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Posts Tagged ‘Twitter for plumbing marketing’

Simple Steps to Mastering Twitter for Your Plumbing Marketing Part 2

July 26th, 2016

 

In our last blog titles “Simple Steps to Mastering Twitter for Your Plumbing Marketing Part 1”, we discussed a 3 step process to getting started using Twitter for your plumbing marketing. From drafting your Twitter strategy, creating your Twitter profile, and learning the basics. Now we will discuss good practices for using Twitter for plumbing marketing.

 

#1 Once you have established your Twitter profile and learned the basics for using Twitter for plumbing marketing you can start to discover all that Twitter has to offer. Twitter offers a pretty comprehensive search mechanism that will allow you to search for all kinds of things. twitter for plumbing marketingFrom finding industry leaders, conversations about a specific topic, and users right in your community. You can start searching for relevant terms on Twitter and see what the conversations and trends are, then start participating and following other users. You want to grow your network with other Twitter users that have the same interests as you and for plumbing marketing purposes fit your target audience, or customer profile. The more people you add to your following the more exposure you get.

 

#2 As you start growing your following, you also need to start participating in the conversations that are taking place. Tweet and retweet, throw out some mentions. Do whatever you can to add value to the conversation. For the purposes of using Twitter for plumbing marketing, consider what you want to Tweet. Some good options are plumbing how to’s, or funny plumbing pictures, updates on new procedures, water saving tips, etc… think about what your following would be interested in. Also consider topics that are trending.

 

#3 Part of succeeding while using Twitter for plumbing marketing is creating relationships with people. People like to connect with real people not a brand. While its important to strengthen and drive your brand, people want to feel like there is a real person on the other end. Show a little personality, and stay relevant. Don’t just plug your business, add a little personal touch.

 twitter for plumbing marketing

#4 While using Twitter for plumbing marketing sounds like it could be another full time job, it really shouldn’t be all that time consuming. Designate a specific time each day to do your social media duties. If you find yourself having a hard time keeping up with the demand know when to ask for help. If your not up to the task delegate the chore to someone in your office, enlist the help of a professional social media marketing specialist. Running a plumbing company can be taxing and you should focus on the areas that make you the most happy, but you don’t want your plumbing marketing to fall by the wayside either. Don’t be afraid to ask for help.

 

For more information on using Twitter for plumbing marketing, and other plumbing marketing topics check out our other articles.

 

 

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Simple Steps to Mastering Twitter for Your Plumbing Marketing Part 1

July 25th, 2016

 

Twitter has a lot to offer when it comes to your plumbing marketing. Its one of the most widely used social media sites, with 310 million active users this year. That’s a lot of exposure that you can’t afford to miss for your plumbing marketing. For some Twitter can be a little twitter for plumbing marketingdaunting to understand especially with all the Twitter jargon (whats a hashtag?) But once you get the hang of it Twitter can actually be pretty easy to understand and use for your plumbing marketing. Here we bring you simple steps for using Twitter for plumbing marketing.

 

#1 First things first, when using twitter for plumbing marketing you need to have a strategy. Having a plan will help you stay organized and help you better understand the process. Sit down and ask yourself the following questions:

 

  • What do you want to accomplish using Twitter for plumbing marketing?
  • Who are you hoping to reach using Twitter for plumbing marketing?
  • What type of content are you going to contribute?
  • How are you going to sell your business using Twitter for plumbing marketing?
  • What call to action are you going to use to get traffic to your website from Twitter?
  • How are you going to add value?

 

Establishing these things will help you gain a better understanding of how to use Twitter for plumbing marketing and allow you to be more effective.

 

#2 Next you need to build your profile. Take advantage of the space provided to write a brief about section using some strategically placed keywords, remember you have limited space so keep it short and sweet. Also be sure to include a link back to your website and images. Images are really important when building a strong Twitter profile. Decide on a good professional profile picture and a good eye catching cover photo.

