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Posts Tagged ‘social media’

How Social Media Is Evolving In 2020

May 28th, 2020

Marketers have been using social media to market their businesses for over a decade now. Since the inception of social media sites like Twitter and Facebook, marketers from all industries have been able to reach and engage with their audiences, and drive traffic to their websites. However, as technology advances, social media sites have advanced as well. Social media strategies that once delivered good ROIs are now obsolete. Which is why it is important to stay up to date with the latest trends in social media. Here is how social media is evolving in 2020.


Long Term Engagement

The quest for likes has been a key driver in social media success for a long time. However, as things evolve, more meaningful engagement is demonstrating more staying power in driving conversions for a brand. This means generating a conversation and a personal experience for your audience, rather than a spike in likes. Customers today are looking for more personalized service. The focus should be engaging in meaningful conversations with your audience. While most brands naturally want to reach as many customers as possible, the focus should always be quality over quantity.

social media is evolving in 2020

Direct Social Ads

One way social media is evolving in 2020 is with more direct social ads. Social media users are becoming increasingly more comfortable with shopping for goods and services on social media sites. The buyable pins on Pinterest, and the shopping feature on Instagram have proven to be quite successful. This had paved the way for more dynamic and advanced social media ads. These ads are encouraging business directly from the ads. 


Influencer Marketing

Influencer marketing has really grown over the last several years. It has definitely proven to be an effective way at driving conversions. However, with that being said, some of the most recent data suggest that big time influencers are good at driving short term engagement but not as good at driving long term more meaningful engagement. Which is why many brands are switching to nano influencers, those that have less followers, but more a more meaningful connection to their followers. The idea is that these types of influencers will generate more discussion and more meaningful engagement. 



Video marketing is as popular as ever, especially with sites like TikTok gaining in popularity. Video content, both long form and short form is the most shared type of content on social media sites. Which means, businesses really can’t ignore video content. And with advances in technology, you don’t need a lot of fancy expensive equipment to get started, just a smartphone. Consider the fact that Youtube is the second most used social media platform behind Facebook, with over 2 billion users worldwide. Again, it is important to consider meaningful content that is entertaining and engaging.

social media is evolving in 2020


Short stories on sites like Instagram have been extremely successful over the last several years. And as technology improves, they will continue to be effective at driving conversion. Interactive stories and polls and proving to be very helpful in driving engagement with audiences. 


In The End Do What Works

The effectiveness of any given social media site will depend on your brand, your audience, and the effort you put into it. Not all social media platforms perform the same for every business. What works for one business may not be as effective for the next. Its all about trial and error. Don’t be afraid to try new things and see what works. Once you find something that works, stick with it. To learn more about how social media is evolving in 2020 or to learn more about plumbing marketing, contact Grow Plumbing. We specialize in plumbing marketing and can help you form a comprehensive strategy that works for your business. 




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Why You Might Want to Expand Your Social Media Portfolio

January 22nd, 2018


By now your social media portfolio probably consists of the big ones: Facebook and Twitter. However, when it comes to social media things are constantly changing and evolving. What was popular yesterday, may not even be relevant today. And since staying relevant is key when it comes to growing your business it is important to embrace new trends and refocus your efforts every now and then. 2018 is going to be an exciting year for plumbing marketing. This year we will see more of a focus on mobile marketing, augmented reality, the evolution of smart speakers and their effect on search. In addition, this year is a good year to expand your social media portfolio as well.


social mediaSites to Consider

If you are looking to expand your social media portfolio, a couple of good additions are Instagram and Snapchat. Both are extremely relevant in today’s social media culture, as visual content and live video streaming are becoming more and more effective at creating brand awareness and engaging with customers. Instagram releases Instagram Stories last year, and already has over 200 million users. That number alone should be enough to entice you to explore the possibilities. Instagram also offers a fun and creative way to engage with customers and build your brand. It’s simple and easy to use, and all you need is a smartphone or tablet to generate good quality content.


Sites to Reconsider

Since trends are constantly changing in social media, its important to reconsider some of the sites you are using. Peoples preferences change over time, new generations come of age, which ultimately influences where social media trends go. Twitter is a good example of one social media site you may want to rethink in 2018. Twitters growth features have been on a steady decline for the last several years. Instead of growing and improving user experiences, Twitter has remained relatively stagnant over the last several years. Now we aren’t saying to drop your Twitter strategy altogether, however, we do suggest prioritizing your efforts into areas that are going to deliver.


