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Posts Tagged ‘small business’

Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!

 

1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions, https://bit.ly/2QYlDAu

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.

 

If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  

 

2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business

 

3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.

 

4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.

 

5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.

 

For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

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Privacy Protection and Cyber Security

January 28th, 2016

 

Running a small business like a plumbing company is no small feat. A lot goes into daily operations, aside from your trade. One thing that is of particular importance, especially in today’s technological age is privacy protection and cyber security. You may not think about privacy protection and cyber security that much, its not right there in your face so you may even forget about it. However privacy protection and cyber security for your plumbing business is becoming more and more important. Here are 3 things to think about.

 

privacy protection and cyber security

University of West Florida, http://goo.gl/GTilPe, 01/28/2016

#1 It’s Everyone’s Problem

If you have multiple employees make privacy protection and cyber security everyone’s problem. Its important to make sure that everyone is on the same page when it comes to cyber security for your plumbing business. Its important to create a culture within your operations that is aware of the risk of cyber security and have practices and procedures in place to protect your customers information, their information, and your information. One great way to do this in the office is to have a shredding service. Shredding services will provide your office a bin where you can securely dispose of sensitive documents, for example customers credit card information and address. The shredding service comes to your location and shreds your bin on site. This is an effective way to dispose of any paper work that contains sensitive customer information, plus they recycle. We like this motto “better shred than read”, and when it comes to privacy protection this is just a really simple step that could really help in a big way.

 

#2 Anyone Can be a Target

In recent months we have had several news headlines about major corporations having a data breach where hackers accessed sensitive customer information on a large scale. You may think that they were targets because of their scale, however everyone is vulnerable to a data breach, even a small business like your plumbing company. If you are collecting customer information and storing it, then your business can also be a target. Its important to make sure you are updating your software on a regular basis and make sure to train your team in safe practices.

 

#3 Mobile Devices are Also a Target

Mobile devices are becoming a huge concern for privacy protection and cyber security. As more and more people use them and technology changes its easy for hackers to gain access to information. Public wifi is also a cause for concern when it comes to privacy protection and cyber security. Hackers can lay in wait for someone to join a public wifi and access your information. Its important to form good habits when accessing public wifi. Always verify the wifi name, make sure the site you are using is encrypted (look for the https in the URL), and make sure you keep your software up to date.

 

As time goes on privacy protection and cyber security are going to be more and more important for small businesses like plumbing companies. Make sure you take the proper steps to protect your plumbing company from a data breach.

 

 

 

 Internet Marketing

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