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Posts Tagged ‘social media for plumbers’

The Art of the #Hashtag – How to Use Hashtags to Improve Your Plumbing Marketing

August 8th, 2017

 

When hashtags first appeared on the social media scene they were pretty much a Twitter thing used to group like conversations into the same stream. Over time they gained in popularity and eventually, other social media sites like Facebook embraced them. Fast forward to now and they are everywhere; from being utilized on social media to being used for business cards and other printed marketing pieces. What this tells us is that hashtags aren’t going anywhere any time soon. Learning how to incorporate them into your plumbing marketing strategy will help you stay on trend, stay relevant, improve visibility, and increase engagement.

 

#BeCreative

When creating your own hashtags for plumbing marketing purposes, one of the most important things to be creative and original. Some hashtags take off effortlessly. Usually, those are the hashtags that are well thought out and super creative. Think outside the box, a clever play on words goes a long way. Of course, you always want to stay relevant and you want to avoid offending anyone. Keep it light, keep it fun, and keep it professional.

 

#Length

When it comes to using hashtags for plumbing marketing, size matters. Avoid using hashtags that are too long, there is no sense in creating a hashtag that looks like a run-on sentence, it is still awkward to read even in hashtag. Not to mention the fact that it probably won’t get much play. Keep in mind, that hashtags are key to getting visibility on Twitter and Instagram, you want people to engage with your hashtags, so make them appealing, not only by creating fun and creative hashtags, but keeping the right.

 

#BackgroundCheck

One of the most important things when using hashtags for plumbing marketing, is to check the hashtag before you use it. Anyone can create and utilize a hashtag, if you are thinking about using a new hashtag for the first time, check the hashtag usage first to make sure that the content associated with that hashtag is appropriate

 

#Trending

Using trending hashtags can be fun for your plumbing marketing. If you can figure out a way to incorporate a trending hashtag into your plumbing marketing strategy, then go for it. It’s a fun way to increase visibility and boost engagement. However, keep in mind that some hashtags are more competitive than others, the more people using it, the more difficult it will be to see results.

 

Hashtags are here to stay, so embrace them. Using hashtags can help you reach more people on Twitter and Instagram. The best way to see if hashtags will work for you, is to try them. For more plumbing marketing tips contact Grow Plumbing today!

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Creating Good Infrastructure for Your Online Plumbing Marketing

August 3rd, 2016

 

online plumbing marketingCreating good infrastructure for your online plumbing marketing will help set you up for success. It creates a basis for you to drive your online plumbing marketing efforts in a cohesive manner. When it comes to creating as strong strategy for online plumbing marketing most outlets are actually intertwined together, because of this good infrastructure is need in order to present a unified front and drive your brand. Here are some tips for creating good infrastructure for your online plumbing marketing.

 

 

#1 Pick a Theme

Choosing a theme for your online plumbing marketing is a great place to start. When we say theme what we are talking about is establishing what your message is. What point are you trying to get across? This really needs to be the driving force behind your online plumbing marketing efforts. For example, are you the green plumbing guru in your neighborhood? Drive that theme home! The whole culture surrounding your brand and your online plumbing marketing should present a universal front around that theme. Every aspect of your brand needs to encompass the theme of green plumbing; from your website, blog, social media sites, local directories, and any ads that you choose to run. Focusing on your theme will help you focus your efforts and strengthen your brand.

 

#2 Select Outlets

What outlets are you going to utilize for your online plumbing marketing? Are you going to go big and try your hand at everything? Or are you going to focus your efforts in one place? Only you can determine the right path for your online plumbing marketing. Sometimes you won’t know until you try a little big of everything.

 

#3 Establish Your Presence

The next step in creating good infrastructure for your online plumbing marketing is to establish your presence. Start by sharing the link to your website across all outlets you are using for online plumbing marketing. Then slowly grow your networks on social media with people who fit the profile of your ideal customer. Most social media sites allow for pretty extensive search. You can try joining groups and participating in group discussions.

 

#4 Create Content

Content plays a very important role when it comes to your online plumbing marketing, and so establishing your strategy for content is important to do from the start. Are you going to blog? How often? What other types of content are you going to share? Content drives the internet, whenever you perform a search online you are searching for what? Content. Content is necessary to increase engagement, stay relevant, and be competitive.