Embrace New Generations

Part of growing your business online is to get the best visibility for your brand. As new generations start to come of age, your audience has the potential to grow. It is important to make sure that as a brand you are appealing to all age brackets, because let’s face it, everyone will need a plumber at some point in time. Expanding your audience to include other generations will require you to expand your social media portfolio. As Generation Y starts to mature, it will be important to figure out where they are spending their time online, and what types of content they are consuming. This approach will give you a broader audience to market to.

 social media

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5 Tips for Using Instagram for Plumbing Marketing

January 22nd, 2017


Instagram has been steadily gaining popularity, boasting more than 500 million users. Many businesses have caught on that it’s an excellent platform to market your business. Instagram is sort of a combination of Twitter and Facebook with an emphasis on visual content; images, memes, and short videos. Visual content is a great way to strengthen your brand, and increase engagement with your audience. Here are some tips for using Instagram for plumbing marketing.


#1 Set Up a Business Profile

Instagram now offers businesses the option of having a business profile. Instagram’s business profile is similar to Facebook. Business profiles can take advantage of Instagram’s call to action button as well as analytics and insights, which is a

Instagram for plumbing marketing

Image credit:

valuable tool that can help you immensely. When it comes to creating good quality content, knowledge is power, and the more you know about your audience the more you can tailor your content for their tastes.


#2 Cross Promote

To get the biggest bang out of using Instagram for plumbing marketing try cross promoting your content. Instagram makes it easy to share content not only with your Instagram following but also with your other social media following as well. This lets all of your audiences know that you are active on Instagram and gives them another opportunity to connect with you.


#3 Use Hashtags

Hashtags are a big part of using Instagram for plumbing marketing. Pretty much all social media sites have adopted the hashtag, however some social media sites put it to better use. Instagram is one of these sites where a hashtag is a natural fit. Craft hashtags that are interactive, you can look to trending topics for inspiration if you want. This is a great way to strengthen your brand and increase your visibility and engagement. Using hashtags on Instagram for plumbing marketing will encourage your followers to also use your hashtag which in turn will gain exposure for you from to their audience.


#4 Use Creative Images

Instagram for plumbing marketing

Image Credit:

Since Instagram is all images bases its important to get creative to stand out when using Instagram for plumbing marketing. Incorporate trending topics or funny memes, and creative images that stand out.  While you are working on building brand awareness, the main topic of your image doesn’t necessarily have to be solely about your business. Have a little fun with it!


#5 Re-purpose Content

Keeping up with the demands of your Instagram audience can get a little over whelming. Don’t be afraid to re-purpose other users content that is relevant to you. Just be sure to give acknowledgement by mentioning them in your caption. This also helps you gain exposure with their audience, as many users will return the favor and re-purpose your content.


For more information on using Instagram for plumbing marketing and other great digital plumbing marketing ideas check out our other articles.



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How to Get Customers to Find Your Business

February 19th, 2016


Its important to increase your online visibility in order to get customer to find your business online. Creating a good website is only part of the equation. The next step is to get customers to find your business. So how do you get customers to find your business? You have to lead them to your business strategically. You can do this with a great content strategy, social media, and local directories.


Content Strategy

A good content strategy will help customers find your business by providing them with good quality content, which all internet users seek. Content that is routinely updated will help customer find your business by providing a good opportunity to optimize your content with your keywords, which will help with your search ranking further helping customers find your business. Aside from the SEO perks content also helps establish your authority in the industry and helps you build credibility with your customers.


Social Media

help customers find your businessThere is no doubt that social media is a great way to help customers find your business. You can grow your networks with your existing customers and seek out new ones. Implementing your content strategy into your social media is also good and helps build engagement with your following and create traffic to your website. When it comes to social media there are a lot of options. If you are just getting started we suggest going with the big 4, Facebook, Twitter, LinkedIn, and Google +. Get a feel for those sites and then branch on from there. Remember aside from helping customers find your business you are also building a brand, so keep things uniform to help strengthen your brand.


