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Posts Tagged ‘visual content’

Getting Noticed – Tips for Getting More Visibility for Your Content

February 9th, 2017


Content plays a huge role in the viability of your social media strategy. Without a steady stream of content flowing you can’t engage your audience, which means you aren’t creating traffic and building leads. A social media strategy without good get more visibility for your contentcontent is stagnant and aside from creating a few links, ultimately useless. Having an active presence on social media involves distribution of content. So you create a steady stream of content; now what? If you put it out there they will come, right? Wrong! You can’t just put content out there for the sake of putting content out there. Your audiences taste for content is becoming more and more sophisticated as technology improves. So how can you get more visibility for your content? Here are some tips for getting noticed and getting more visibility for your content.


Get Creative

To get more visibility for your content don’t be afraid of getting creative! Now days with a steady stream of fluff appearing in everyone’s social media stream you have to be pretty creative to stand out and warrant a click. There is simply too much information out there that gets lost is the mix. Think about using creative angles with your visual content and think of clever attention grabbing headlines. Think of ways that you can stand out. Be creative, be useful, be engaging.


Get more visibility for your content

Image Credit: 53,


Create a Buzz

Create hype before you release a new piece of content. Drop little hints that buildup to the big release of your new content. Building up anticipation can really pay off when it comes to creating more visibility for your content. However, in order to be successful with creating a buzz before you drop your content, your content must be useful, relevant, unique, and creative.  You don’t want to fail to deliver. Some creative ways you can generate a buzz for your plumbing content is to: start a poll, or run a contest. This generates a hype and gets people interested in your brand because you are offering something of value.


Incorporate Data

Incorporating data or facts into your visual content is a great way to get more visibility for your content. One way you can do this that proves to be effective is with the use of infographics. Infographics are pieces of visual content that present data in an organized and visually stimulating manner. They incorporate both data and images. Infographics have proven to be very effective in boosting engagement and increasing clicks.


Cater to Your Audience

One of the most important things to keep in mind when trying to get more visibility for your content is to make sure your content is appropriate for your audience. Content should be designed with your target audience in mind. What social media channels are they most likely to use? What time are they most likely to be on social media? What topics are they interested in? Failure to create content that your target audience is interested in is a waste of time. Do some research on your audience. You will get better results and more visibility for your content.

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5 Tips for Using Instagram for Plumbing Marketing

January 22nd, 2017


Instagram has been steadily gaining popularity, boasting more than 500 million users. Many businesses have caught on that it’s an excellent platform to market your business. Instagram is sort of a combination of Twitter and Facebook with an emphasis on visual content; images, memes, and short videos. Visual content is a great way to strengthen your brand, and increase engagement with your audience. Here are some tips for using Instagram for plumbing marketing.


#1 Set Up a Business Profile

Instagram now offers businesses the option of having a business profile. Instagram’s business profile is similar to Facebook. Business profiles can take advantage of Instagram’s call to action button as well as analytics and insights, which is a

Instagram for plumbing marketing

Image credit:

valuable tool that can help you immensely. When it comes to creating good quality content, knowledge is power, and the more you know about your audience the more you can tailor your content for their tastes.


#2 Cross Promote

To get the biggest bang out of using Instagram for plumbing marketing try cross promoting your content. Instagram makes it easy to share content not only with your Instagram following but also with your other social media following as well. This lets all of your audiences know that you are active on Instagram and gives them another opportunity to connect with you.


#3 Use Hashtags

Hashtags are a big part of using Instagram for plumbing marketing. Pretty much all social media sites have adopted the hashtag, however some social media sites put it to better use. Instagram is one of these sites where a hashtag is a natural fit. Craft hashtags that are interactive, you can look to trending topics for inspiration if you want. This is a great way to strengthen your brand and increase your visibility and engagement. Using hashtags on Instagram for plumbing marketing will encourage your followers to also use your hashtag which in turn will gain exposure for you from to their audience.


#4 Use Creative Images

Instagram for plumbing marketing

Image Credit:

Since Instagram is all images bases its important to get creative to stand out when using Instagram for plumbing marketing. Incorporate trending topics or funny memes, and creative images that stand out.  While you are working on building brand awareness, the main topic of your image doesn’t necessarily have to be solely about your business. Have a little fun with it!