 

 

The main areas you need to focus on for creating good infrastructure for online plumbing marketing are: website, social media, local directories, link building, and content. Just to simplify things a little. Mastering these areas will help set you up for success with your plumbing marketing and also prepare you for any changes that might occur. Always be willing to adapt to change, especially when it comes to online plumbing marketing, as things tend to change over night. Learn more about online plumbing marketing here.

 

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Get Moving to the Top! How to Get Your Plumbing Business at the Top of Search Rankings

July 7th, 2016

 

Search rankings play a huge role in growing a plumbing business. When searchers are looking for a plumber most often they will find a plumbing business that fits their needs at the top of search rankings. That’s why you should always strive to improve your search ranking. Of course you can always pay Google to feature your plumbing business at the top of search rankings with an ad, this method will deliver some results however at a cost. If you don’t have room in your plumbing marketing budget for such expenses then you can try and and get your plumbing business at the top of search rankings organically. Here are some things you can do to help get your plumbing business at the top of search rankings.

 get your plumbing business at the top of search results

#1 Optimize!

SEO plays a role in determining which websites are featured at the to of search rankings based on their relevancy. Google sends out its robots to index each page of your website, and one of the things these robots index is keywords. Strategic use of keywords can definitely help get your plumbing business to the top of search rankings. You should in fact take advantage of every chance you get to optimize including local directory sites and social media profiles. A few things to keep in mind for your SEO:

 

  1. Keywords can be competitive, so choose wisely. Stick to keywords that are specific to your plumbing business and relevant.

  2. Don’t abuse your keywords. While you want to use your keywords abundantly, you also want to make sure you aren’t overly using your keywords. Make sure you can easily read and understand the text.

  3. Continually update. A blog is a great way to continually update your information with fresh use of your keywords.

 

#2 Social Media

Social media is another great way to get your plumbing business at the top of search rankings. The more places you appear the more ways your plumbing business can appear at the top of search rankings. Social media also provides and excellent platform for you to distribute your blog. Its all about increasing your visibility.

 

#3 Local Directories

Local directories play a huge role in search results, in fact most listing at the top of search results aside from the paid ads are local directory listings for Google Local or Yelp! Most of these sites are free and provide a great way to increase your visibility, especially for mobile plumbing marketingusers. As more and more searches are being performed on mobile devices like smart phones and tablets its important to make sure that your plumbing business is accessible for them. Local directory sites like Google Local and Yelp! Have become the go to method for performing searches for goods and services on mobile devices.

 

 

When trying to get your plumbing business at the top of search rankings organically its important to keep in mind that it does take time. While your wont see results over night, organically achieving a top page ranking for your plumbing business is more sustainable in the long run, than paying for ad placement. To learn more about plumbing marketing and how to get your plumbing business at the top of search rankings click here.

 

 

 

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How to Effectively Use Hashtags for Your Plumbing Marketing

February 24th, 2016

 

hashtags for plumbing marketingHashtags have taken over social media in recent years. You see everyone using hashtags these days, one might say its been a hostile hashtag take over with the misappropriation of hashtags everywhere. Hashtags can be a really fun addition to your plumbing marketing, but you want to make sure you are using them effectively. Hashtags were designed to organize if you will different conversations on social media in the same place. The idea was that people talking about the same thing who may not even know each other can participate together. For example if you were posting pictures about your #springbreak vacation they would populate in a stream under that hashtag with everyone else who used that hashtag #springbreak. So they can be great for exposure, lets look at how to use them effectively for plumbing marketing.

 

Stay Relevant

Relevancy should be the theme throughout your whole plumbing marketing plan. While its good to take advantage of trending hashtags, for the purposes of plumbing marketing you need to be able to tie it into your business. For example avoid using the ever popular trending #justinbieber hashtag unless you are talking about the plumbing repair you just did on his sink. While you would populate in the stream it would necessarily generate any conversions and that in the long run is what we are after.

 

Keep Hashtags Short

We can’t tell you how often you see a ridiculously long hashtag, its really just ridiculous. They are difficult to read and also tend to be loner hashtags, and since we want to generate traffic a loner hashtag is simply not productive. Consider #DIYPlumbingDisaster over #AlwaysHireAProfessionalPlumberToAvoidADoItYourselfPlumbingDisaster. See that is just ridiculous, its not easy to read, an more than likely will find itself alone on its own stream.

 

Don’t Use too Many Hashtags

You know it gets really annoying when every other word is a hashtag. Along with the too long hashtag the too many hashtags also looks ridiculous, and can actually turn people away from your brand. One, two, even three hashtags is ok, but when you #start hashing #every other #word it defeats the purpose.