Local Directories

Local directories are huge when it come to helping customers find your business, especially with mobile users. Sites like Yelp and Google Local can be instrumental in helping customers find your help customers find your businessbusiness. So take advantage of these sites. Optimize your sites with your keywords, add pictures, add your logo, and make sure that all the pertinent business information is accurate. Many of these sites also allow you to add your website, a crucial part of information to help customers find your business. Many of these sites also allow for ratings and reviews which also help customers find your business. Encourage your customers to leave positive feedback and reviews to help increase your visibility.


These are just 3 areas you can focus on to help customers find your business. If you are just starting out, concurring these areas will give you a good start. You may also want to consider running a paid ad here and there to boost traffic. Facebook is a good place to run ads, or you may consider a Google Adwords campaign. To learn more about plumbing marketing and how to get customers to find your business please visit




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A Plumbing Marketing Plan for Next Year

December 31st, 2015



Its that time of year again. Time to create a plan for plumbing marketing for next year. Having a plan of action is always the best way to achieve success with any digital marketing. Part of creating a new plan for next year is to review your accomplishments for this year. Its important to see where you did really well, and what areas you need a little more work in. Here are some tips for reviewing your plumbing marketing for this last year to help your create a better plan for next year.

 making a plumbing plan for next year


One area that is super important for forming a good plan for plumbing marketing is your keywords. In your analytics report you should be able to see what keywords worked really well for generating traffic. The results keywords or keywords phrases you are using may actually surprise you. This is a good time of year to reconsider your keywords and implement an SEO strategy that may be more effective.


Social Media

Social media is huge for your plumbing marketing. If you have been spending a lot of time on your social media strategy your analytics report should be able to tell you how effective your social media strategy has been. Then you can gear your efforts for next year according to how you performed this year. Consider which social media accounts have generated the best traffic and which social media accounts have the best customer engagement. For the purposes of plumbing marketing it makes more sense to put your time, energy, and marketing budget towards outlets that are delivering results.



Content is really important and it should play a big role in your plumbing marketing plan. Over the next year there will continue to be a huge emphasis on good, relevant content. How was your content strategy this last year? If you have a blog how well did it drive traffic or boost engagement? With this information you can create a better content strategy for your plumbing marketing plan. By considering your content you can get valuable information, like what type of content your making a plumbing marketing plan for next yearviewers want or how often you should update your content.


Other areas to consider when creating a plumbing marketing plan for next year are your website, when was the last time you updated your website? You can also consider the paid ads you may have ran; how effective were they? Perhaps you want to up the amount of paid ads you run next year. This is all really important information to consider when creating your plumbing marketng plan for next year.


Need some help creating a plumbing marketing plan for nesxst year? Grow Plumbing is here to help! We specialize in plumbing marketing and together we can come up with a plumbing marketing plan that fits the individual needs of your company. Click here to learn more!

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Knowing Your Audience on Social Media

December 21st, 2015


Social media is big for plumbing marketing. The idea is the farther you can reach with your social media the more traffic and web exposure you will get. One things for certain, not all social media sites are the same. Each social media site tends to cater to a specific user type. Its important to know who your audience is when using social media for plumbing marketing and more importantly where they are. We always talk about quality over quantity, and this definitely has an impact on social media.


Who Uses Twitter?

social media for plumbersTwitter has over 300 million users world wide, with 80% of them being mobile users. Over 75% of users are outside of the US with over 30% of users coming from Asia. Latin America is the one of the fastest growing regions with active Twitter users. The age group that uses Twitter the most is 18-29 year olds making up around 37%, with 30-49 year olds coming in 2nd at 25%. Peak times for Twitter users are 12 pm, 5pm, and 6pm.


Who Uses Facebook?

Facebook is still on of the most popular sites on social media with over 70% of American adults using Facebook. Internet users who are 18-29 are the highest users, with 30-49 years olds close behind. Currently social media for plumbersFacebook is becoming more popular with 65 years olds and older, 56% of internet users who are 65 and older are now using Facebook, up from 35% in 2012. Most Facebook users come from Urban or Suburban areas. Facebook also has more female users than male.