 

#3 Once you have created your profile you can lean the basics. Twitter thrives on content with roughly 6 thousand tweets being sent out every second, that amount to around 500 million tweets per day. That’s a lot of content, so in order to remain competitive and relevant on Twitter you need to participate by Tweeting. Tweeting is like a status update but on Twitter. Its limited to 140 characters or less. Try to update your Twitter feed several times a day, you can do this manually or your can use an outside social media dashboard like Hootsuite to pre-schedule your Tweets. Some other basic Twitter terms you need to be familiar with are:

 

  • Retweet – This is where you share another users status or tweet with your audience. Getting retweeted is good for your visibility. Retweeting other users tweets is also a good way to get retweeted yourself as the user is more likely to return the favor.
  • Mention – A mention is pretty much what its sounds like and involves one Twitter user “mentioning” another Twitter user. This is represented by using the @ symbol in from of another users username in a Tweet. For example if you wanted to mention Grow Plumbing you would include @growplumbing in your Tweet.
  • Hashtag (#) – You hear about hashtags everywhere these days especially after other social media sites like Facebook and Instagram incorporated them as well. A hashtag is a way to join in a conversation with other users, who you don’t necessarily have to be affiliated with. You do this by including the hashtag symbol #. For example if you wanted to join in a conversation stream about #plumbingmarketing, you could include that hashtag in your Tweet and automatically populate in the #plumbingmarketing stream. This is an easy way to gain exposure from other users who are utilizing the same hashtag. Anyone can create a hashtag, anyone can utilize a hashtag. Of course certain terms will be wildly popular and recognized for example #yolo, while others may not gain much traction at all.

 twitter for plumbing marketing

Stay tuned for our next article Simple Steps to Mastering Twitter for Your Plumbing Marketing Part 2, as we delve further into strengthening your Twitter strategy.

 

 

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Build a Connection With Your Followers on Twitter

May 19th, 2016

 

connect with your followers on twitter

PreApps, http://goo.gl/n6IUgq, 05/18/2016

Twitter has a lot to offer when it comes to online plumbing marketing. For starters is is great for increasing visibility, strengthening your brand, and connecting with customers. Keeping your customers in mind its important to really connect with your followers on Twitter, and any social media site for that matter. Customer engagement is one of the most important parts of building a strong brand. Here are some ways you can build a strong connection with your followers on Twitter.

 

Engage With Your Followers on Twitter

build a connection with your twitter followers

Yali Creatives, http://goo.gl/Osa8Bk, 05/18/2016

When we say engage with your followers on twitter we mean be active with your followers on Twitter. You can do this by producing content that is unique and useful and that sparks a conversion. Generating a conversion is one of the best forms of content for Twitter. It creates a buzz about your brand and helps get people excited. Produce content with your followers in mind. What do they want to see? What will get them to get involved?

 

Respond to Your Followers on Twitter

Part of increasing your engagement with your followers on Twitter to respond to them and acknowledge them. Simply putting the content out there and then nothing else will not cut it. When you get a response respond as well. Creating a back and forth banter is good for your plumbing marketing and your brand. It helps create a personal relationship with your customers, which these days is a very important part of good customer service.

 

Think About How You Can Add Value

Your content should be unique and interesting to your followers on Twitter, so how can you add value? From a plumbing marketing perspective consider sharing plumbing tips and how to’s, share videos, and pictures. A variety of content is good to appeal to more types of followers.

 

Be Consistent

Consistency is key when it comes to connection with your followers on Twitter. Updating and generating a conversion every once in a while is not going to get you very far. You want to update at least once a day if not more to remain visible.

 

To learn more about using Twitter for plumbing marketing and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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How to Get the Most Out of Using Twitter for Plumbing Marketing

May 15th, 2016

 

Twitter is one of the most popular social media sites out there, so it makes perfect since to use Twitter for plumbing marketing. Twitter can be a little confusing at first but once you get the hang of it you will find that Twitter can actually be quite useful. Here are some tips to help you get the most out of using Twitter for plumbing marketing.

