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Posts Tagged ‘social media marketing’

Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

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How to Make Your Content Standout

May 29th, 2017

 

Content is the primary focus for social media.  While everyone logs on to their social media profiles with the intent to in fact “be social”, everyone is admittedly or inadvertently in search of content. Whether it’s content from their friends, groups, pages, or sponsored ads, content is the driving force behind social media. As more and more companies and marketers alike embrace content marketing, it is becoming more and more of a challenge to stay in the limelight. So how can you avoid being lost in the constant stream of new content? Here’s how you can make your content standout.

 

#1 Timing

Timing is huge when you are trying to make your content standout. For optimal visibility, you will naturally want to post at times when your content is most likely to behow to get your content to standout viewed. This requires you to do a little research into the habits of your target audience. Consider what social media sites your target audience is most likely to use and what days of the week, and times of day they are most likely to be online. Then start posting your content at peak times for visibility. For example; studies show that working adults with a typical 9 to 5 gig or most likely to be active on social media during their commute to and from work (that is if they rely on public transportation, this will vary depending on the area), during lunch hours, in the late afternoon, and close to on or on the weekend. So, to get the most out of your content, you wouldn’t want to promote your content say at 10:30 AM on a Wed, when you target audience is most likely engaged with work duties. No, you want to post when they are more likely to be online closer to lunch time.

 

#2 Images

The visual aspects of your content really matter. In fact, many people will determine whether or not they are going to click or read a piece of content based on the image used. So, if you are forgoing images all together, then the likelihood of your content being lost in the shuffle is pretty high. Use images that are supporting, evoke a sense of emotion, and are eye-catching. Remember this is your contents opportunity to make a good first impression, so the image needs to be compelling.

 

#3 Headline

how to make your content standout

Image Credit: Digital Media X, https://goo.gl/kXxYlA

In all reality, there is a good chance that the bulk of your content doesn’t get read in its entirety. However, this doesn’t mean that it isn’t effective at boosting engagement. Many social media users are simply bombarded with content coming at them from all kinds of sources, and will more often than not like or engage with a piece of content without ever reading it. Utilizing a strong headline that compels users to engage with it is crucial. To be effective and efficient, try utilizing a strong headline with a good image, this will increase your chances of getting likes, shares, and comments.  

 

A strong brand with your social media will also help make your content standout. Be consistent with your content. Loyal followers will come to expect a certain culture when it comes to your content. Do some research into what types of content generate the best buzz, and create similar pieces. For more information on social media and how to make your content standout contact Grow Plumbing today!

 

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Social Media for Plumbing Marketing – How to Get Results with Your Social Media Strategy

May 18th, 2017

 

These days your plumbing marketing strategy can take you in a multitude of directions. Social media, content, mobile marketing, local directories, and ad placement to name a few. It can be a challenge to balance everything out. What we have come to notice is that every aspect of your plumbing marketing strategy works better when working with the other components of your strategy. For example, your content strategy goes hand in hand with your social media strategy. On their own, they are fine, but together they can drive incredible results. Getting the results you want using social media for plumbing marketing is much easier than you might think, and it doesn’t have to cost an arm and a leg, or require countless man hours.

 

#1 Plan Ahead

One of the more important things we can stress when it comes to social media for plumbing marketing is to have a plan. It doesn’t have to be super complicated, but having some kind of strategy will help make the process a lot easier, more fun,

social media for plumbing marketing

Image Credit: Dream Achievers Academy, https://goo.gl/QqbEs8

and more effective. Effective being the operative word. Know who you are targeting, what you are saying, and what type of impression you want to leave people with, and focus on those things. By allowing yourself to focus on what is important you don’t get as easily distracted, and therefore are able to get the results you want with your social media strategy.

 

#2 Focus on Content

The quality of your content is another really important thing when using social media for plumbing marketing. How often you updated you content and the type of content you promote is completely up to you. However, we find that updating your social media profiles a couple times a week with a variety of content is most effective. Start by creating some general status updates that you can post quickly. These should be relative to your business, have an eye-catching image, and provide a link back to your website. Once you have created some general status updates, you can then focus on your blog strategy. Start by updating your blog 1-2 times a week. Focus on topics that are interesting to you and your audience and relevant to your business. Then you can start incorporating video content into your content strategy. With a multimedia approach to your content strategy, you appeal to a wider range of viewers, and therefore increase your visibility and traffic.

 

#3 Timing

Timing is everything when working on social media for plumbing marketing. After all you want to schedule your posts at a time where your audience is most likely to view them right? Therefore, it is important to know who your audience is, where they are most likely to be on social media, and what time they are most likely to be online. For example, studies show that Facebook users like, share, and comment more around the weekend and in the afternoon. Whereas, Twitter users are found to be engaging more during their commute to and from work, and while on their lunch breaks.

social media for plumbing marketing

Image Credit: Buffer App, https://goo.gl/4VjWbO

 

#4 Branding

Creating a strong united front to strengthen your brand is an important part of using social media for plumbing marketing. It is how people will associate with your company, and will help shape your impression on people. Your branding should be easily recognizable, professional, and consistent. Focus on using the same images, logos, cover images, slogans, videos, and more.