Who Uses LinkedIn?

social media for plumbers

LinkedIn is used less than Facebook, however 28% of adult internet users use LinkedIn, up from 22% in 2013. LinkedIn is more widely used among college graduates and those in higher income households. Users are more likely to be age 30-64. LinkedIn also is slightly more popular among men.


Who Uses Google +?

Google + is more commonly used among people who work in IT, internet, or computer services making up 29% of users. Self employed individuals are also big users of Google’s social media platform making up 23%. social media for plumbersGoogle + is said to have less noise than Facebook and appeals to more tech savvy individuals. Google + also attracts more male users than female.



Twitter, Facebook, LinkedIn, and Google + make up a large portion of social media activity. We suggest getting your feet wet in all of them just to see what works best for you. You may also want to consider Pinterest, or Instagram is you are distributing visual content. To learn more about using social media for plumbing marketing visit our website at






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The Most Popular Social Media Sites You Can Use for Plumbing Marketing

January 5th, 2015


When it comes to social media sites you have your one hit wonders and you steadfast social media sites. As trends change and technology progresses you find new emerging social media sites and many existing social media sites evolving with the trends to remain competitive. Deciding what social media sites to use for plumbing marketing can be a little confusing with so many choices. Here is a list of the most popular social media sites you can use for plumbing marketing.



  1. Facebook

    social media for plumbing marketingFacebook has dominated social media for over 5 years. With over 900 million visits each month, Facebook is an obvious choice for plumbing marketing. Facebook has a lot to offer in terms of plumbing marketing. Facebook provides and excellent place to share your content. In addition to your profile you can create a business page and run paid ads. Facebook is a great place to connect with current customers and search for new customers. The search options on Facebook allow you to get real specific when it comes to searching for the right target audience.

  2. Twitter

    social media for plumbing marketingWith over 500 million users Twitter has rapidly gained in popularity since its launch in 2006. Twitter is a place for content, a 140 characters of content. Often referred to as a micro blogging site, Twitter makes for a great choice for plumbing marketing when it comes to content distribution.

  3. LinkedIn

    social media for plumbing marketingLinkedIn is an extremely powerful social media platform for plumbing marketing. LinkedIn is the most used social media website among professionals and provides a much needed opportunity for business networking. On LinkedIn you can connect with referral partners, which can really help boost your business.

  4. Google +

    Google + is a definite plus (pun intended) for plumbing marketing. In conjuncture with a Google Local account, Google + can be a very powerful social media platform, especially when it comes to mobile users. Local directory sites like social media for plumbing marketingGoogle Local are often used by mobile users, which now outnumber traditional desktop users. In addition; with so many innovations, having a Google account will not only help increase web presence but Google offers a lot of practical business applications that make running a business much easier.

  5. Pinterest

    Pinterest is a newer social media sites, but has quickly gained in popularity. Pinterest is a place to “pin” or share ideas. Pinterest has experienced exponential growth over the last several years and since its launch in 2009 has 70 million social media for plumbing marketingusers worldwide. With a drastic increase in popularity, Pinterest is a great choice for plumbing marketing. Consider sharing “pinning” bathroom remodeling ideas etc.


Other social media sites you may consider for plumbing marketing are: Instagram, Tumblr, and Vine. Remember when it comes to plumbing marketing 1 shoe does not fit all. Experiment with different social media sites and find out which ones best suite your plumbing marketing needs.

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5 Tips to Help You Get Ahead with Your Social Media for Plumbing Marketing

July 31st, 2014


Social media for plumbing marketing is a powerful tool to grow plumbing business. With that in mind you have a lot of competition on social media these days. Everyday more and more businesses are connecting with customers on social media, plumbers alike. So how do you drive your brand and stand out from the crowd using social media for plumbing marketing. Here are some tips to up your game with social media for plumbing marketing.


  1. Cross promote across social media platforms

    To effectively use social media for plumbing marketing you should cross promote across all social media platforms. Turn Facebook friends into Twitter followers and so on. This helps you stay front and center.


  2. Create custom-formatted tweets


    In the vast sea of tweets its likely that your tweets could very well be getting lost among the rest. To prevent this from happening and allow you to stand out use different line breaks and different colored fronts to help you stand out.


    social media for plumbing marketing,, 07/31/2014

  3. Create longer posts

    Recent studies show that longer posts get a little bit more traction. That being said, make sure your posts are unique and engaging. Don’t bore you following.


