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Posts Tagged ‘SEO’

How to Get the Most Out of Your SEO

February 7th, 2018

 

SEO is an important part of your online plumbing marketing strategy. SEO serves several purposes: a) it tells search engines what your website is about and b) helps improve your search ranking. Getting your SEO right can take a little time and you must also have the ability to adapt and evolve your strategy for the changing times. As with most things in online plumbing marketing, SEO grows, changes, and adapts to meet the needs of todays online users. Here is how to get the most out of your SEO.

 

Choose Keywords Carefully

seoThe words your chose for your SEO are important. You want to make sure you chose words that are rankable, relevant, but not too competitive. Remember the broader the word or phrase is, the harder it will be to rank for. The goal is to bring relevant traffic to your site to convert, not get lost in the all the noise. You want to attract the right kind of traffic and that requires the right words. Chose words that are very specific to your business, words that are relevant to your specialty or location. In today’s SEO climate, with so many searches taking place on mobile devices, long tail keywords that are locally based tend to perform better. That is because most people are looking for local results. In addition, more mobile search is occurring via voice search. It is important to consider voice queries and what questions people would ask that will lead them to your business.

 

All the Right Places

Part of gaining success with your SEO is to optimize all the right places. There is more to optimize then just the body text of your website. While body text is important, it doesn’t invite search engines the way you might think. In addition to your body text you should also be optimizing:

 

  • Alt Tags – this is the only way pictures can get indexed
  • Meta Descriptions – this provides users with a little snippet of information about what your page is about. This should contain your keywords and provide and enticing description of your website.
  • Title Tags – Title tags tell search engines what your website is about. The optimization of title tags is the best way to invite search engines to index your page.

 

Update Regularly

Using your keywords on a regular basis is part of what search engines consider important. Updating your website on a regular basis helps demonstrate that you are actively participating and still relevant. A great way to do this is to update your blog at least once a week. This method continually provides new content, which search engines and audiences love. It also helps you use your keywords on a regular basis and boosts your online credibility.

Social Media

Optimizing your social media profiles is another important part of your SEO. Each profile provides a place to write an about section. This section should be optimized. Thisseo helps you populate in more than one location online, which helps boost your search ranking. In addition, the content you distribute on social media should also contain your keywords. This also helps you populate in search.

 

To learn more about SEO and plumbing marketing contact Grow Plumbing today!

 

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Creating Keywords for Your Customers and for Google

November 8th, 2017

Keywords are an important part of your online plumbing marketing strategy. Aside from their primary function, they also help give your strategy a theme or direction. In order to select the right keywords for your plumbing marketing campaign there are a few things you should consider; 1) what are your customers searching for? 2) what is Google looking for? You want to be able to attract both, customers and search engines, so finding a balance is a must.

 

What are Your Customers Searching for?

plumbing marketingFirst and foremost, when it comes to deciding on keywords for your plumbing marketing, you must think about what your customers are searching for. Think of simple but specific terms. Remember, your customers aren’t the expert, so they probably won’t be searching for really complicated terms that only those in the industry know. You also want to be specific. For example, incorporate a geographic location to narrow down the results. The broader the term, the harder it will be to rank for. By using the keyword “Anaheim Plumbing Company” instead of “Plumbing Company” you have made less difficult to rank, and also narrowed down the demographic to provide more relevant traffic. Quality traffic is always going to be better than volume. You can also try using industry specific terms that narrow down your niche, for example “Green Plumbing”, “Anaheim Drain Cleaning Specialist”, “Anaheim Rooter”. These terms will help narrow the results down to your specific customer.

 

What is Google Searching for?

Google and other search engines deliver the results to your customers. It’s their job to ascertain if your website is relevant to the search query or not. So how do they accomplish this? They index your website with webcrawlers. They analyze the links coming in, theplumbing marketing body text, the alt tags, title tags, and so forth. When it comes to creating keywords for search engine, they still be to be specific for search, but also utilized in the appropriate areas. For example, images provide no SEO benefit, unless you utilize Alt tags, and your title tags are specifically designed to tell webcrawlers what your website is about. Take advantage of these and optimize them appropriately. You should also be aware that search engines have become more sophisticated in their ability to determine what a website is about. Gone are the days of keyword stuffing, this practice can in fact land you in some hot water with search engines. Instead focus on quality content that is unique, relevant to your business, and what your customer want to read. The more natural things are developed the better for your business in the long run.

 

What customers want is better more relevant search results and Google wants to deliver. If you need a little help with your online plumbing marketing strategy, contact Grow Plumbing today! We specialize in plumbing marketing and can help you with your strategy. Learn more here. 