#5 Re-purpose Content

Keeping up with the demands of your Instagram audience can get a little over whelming. Don’t be afraid to re-purpose other users content that is relevant to you. Just be sure to give acknowledgement by mentioning them in your caption. This also helps you gain exposure with their audience, as many users will return the favor and re-purpose your content.


For more information on using Instagram for plumbing marketing and other great digital plumbing marketing ideas check out our other articles.



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How to Get The Most Out of The Images You Use On Your Plumbing Website

September 16th, 2016


Images are important when it comes to creating a functional plumbing website. The job of your plumbing website is to convert visitors into customers. That is why the functionality of your website is so important. A lot of the time people don’t give much thought to the images they use on their plumbing website, but they really do matter. Its important to make sure you are not only carefully selecting the right images but also paying attention to size, layout, and more. Here’s how to get the most out of the images you use on your plumbing website.


Be Selective

using images on plumbing website

Alex's Tech Thoughts,, 09/16/2016

Sometimes we are in a rush just to get things done and published so we can move on to the next thing. When it comes to creating a functional plumbing website you don’t want to rush it, especially as far as images are concerned. Take the time and be selective on what images you choose to use. The images you use on your plumbing website should be professional, relevant, and help support the overall theme of your website. Images that are great to use on your plumbing website are: pictures of you and your staff, pictures of your work, before and after shots, or images of the brands you use. These types of images help support your brand and you work ethic.



Balance is important when it comes to using images on your plumbing website. While its important to make sure you are utilizing strong images, you don’t want to over do it and have a website chock full of nothing but images. You want to use images to help support your topic not take over everything. While images can be a very powerful tool and help with your conversions, if you use too many it can effect the way your website loads, which can increase your bounce rate and lower conversions.



Part of maintaining balance with the images you use for your plumbing website involves the size of your images as well. You don’t want to use images that are so small they get lost in translation, but you also don’t want them to be so large they completely take over. When using images on your plumbing website make sure they flow with the text of your website and keep them to a moderate size.


using images on plumbing website

Snap Sort,, 09/16/2016


When it comes to using images on your plumbing website you want to make sure you take advantage of your alt tags. Alt tags are the only way the images you use will get indexed by search engines. Alt tags appear with a brief description of the image when you hover over them. Take advantage of your alt tags and be sure to optimize them.



When using images on your plumbing website that don’t belong to you its important to site where you got the images from. You can use the caption space provided to properly site where you got the images. To properly site the image you use you should include: the name of the website you found the images, the link where the images can be found, and the date you first accessed the images.


For more tips on creating a functional plumbing website and utilizing images for your website and content check out the rest of our blogs!


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SEO and Plumbing Marketing Part 2: Images and Functionality

September 11th, 2016


Implementing a strategy using SEO for plumbing marketing is a great way to stay up to date with the latest marketing trends. Search engine optimization is ever changing and evolving and will continue to play a huge role in how we market our businesses online. Whats truly great about SEO is that with the proper plan in place and the proper tutelage anyone can do it. While more traditional marketing techniques are still relevant today, you don’t have to spend a ton of money on a marketing budget just to get your foot in the door. Previously we discussed the importance of keywords and links in “SEO and Plumbing Marketing Part 1: Keywords and Links”. Now we will talk about the use of images on your website and functionality.



Images and the use of visual content are becoming more and more important when it come to your SEO and plumbing marketing. Images help support a topic and convey a message and also help catch the viewers eye. Often times the image is the first thing a reader will notice about a website or a blog post. For many the images used in a website or blog post will result in whether or not they want to investigate more or move on. An image can tell a person a lot about the content they are viewing before they start to read it. So its important to make sure that the images you select are relevant to the topic, help support the topic, and are eye catching and interesting.


SEO and plumbing marketing

Best Hardtop Gazbeos,, 09/11/2016

Aside from the images you select you also want to pay attention to the size of the image. When it comes to your website the size of the image matters. You want to make sure the size of your image is just right. Not to big or too small. The problem with too big is is can cause the website to load slowly especially with mobile users. If the image is too small then it may get lost in translation. You also should pay attention to the amount of image you use. You don’t want to litter your page with images. Instead select 2 to 3 images that make your statement stronger. Too many images can also result in a pages slow loading speeds.



