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Posts Tagged ‘staying competitive’

How Checking Out Your Competitors Can Help With Your Plumbing Marketing

September 2nd, 2016



plumbing marketing

ABC.Net,, 09/02/2016

The plumbing industry can be a very competitive field. When it comes to your plumbing marketing you want to try and stand out from the competition as much as possible. That’s why its important to check out what your competitors are up to with their plumbing marketing. While it may seem shady to some, not knowing whats going on with your competitors can actually harm you, not to mention the fact that they have probably already scoped out what you are doing. And just because you are checking out what your competitors are up to does not mean you have to copy them either. Here are some reasons how checking out your competitors can help with your plumbing marketing.


New Ideas

Checking out your competitors can help with your plumbing marketing by giving you some insight. Maybe your competitors are doing something you never thought about doing. By checking out your competitors you can get new ideas for plumbing marketing. While you want to stand out and not copy what others are doing, it can help you develop new ideas for your own plumbing marketing strategy.


Test The Waters

Maybe your competitors are doing something you have thought about doing but haven’t tried yet. By seeing what your competitors are up to you can see what is working for them and what isn’t. While some plumbing marketing strategies may work well for one company and

plumbing marketing

Printer Presence,, 09/02/2016

not for others, you can kind of get an idea how a certain plumbing marketing strategy will work in your demographic with your target audience.


Stand Out

Checking out your competitors can help you stand out with your plumbing marketing. Part of being competitive is standing out from the competition. But how will you know what direction to go in if you don’t know what your competitors are doing? In order to formulate a competitive plumbing marketing strategy we recommend performing a competitive analysis on at least three of your competitors. Here’s what you should look at when performing a competitive analysis:


  • Website

  • Social Media Presence

  • Local Directories

  • Content Strategy

  • Search Ranking


By scoping out the competition you can form a better strategy for your plumbing marketing. You don’t have to imitate them, but just being aware of what others are doing can be very valuable knowledge. To learn more about plumbing marketing and how to stay competitive check out some of our other articles here.

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The 4 Rules to Being Competitive with Your Plumbing Marketing to Grow Plumbing Business

April 26th, 2015



plumbing marketing

Plumber Andy,, 04/25/2015

To grow plumbing business it is important to remain competitive. Lets face it the plumbing industry can be really competitive. Have you ever considered who your top competitors are? Knowing what your up against is one of the most important steps in order to grow plumbing business. It allows you to tailor your plumbing marketing efforts in the right direction in order to stay on top of the game. Here are some things to consider when it comes to your competition and your ability to grow plumbing business.


  1. Don’t Ignore the Competition

    In order to grow plumbing business it is important to not ignore your competition. Trust that the competition is thick when it comes to growing your business. Instead of burying your head in the sand face your competitors head on. The more aware you are, the better prepared you will be.


  2. Be Original

    When it comes to your competition it is important to be original. Don’t be a copycat. You want to emphasize your value to your customers. What sets your plumbing company apart from the rest? While it is important to be aware of what your competitors are doing, in order to grow plumbing business you should always remain true to yourself and your company.


  3. Never Underestimate

    Never underestimate your competition, especially when trying to grow plumbing business. Even the little guy as a chance at getting a piece of the pie. So while your concerned about the big fish, the little guy sneaks in and gets and edge over you. Now days everyone has a chance. You don’t have to have a huge plumbing marketing budget in order to make it. Just persistence and dedication. So never underestimate your competition, even your smallest competition.


  4. Play Fair

    You know there is a thing called karma. When it comes to plumbing marketing and being competitive its is really important to play fair. Never cross the line between being competitive and playing down right dirty. Treat your competitors with respect and keep things ethical. In the event that a competitor does you dirty, take the high road. Trust us, being ethical speaks volumes when it comes to customer service and your customers know the difference.


Having a competitive edge is definitely a must in order to grow plumbing business, but how you go about it is what is really important. To learn more about plumbing marketing and other plumbing marketing topics to help you stay competitive please visit our website at


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