 

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The Challenges of Modern Day SEO for Plumbing Marketing

August 3rd, 2017

 

The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.

 

Mobile Friendliness

One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.

 

Security

plumbing marketingOne change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.

 

Visuals

The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.

 

Speed

If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason

plumbing marketing

Image Credit: The RealTime Report, https://goo.gl/eFs959

why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here

 

 

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What do Web Crawlers Look for?

March 31st, 2017

 

Search ranking is achieved by a strategic SEO strategy. SEO works to tell web crawlers what your website is about. So, what do web crawlers look for? Web crawlers index

Image Credit: PaGalGuy: https://goo.gl/aJ4C5X

several parts of a website in an effort to determine its relevancy. It is important to make sure your website in on point, to enable the best search results possible. Here are some key things that web crawlers look for.

 

Content

Content is one of the first thing web crawlers index. What they are doing is analyzing the words within the context of the website. Google, for example, strives to provide the most relevant search results. So, they send out web crawlers to index websites searching for specific words relevant to any given topic. When a web crawler is indexing your website, they are searching for keywords, and keyword density. Keyword density is one of the key factors in determining the relevancy of a website. In theory, the more a keyword is use the more relevant it is. However, balance is crucial. Overuse of keywords or keyword stuffing is a tactic that can land you into some hot water with Google. It can be deemed and manipulative, and Google takes this very seriously.

 

Images

Web crawlerImages are important to your website. They help strengthen your content and boost engagement. However, images in and of themselves are not indexed by web crawlers without proper alt tags. Alt tags appear as text when you hover over an image. Without alt tags your images will not be seen by web crawlers. Alt tags can be altered when you upload and image or when you enter the image edit menu. Alt tags provide the perfect place to use your keywords.

 

Title Tags

Title tags are anther area that web crawler index. Title tags are in place to tell web crawlers what you page is about, and web crawlershould invite them to index your website. Title tags appear at the top of the webpage in the tab of your browser. This is another place that should be optimized with your keywords.

 

Links

Links are also an important factor when web crawlers index a page. Inbound external links help tell web crawlers how relevant a page is. Inbound links should be of good quality and generated organically. You can do this by including links to your website on all of your social media and local directory sites. Exchanging links with your networking partners is also a great way to do some quality link building. Just remember that if it doesn’t seem natural, then it isn’t a quality link. Exponential link growth can be deemed as unnatural and therefor a punishable offense by Google. Just like with keywords, do it, but use your better judgement.

 

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Home Grown SEO – Why Organic Search Results Matter for Your Plumbing Marketing

October 5th, 2016

 

organic search resultsWhen it comes to your SEO and plumbing marketing quality is definitely more important than quantity. When you really think about it, is the exposure you are generating with your plumbing marketing tactics really paying off? A lot of traffic pouring into your website is definitely a good sign, but how are your conversions? And is it sustainable? These are some important things to think about when it comes to the longevity of your plumbing marketing. Growing organic search results is the best way to generate long term, high quality traffic to your website. Here are some tips to grow organic search results and improve your plumbing marketing.

 

#1 Content

One of the easiest ways to generate organic search results is to produce quality content. Content has become increasingly important when it comes to your online plumbing marketing. By generating good quality content you are able to continually maintain your SEO strategy in a meaningful way. If you are diligent about generating new keyword specific content on a regular basis that remains relevant to your website and the nature of your business you will automatically start to populate in search results organically. Whats important to remember when it comes to your content strategy is that success does not happen over night. It takes dedication and consistency.

 

#2 Social Media

Social media is another way to achieve organic search results. Aside from appearing in multiple locations on the web, social media also provides a great place to distribute your content to gain more visibility. Aside from organic search results social media is also a great place to develop personal relationships with your customers. You cannot simply set up an account and hope that the traffic flocks to you. Just like your content strategy, social media takes times and dedication in order to achieve good results.

 

organic search results

Nutritian Andrea. https://goo.gl/Nk3l3R, 10/05/2016


#3 Local Directory Listings

Claiming your local directory listings is another way to achieve organic search results. Many times local directory listings will appear at the top of search results, so its important to make sure you don’t miss out on this opportunity. Directory listings are more likely to appear in search results is they are maintained. To get the most out of your local directories make sure all the information about your business is correct, add your website, add pictures, and encourage customers to leave feedback and ratings about your business. Businesses with reviews and ratings generally fair better on local directories.

 

Think of your online plumbing marketing like a garden. It takes time to grow and big garden. The more time to spend on it the more it will flourish. Success doesn’t happen overnight, especially when you are trying to achieve organic search results. To learn more about online plumbing marketing and how to grow organic search results please visit www.growplumbing.com.