 

Do Your Research

Do you ever click on a hashtag to see where it leads? Its a good idea to research any hashtags you may be considering for your plumbing marketing. You want to make sure its a positive hashtag and its also important to see how others associate with it. You don’t want to draw any negative attention with your plumbing marketing.

 

Competitive Analysis

Just like keywords, some hashtags can also be more competitive than others. You want to be able to generate traffic and conversions so chose keywords that are relevant but not too competitive where you get lost in a sea of other hashtagers. For example the #plumbing is going to be a lot more competitive than #SouthBayPlumbing.

 

Keeping these things in mind hashtags can be a fun way to engage with your audience about your brand. To learn more about using hashtags for plumbing marketing or other plumbing marketing topics please visit www.growplumbing.com.

 

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3 Misconceptions About Plumbing Marketing

December 18th, 2015

 

A lot goes into running a successful digital marketing campaign. From content to social media tot he actual design of your website. It takes a lot of effort to generate results, whether you are attempting it yourself or you have enlisted the help of a professional plumbing marketing specialist, when it comes to plumbing marketing there are a few misconceptions that we would like to clear up.

 

#1 If you built it they will come

Many people are under the notion that if you build it they will come and this couldn’t be farther from the truth. Creating an online presence goes a lot deeper then simply setting up your website and profiles. Its a constant job of updating and refining. Flexibility is a must as well. See things change on a regular basis and you need to able to adapt your plumbing marketing strategy accordingly. Creating a website is only half of the job, you also have to out and seek traffic.

 plumbing marketing

#2 Success over night

plumbing marketingWhen it comes to plumbing marketing, like we said its a constant job and it really takes time to build to see the results you are after. In this day and age of instant gratification, many of us want to see results right now, however good things take time. You need a solid foundation and a plan of action when it comes to your plumbing marketing. Consistency and relevancy is key. Patience is also a must. Remember when it comes to getting results for your plumbing marketing you want quality over quantity, and sometimes good organic search results take a little more time to build up.

 

#3 Social Media isn’t for me

Social media isn’t going away anytime soon, and because of this the sooner you get with it the better. Social media is a great way to connect with customers, distribute content, and improve your search ranking. While not all social media sites are right for you, we guarantee that at least a couple will be a good fit. You should try different things and see which ones work best for you.

 

Plumbing marketing is no small feat. If you are having a hard time with your plumbing marketing maybe its time to enlist help. Ask someone on your team to help or consider hiring a professional plumbing marketing specialist. Grow Plumbing is always here to answer any of your questions. For more information on plumbing marketing please visit our website at www.growplumbing.com.

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3 Ways to Get a Better ROI on Social Media for Plumbing Marketing

February 4th, 2014

 

Social media for plumbing marketing is a no brainer. It seems everyone uses some form of social media these days; whether is Facebook, Twitter, or Pinterest. Social media for plumbing marketing definitely has huge potential for your plumbing marketing. Perhaps you just got started or maybe you have been using social media for plumbing marketing for a while here are some tips to help you get a better ROI when using social media for plumbing marketing.

 

  1. Be active

    The thing about using social media for plumbing marketing is you can’t simply set up the accounts and expect them to grow themselves. In order to get the best results you need to grow and nurture your social media accounts. This means spending a few hours a week actively seeking new contacts or followers, and composing new fresh content. It is really important to stay consistent with your engagement on social media.

     

  2. Stay targeted

    It is extremely important to know who your target audience is when using social media for plumbing marketing. You may be gaining lots of new followers and fans, but does it really matter if they don’t fit your target audience? This won’t result in the sales like you were hoping for. As a plumbing using social media for plumbing marketing be sure to search within the parameters of where you operate. Consider the location, age, gender and occupation.

    target audience for plumbing marketing 

  3. Take advantage of free tools

    There are many tools out there to help you get a better ROI when using social media for plumbing marketing and many of them are free. Hootsuite is a great example. This app allows you to schedule your status updates in advance and simultaneously post them to all of your social media sites. This is a huge time saver! Also consider Google Analytics. Google Analytics allows you to view the web traffic to your website for free. This is a great way to see what is working and what is not, so that you can adjust your efforts accordingly.

 

Social media for plumbing marketing is a great way to gain a lot of exposure for your brand. Just remember to be consistent and have a little fun with it. Showing who you are and what your company is all about is really important to help connect with customers.