The functionality of a website is also crucial when it comes to SEO and plumbing marketing. A website that doesn’t function correctly can be a huge turn off for visitors. When it comes to functionality you want to make sure that everything does what its supposed to do. For

SEO and plumbing marketing

OEE Systems,, 09/11/2016

example, when it comes to the navigation and internal links you want to make sure that each link goes to the correct page. The title of the link should match the topic of the corresponding page. Incorrect links can be deemed as misleading. You also want to make sure that any pages being linked to are active links. There is nothing more annoying then clicking on a link and finding a 404 page on the other end. This doesn’t help you link building or your search ranking and can turn people away.


Another important part of functionality is how your website loads. Slow loading time can lead to a large bounce rate as internet users don’t always have the most patience. If a webpage doesn’t load quickly they may just decide to move on to the next one. This can also effect the mobile friendliness of your website, which also plays a role in your search ranking. If your website is indexed and found to not be mobile friendly then you could be removed from the search results all together. So make sure your website loads quickly and is mobile friendly.


To learn more about SEO and plumbing marketing visit


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Tips to Drive Traffic With Your Content

February 26th, 2016


You hear a lot about content these days, and with good reason. Content is one of the most important parts of an online plumbing marketing plan. It helps boost your search ranking, increase conversions, and build engagement. Simply putting the content out there will not drive traffic alone, there are other parts of online plumbing marketing that will complement your content strategy and help drive traffic with your content.


Generate Links

drive traffic with your contentLinks are important to help drive traffic with your content. Not only do you want to generate external links, but also internal links. Find networking partners to share links with and share the link to your website on all of your local directory sites and social media site. When it comes to internal links, these are links that should be pointing to other sources of content on your website. For example if you write a blog about plumbing tips to save on your water bill, you could easily link to other blog posts about on demand water heaters, high efficiency toilets, etc….similar topics that are relevant. This helps generate more interest in your company, boost engagement because you are providing more useful information, and keep people on your site longer. The longer a visitor is on your website the higher the chances are that they will convert.


Share on Social Media

Social media and content go hand in hand and sharing your blog on social media will help drive traffic with your content. Internet users are thirsty for content and social media provides an excellent platform to quench their thirst. Share often, drive traffic with your contentprovide links, and engage with your following/friends/contacts. A lot of social media sites also have groups that are good to participate in and share your content. You can also make use of hashtags to drive more traffic with your content, just be sure to practice good hashtag habits.


Include Images

Images are great for content! Many people are very visual and studies show that visual content generates more clicks than a page filled with words. While avid readers will read your whole blog post, some people will pass if you don’t add images to break up the monotony. Use images that are relevant an eye catching. Remember if you are using an image you found online it could belong to someone, avoid royalty issues by always siting where you got the image from and provide the title of the page, website, and date you accessed the image.


You have to have a plan when it comes to driving traffic with your content. Be sure to update your content on a regular basis and have fun with it. Talk about what you know. Don’t make it a chore to generate content. If you are having trouble updating on a regular basis, or simply aren’t that great at writing ask for help, delegate. For more information on how to drive traffic with your content visit





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2016 The Year of Content Marketing

January 7th, 2016


Over the last few years there has been a major shift towards more content marketing. As content marketing becomes more and more important to the overall success of your plumbing marketing, there becomes more of an emphasis on the type of content and the quality of content. 2016 will another year where the importance of content will rain supreme.


content marketing

Content is King

There has been such a huge emphasis of content marketing because content is really what drives a lot of internet users. With improvements in technology people now have access to more content and more relevant content. As search engines work diligently to provide a more relevant experience for its users, the challenge has been to populate your content to the top of the search results.


When it comes to achieving a top ranking in the search results the idea is to be as relevant to the search term as possible. But how do you do this? One way is by updating your content on a regular basis. We like to suggest implementing a plumbing blog that you update several times a week. A plumbing blog is a great way to provide people with good content relevant to your business. For example if you specialize in re-pipping your could write blog posts on the topic of re-pipping. People who would need your services would search for the term re-pipping, if you have a well maintained blog on the topic of re-pipping, the search engines are going to deem this content more relevant and boost your search rankings.