 

#5 Be Consistent

Consistency is key when it comes to getting the results you want with your social media strategy. Stay on top of it. Update your profile and engage with people. It is important to set aside a little time each week to work on your social media strategy. If you find yourself not following through on your commitments, then consider delegating the social media tasks to someone in your office, or outsourcing to a professional social media strategist. 

 

Grow Plumbing specializes in plumbing marketing and can help you with your social media strategy. Learn more here.

 

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Getting Started With Your Online Plumbing Marketing

January 14th, 2016

 

Online plumbing marketing is a great way to attract new customers and also gain repeat business from existing customers. In today’s ever changing technological world online plumbing marketing is becoming more and more important in order for you to grow your plumbing business. If you are new to online plumbing marketing or have dabbled but haven’t really mastered it yet here are some tips for getting started with online plumbing marketing.

 

SEO for Plumbing Marketing

Search engine optimization better known simply as SEO is a vital part of getting listed on search engines. Most people find the goods and services they need by using a search engine like Google or Bing. So getting your business to populate in top search results is really important. You can of course run paid ads to get to the top, however this is not long term and comes with a higher cost. SEO is a way to get your business to the top of search engines with a more organic approach. This allows for more longevity and also more relevancy when maintained on a regular basis.

 

Content Marketing

Content marketing is a great way to build credibility in the industry. It helps establish your knowledge and expertise, helps customers get to you and what they would get from hiring you, helps build your brand, and also helps with your SEO. A good steady source of content is becoming more and more important for the success of your online plumbing marketing. A blog is a great way to provide content for your online plumbing marketing. You can update it several times a week and also incorporate your keywords, which helps your search ranking.

 

Social Media Marketing

Social media marketing is yet another piece of the puzzle for your online plumbing marketing. It encompasses both SEO and content marketing as it provides another place to optimize plus syndicate your content. Its also great for providing links back to your website and engaging with customers.

 

online plumbing marketingLocal Directories

Local directories are also important for your online plumbing marketing. Local directory sites like Yelp and Google Local are becoming increasingly popular. Not only do people use them to search for what they need but local directory sites also help your search ranking. They also provide a place for customers to leave ratings and reviews which helps you convert more customers.

 

All of the above mentioned online plumbing marketing methods are easy to get started with and best of all have little or no cost to get started, which is really great if you are just getting started with your online plumbing marketing. Need a little assistance getting started with your online plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and would love to help you get started! Click here to learn more!

 

 

 

 

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The 3 Pillars of Successful Plumbing Marketing: Part 2 – Social Media

January 18th, 2014
successful plumbing marketing

 

A successful plumbing marketing plan will have 3 very important components: content, social media, and links. Last time we discussed the importance of content for a successful social media plan. Now we will move on to part 2; social media.

 

Social Media

 

Social media serves several different purposes in a successful plumbing marketing campaign. Social media for plumbing marketing enables you to seek out new and existing customers, engaged with customers, and distribute content to name a few. It is very important to remain consistent on social media and active. Setting up accounts and thinking you are done is going to get you no where. For a successful plumbing marketing experience, you must continually work at it.

 successful plumbing marketing

Social media allows plumbers to search for their ideal customer and existing customers. Each platform operates differently with different search options, some more comprehensive than others. Social media sites are actively improving these functions. With Facebook graph search you have the ability to narrow your search down to very specific fields. With this technology it is also important to remember to properly optimize your profile so that your plumbing company will appear in search results.

 

Customer engagement is a vital part of a successful plumbing marketing plan. Sometimes customers need a little attention, and social media is a great way to do this. Social media provides open lines of communication with customers it just depends on how you want to use it. Be sure to participate in conversations and discussions, hash-tags are a great way to do this. Whatever you do, be real and relevant. Customers like to interact with real people, so show a little personality but not too much.

 

An important aspect of a successful plumbing marketing strategy is the distribution of content. Social media provides the perfect avenue for content distribution. You should share your content on all of your social media sites for the best exposure. Sharing your blog or other form of content with your followers, friends, circles, and contacts maximizes your exposure to their networks, and their networks, and so on. In turn this will help create traffic back to your website.

 

Social media also helps boost a plumbing companies search ranking. The more you put yourself out there with properly optimized content and profiles, but better the chances of appearing on the first page of search results. Content, social media, and links are all important parts of a successful plumbing marketing plan. No one more important than the other. They all work together in order to give you the best results for your plumbing marketing efforts.

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Going Local, Google + Local – An Important Aspect to Plumbing Marketing

November 4th, 2013

 

google + local plumbing marketingRemember when you had a Google Places account? Hopefully you have already claimed your business listing on Google Places, if not  that’s okay because Google Places is now Google + Local! If you haven’t claimed your plumbing business listing on Google + Local you should do so. It is really simple to do and more than likely a business listing for you plumbing business already exists on Google + Local. Doing so can really help boost your plumbing marketing by increasing your exposure with Google!