 

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The 3 Pillars of Successful Plumbing Marketing: Part 2 – Social Media

January 18th, 2014
successful plumbing marketing

 

A successful plumbing marketing plan will have 3 very important components: content, social media, and links. Last time we discussed the importance of content for a successful social media plan. Now we will move on to part 2; social media.

 

Social Media

 

Social media serves several different purposes in a successful plumbing marketing campaign. Social media for plumbing marketing enables you to seek out new and existing customers, engaged with customers, and distribute content to name a few. It is very important to remain consistent on social media and active. Setting up accounts and thinking you are done is going to get you no where. For a successful plumbing marketing experience, you must continually work at it.

 successful plumbing marketing

Social media allows plumbers to search for their ideal customer and existing customers. Each platform operates differently with different search options, some more comprehensive than others. Social media sites are actively improving these functions. With Facebook graph search you have the ability to narrow your search down to very specific fields. With this technology it is also important to remember to properly optimize your profile so that your plumbing company will appear in search results.

 

Customer engagement is a vital part of a successful plumbing marketing plan. Sometimes customers need a little attention, and social media is a great way to do this. Social media provides open lines of communication with customers it just depends on how you want to use it. Be sure to participate in conversations and discussions, hash-tags are a great way to do this. Whatever you do, be real and relevant. Customers like to interact with real people, so show a little personality but not too much.

 

An important aspect of a successful plumbing marketing strategy is the distribution of content. Social media provides the perfect avenue for content distribution. You should share your content on all of your social media sites for the best exposure. Sharing your blog or other form of content with your followers, friends, circles, and contacts maximizes your exposure to their networks, and their networks, and so on. In turn this will help create traffic back to your website.

 

Social media also helps boost a plumbing companies search ranking. The more you put yourself out there with properly optimized content and profiles, but better the chances of appearing on the first page of search results. Content, social media, and links are all important parts of a successful plumbing marketing plan. No one more important than the other. They all work together in order to give you the best results for your plumbing marketing efforts.

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Are You Overthinking Your Online Plumbing Marketing?

September 6th, 2013

 

Online plumbing marketing is very beneficial to your plumbing company. With so much competition out there for new customers, taking your plumbing marketing to the web is one of the most effective, efficient plumbing marketing decisions you can make. That being said are you scrambling to keep up? Online plumbing marketing doesn’t need to be all that complicated, and in fact works best when you focus your energy on a plan of action.

online plumbing marketing

The Undercover Recruiter, http://theundercoverrecruiter.com/secret-focusing-your-job-search/, 09/06/2013

 

Are you trying to join and manage every social media site that comes along? Social media is a very important aspect of online plumbing marketing, however you don’t need to belong to every social media network in order to be successful with your online plumbing marketing. New social networking sites are popping up everyday, and trends are constantly changing. It is important to be aware of all of your options; however only choose the social media sites that fit your companies needs, otherwise you will be spreading yourself too thing, and your online plumbing marketing will become more of a chore instead of something you enjoy to do.

 

Online plumbing marketing doesn’t have to be all that time consuming either. You have heard that your sites and content needs to be updated on a regular basis, but what is a regular basis? Updating once to twice a week is really all it takes, you don’t have to spend every waking hour driving your online plumbing marketing campaign. That is the beauty of online plumbing marketing, many of the platforms are designed to automate themselves, leaving you more time to spend in the field doing what you do best. In general less is more, and in this instance this is true. If you are constantly posting status updates you may be driving traffic away from your site, customers don’t like to feel like they are being spammed.

online plumbing marketing

Tech Tricks World, http://www.techtricksworld.com/2011/12/make-your-inbox-spam-free.html, 09/06/2013

 

Online plumbing marketing really can be quite enjoyable, however if it starts to feel like a second job, or you aren’t gaining the results you wanted, then that’s where we come in. We specialize in online plumbing marketing and can help you achieve your online plumbing marketing goals. In the end it is all about gaining new business and connecting with existing customers. Hiring a professional can free up more of your time and allows you to do what you do best while we do what we do best. For more information on online plumbing marketing please visit our website at www.growplumbing.com.

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How to Use Twitter for Plumbing Marketing

April 16th, 2013

When it comes to plumbing marketing you know that you need to be active on social media. Facebook you say! Yes Facebook is a great platform for plumbing marketing. It is easy to understand and virtually everyone is on Facebook, but what about Twitter? When it comes to Twitter there is a little bit of confusion on how to use it effectively and what the overall goal of Twitter is for your plumbing marketing. Let’s break it down.