 

  1. Tweet

    Twitter for plumbing marketing

    Appeal My Ticket, http://goo.gl/B6Jg9t, 05/15/2016

    If you are new to Twitter you may be asking what is a Tweet? A tweet is a status update, and is a crucial part of using Twitter for plumbing marketing. To get the most out of using Twitter for plumbing marketing you want to tweet and tweet often. Frequent tweeting is a great way to keep your tweets at the top of news feeds. On average Twitter receives 6,000 tweets per second which amounts to 350,000 tweets per minute, and 500 million tweets per day. In order to stay in the lime light with your followers you must tweet. Remember you are limited to only 140 characters, so keep it short and sweet and try to include a link. To save time you can always pre-schedule your tweets using a social media management app like Hootsuite.

     

  2. Retweet

    A retweet is where your retweet what another user tweeted. Retweeting for “Favoriting” can help you gain others users attention. Retweeting can be a little tricky as you do want to stay relevant. You can manually perform a search for relevant hashtags and then proceed to retweet. This can be a little time consuming so depending on how much time you want to spend on Twitter for plumbing marketing you may want to consider using an app like FlockWithMe to automatically following relevant hashtags that you set up.

     

  3. Mention

    Mentioning another user is another great way to gain attention while using Twitter for plumbing marketing. You can also mention your networking partners, this helps gain exposure for them and they are likely to return the favor.

    twitter for plumbing marketing

    Cloud Pro, http://goo.gl/wm6ont, 05/15/2016

     

  4. Engage

    Engagement is always important when it comes to all aspects of plumbing marketing. Twitter is no different. Interact with your followers. Make sure you respond to them, retweet them, or mention them. Its important to always acknowledge your followers.

 

Twitter can be a fun part of plumbing marketing. Its important to remember to always stay relevant and be consistent. For more tips on using Twitter for plumbing marketing visit our website at www.growplumbing.com.

 

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Up Your Twitter Game for Plumbing Marketing

June 17th, 2015

 

Twitter is one of the fastest growing social networks. Which makes having a Twitter strategy important for your plumbing marketing. While Twitter can be a little confusing for some it is actually a more simple platform than the more widely used Facebook. It’s simplicity is why Twitter is sometimes overlooked. Having a presence on Twitter can definitely be beneficial for your plumbing marketing. Twitter provides you with another audience to promote your content. Twitter also helps boost your search ranking. Here are some tips to help you up your Twitter game for plumbing marketing.

twitter for plumbing marketing 

Favorite

Just like Facebook gave the word like a new meaning,
Twitter did the same with favorite. Consider “favoriting” something akin to “liking” something. As you favorite you pop up in the users feed, when this happens they are more likely to follow you back. All social media works as trickle down effect for exposure. One move and the rest of you “following”, “friends”, “circles” what have you can see, and this is good exposure. While manually doing this can take a little time, it can really pay off. Remember quality trumps quantity any day.

 

Be Active

Activity on Twitter is crucial in order to gain any success for your plumbing marketing. An inactive account will deliver no results. So get your Tweet on. Tweet often and about things that are relevant to your business. Don’t bombard people with nonsense, but provide enough relevant content to keep them engaged. For plumbing purposes don’t just plug your services, Tweet how to’s and tips, Tweet crazy plumbing stories, or plumbing jokes.

 

Trend

Trend on point when it comes to using Twitter for plumbing marketing, while this can be a little confusing based on the subject matter. For plumbing marketing purposes you could share tips about saving water, share ideas for creating a

modern bathroom or kitchen, share the latest technology in LED showerheads for example. This will peak interest in your plumbing company and help with your engagement.

 

Having a strong presence on Twitter will definitely help your plumbing marketing in the long run. Twitter is just too strong of a platform to ignore. To learn more about plumbing marketing and using Twitter for plumbing marketing visit www.growplumbing.com.