 

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Get Moving to the Top! How to Get Your Plumbing Business at the Top of Search Rankings

July 7th, 2016

 

Search rankings play a huge role in growing a plumbing business. When searchers are looking for a plumber most often they will find a plumbing business that fits their needs at the top of search rankings. That’s why you should always strive to improve your search ranking. Of course you can always pay Google to feature your plumbing business at the top of search rankings with an ad, this method will deliver some results however at a cost. If you don’t have room in your plumbing marketing budget for such expenses then you can try and and get your plumbing business at the top of search rankings organically. Here are some things you can do to help get your plumbing business at the top of search rankings.

 get your plumbing business at the top of search results

#1 Optimize!

SEO plays a role in determining which websites are featured at the to of search rankings based on their relevancy. Google sends out its robots to index each page of your website, and one of the things these robots index is keywords. Strategic use of keywords can definitely help get your plumbing business to the top of search rankings. You should in fact take advantage of every chance you get to optimize including local directory sites and social media profiles. A few things to keep in mind for your SEO:

 

  1. Keywords can be competitive, so choose wisely. Stick to keywords that are specific to your plumbing business and relevant.

  2. Don’t abuse your keywords. While you want to use your keywords abundantly, you also want to make sure you aren’t overly using your keywords. Make sure you can easily read and understand the text.

  3. Continually update. A blog is a great way to continually update your information with fresh use of your keywords.

 

#2 Social Media

Social media is another great way to get your plumbing business at the top of search rankings. The more places you appear the more ways your plumbing business can appear at the top of search rankings. Social media also provides and excellent platform for you to distribute your blog. Its all about increasing your visibility.

 

#3 Local Directories

Local directories play a huge role in search results, in fact most listing at the top of search results aside from the paid ads are local directory listings for Google Local or Yelp! Most of these sites are free and provide a great way to increase your visibility, especially for mobile plumbing marketingusers. As more and more searches are being performed on mobile devices like smart phones and tablets its important to make sure that your plumbing business is accessible for them. Local directory sites like Google Local and Yelp! Have become the go to method for performing searches for goods and services on mobile devices.

 

 

When trying to get your plumbing business at the top of search rankings organically its important to keep in mind that it does take time. While your wont see results over night, organically achieving a top page ranking for your plumbing business is more sustainable in the long run, than paying for ad placement. To learn more about plumbing marketing and how to get your plumbing business at the top of search rankings click here.

 

 

 

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Quality Content for Your Plumbing Marketing

June 22nd, 2016

 

quality content

Stream Companies, http://goo.gl/O9HFha, 06/22/2016

As you probably already know, content is crucial when it comes to your plumbing marketing and SEO strategy. After the Google released the Panda algorithm update good content was really the best and safest way to maintain an ongoing SEO strategy for plumbing marketing. As time goes on Google continues to make slight updates here and there to better the experience for its users. Sourcing more relevant pages of high quality is a must. With that being said, quality is becoming more and more important when it comes to your content.

 

Creating good quality content can sometimes be a little challenging, especially if you are just starting out. One thing you can do to create good quality content is to simply write about what

quality content

Real Times, http://goo.gl/N1v7Zm, 06/22/2016

you know. As a plumber you should be the expert on plumbing, so write about plumbing tips, what not to do, common plumbing problems, etc… Demonstrate your knowledge. Its easier to write about subjects that you know about, and this helps build your credibility.

 

Another thing you should do when it comes to creating good quality content for your plumbing marketing is to think about what your audience is interested in. What topics are they searching for? Put yourself in your customers shoes and think about what topics they would find useful and interesting. Aside from your search ranking you are also working to build engagement with your readers. You can also look to previous content pieces you have written for promoted and see which ones generated the most clicks, likes, shares, comments, and traffic and generate more quality content on similar subjects.

 

Enlisting help is another great way to get good quality content. If you find yourself not much of a writer then asking for help may be a good option. Delegate content curation to a member of your staff, or you may want to conciser hiring a professional plumbing marketing specialist. Guest bloggers are also a great way to get some good quality content for your plumbing marketing.

 

With more of an emphasis on content, quality will continue to be more and more important, especially as things get more and more competitive. Now days you not only need to have a good content strategy, but also a major focus on quality in order to rank well. To learn more about good quality content for your plumbing marketing and SEO visit our website at www.growplumbing.com.

 

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How to Get Customers to Find Your Business

February 19th, 2016

 

Its important to increase your online visibility in order to get customer to find your business online. Creating a good website is only part of the equation. The next step is to get customers to find your business. So how do you get customers to find your business? You have to lead them to your business strategically. You can do this with a great content strategy, social media, and local directories.

