory sites all provide a space for you to write an about section. Take advantage of this limited space and use your keywords. The more places you are being indexed online the more places you will appear in search results.

 

#5 Tags

Your website has several places where you can properly optimize. The body text of your website and the headings are obvious, but you may not be familiar with the tags. Title tags, alt tags, and meta tags are all great place to optimize. These tags help tell web crawlers what your website is all about.

 

For more SEO tips and other plumbing marketing information please visit our website at www.growplumbing.com.

 

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SEO and Plumbing Marketing Part 1: Keywords and Links

September 7th, 2016

 

SEO for plumbing marketingThe term SEO is a online marketing term you should be familiar with. Whether you fully understand the function of SEO and how it effects your plumbing marketing or haven’t a clue on how to leverage SEO for your plumbing marketing; you know that it is important for the success of your online plumbing marketing strategy. If you are just getting started or simply revamping your online plumbing marketing strategy here are some SEO tips that will set your up for success.

 

Keywords

SEO has two basic parts. Keywords and Links. Keywords play a huge role in how a website gets indexed by search engines. While Google has adapted over the years in an effort to prevent keyword manipulation. Keywords still play an important role in your SEO strategy. Carefully consider keywords or keyword phrases that are relevant to your business that you would like to rank for. Consider terms that are exclusively related to your business like location or niche, terms that will be less competitive for you to rank for. The broader the term the more competitive it will be.

 

Once you have established your keywords you can go to work optimizing your website. Include your keywords in the body text of your website and throughout your content. Make updates on a regular basis to keep things fresh. A great way to update information on your

SEO for plumbing marketing

Mikki Allen, http://goo.gl/699HVg, 09/07/2016

website is to publish your blog on your website. You can update your blog on a routine basis, and therefore continue to find new creative ways to use the keywords you want to rank for.

 

 

Links

Links are the other important part of SEO. Its important to make sure your link strategy is on point when it comes to your SEO for plumbing marketing. You need a healthy mix of both external and internal links for a well rounded link building strategy.

 

SEO for plumbing marketingExternal links:When we say external links these are going to be links from external websites pointing to your website. A couple of good places to start building external links are on your social media profiles and your local directory sites.

 

Internal Links: For internal links consider the pages within your website that you want to draw the most attention too and promote those links on your homepage. Realize that your homepage will naturally receive the most visits, so its up to you to drive the traffic your website receives where you want it. Of course people can use the navigation bar, however providing clear, prominent links makes it a lot easier to find your most important information, and search engines place more authority on the links within your body text than on the navigation bar.

 

When it comes to SEO for your plumbing marketing it really matters how you build the foundation. Of course a good foundation still requires constant maintenance, but there is a clear and easy way to set things up and allow for regular updating. It shouldn’t be a confusing process, however if you find yourself in over your head then you may want to contact a professional SEO specialist who can help you set up your website. Grow Plumbing specializes in online plumbing marketing and can help you with your SEO strategy. To learn more about Grow Plumbing’s services and more SEO tips click here.

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Three SEO Tips You Can’t Ignore for Your Plumbing Marketing

June 24th, 2016

 

SEO is still very much and important part of your plumbing marketing. While it may look slightly different than it did 10 years ago it should still be a priority for your plumbing marketing strategy. With more of an emphasis on quality search results are delivering more relevant content to users and also more relevant leads for marketers. Quality is important on both sides when it comes to SEO and plumbing marketing. While you want as much exposure as possible it is also important to make sure that the exposure that you get is good quality. Here are some SEO tips that will help you build a solid campaign and bring in quality leads.

 

#1 Make Sure Your Website is Index-able

SEO tipsGoogle uses web crawlers that index each website. There are certain elements that each website should have to ensure that they are getting properly indexed by web crawlers. Aside from the body text of a website, web crawlers also index title tags, meta tags, and alt tags. Easy navigation is also important, and now with more of an emphasis on mobile friendliness your websites ability to convert for mobile users is another factor.

 

#2 Focus on Quality

Focus on quality when it comes to your keywords and keyword usage. Its important to strategically utilize your keywords throughout your website and social media sites, however quality is extremely important. Keyword stuffing is never a good choice, it can serve to alienate potential visitors and have a negative impact on your search ranking. Hidden text is also a no no, you could suffer a Panda penalty if you misuse keywords. Focus on high quality keywords that are relevant and create a balance with them. Quality also applies to links. Good quality links are just as important to your plumbing marketing as your keywords, however its important to remember that if its questionable then veer on the side of caution.

 

# 3 Generate Content With Your Audience in Mind

Content is an important part of your plumbing marketing. While you want to produce a steady stream of content for search ranking purposes it is also important to create content with your customers in mind. Consumer driven content that is SEO tipsproperly optimized will give you the best of both worlds, as you want to increase your search ranking to gain more visibility and also increase your readers engagement. If people aren’t interested in what you are creating then you won’t be able to convert them.

 

While SEO has changed a little over the years it is still an effective tool to leverage when it comes to your plumbing marketing. For more tips on SEO and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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