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Posts Tagged ‘successful plumbing marketing’

The 3 Pillars of Successful Plumbing Marketing: Part 3 – Links

January 24th, 2014
 
 
 
 
 

 

When it comes to successful plumbing marketing there are 3 things that are really important: content, social media, and links. We have previously discussed the importance of content and social media for a successful plumbing marketing campaign. For the purpose of today’s blog we will be talking about link building.

 

Links

 

successful plumbing marketing
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Links play an important part in how search engines index a website. Ideally the more links you have the higher ranking your website will receive on search engine results, however over the years search engines have made significant changes on how they index links for websites, and the old practices of link stuffing, much like key word stuffing are now obsolete, and as far as search engines are concerned punishable by removal from search engine results all together. For a successful plumbing marketing plan you need to avoid this travesty as all costs, which means focusing on quality links.

 

A great way to create quality links is within your own content that you are distributing. For example you have written a new blog, you should provide 3-4 hyperlinks to other pages in your website that are relevant to your blog topic. This is a great way to provide links back to your website and maintain relevancy.

 

When leveraging link building for a successful plumbing marketing strategy it is important to consider where you are linking. The more relevant the site is to your business the better and safer. Remember search engines like to keep all things relevant. Definitely exchange links with some of your networking partners and any community sites that you may be involved in.

 

Online directories are also important for a successful plumbing marketing plan, carefully select good quality directories that can benefit your plumbing marketing, as getting listed with every directory you come across can actually can a negative impact on your plumbing marketing. Look for local directories, niche directories, and established directories that offer a plumbing category.

 

A successful plumbing marketing plan can be an exciting journey to embark on. It is easy to get a little confused at times, with all the changing trends and technological advances occurring everyday. Don’t get lost along the way, if you need help with your plumbing marketing we are here to help. Grow Plumbing is dedicated to the success of your plumbing marketing and can help answer any questions you may have. To learn more visit www.growplumbing.com.

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 The 3 Pillars of Successful Plumbing Marketing: Part 1 – Content

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The 3 Pillars of Successful Plumbing Marketing: Part 2 – Social Media

January 18th, 2014
successful plumbing marketing

 

A successful plumbing marketing plan will have 3 very important components: content, social media, and links. Last time we discussed the importance of content for a successful social media plan. Now we will move on to part 2; social media.

 

Social Media

 

Social media serves several different purposes in a successful plumbing marketing campaign. Social media for plumbing marketing enables you to seek out new and existing customers, engaged with customers, and distribute content to name a few. It is very important to remain consistent on social media and active. Setting up accounts and thinking you are done is going to get you no where. For a successful plumbing marketing experience, you must continually work at it.

 successful plumbing marketing

Social media allows plumbers to search for their ideal customer and existing customers. Each platform operates differently with different search options, some more comprehensive than others. Social media sites are actively improving these functions. With Facebook graph search you have the ability to narrow your search down to very specific fields. With this technology it is also important to remember to properly optimize your profile so that your plumbing company will appear in search results.

 

Customer engagement is a vital part of a successful plumbing marketing plan. Sometimes customers need a little attention, and social media is a great way to do this. Social media provides open lines of communication with customers it just depends on how you want to use it. Be sure to participate in conversations and discussions, hash-tags are a great way to do this. Whatever you do, be real and relevant. Customers like to interact with real people, so show a little personality but not too much.

 

An important aspect of a successful plumbing marketing strategy is the distribution of content. Social media provides the perfect avenue for content distribution. You should share your content on all of your social media sites for the best exposure. Sharing your blog or other form of content with your followers, friends, circles, and contacts maximizes your exposure to their networks, and their networks, and so on. In turn this will help create traffic back to your website.

 

Social media also helps boost a plumbing companies search ranking. The more you put yourself out there with properly optimized content and profiles, but better the chances of appearing on the first page of search results. Content, social media, and links are all important parts of a successful plumbing marketing plan. No one more important than the other. They all work together in order to give you the best results for your plumbing marketing efforts.

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Related Articles 

 The 3 Pillars of Successful Plumbing Marketing: Part 1 – Content

Creating a Plan for Plumbing Marketing: Who, What, Why, When, Where? Part One

Creating a Plan for Plumbing Marketing: Who, What, Why, When, Where? Part Two

The 3 Pillars of Successful Plumbing Marketing: Part 1 – Content

January 15th, 2014

3 pillars of successful plumbing marketing

The 3 Pillars of Successful Plumbing Marketing

 

When attempting any sort of online plumbing marketing, there are 3 things that are vital to the success of your plumbing marketing. Content, social media, and links. Without 1 of these the others are obsolete. Content, social media, and good quality links all work together to support healthy search engine results and drive traffic to your website. We will be discussing the 3 pillars of a successful plumbing marketing plan in a series of 3 blog posts. Today we will be focusing on content.

 

Content

 

Content comes in many forms: body text on your website, blog posts, status updates, and videos. Good content is a definite must for a successful plumbing marketing plan. With out good content you risk being lost in translation among all the other competing businesses trying to make a name for themselves. Good quality content is key in a successful plumbing marketing strategy to help boost search engine results and engage with customers who are searching for unique and useful information.

 

All content should be optimized with keywords that have been researched and are applicable to your business. Never miss an opportunity to optimize content. Your website and blog should be the main area of focus; however you can and should optimize your about me sections in all your social media profiles as well as local directory’s like Google Local. Keep in mind when using SEO that your content is fluid and reads well. Keyword stuffing to manipulate search engines is a definite no no and just a bad practice. Inadvertently a great way to sneak in some optimization is through customers reviews. Quite frequently the same keywords will be used throughout a customers review, and this too will be analyzed by search engines and deemed relevant.

 

Good content for successful plumbing marketing will be useful, engaging, relevant, and unique. Try and think about what your target audience would be searching for. What will they find useful? People place a high value on content that is informative, helpful, and direct. In today’s day and age people can be fickle when it comes to content, meaning they don’t want to search endlessly for the information they seek, they want it now. Make content readily available and easy to access.

 

It is also important to update content on a regular basis. After a while content can get stale in terms of search engines. Search engines love content that is updated constantly, so set aside a little time every week to compose a new blog and update social media sites. A constant flow of content to your website via blogging is one of the easiest way to refresh your content on your website; making your website consistently relevant to search engines.

 

Good quality content is a key contributor to a successful plumbing marketing campaign. All three parts, content, social media, and links, contribute different attributes that are necessary in order to have a successful plumbing marketing strategy. Next time we will be discussing social media.

 

 

Does Your Plumbing Company Have A Plumbing Profile? Get A Free Profile Today!  (Are you lazy? We’ll do it for you)

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