  4. Embed a good call to action button


    A call to action button will help you stand out when using social media for plumbing marketing. With so many generic status updates, embedding a call to action button is an easy to generate more clicks, because it is more compelling to to click on.


    social media for plumbing marketing

    B2C,, 07/31/2014

  5. Put a positive spin on things

    When using social media for plumbing marketing it is really important to keep things positive. You want people to associate positive things with your business, so avoid any negativity with your posts.


Using social media for plumbing marketing is a great way to stay connected with new and existing customers. Social media for plumbing marketing can also be very beneficial to your plumbing marketing budget. When it comes to using social media for plumbing marketing it is important to have a plan. Incorporating some of these tips into your plan for social media for plumbing marketing will help you stand out from your competitors. To learn more about using social media for plumbing marketing please visit

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July 24th, 2014

social media for plumbing marketing

Action Coach,, 07/24/2014


Social media for plumbing marketing is a very important task. Social media for plumbing marketing will not only help you build your brand but also increase your search ranking and engage with customers. With that being said you want to make sure you are doing everything right when it comes to social media for plumbing marketing. So how do you know if you are doing everything your supposed to using social media for plumbing marketing?


  1. Have a plan of attack

    When using social media for plumbing marketing you have to have a plan. You cannot simply just exist on social media because everyone else is. Know what your agenda is. What social media sites are best for your company? Who is your target audience? What are you promoting? How are you going to promote your content? All of this is very important to know in order to be successful with social media for plumbing marketing.


  2. Provide good content

    One of the main reason to use social media for plumbing marketing is to promote your content. When it comes to content and social media make sure that its relevant to your business, unique, engaging, and diverse (status updates, blog posts, videos, infographics etc.). You also want to avoid too much repetition as this can alienate your following, remember you want to keep them engaged. Also avoid overly plugging your business. While direct mentions of your business is important try to keep it balanced with other forms of content that are related to your company like industry news, or plumbing techniques. This way you don’t come across as a spammer.


  3. Avoid too much automation

    While some automation is definitely helpful when it comes to using social media for plumbing marketing, don’t overly automate. You want people to see your personality come through you don’t want them to feel like there is a robot on the other end. Use automation where it really makes since, for example to pre-schedule your status updates for the month. For other things like increasing your following on Twitter, its best to go at it the old fashioned way. You will get better quality results.


Sometimes you simply have to try different things and see what works best for you. With social media for plumbing marketing what works for one person may not work as well for others. There are a lot of things to consider when using social media for plumbing marketing. Have you created your plan yet?

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June 23rd, 2014


When it comes to using social media for plumbing marketing there are just so many options. Nobody wants to miss the next “big” thing, so do you partake in every social media trend that comes along, or are you selective? How do you choose the right sites for using social media for plumbing marketing?


social media for plumbing marketing

Foremidable Engineering Consultants,, 06/23/2014

Using social media for plumbing marketing should be apart of your plumbing marketing plan. In the event that you have not formulated your plumbing marketing strategy its time to go back to the drawing board and ask yourself these questions: Who? What? Why? When? Where? You need to have the answers to these questions before you can successfully embark on a plumbing marketing crusade, otherwise you are going at it blind and are setting yourself up for failure.


When it comes to social media for plumbing marketing there are the obvious choices: Facebook, Twitter, LinkedIn, and Google +, all of which make for a great starting point. Remember that different users will be on different sites; for example for more b2c marketing, Facebook is the obvious choice, but for b2b marketing, LinkedIn is the definite favorite among marketers. Your tactics should be geared to the crowd the social media site is drawing.


There are of course other options when it comes to social media for plumbing marketing. YouTube and Pinterest are vastly growing in popularity, and can really help differentiate your content. YouTube is actually one of the second most popular search engine with an astounding 4 billion hours of video viewed each month!


Social media for plumbing marketing is simply a fact of life. Its not going away anytime soon. In fact it will continue to grow and evolve. The key players may change over the years, but the overall concept is a must for any marketer. There really is no play book when it comes to using social media for plumbing marketing. What works well for one may not work for the next. You best bet when using social media for plumbing marketing is to try different things and see what works best for you.


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