 

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Using Twitter for Plumbing Marketing – Twitter Jargon

March 13th, 2014
using twitter for plumbing marketing

Above the Crowd, http://goo.gl/QsSlQ5, 03/13/2014

 

Using twitter for plumbing marketing can be a great way to reach new and existing customers. In conjunction with other social media sites, twitter can be a very effective tool for your plumbing marketing plan. To get the most out of using twitter for plumbing marketing it is important to understand the twitter jargon. Here is some common twitter jargon you may or may not know.

 

 

Tweet – A tweet is a fundamental part of using twitter for plumbing marketing. Tweets are essentially status updates. Tweets are comprised of 140 characters, so they are designed to be short and sweet. For success using twitter for plumbing marketing, new tweets should be composed on a regular basis and appeal to your audience.

 

 

Re-tweet – a re-tweet is basically another twitter user sharing your tweet with their followers. This is ideal for maximum exposure. A re-tweet is accomplished by copying the tweet and extending a RT@ and including the username, for example RT@growplumbing. This gives credit to the original tweet.

 

Mentions or @ – Using the @ symbol is a great way to include others in your tweets. If you are familiar with Facebook, this is essentially the same as tagging someone in a post.

 

using twitter for plumbing marketing

Example of using a #hashtag and mention @

Hashtag# – You see more and more use of the hashtag when using twitter for plumbing marketing these days, and across the board as other social media sites are embracing the hashtag. Any time you see the # symbol that precedes a word or phrase, there is a link to other conversations pertaining to the word or phrase. For example if you see a hashtag that looks like this #growplumbing by clicking on it you will be directed to other conversations occurring about Grow Plumbing. The intent is to link people with conversation pertaining to what interest them. Remember if you are using twitter for plumbing marketing and want to use hashtags keep your hashtags short and don’t use spaces between words. You can create your own hashtag or use popular hashtags. To look up a hashtag simply type the hashtag in the twitter search bar to see the results.

 

Shortened URLs – When using twitter for plumbing marketing remember you only have 140 to compose a tweet, so in order to save space a shorter URL is necessary in order to share a link. There are many free services that will allow you to shorten a link. Google for example has a great URL shortener at goo.gl.com. Another great reason you may want to shorten a URL is to accommodate re-tweets. Remember a re-tweet is accompanied by RT@ and the username, this can also take up space, so keep this in mind when creating a tweet.

 

Twitter jargon can be confusing when using twitter for plumbing marketing. It is always best to have a basic understanding of an application function to get the best results. We hope these insights into twitter jargon help you with using twitter for plumbing marketing.

 

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5 Tips for Using Twitter for Plumbing Marketing – Get More Followers on Twitter

March 10th, 2014

get more followers on twitter 

When it comes to using twitter for plumbing marketing having a good group of twitter followers is a must. More followers equals more exposure and establishes you as an authority. Generally the more followers you have the more people will think that you are an expert and therefor worthy of their time. So how do you get more followers on twitter? This can sometimes be a challenge, and unless you are someone famous does not happen overnight! Here are some tips on how to get more followers on twitter.

 

  1. When using twitter for plumbing marketing be sure you have all the basics covered with a profile picture, about me section, and link to your website.

  • Provide a good, clear, professional head shot as your profile picture. If your twitter profile does not have a profile picture people are less likely to follow you.

  • The about me section should always be filled out. This is the first thing people will read about your company, so make it good and don’t miss out on the opportunity for a little SEO.

  • Providing a link to you website is a must. The about me section is such a small section. A link to your website will give people more information about what you have to offer.

     Twitter Marketing For Plumbing Companies

  1. If you are using twitter for plumbing marketing then you should be distributing good quality content. Content is one of the more important parts about using twitter for plumbing marketing. People are thirsty for good content, so be sure it is good quality, unique, and provided on a consistent basis. Remember to post regularly but don’t over post so that followers feel spammed.

     

  2. When using twitter for plumbing marketing be sure to be selective of who you follow. Make sure you only follow others that fit your target audience. Search for followers who have your keywords in their about me section or in their tweets. These people are more likely to follow you back and help you get more followers on twitter.

