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Posts Tagged ‘traditional plumbing marketing’

Frequently Asked Questions About Online Plumbing Marketing

February 3rd, 2018

 

online plumbing marketing

Image Credit: Weyburn, https://goo.gl/iPLifV

Online plumbing marketing is crucial these days to growing your business. Over the last decade there has been a huge shift in how people conduct business, shop for goods and services, and receive information. More people are online these days, and as technology improves and advances, even more people will be online. This is not to say that there isn’t room for traditional marketing tactics, many of which are still quite effective. However, in addition to your traditional plumbing marketing tactics, it is now time to embrace online marketing for what it is and find a balance between the two. If you are just getting started with your online plumbing marketing, you may have some questions. Here are some frequently asked questions about online plumbing marketing.

 

What is the Difference Between Online Plumbing Marketing and Traditional Plumbing Marketing?

Online plumbing marketing reaches customers online. Traditional plumbing marketing uses printed media like fliers and postcards, ads in newspapers or phone-books, radio ads, and television ads. These methods are still relevant, and if you are gaining success with them, then by all means please continue. We simply hope to encourage you to also incorporate online plumbing marketing as well. Online plumbing marketing relies on several different platforms: SEO, social media, content, local directories, and paid ads.

 

online plumbing marketing

Image Credit: Edkent Marketing, https://goo.gl/N8cDZT

 

What is SEO?

SEO is a common term in online plumbing marketing. SEO or search engine optimization utilizes keywords or keyword phrases to attract search engines and explain what your website is about. SEO can be delivered in the body text of your website, the title tags, alt tags, meta description, content strategy, and in your profile descriptions on social media and local directory sites. Keywords and keyword phrases are words or phrases that you think your target audience or customers would use to search for your business. Some keywords will be more competitive to rank for, so it is important to do some research on the keywords you want to use.

 

How Important is Social Media?

Social media plays a huge role in building brand awareness, increasing customer engagement, improving search ranking, and establishing relevancy and credibility online.

online plumbing marketing

Image Credit: Shoppulse, https://goo.gl/vXu1ke

The most popular social media sites are: Facebook, Twitter, Instagram, and LinkedIn. All of these social media sites cater to a different demographic and with each you have potential to reach your audience. Prioritize the social media sites deliver the best results. Remember to be engaging and participate.

 

What is Involved in a Strong Content Strategy?

Content is vital to online plumbing marketing, after-all every person who does a search online is looking for one form of content or another. This makes your content strategy one of the most important aspects of your online plumbing marketing. A good content strategy will be diverse; containing: a blog, ongoing status updates, pictures, videos,  and stories. It will also contain your keywords you want to rank for. Content and social media go hand in hand. Your social media strategy will work better with a good content strategy.

 

How Should I Leverage Paid Ads?

Paid ads are very helpful for your online plumbing marketing. However depending on your budget, they are sometimes harder to sustain. Which is why we recommend periodically running ads that make sense for what you are trying to accomplish and that fit your budget. It is important to keep track of your successes when running paid ads, as you want to achieve the best ROI, or return on investment. There are many ad services to choose from, Google and Facebook are two of the most popular, and also the most expensive. Other search engines like Bing are also effective for running paid ads.

 

To learn more about online plumbing marketing contact Grow Plumbing today! We specialize on online plumbing marketing and can help you get the results you want!

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9 Plumbing Marketing Tips You Can’t Miss

June 3rd, 2016

 

Plumbing marketing is a must when it comes to growing your plumbing business. From traditional plumbing marketing tactics to new plumbing marketing strategies. Its important to learn how to incorporate both strategies in order to be the most successful with your plumbing marketing. Here are some of the top plumbing marketing tips to help you on you with growing your business.

 

#1 Create Short and Long Term Goals

One of the first things you need to do when starting your plumbing marketing is to create some short and long term goals. Once you know where you want to go with your business you will be better able to form a more solid plan on how to get achieve your goals.

 

plumbing marketing

For a State of Happiness, http://goo.gl/qyed8l, 06/03/2016

#2 Strategize

You need to be methodical when it comes to your plumbing marketing. Create a thorough plan that encompasses: who you are marketing to, what your message is, how you are going to get your message across, where you are going to promote your message, how much resources you are willing to dedicate, and how much time you are going to a lot for your plumbing marketing. Having a plan will help provide a clear path to meeting your short and long term goals.

 

#3 Keywords

Keywords are a fundamental part of your SEO. Think of a few keywords or keyword phrases that are relevant to your business. Remember some keywords are going to be more competitive than others so do some research on the keywords you are thinking about using. Once you have established your keywords you can use them on your website, blog, social media sites etc. Always remember to maintain balance with your keywords to avoid any penalties from the search engines.

 

#4 Links

Link building is also and important part of plumbing marketing. You should be providing a link to your website on all of your social media profiles, local directory sites, and also your blog. Internal links on your blog are also great. Of course you plumbing marketingwant to use the best judgment when it comes to link building, as generating links that aren’t relevant to your business can be frowned upon by search engines.

 

#5 Website

You website is an important part of plumbing marketing. Think of it as the central hub for everything. You want to drive traffic to your website, and once you get that traffic you want to be able to convert that traffic. Its important to your website effectively communicates all the pertinent business information about your plumbing company. Keep the design simple and say to navigate. Make sure information is in plain site. Some information that is good to include on your website is: you hours of operation and areas you service, services offered, information about your team, testimonials, and information about any specials you are running.

 

#6 Social Media

Social media plays a huge role in plumbing marketing these days. Social media can really help drive traffic to your website when done correctly. Be sure to fill out your profiles completely, and provide a link back to your website. Its also important to update your profiles on a regular basis with blogs, status updates, pictures, and videos.

 

#7 Content Strategy

Content goes hand in hand with your social media. Your content strategy can single-highhandedly drive your whole plumbing marketing strategy so its important that you pay special attention to the content you are producing. Focus on generating a blog several times a week, and also updating your social media sites frequently. Include pictures and videos in your content strategy. Remember stay relevant and try to provide useful and unique information.

 

#8 Local Directories

plumbing marketingLocal directories also play a huge role in plumbing marketing. Many people rely on local directory sites like Yelp! to find the goods and services they are in need of. Taking advantage of these sites is a great way to gain exposure and generate traffic back to your website. They also provide a great place to generate reviews and ratings.

 

#9 Email Marketing

Email marketing is still and effective way to market and grow your plumbing business. Email is a great way to stay in contact with existing customers and let them know whats new with your business. Email is also a great way to reach people on the go, as most emails are reach on mobile devices.

 
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