A couple of things to keep in mind with your content marketing is that you want to maintain quality. You blog should be fluid and read well. It should also stay relevant to the topic at hand. You don’t want to come across as spammy. Another thing you want to consider when it comes to your blog is providing links to other pages that are relevant. Links are great for your plumbing marketing, and also by providing relevant links you provide your reader with a map to other sources of content that are related, therefore improving the user experience.


Visual content is also becoming more and more important. Its a good idea to incorporate multiple sources of content; written, micro blogs, pictures, videos, short video clips, memes etc… Diversify your content strategy to attract more users. This also allows you to get creative and establish your brand.



For more tips on content marketing and other plumbing marketing topics please visit our website at


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Getting the Best ROI for Your Visual Content

November 5th, 2015

 visual content

Previously we discussed the importance of implementing visual content into your content strategy. Visual content can help increase your conversions because it appeals to a lot of people. In fact the demand for more visual content is actually increasing. There will always be a place for written content, it helps with your search ranking and SEO, and sometimes it helps explain things a little better. However not everyone takes in information the same. For those of us that are more visual learners visual content is very effective. Here are some things to consider when developing a visual content strategy.


Creating visual content is going to take some investment. Either investment of time or investment of money. You want to make sure that your visual content is worth your investment. Consider the ROI. Is it worth it? If you haven’t tried it, then how do you know? Are you measuring your success? An important step in determining your ROI is consulting your analytics reports. You won’t know how effective a particular campaign is without measuring the results somehow.


Maintaining your brand is another important part of visual content. Visual content is actually a great way to strengthen your brand, so make sure you incorporate your brand into your visual content. Which ever area you are focusing on, be it video, infographics, or images make sure its a good fit. Not all areas with work with your brand and that’s okay. Simply putting out a meme because they are popular is the wrong approach. Be authentic, be relevant. Don’t force something, let your visual content be a natural part of your brand.


When it comes to visual content it doesn’t all have to come from you. Include other people on your team. You may be surprised by the level of creativity others might have. A different perspective can be very useful in creating a strong visual content campaign. Letting others assist with your visual content also helps free up a little of your time and gets others involved in the work that effects them, which leads to better employee engagement, which then leads to a better customer service experience for your customers.


When creating visual content:


  • Do get creative

  • Do use a variety

  • Do incorporate your brand


  • Don’t use a bunch of stock images

  • Don’t overuse, remember too much of a good thing is actually a bad thing

  • Don’t use long videos


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Visual Content – The Future of Content Marketing

November 4th, 2015


Having a great content strategy is an important part of your plumbing marketing. Content is becoming increasingly important as time goes on, with more of an emphasis being put on visual content. A good content strategy should encompass a variety of different content mediums; text, picture, video etc.. In fact visual content is becoming more and more important.


Over the last several years visual content has become more in demand. Its easier for many to understand, and is easier to view on mobile devices. The demand for more visual content isn’t going to go away anytime soon, in fact the demand for visual content will probably increase. Its important for you get on the visual content bandwagon at some point in time. Like we said, its important to have a well rounded content strategy that utilizes a variety of different types of content.


One concern people have when it comes to visual content is it can be expensive to produce. Yes if you go and hire a professional there will be costs associated with that. However you can try and DIY your visual content yourself. You can create short video clips yourself with a web-cam or even a smartphone. There are plenty of apps out there to help you edit them as well. One thing to keep in mind when creating short films is to keep them short. While there is a demand for video clips, people don’t want to sit and watch a long drawn out clip. Keep them short and be sure to communicate clearly and effectively.


Copy right issues might also be a concern. If you are using someones material other than your own be sure to sight and give them credit. You can also take pictures and people on your team can take pictures of some of your work out in the field. These days many smartphones have really good cameras, and there are plenty of editing apps to help you created great visual content.


Other forms of visual content that can be effective for your plumbing marketing are:


  • Infographics – data presented in visual format. This is a great way to present data for the layman, who doesn’t necessarily want to look at a bunch of graphs and charts.


visual content

City of Tampa,,, 07/07/2014

  • Memes – memes are funny and light in nature. You can select of photo or illustration and add text that’s appropriate and relevant to your business.

visual content

Do you need help with your visual content strategy? We can help you! Grow Plumbing specializes in plumbing marketing and can help you fine tune your content strategy and digital marketing plan. Learn more at

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Get The Most Out of Your Visual Content When Using Social Media for Plumbing Marketing

August 15th, 2014


When it comes to being successful using social media for plumbing marketing we have already established that content is king. The best strategy when using social media for plumbing marketing is distributing a wide variety of content. This includes visual content from images, videos, infographics etc… Here are some tips to help you get the most out of your visual content when using social media for plumbing marketing.