 

  1. Avoid too much automation when using twitter for plumbing marketing. While a little automation helps make life a little easier, for example using Hootsuite to pre-schedule your tweets, too much can have a negative effect. Avoid using services that add followers instantly, while its true you will get more followers on twitter, these are not good quality followers who are going to share and retweet your content.

 

  1. Make your profile easy to find when using twitter for plumbing marketing. Cross share you twitter profile on other forms of social media, provide a link on your website and email signature. These little steps can really help you get more twitter followers.

 

Almost everyone wants to get more followers on twitter. Just remember when using twitter for plumbing marketing that good things take time. If you take the time to get more followers on twitter organically, then the reward will be much better than the instant gratification associated with instant followers.

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Using Social Media for Plumbing Marketing – Understanding Your Options

November 6th, 2013

 

Social media for plumbing marketing can be a little confusing. There are just so many options out there when it comes to social media for plumbing marketing, how can you be sure which social media sites are the best for your plumbing company? When it comes to social media for plumbing marketing its a one size fits all type of thing. For some plumber they may garner great success with Facebook, others maybe prefer LinkedIn. It depends on you and your business. Here is the run down on the top social media sites for plumbing marketing to help you choose social media sites that best suite your needs.

 

  1. Facebook for Plumbing Marketing

    If you haven’t heard of Facebook then you might live under a rock. Facebook is the #1 social media site in the world with more and more users signingfacebook for plumbers up every day. This makes Facebook and obvious choice for gaining mass exposure. However you have to be careful. Facebook allows you to search for your target audience, however users are often times on Facebook for social reasons and can sometimes reject approaches made by businesses. That is why it is important to be real and genuine. Your conduct on Facebook should be professional and engaging, try not to sound like a robot constantly plugging your business. Facebook deems profiles for individual use and pages for businesses, so create a profile and a page for the best results.

  2. Twitter for Plumbing Marketing

    Just like Facebook, Twitter is a highly recognizable social media platform. Although somewhat elusive, Twitter offers some great benefits for plumbing marketing. Social media for plumbing marketing is a partially about distributing content. Twitter is a great way to do this. Twitter is a little less formal than Facebook, and many users are there to receive content that is relevant to them and to pass it on. The sharing of your content or “retweeting” is a great way to gain exposure, create more links, and produce more traffic to your website.

  3. LinkedIn for Plumbing Marketing

    Social media for plumbing marketing is also a great way to network with other service professionals. LinkedIn is a great social media site to network on. Networking is part of plumbing marketing. The ability to refer your clients to other service professionals not only helps your clients and your networking partners out but it is also beneficial to you. You went above and beyond to help your customer out and you have created a referral partner, who in turn will probably return the favor. Service professionals you should consider networking with are: Real Estate Agents, Roofers, Electricians, Moving companies, Appliance Repair companies, Landscapers just to name a few.

 

With social media for plumbing marketing you have many other options. Google + is also a great social media site to consider as it offers many of the same benefits. Other sites like Pinterest can also be beneficial to share relevant plumbing content. Social media for plumbing marketing helps you engage with customers, seek out new customers, distribute content, increase search ranking, and provides links to your website. Social media for plumbing marketing is just a piece of the puzzle that will make your plumbing marketing more successful in the long run.

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Twitter for Plumbing Marketing – Tips to Get More Followers on Twitter

September 19th, 2013

 

Hopefully by now you have come to realize the benefits to using twitter for plumbing marketing. Though at times using twitter for plumbing marketing can be a little confusing; especially with the constant evolution of technology and web trends. We have established the fact that growing our networks is very important when it comes to social media for plumbing marketing, and twitter is not exception. In order to be successful with twitter for plumbing marketing you must get more followers on twitter.

