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Posts Tagged ‘social media trends’

Social Media Trends That Are All The Rage In 2019

January 26th, 2019

With each new year it is important to stay on top of the latest social media trends. This year doesn’t bring us a whole lot in terms of technology, however, there is still a strong focus on leveraging the latest, for example smart speakers. While there hasn’t been a whole lot change in smart speakers over the course of a year, their use is growing so implementing aspects into plumbing marketing that coincide with smart speakers is well, smart. Let’s take a look at the social media trends that are going to dominate 2019.

 

social media trends

Image Credit: MarTech, https://bit.ly/2F7cR1b

 

1- Personal Information & Security

Social media platforms have taken a lot of flak the last couple of years over personal information and security. It seems like there is a new data breach every week, and so many consumers have lost faith in a lot of the applications they use online. Cyber security is one of the fastest growing industries, and with good reason. For businesses looking to grow their business with digital marketing, it is necessary to take the extra steps in protecting customers information online. For starters make sure your website is secure, this way visitors to your website from social media or any other traffic source will feel protected.

 

It is also important to build trust with your audience. There is a lot of bad information on social media, aka fake news. Part of this could be from marketers bombarding users non stop ads or failing to properly divulge a sponsored ad. This has created an atmosphere of distrust on social platforms like Facebook. This year, it is important to be authentic, genuine, and relatable for users. Work on building meaningful connections with your audience.

 

2- Long Form Content

Content has been front and center for the last several years. While some things change a little bit, the basis remains the same. Content is king and it’s here to stay. So who are you writing your content for? There are several reasons why having a good content strategy is crucial:

 

A) It gives your credibility with your audience & establishes you as an authority in your industry.

B) It helps with search ranking.

 

The later is a little more tricky because search engine algorithms update on a regular basis. What worked before, might not work now. Search engines are constantly trying to innovate new ways to improve the search experience. So what now? In 2019 long form content is definitely going to be viewed more favorably with search engines. Case in point, a high quality articles with 1,000 words is going to rank better than an article of 500 words. This doesn’t necessarily mean that the 500 word article wont get ranked, it just isn’t as favorable. For 2019 focus on the long game when it comes to your content strategy.

 

3-  Video, Video, Video

Video literally killed the radio star, err or the other forms on content on social media. Video is the most effective and most popular form of content on social media. Incorporating some form of video content into your social media strategy will help you reach a new audience, strengthen your brand, and build engagement.  A mix of live streaming, video stories, and video clips can help drive more traffic. Focus on videos that are creative, engaging, and relevant. As opposed to your blog, keep videos shorter in length, unless you are live streaming. Incorporate your face into the video. This allows for a personal touch and allows viewers to get to see the face behind the brand, which helps build trust and credibility.

 social media trends

4- Know Your Platforms

Social media is a great way to connect with your customers. However, it is important to know your platform and the users it attracts. Not all social media sites are created equal. For example Facebook combines a variety of content mediums, video, pictures, stories, and simple status updates. The average age user of Facebook is 35 to 65 in the US. Instagram is purely visual, relying on pictures, videos, and stories. The average ages of an Instagram user is 25 to 34 in the US. With this information in mind, you may have to tweak your content for each platform in order to appeal to its users. In addition, it it a good idea to delegate your time and resources to platforms that are more likely to deliver results. If more of your customer base is on Facebook, spend more time there. This helps insure that you get the best ROI.

 social media trends

5- Quality over Quantity

When we researched social media trends, one thing reigns supreme and that is quality over quantity. Social media users are interested in quality content, they do not want to be bombarded with endless ads and updates. You don’t want to get lost in the shuffle, so try to come up with creative ways of expressing yourself. Use clever hashtags that are relevant to your business, incorporate an image or video with every update, and acknowledge users who engage with your brand.

 

We are certain that 2019 is going to be a good year for all of us! Looking for ways to grow your plumbing business online? Grow Plumbing is here to help! We specialize in plumbing marketing and can work with you to develop a digital marketing strategy that works for your business. To learn more about social media trends in 2019 or to schedule a free consultation contact Grow Plumbing today.

 

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Social Media Trends for your 2018 Plumbing Marketing Strategy

January 7th, 2018

 

With each passing year, social media evolves a little. It could a result of technology improvements, or cultural shifts, or both. Last year saw a lot of improvement in technology; for example, A.I. and augmented reality technology came leaps and bounds. It is important to understand how this will affect your 2018 plumbing marketing strategy. These are the social media trend to pay attention to in 2018.

 

Augmented Reality

Augmented reality, or the rise of filters took off in 2017 and will be expected to grow in 2018. All of those cutsey critter snapchat filters, and festive filters put out by Instagram were increasingly popular last year. As the technology improves

2018 plumbing marketing strategy

Image Credit: The Atlantic, https://goo.gl/gKEvTo

and the demand grows, it is absolutely conceivable that brands will be able to take advantage of this technology for marketing purposes. Think augmented reality filters with your branding, instead of puppy dog ears. In 2018, we might actually see companies putting their products in consumers homes via augmented reality. Watch this technology closely, it will be interesting to see where it goes!

 

Story Time!

Instagram Stories has only been around for roughly a year; however, in that time frame it grew to surpass Snapchat with over 50 million more users. Over 200 million people use Instagram Stories each month, it is expected that this number will only increase in 2018. 2018 will definitely be the year to up your Instagram game and embrace Instagram Stories. Start small, get a feel for the platform and go from there. You can start will still pictures and graduate the small video clips once you get the feel for it. Instagram Stories only last 24 hours, however, if there is a particularly good one you want to save, you can pin it to your profile for longer. Which is a nice recent addition.

 

2018 plumbing marketing strategy

Image Credit: Socially Sorted, https://goo.gl/8oRQr1

 

Messaging Platforms

2018 plumbing marketing strategy

Image Credit: Lifewire, https://goo.gl/6x2kpN

In recent years the focus was solely on gaining social media followers and distributing content on your profiles. Now, marketers are starting to see potential in connecting with followers on messaging platforms like Messenger and WhatApp. With improvements in A.I. and chatbots, marketers will be able to personalize communication with customers. And since personalized experiences are starting to grow more and more important to increase engagement, this may be an easy way to improve and strengthen your brand.

 

Livestreaming

Livestreaming also rose in popularity last year, and is expected to grow this year. Facebook is even expected to improve upon the technology by combing virtual hangouts with virtual reality (VR). As the owners of Oculus, a VR software company, it will be interesting to see where this goes. For online marketing purposes there will be a lot of potential here. If you haven’t explored Live Streaming yet, now is the perfect time to test the waters. Just like with Instagram Stories, start small and work your way up. Livestreaming is a great way to boost engagement and get people excited about your brand.

 

In conclusion, 2018 will be a great year for your plumbing marketing. It will be an exciting journey to reach new audiences and expand your brand. For more information on what social media trends will impact your 2018 plumbing marketing strategy contact Grow Plumbing today! We specialize in plumbing marketing and can help you form the best strategy for your business.

 

Get More Leads For More Plumbing Work

 

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Plumbing Marketing Tips – Get Your Content Noticed!

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