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How To Build A Website Search Engines Will Like

June 29th, 2020

When it comes to online marketing, half the battle is getting people to your website. There are a lot of working parts to help facilitate this, social media, paid ads, SEO, and your content strategy all play a role in directing traffic to your website. But what helps generate a good search ranking? There have been numerous updates over the last decade or so, which have allowed google to fine tune their definition of what makes a good website. Here is how to build a website search engine will like.


Why Your Website Matters

Think of your website as the central hub of your marketing endeavors. Everything eventually points back to your website. Your website should be a lean mean converting machine, meaning that once the traffic is there, they convert to customers. We can play around with design, color schemes, and fancy videos, but at the end of the day, search engines also need to like your website. 

how to build a website search engines will like

Search engines like google, strive to provide their users with the best quality search results. Meaning results that are relevant, related to the search, authoritative in the field, and trustworthy. As a result they are searching for quality content, quality links, good load times, and good security measures in place. In addition, search engines have become increasingly diligent at spotting attempts to manipulate search results. 


Start With A Good Domain Name

The most rudimentary part of creating a good website is selecting a domain name. It should be relevant to your business but also easy to spell and not too long. You want people to be able to remember your website and easily find it. You can also incorporate your SEO into your domain name. Consider using broad keywords like geo specific keywords. 


Choose A Good Reliable Host

Security is everything these days. With identity theft so prevalent, it is important to make sure you take the proper precautions to protect your visitors. In addition to security, you will want to make sure your website doesn’t experience any downtime. Both security and reliability can have a huge impact on how favorable a search engine views your website.


Load Times

How quickly your website loads is important. People don’t like to wait for a website to load, the longer it takes the greater the chances are of them moving onto the next site. Search engines know this, so when they index your website, they will be sensitive to its speed. Large pictures, videos, and a lot of graphics can bog down your website’s speed. Opt for simplicity to help keep things moving. 

How To Build A Website Search Engines Will Like

Have A Good Content Strategy

A good content strategy is a must for your website. A blog that is updated on a regular basis tells search engines that you are active, and it also helps establish your authority in your field. 


Optimize Your Websites Content

Aside from establishing yourself as an expert in your field, a blog provides a great place to optimize your content. Other areas that should be optimized include the body text of your website, meta descriptions, title tags, and alt tags. All of these serve to tell search engines what your website is about.


Get Help With Your Website

Having a good website is important for your plumbing marketing. If you spend a lot of time on your social media marketing and your ads, but don’t have a website that performs, your ROI will be low. In addition, if your website doesn’t rank well, you are missing out on organic search results. We can help you get your website where it needs to be. We specialize in plumbing marketing and work with you to create a custom plumbing marketing strategy that meets your needs. Learn more here


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