 

A great way to get more followers on twitter is to provide content. Content by means of blog, status updates, sharing, and retweets. Providing content that your followers will find unique and useful but also relevant to your plumbing company is the key in using twitter for plumbing marketing. Remember when using twitter for plumbing marketing you are only allowed 140 characters, this can be a challenge however that is where links come into play. Placing a link in your twitter updates also helps increase web traffic, so this should be automatic for you.

 

Retweeting is also a great way to get more followers on twitter. Retweeting helps spread your content beyond your own group of twitter followers. If you ask your followers to retweet something your tweet not only reaches them, but their followers and if it get retweeting again their followers and so on and so on. Retweeting offers great exposure for your plumbing company and is a great way to use twitter for plumbing marketing.

 get more followers on twitter

Follow twitter users who meet your target audience. Your target audience should be your ideal customer. For plumbers the target audience should be within the area you service. Also consider the types of clients you are looking for; commercial, residential, etc… Real estate agents, property management companies, and other service professionals are great to follow because they need a plumber to refer business to and you can gain access to their followers if they retweet.

get more followers on twitter

 Make sure you are representing your plumbing company in the best possible light. Provide a picture and keep your brand consistent. To get more followers on twitter you must show what your plumbing company is all about and be real with people. Twitter for plumbing marketing can really be an asset to your plumbing marketing however if you are not displaying your plumbing company well then what’s the point? Twitter users are more likely to follow when there is a picture on the profile and not an avatar, and a good consolidated description of your plumbing company.

 

When you get more followers on twitter you help establish yourself as an authority in your industry. More followers on twitter also enables more people to see your content with more followers on twitter viewing your content you increase the traffic to your website and hopefully increase your sales. Twitter for plumbing marketing is a great way to grow plumbing business, but you have to be consistent and you have to be active. Remember to have a little fun with twitter for plumbing marketing.

 

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How to Use Twitter for Plumbing Marketing

April 16th, 2013

When it comes to plumbing marketing you know that you need to be active on social media. Facebook you say! Yes Facebook is a great platform for plumbing marketing. It is easy to understand and virtually everyone is on Facebook, but what about Twitter? When it comes to Twitter there is a little bit of confusion on how to use it effectively and what the overall goal of Twitter is for your plumbing marketing. Let’s break it down.

Tweet This!

Summary of Terms:

  • Tweet – Status update in 140 characters or less
  • Retweet  – Reposting of someone else’s status update
  • Follow – To subscribe to someone’s Tweets
  • Followback – When someone you subscribe to “follows back” (This is how you build your network)
  • @ – This simple sign is used to include or “mention” others  in posts
  • Hash tag (#) – This is used to mark keywords
  • HT (Hat Tip) – This is a way of giving credit to a source

(These are just a few of the most common terms used on Twitter)

The ultimate goal of using Twitter for plumbing marketing is to build a network of people who are interested in the same topic, in this instance plumbing. Ultimately you should be trying to create more web traffic to your website where you can capture “leads”.

First when using Twitter for plumbing marketing you want to decipher your target audience. Once you have determined this you can start by searching for those that meet that criteria in the search bar, and start following. The idea behind following is that you follow and people follow back.

Next you want to peak interest when using Twitter for plumbing marketing. In order to gain interest you must start by providing relevant and unique content that your audience will find useful or entertaining. For example tweet about tips for unclogging drains, or tweet about a promotion you are offering. When using twitter for plumbing marketing it is important to stay active. Consistent updates are important.

As a plumber you may be more inclined to be out in the field working as opposed to on the computer updating your tweets, that’s why there are tools in place to help you. TweetAdder is a great tool to use for your Twitter plumbing marketing.  TweetAdder allows you to:

  • Search for your target audience with advanced filters
  • Increase your following
  • Setup 100% automation
  • Automate Tweets and Retweets

 

Hopefully this has broken Twitter’s complexity down a bit. Basically it boils down to reaching your target audience by using the search tool and following those you feel are relevant, then providing your followers with relevant and unique content, and finally maintain consistently. As will all social media sights you should always provide links back to your website. Happy Tweeting or Retweeting!

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