 

Content Strategy

A good content strategy will help customers find your business by providing them with good quality content, which all internet users seek. Content that is routinely updated will help customer find your business by providing a good opportunity to optimize your content with your keywords, which will help with your search ranking further helping customers find your business. Aside from the SEO perks content also helps establish your authority in the industry and helps you build credibility with your customers.

 

Social Media

help customers find your businessThere is no doubt that social media is a great way to help customers find your business. You can grow your networks with your existing customers and seek out new ones. Implementing your content strategy into your social media is also good and helps build engagement with your following and create traffic to your website. When it comes to social media there are a lot of options. If you are just getting started we suggest going with the big 4, Facebook, Twitter, LinkedIn, and Google +. Get a feel for those sites and then branch on from there. Remember aside from helping customers find your business you are also building a brand, so keep things uniform to help strengthen your brand.

 

Local Directories

Local directories are huge when it come to helping customers find your business, especially with mobile users. Sites like Yelp and Google Local can be instrumental in helping customers find your help customers find your businessbusiness. So take advantage of these sites. Optimize your sites with your keywords, add pictures, add your logo, and make sure that all the pertinent business information is accurate. Many of these sites also allow you to add your website, a crucial part of information to help customers find your business. Many of these sites also allow for ratings and reviews which also help customers find your business. Encourage your customers to leave positive feedback and reviews to help increase your visibility.

 

These are just 3 areas you can focus on to help customers find your business. If you are just starting out, concurring these areas will give you a good start. You may also want to consider running a paid ad here and there to boost traffic. Facebook is a good place to run ads, or you may consider a Google Adwords campaign. To learn more about plumbing marketing and how to get customers to find your business please visit www.growplumbing.com.

 

 

 

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A Plumbing Marketing Plan for Next Year

December 31st, 2015

 

 

Its that time of year again. Time to create a plan for plumbing marketing for next year. Having a plan of action is always the best way to achieve success with any digital marketing. Part of creating a new plan for next year is to review your accomplishments for this year. Its important to see where you did really well, and what areas you need a little more work in. Here are some tips for reviewing your plumbing marketing for this last year to help your create a better plan for next year.

 making a plumbing plan for next year

Keywords

One area that is super important for forming a good plan for plumbing marketing is your keywords. In your analytics report you should be able to see what keywords worked really well for generating traffic. The results keywords or keywords phrases you are using may actually surprise you. This is a good time of year to reconsider your keywords and implement an SEO strategy that may be more effective.

 

Social Media

Social media is huge for your plumbing marketing. If you have been spending a lot of time on your social media strategy your analytics report should be able to tell you how effective your social media strategy has been. Then you can gear your efforts for next year according to how you performed this year. Consider which social media accounts have generated the best traffic and which social media accounts have the best customer engagement. For the purposes of plumbing marketing it makes more sense to put your time, energy, and marketing budget towards outlets that are delivering results.

 

Content

Content is really important and it should play a big role in your plumbing marketing plan. Over the next year there will continue to be a huge emphasis on good, relevant content. How was your content strategy this last year? If you have a blog how well did it drive traffic or boost engagement? With this information you can create a better content strategy for your plumbing marketing plan. By considering your content you can get valuable information, like what type of content your making a plumbing marketing plan for next yearviewers want or how often you should update your content.

 

Other areas to consider when creating a plumbing marketing plan for next year are your website, when was the last time you updated your website? You can also consider the paid ads you may have ran; how effective were they? Perhaps you want to up the amount of paid ads you run next year. This is all really important information to consider when creating your plumbing marketng plan for next year.

 

Need some help creating a plumbing marketing plan for nesxst year? Grow Plumbing is here to help! We specialize in plumbing marketing and together we can come up with a plumbing marketing plan that fits the individual needs of your company. Click here to learn more!

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How to Safely Go About Link Building

October 24th, 2015

 

Link building is still a huge part of online plumbing marketing. With so much emphasis on content marketing and social media marketing, sometimes we forget how important link building actually is. More importantly we forget how much link building has changed over the last several years.

 

link buildingAs technology improves Google works harder and harder to improve its products so that users get the best possible results for their searches. What was happening before with link building was an attempt to manipulate search results not only with a bunch of links, relevant or not and keywords. The end result was searches with less relevant results. Over the last several years Google has rolled out several updates including Panda, Hummingbird, and Penguin, all designed to weed out the manipulators so that only the best quality and relevant search results appear.

With everything that has happened in terms of link building don’t shy away from link building. Of course you want to be cautious to avoid being penalized by search engines, focus on links that are of good quality and relevant to your business. A great way to do this is with local directories, social media, and even with your blog. Chances are if you are already incorporating the three the links will form naturally.

Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.  

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Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

 

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.