Tweet This!

Summary of Terms:

  • Tweet – Status update in 140 characters or less
  • Retweet  – Reposting of someone else’s status update
  • Follow – To subscribe to someone’s Tweets
  • Followback – When someone you subscribe to “follows back” (This is how you build your network)
  • @ – This simple sign is used to include or “mention” others  in posts
  • Hash tag (#) – This is used to mark keywords
  • HT (Hat Tip) – This is a way of giving credit to a source

(These are just a few of the most common terms used on Twitter)

The ultimate goal of using Twitter for plumbing marketing is to build a network of people who are interested in the same topic, in this instance plumbing. Ultimately you should be trying to create more web traffic to your website where you can capture “leads”.

First when using Twitter for plumbing marketing you want to decipher your target audience. Once you have determined this you can start by searching for those that meet that criteria in the search bar, and start following. The idea behind following is that you follow and people follow back.

Next you want to peak interest when using Twitter for plumbing marketing. In order to gain interest you must start by providing relevant and unique content that your audience will find useful or entertaining. For example tweet about tips for unclogging drains, or tweet about a promotion you are offering. When using twitter for plumbing marketing it is important to stay active. Consistent updates are important.

As a plumber you may be more inclined to be out in the field working as opposed to on the computer updating your tweets, that’s why there are tools in place to help you. TweetAdder is a great tool to use for your Twitter plumbing marketing.  TweetAdder allows you to:

  • Search for your target audience with advanced filters
  • Increase your following
  • Setup 100% automation
  • Automate Tweets and Retweets

 

Hopefully this has broken Twitter’s complexity down a bit. Basically it boils down to reaching your target audience by using the search tool and following those you feel are relevant, then providing your followers with relevant and unique content, and finally maintain consistently. As will all social media sights you should always provide links back to your website. Happy Tweeting or Retweeting!

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3 Ways to Fix The Leaks in Your Plumbing Marketing

April 12th, 2013

Plumbing marketing is an important part of owning a plumbing company. Growing plumbing business for your plumbing company is the ultimate goal of plumbing marketing. A successful plumbing marketing campaign takes time but doesn’t have to break the bank.  Let’s look as the best possible ways to maximize time and boost efficiency to fix the leaks in your plumbing marketing.

fix the leaks in your plumbing marketing

Fixing the leaks in your plumbing marketing can be easy as 1, 2, 3!

1)       Maximize Social Media

As a plumber social media is an important part of plumbing marketing. Social media is a great way to reach new customers and maintain contact with current customers. Everyone is on social media these days making social media an excellent platform for plumbing marketing. It is important to utilize sites like Facebook, Twitter, and LinkedIn to gain the most exposure for you plumbing marketing. The key to social media is to keep content relevant and unique for consumers and to constantly grow your networks of fans, followers, and friends.

 

2)       Claim Your Profiles

There are numerous sites that offer free business listings, even without your acknowledgement. It is crucial for you as a plumber to claim your plumbing business listings for two reasons. Here is a comprehensive list and a place to start claiming your listings. Also, claim your plumbing here! 

 

  • First: ensure your business information is accurate. Contact information, web address, hours of operation, areas serviced, services offered etc. are fundamental aspects of plumbing marketing and pertinent information for your plumbing business. You want to make sure that potential customers can find you and are provided accurate information.  
  • Second: it is of the utmost importance that you stay on top of your reviews. This is free press to your business, and word of mouth has now gone viral, which is good and bad. Good because you now have the ability to proactive when it comes to bad press, but bad because bad news travels even faster these days via the web, which is why it is so important to alleviate bad customer experiences by fixing opportunities you have with customers right away.

 

3)       Current Customers

Current customers are a gold mine, especially for your plumbing marketing. When customers have a good experience they are more likely to refer more business to you. Maintaining contact with existing customers will keep you fresh in their mind. A good way to do with is with monthly newsletters, thank you cards, and customer incentive programs. Another great tool for plumbing marketing utilizing your current customers is to have them rate their experience or review your services online. This will boost your ranking of local business listings and increase your online visibility.

 

There are many avenues when it comes to plumbing marketing. The best practices are always the most simple. You don’t have to spend a ton of money on advertising to be successful with your plumbing marketing. The key is to have fun and enjoy what you are doing and others will want to follow!

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