 

One reason it is important to claim your Google + Local page is to ensure that all of the information about your plumbing business is accurate. By taking control over the Google + Local page listing you have the ability to monitor all the pertinent business information such as hours of operation, contact information and areas of service. You can also provide keyword rich content in the about section and upload pictures and videos. This helps your plumbing business appear in organic search results which is a huge bonus for your plumbing marketing.

 

Google + Local business pages also allow for reviews, which is another key part of online plumbing marketing. More reviews = more exposure because people trust what others are saying about a business, plus inadvertently many reviews contain keywords that are relevant to plumbing  search results. All in all reviews on Google + Local are great for plumbing marketing.

 google + local  plumbing marketing

If you have a Google + Local page is works best in conjuncture with a Google + profile. Google + and Google + Local are Google’s answer to social media and works much like a Facebook profile and a Facebook business page. When you combine the 2 (you have to go through a verification process to merge the 2 accounts) you increase your exposure on Google. Google + allows you to engage with other users and share your content. Other users that the ability to +1 your content which furthers your exposure. Engaging with customers is an important part of plumbing marketing. As part of your plumbing marketing when you create your Google + profile remember to include links to your website and other social media sites.

 

 

 

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The Best Ways to Manage Social Media for Your Plumbing Company

June 11th, 2013

 

Plumbing Marketing is a very important aspect of owning a plumbing company. Social media for your plumbing company is one of the easiest ways to do plumbing marketing, but it can be time consuming and a little confusing at times. Lets look at the best ways to manage social media for your plumbing company.

social media for your plumbing company

 

  • Make a schedule for social media for your plumbing company. Everyday you should spend a few moments on social media for your plumbing company. Checking topics that are trending, and spending a little time engaging with your following. One of the hardest parts about social media for your plumbing company is generating content, this is especially true for those that are just starting out. It doesn’t have to be, creating a schedule and planning ahead what your are going to say is a great way to get around the confusion of “What should I say?”. Remember keep it light, it doesn’t have to be a profound message, just something that your followers may find useful or engaging.

  • Prioritize networks. Some social media sights may be more important for you to update more often, others may not require as much attention. Analyze your social media efforts and find out where you have the must success with your campaign. You may have both Facebook and Twitter, but garner more attention and traffic from Facebook. It is important to prioritize your social media efforts in a way that is efficient and makes sense for your company.

    Social Media Marketing For Plumbers

  • Use a social media dashboard to help you manage social media for your plumbing company. There are several options for this. A good social media dashboard will help you update all of your social media sites from one place and monitor activity, this saves a lot of time and is supper helpful when you have a busy demanding schedule.

  • Enlist help with your social media for your plumbing company. Nobody said it has to be all you! Getting others involved in social media tasks can not only make it easier on you but also allow for other levels of creativity. Group blogging is a great way to do this. Social media is also something that can easily be assigned to your office team. In addition you can hire a professional social media expert who specializes in social media for your plumbing. Often times this is a great route to go if you don’t feel confident in your social media abilities for just really don’t have the time to do social media for your plumbing company. Outsourcing will help ensure the best possible result for your social media campaigns, just be cautious and do your research before you hire a social media expert.

Managing social media for your plumbing company should not be a full time job. Allocating a few minutes everyday for social media for your plumbing company will make things a lot easier on you, and help you learn more about social media and how it works. For more information on social media for your plumbing company please visit www.growplumbing.com.

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Social Media for Plumbers

February 27th, 2013

Deciding how to market your plumbing company is one of the most important decisions you will make. What marketing paths will you take? There are so many options; placed ads, direct mail, promotions, radio, local directories just to name a few. Social media is a relatively new tool business owners are using to market their companies. Within the last 5 years social media has become front and center when it comes to marketing and each year more and more business owners are taking advantage of social media’s broad reach and relatively low cost to market their businesses. With more and more users every year, social media has become a crucial part of marketing a business effectively. Social media for plumbers is no different; let’s look at how social media for plumbers can be leveraged to grow plumbing business.social media for plumbers

First when it comes to social media for plumbers it is important to understand that social media is the new word of mouth. News spreads like wild fire on social media so it is important to engaged and build a good rapport with your customers using social media platforms. To do this you need to post relative and unique content that your friends/fans will find useful. By building these relationships you broaden your audience and in return gain referrals and repeat business.  

 

Effective social media for plumbers should be something that you can work into your everyday routine. Spending a little time daily growing your networks and engaging with customers is very important in deciphering the success of your social media campaign. Remember to keep it light; social media for plumbers should be something that you enjoy as well!

To get started with social media for plumbers you will need to establish networks on the top social media sites:

  • Facebook
  • Twitter
  • Google +
  • YouTube
  • LinkedIn

social media for plumbers

Once these sites are established link them to your website. This will help drive traffic to your website with the ultimate goal of creating leads that turn into new business. A great way to increase traffic to your website using social media is to offer a promotion or special. Future customers like good deals and incentives, social media for plumbers is a great way to get the word out about what promotions you are offering. The best part is it costs you nothing! That’s the beauty of word of mouth!

The key to social media for plumbers is to maintain your status. Keep constant contact with your networks. This helps build credibility and establishes your relevance. For more information on how social media for plumbers can grow plumbing business for your plumbing company please visit www.growplumbing.com

 

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