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Posts Tagged ‘Social Media for Plumbing Marketing: Ensure Your Target Audience is Receiving Your Message’

Social Media for Plumbing Marketing: Ensure Your Target Audience is Receiving Your Message

May 8th, 2015
 

 

When it comes to plumbing marketing you want to make sure you have the right target audience. After all you want to be as effective as possible. Gaining more exposure is great but you want the right kind of exposure. It is a far better investment of your time to market to people who actually have the potential to become a customer right? With this in mind it is important to make sure you are using the right social media platforms for your plumbing marketing in order to reach the right target audience. Here are some social media statistics that can help you tailor your plumbing marketing plan to fit your target audience.

 

 

Demographics

When considering who your target audience is it is important to consider demographics. Recent studies show that the fastest growing age demographic on Twitter is users between the ages of 55-64. For Facebook and Google + is the 45-54 age bracket. This information can be very helpful in deciphering where are you going to spend your effort and time with your plumbing marketing.

 

 

Aside from age, gender also plays an important role when it comes to reaching the right target audience. Did you know that most Pinterest user’s are female? Or that more active Google + users are male. For plumbing marketing purposes and making sure your target audience is receiving your message consider where you are marketing and who you are marketing to. You can customize your message and gear it towards each platform and the demographic it caters to

 

Mobility

mobile friendly

Google Developers, https://goo.gl/ZOV8ES, 05/08/2015

 

Many online searches not occur with mobile users. The same is true with social media. Did you know that over 180 million Facebook users are mobile only? That is a huge audience of strictly mobile only users. You want to consider how your content displays for the mobile user, this not only effects your engagement but also your search ranking with the latest change in the Google algorithm.

 

Referral Partners

Part of plumbing marketing is establishing networking partners or referral partners. LinkedIn is the best social media platform to use for b2b marketing. While LinkedIn may have the lowest number of active users, the quality of these relationships really pays off. If you are looking to incorporate some b2b marketing into your plumbing marketing plan, LinkedIn is where you will find your target audience.

Linkedin for plumbing marketing 

Knowing where to promote different types of content to attract different types of customers is important for your plumbing marketing and ensuring that the right target audience receives your message. Unsure of who the right target audience is for your plumbing marketing? Grow Plumbing is here to help. Grow Plumbing can help ensure that the you are marketing to the right target audience using the best marketing channels with a customer plumbing marketing plan. Learn more about Grow Plumbing’s services today!

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