  1. Blog posts need love too

    When it comes to writing a compelling blog post, part of the hit or miss ratio will be images or lack there of. Blogging is a very powerful tool when it comes to plumbing marketing, and is a great source of content you can use when using social media for plumbing marketing. That being said including an image in your blog post that is relevant and interesting only make your blog post that much more effective. So when it comes to blogging, for plumbing marketing purposes always include and image or two aside from your regular logo.


  2. GIFs and short video clips

    GIFS and short video clips are being more and more popular, and so are becoming more more important in diversifying your content strategy. When using social media for plumbing marketing, sharing short GIFs and video clips is a great way to engage your customers, particularly on sites like Instagram and Vine. Remember these are short videos and you have limited time to get your message across, so efficiency is key. Here is an example of a short video clip and an opportunity to have a chuckle over some epic plumbing fails.


  3. Togo visual content

    visual content

    Make sure your visual content is compatible with mobile users.

    In this day and age mobile users are increasing every year. With more smart phones and tablet users you need to make sure that your visual content is available togo when using social media for plumbing marketing. If not you could be missing out on a large audience of potential customers. In addition to making sure your visual content is compatible with mobile users, it is also important that other aspect of your plumbing marketing plan are also compatible, for example your website needs to be able to convert for a mobile user.


Social media for plumbing marketing is just one piece of the puzzle when it comes to great plumbing marketing. As far as visual content distribution, you can also share it on social bookmarking sites and your business pages on sites like Facebook and Google Local. Remember the more you put it out there the more exposure you will get, this will not only intrigue more people but also help your search ranking.



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Refocusing Your Efforts with Social Media for Plumbing Marketing

June 8th, 2014


Social media for plumbing marketing is an important part of a good plumbing marketing strategy. With more an more people taking to the internet to find goods and services more and more business, of all kinds, are embracing social media as a key component to their marketing strategy. With that being said, some adaptability is required when using social media for plumbing marketing. As technology moves forward, trends change. When using social media for plumbing marketing it is important to be open minded and embrace the changes, moving forward and embracing change will help give you an edge with your plumbing marketing. Here are a few things to focus on when making changes to your social media efforts.



  1. Blogging

    Blogging is huge when it comes to social media for plumbing marketing. A regularly updated blog provides great content for social media. Content being a key ingredient to the success rate of using social media for plumbing marketing. If you are already blogging, then great you are on the right track! If not…its time to start. Start with once a week, then move on from there. If you are having a hard time generating a worth while blog, maybe its time to start delegating. Enlist the help of someone you trust, who is better with writing; or there are writing services you can use. Prices vary depending on quality when using an outside service like this, so remember you get what you pay for.

    social media for plumbing marketing

    A Webber Communications,, 06/07/2014

  2. Visual Content

    Sense promoting good content is a fundamental part of using social media for plumbing marketing, it is important to diversify your content. Visual content has proven to be highly effective when it comes to reaching an audience. Visual content to include: pictures, memes, video, infographics etc… its all good as long as it is useful, unique, and relevant. With more and more businesses taking to social media for marketing purposes it is difficult sometimes to stand out from the crowd! Never the less catching the attention of your target audience is your goal, and the best way to do that is to provide them with the unique diverse content they crave!

  3. Social Media Platforms

    When it comes to which social media platforms you choose to use for social media for plumbing marketing it is important to consider their relevancy to the goals you have for your plumbing marketing. Facebook is currently the leading social media platform for connecting with customers, but have you considered the best way to connect with other businesses and networking partners? LinkedIn has proven to be a very powerful platform when it comes to B2B marketing, which can be highly effective in helping you grow plumbing business.


Wherever you spend your efforts in social media for plumbing marketing, it is important to always refresh and regroup. Changing focus with your social media for plumbing marketing may help you reach your goals to grow plumbing business. The only way you will find out is if you try!

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